Question: I would just like some information on how to starts online extension business. Thank you in advance.
Monica
Answer:
Hi Monica,
Thanks for your email and welcome in the beautiful business of selling hair.
In my Vlog of last week I had a question from Lisa who also was wondering how to start selling hair online. You can see the VLOG.
I recommend to use a combination of social media and your website, because survey shows potential clients spend much more time (8x) on social media, you can use this to build up your reputation and trust. Keep you social media up to date and not only post your messages but also comment and like on the posts of others. For the Hair Business make sure you use Facebook and Pinterest at least.
Did you already find out what kind of clients you want to service? It helps to focus on a special part of the market, You can design your website just with the components your clients like. Use in your social media expressions also non hair related issues, share content that is in the line of your clients interest. You can use the Facebook add tool to get a better understanding of your clients interests.
If you know where your clients are looking for, you are also able to select the key words they use to search for hair extensions. Use these words in the meta tags of your website. You will see more clients will find you, because you offer exactly what they are looking for.
Please feel free to contact me any time, and do not forget to subscribe for free on our newsletter,
See our VLOG with questions on how to start your own hair shop we received through email and as comment, plus shop of the weekend ATS Hair UK.
This time I deal with questions on how to sell hair online, how to sell Wholesale hair out of India, where to find clip in manufacturers an simply how to start selling hair Questions received by eMail or as comment on or posts.
You want to be the next shop of the weekend, just let us know!
Question: I hope this email finds you well.I am a lady based in South Africa in the cape town province looking forward to starting a hair extension business importing hair from China.In this week I will be receiving hair samples from the suppliers.I was kindly asking for advice on how i can best market and sell my hair .Thank you for promptly addressing my issue.I.will be looking forward to receiving your response.
Answer: Good to read you already bought the hair, I would advice to first perform a market survey, find out what your clients are looking for. Go to a place (mall, market, the town center), where your can find your target clients. Make sure you look great with your own hair and start to ask them: if they buy hair extensions, the type of hair, if they buy online or in salons, what they like in the service of other shops find out the name of the shops they like and what they do not like. We have a form that goes with our eBook with more questions. The goal is to find out what your potential clients like, so you can focus on that type of hair and for example the service and price level.
Before you order wholesale hair, check the shops analyse how they offer the hair and what you can do different, more in line with the needs of your target group.
Now you know who your target group is and where they normally go to buy hair, also on the internet, and build your marketing presence around this.
Make sure you collect the email address, and use an email program to start communicating with your potential clients, make sure they already start to get interested in your offer. By doing so, the day your shop will officially open it´s doors, you will have more clients then you could ever imagine!
Last year our server went down and we lost contact with a lot of you, it will take some time to fix it according to the provider, but it is really frustrating not being able to reach your visitors, your clients or your audience.
There are multiple ways of contacting your audience, but in most cases they do not reach you in the same way, some only search in Google, others use referral sites or social media only. So how do you inform them you are still in business but at this moment they can not use your webshop or site.
A disaster is always a disaster but if you plan in advance what to do in case of bad luck it helps you to get back on your feet faster. Some thoughts for your plan:
–Agree with the provider to inform you pro-active about any issue that will endanger your operations, like in case the server with your website is down, they should know it right away while you are not supposed to watch your own website the whole day long, you should attend your own customers!
–Prepare a small communication note with alternative contact details and use social media and any referral websites you use to bring this message to your clients
–Repeat the communication, you can use tools like hootsuite to schedule postings, so at the same time you can communicate to your audience and keep on dealing with your clients
–If you start to collect the email addresses from your clients, next to a great marketing tool, you can use this also to communicate to them directly about what happened and that you are still in business
–Read again the contract with your provider about any rights you have on compensation.
For our spanish Blog Ventadeextensionesdepelo we are already using Bluehost and we are investigating the use of Bluehost also for our english website.
And keep your fingers crossed that you will be in the air 24/7 to keep on serving your clients!
Okay, after doing your homework you made a short list of say ten hair extensions wholesales companies online, The chance you will find them near your place is rather small, so you will have ten links to a website, but then?
You need to be sure the hair extensions wholesaler you just found is reliable, because your own business will depend on being able to deliver a stable and good quality flow of hair extensions to your clients. And you do not want to spend all your money in buying samples that do not turn out to be the quality or texture you are looking for.
Market places
There are shops that use marketplaces to put their hair extensions for sale, like eBay, DHgate.com. Aliexpress or Alibaba.
The advantage of buying through a marketplace is that you can benefit from buyer’s protection rules that are implemented by the marketplace. If the marketplace wants to build up a good reputation it will apply strict rules for the merchants that sell their products through their marketplace.
But then of course you need also to investigate the reputation of the marketplace. On the internet you could look for reviews of other people on these marketplaces, or you could decide to buy only from the well-known marketplaces like eBay and Alibaba.
To help you to find out the reputation of the suppliers, most marketplaces grant their sellers stars or points based upon the positive feedback from previous deals. So, you can see how happy previous clients are about the shop you are thinking of buying from. The value of a star or point depends on the number of buyers who submitted their feedback on the shop. If there have been made only 100 deals it is easier to get a high positive feedback than in case there have been 10.000 deals. So some marketplace take into account the number of feedbacks received. So buy only from shops with a high rating combined with a high number of deals.
Most marketplaces allow PayPal as payment system, so you can benefit from extra protection, because in case the products are not in line with your expectations you can return them or at least make sure your payment will be returned. Looking for a wholesale hair extensions supplier, we will help you.
,