Oct 19, 2015 | Sell Online
Drive your Instagram followers to your web shop and generate a loyal client base
and start earning with your beautiful pictures.
Check the 6 tips to give your sales a boost thanks to your Instagram account or watch the video
1. Instagram Profile: Keep it updated
·Update your company profile with seasonal items, what about Valentine’s day!
·Your bio is the most important for mobile viewers, so make it look great
·Use a special website link, to drive viewers to a special landing page
2. Ask Questions
Invite your viewers to interact with you by asking questions
·Keep your questions short, simple and specific
·Use a cute or fun image
·Write in a very personable tone, to deepen the visitors engagement with your brand
3. This vs. That
Stir up controversy to get your post commented on and loved. Use a ¨this vs. that¨ type post. Ask followers what they prefer – this or that
Think of ¨battles¨ like
- Human hair vs synthetic hair
- Clip ins vs weave
- Curly vs Straight
- Natural vs Extensions
- Shop online vs Shop in store
Make it visual and use cool images, split them and layer the -vs that- using Photoshop
.
4. Personalize with ¨you¨
Instagram is one of the most personal and friendly kind of social sites. Keep your Instagram updates short, specific and fun. Use the pronoun “you” in your updates too. You too can learn how to get thousand of real followers that you can turn into customers of your beautiful hair.
Show your products in a way that super connects with your Instagram followers
5. Be Charitable and inspiring
Show you are a company and person that cares by supporting charity. Then post it with inspirational quotes on your Instagram
Choose a charity that suites your brand. For example, funds supporting:
- people suffering from certain diseases, like cancer
- women in under developed countries
6. Behind the scene look
Post exclusive photos and videos of a behind-the-scene look at a special event
It can be:
- A hair extensions party you´re hosting
- Media event you´re invited to
- Big sale you´re preparing for
Show your staff too, this deepens the connection your visitors and clients have with your store.
Start Now Selling Hair Extensions
Aug 14, 2015 | Get Help
Perform an online market survey for free
Why would you spend a lot of money on performing an online market survey? Wouldn´t you prefer to build a strong relation with your potential clients right away and to get their opinion about your future?
If you start your business, you want to know what the exact need of your target audience is. You want to perform a market survey to be able to only purchase and market hair extensions and hair products your potential clients want to buy.
There are several commercial and free platforms that will help you to get the answers you always wanted to know from your potential clients. But why would you pay money for a platform you can only use once, if you can also set up a platform that will earn you money instead?
How to perform a hair extensions market survey
1.
Define your target market. Make sure not to start to ask the whole world, but segment the market. Select an audience amongst potential customers.
Read more if you need help to define the target audience. Define also the number of people you are going to contact with your survey. Take into account not everybody will respond to your request to answer your questions. So your initial group should be larger than the number you need to get a significant feedback.
2.Put a benchmark, at what outcome will you decide to continue to launch your new brand? If 60% of the respondents give positive feedback, will this be enough? Or only if you got 90% support for your new product or brand? It is important to set the goal before. The goal can be based upon an internal benchmark, for example a previous held survey. Or you can use External benchmarks available with marketing agencies or the chamber of commerce.
3.Keep it simple. Do not over ask your audience. The risk is too big they will not answer all the questions, or they will stop participating.
4.Share your findings. If you have asked people to participate, they will also appreciate to know what you did with their answers; share your findings and next steps. No need to give away the concept of a unique product before the launch, but share general thoughts. This will help you to get the corporation of your audience the next time.
5. Next to the reward of the feedback you will share, do not forget to share a reward for every participant. For example a discount voucher for the first order with you!
How to get contacts for your survey
It´s good to start as soon as possible with building your network on social media. Interact and start to follow people with interest in beauty and fashion. There are programs like socialbro who can help you to identify these people easily on twitter and Instagram.
Make sure you interact, so people feel you are interested in their messages and not only in your own story.
If you interact with them it is easier and natural to contact them through Direct Messages. Contact them through DM about your idea to start your online shop and tell them you want their opinion. For sharing their opinion you will give them a small gift. Most people like to support others, so a great chance your will get a lot of positive feedback. Ask for their approval to send them an invitation email.
How to roll out the survey?
Now you have a number of contacts that want to share their opinion about ¨
your future¨. All you need to do is to contact them using email platform like
Aweber. This platform allows you to share emails with many people, track the response and also allow you to check who did not yet open your email. This helps to send them a follow up. Sometimes people get a backlog on the emails and appreciate a reminder.
List your questions in the email or attach a Microsoft Office Word document with the questions and enough space for answers.
Make sure you include a deadline for the response, mention the reward and do not forget to thank your respondents.
After the deadline, you will have a nice staple of answers that will tell you if your business idea is supported by enough potential clients.
Because you have the names in your Aweber email platform, you can use this to share your survey feedback, but also to pre-announce the launch of your business and later to shout out your promotions only for your VIP audience. Because people who care enough about your business to share their opinion I consider as VIP´s, don´t you? Now you can make money with the email platform because you will be able to promote and to sell exactly the right products! Over and over again!
Good luck in getting to know the needs of your clients!
Aug 3, 2015 | Get Help
Question: I would just like some information on how to starts online extension business. Thank you in advance.
Monica
Answer:
Hi Monica,
Thanks for your email and welcome in the beautiful business of selling hair.
In my Vlog of last week I had a question from Lisa who also was wondering how to start selling hair online. You can see the VLOG.
I recommend to use a combination of social media and your website, because survey shows potential clients spend much more time (8x) on social media, you can use this to build up your reputation and trust. Keep you social media up to date and not only post your messages but also comment and like on the posts of others. For the Hair Business make sure you use Facebook and Pinterest at least.
Did you already find out what kind of clients you want to service? It helps to focus on a special part of the market, You can design your website just with the components your clients like. Use in your social media expressions also non hair related issues, share content that is in the line of your clients interest. You can use the Facebook add tool to get a better understanding of your clients interests.
If you know where your clients are looking for, you are also able to select the key words they use to search for hair extensions. Use these words in the meta tags of your website. You will see more clients will find you, because you offer exactly what they are looking for.
Please feel free to contact me any time, and do not forget to subscribe for free on our newsletter
,
Start Now Selling Hair Extensions
Jul 17, 2015 | Get Help
You have great hair business ideas, but you do not have much money to start your own hair business. The money you have, you prefer to invest in hair stock and marketing. So what can you do to attract visitors to your webshop?
It’s a great, and cheap way, to start your business on social media and to use social media to attract visitors to your website. But if you can not invest money, you should be willing to invest time, a lot of time, but this will pay off because of the increase of traffic to your site.
The good news is nearly one out of three people on the internet spend time using social media, so Facebook, Twitter, Pinterest or other platforms. The most popular is still Facebook, but Pinterest is a fast grower.
The other good news is that people on social media, are not clicking away that fast, once they found your page, they are there to stay and to enjoy what you and others share. People spent a more then average time on the site, visited more pages and more happy what they find. So how to benefit from all these advantages of social media?
Rule number 1, be consistent. And stay consistent, you will see little to none impact if you execute a strategy only this weekend. You will see results if you manage to continue for a month , but the traffic starts to kick in of you follow the strategy for a year. So what do you prefer?
1. Who do you want to reach? Make sure you know who you want to visit your site, do you want to reach the husband or boyfriend who is looking for a great and orginal present, like hair extensions. Or are you going for a certain type of women, business women or college girls? Read more about Joan for more info on how to profile your visitor. Now you know who you want to visit your page or shop, you
2. Select your social media platform. There are a lot of social media platforms, and new platforms are launched even when you read this. But instead of being present on all those platforms, it’s better to select two or three. This helps you to stay focused. But which social media platform should you choose for your hair extensions business? The graph below, composed by ComScore, shows you the average age of the visitors of the various social media platforms.
It shows you Facebook, although still the biggest social media platform is less popular under the younger hair lovers. Try to use Vine, Tumblr or Instagram.
3. Create content Make sure you can deliver enough content for the next months to come, collect relevant content your visitors will like, social media is all about sharing so, share! But of course you can also prepare content of your own, send out the right message, appealing enough for others to share. Avoid to only broadcast messages with a commercial context, do not shout Sale all the time, but start the converstation in a non promotional way. Remember, first you get along, then you go along.
4 Get followers There is one Golden rule in social media, and that’s it’s not a numbers game. Not the number of likes, followers or G+ counts, but the interaction. So save yourself money and frustration and do not buy followers. If you have good content to share, you will gain perhaps 1,000 followers less, but you will gain 1,000 times more valuable followers, real people who might decide to buy your hair extensions one day! Start to follow influential accounts and start tio interact, share content and overtime your will grow in number of followers, do not go for quantity but for quality.
5 Do not talk too much If people like what you share, you could decide just to share more. But who likes the person on the party that’s doing all the talking? Avoid your postings are qualified as spamming. If you are on Facebook twice a day a posting works fine, on Google + three times a day and for twitter 3 a day should be enough. Make sure you post at the time your audience is checking their social media network, so use a tool like social bro.
6 automate your postings Now you know what you want to share, the frequency and at what time. The last thing to do is to automate the broadcasting, just to be sure you can focus on your business and your messages will be communicated in a consistent manner. You can use tools like Hootsuite to schedule your messages, the tool is for free and will save you a lot of work and working hours!
7 Measure You need to fine tune the steps above over time, check the best postings, analyse when your visitors are online and last but mot least, keep on going to share content. Commit yourself to the plan and you will see in a year time the number of visitors has grown a lot.
Start Now Selling Hair Extensions
Jul 17, 2015 | Launch Your Web Store
Home 9 Tag: social media ( Page 4 )
Boosting your hair extension sales after the Grand Opening
Boosting your hair extension sales after you launched your hair store helps to stay in business. Selling hair only is fun, when you succeed in getting new clients all the time.
Did you, after all your friends bought your extensions, also open a Facebook page as the first step to put your hair extensions for sale? But how are you going to reach your audience, how are you going to improve your sales?
If you are online with your sales, sales do not come to you, you need to attract traffic to your Facebook page or newly installed web shop. You can start to use paid advertisements and pay for every person who clicks on it. But you need to be sure the advertisement attracts only people from your target group. If not, they just click away, or bounce as the experts call it, if they see your site and decide this is not what they were looking for. In that case you do not only loose the money for the advertisement, you also loose a potential client. So it’s very important to have the right advertisement visible for the people who are searching for your hair products.
So what else you can do to attract more traffic (people) to your Facebook page or website? Here are 10 steps that will boost your online hair extensions sales
1 Free Shipping
If you have any business card or flyer put a free shipping coupon code on it. If you distribute your card or flyer while at a party or just in the shopping mall to girls interested in extensions, you know you get in contact with the right audience of hair loving women and even more important. You give them an extra good reason to visit your online shop! People do not like to pay for shipping, so they will be interested in your offer. Make sure you include in your selling price a margin for shipping; this will allow you to sell without the need to add that extra charge. And your sales will increase because you sell free of shipping, which seems to be cheaper.
2 Make Your Clients Eager to buy
If you offer a discount, make sure there is a time frame of two or three weeks before the offer expires. After all you do not want your clients to keep on postponing their visit to your shop, you want them to come and visit your shop while they are still hot
3 Refresh your Images
Make sure you keep on putting fresh pictures on your web shop. If your new shipment with new inventory arrived, share it with your audience and by doing so make them your clients. Make sure you post, tweet or shout the next two weeks about your new shipment with a direct link to your website
4 Go Social, but pick the right platform
As people often use various social media platforms (Facebook, Instagram, Twitter, YouTube etc.) just post every day one message. Surveys shows specially women have a preference for Instagram and Pinterest, so make sure you are present on these platforms.
5 Email will help boosting your hair extension sales
If people order online or if they ask you questions make sure you record their email address. With the email address of people who bought from you before, you have a marketing treasure. First because these people already know your shop and the products you sell and you know exactly where to find them, in their own inbox! Tell them first about special offers, give them a coupon code as present, or just give them an update of what’s going on in your shop and the big hair extensions business. This will make sure they will not forget you if they are again interested to buy hair. Make sure it is easy for them to get unlisted from your mailing list, this is law but you do not want to irritate people with your products
6 Keep it simple
Communicate to your clients in simple words. Everybody should understand for example your return policy. Do not try to make it a legal document, because that will only attract lawyers while you are looking for women that want to buy your hair
7 Let Your visitors fall in love
Once a potential client arrives on your web shop the selling should begin, so let them go to your offers right away. Let them first fall in love with your hair wefts and then start to register them
8 Shopify will help boosting your hair extension sales
The deal should be closed right away. If you use a payment provider, your clients can close the deal in one click instead of performing multiple tasks with the risk they loose interest. Shopify has a professional payment system for nearly all payment providers, both for instore and online. Shopify is the number 2 ecommerce platform, supported with apps used by many hair stores.
9 Keep Your Business Online
Make sure your website is hosted with a specialist and not a cheap company without service. If you start losing clients because the site is offline your will never see them back, but you still have to pay the monthly payments for the hosting company. We recommend providers like Bluehost. Register with BLUEHOST to benefit from the low price and excellent service.
10 Any Question feel free to ask
Keep on checking our website for any news and tips on how to boost your sales. If you have any question feel free to ask.
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document with the questions and enough space for answers.
