Aug 16, 2015 | Get Help
You have put the greatest pictures on your website, the best stories and you have very competitive prices. And you have a lot of viewers, but hardly any sales, what can you do?
People visit your website, Instagram or Facebook page but how do you keep their attention after they left your page? You know on an average people need to see a shop or the hair extensions before they will buy something.
In 4 strands we will share with you how to keep their attention, even if they are not on your website or Facebook page anymore.
1. Keep your website up to date, refresh your content or offer new content on a regular basis. Avoid to have outdated offers on your site because first time visitors might decide your website is no longer maintained and start to look for another sop without even checking your web shop.
2. Create a social media button (twitter or Facebook) on you site so people can just click on this button and follow you after they left your shop.
3. Keep the conversation going. In other words, keep your social media alive with promo´s and interesting postings and tweets. There are tools, like “socialbro” that can indicate what the best time is to post your tweets, and if you schedule your postings on this best times with Hootsuite you can get the attention from your followers when they are ready for it.
4. Start with your own newsletter. Make sure you have regular updates with interesting articles and relevant promotions. There are various providers of these newsletters, you can select anyone you like, but options you should considers are :
a. Templates available, unless you like to spend a lot of time on composing your newsletters look for a provider that offers a lot of readymade templates. Focus on the content instead on the format of the letter
b. Analytics, learn from your victories and mistakes. This option allows you to see who opened, clicked or downloaded etc. and who´s not. This helps you to fine-tune your emails and to make them more personalized for your followers. And this of course will make them more interested in your offer!
c. Segmenting, this allows you to targeted messages to readers based upon shared behavior. For example a certain region.
We use Aweber because they have the features and even more and Aweber can be easily integrated with your social media. But there are more providers of email marketing solutions. Select the one you feel most comfortable with and does not qualify your mails as spam.
If you want to try if an email program can work for you try the free Test Drive below. No commitments and you can only sell more!
Start Now Selling Hair Extensions
Your first time visitor is very important because if you do it well and you offer interesting content they will return to your site and with every time they return there is a bigger chance you will have a new client!
Aug 12, 2015 | Get Help
Did you know 2 out of 3 people have more trust in pictures shot by other users, or ¨user generated¨ pictures of a product, then by professional pictures ? ”
This can be great news if you prefer not to invest too much money and to enhance your relation with your customers.
What can you do?
Encourage you clients to take Selfies
and to place them on your social media platforms or even in your newsletter or flyers. Recent research shows people will click, up to 25 percent more often, the buy now button this way. So, thanks God we have selfies!
How to show your brand selfies automatically?
Instagram is growing as a very important platform for people to orientate before they buy a product, like hair extensions. Instagram users very often add comments to their post and every time this includes a hastag with your company name or brand, it´s bingo for you!
The great thing is people like to share their experience with their friends. So if they bought your hair extensions and they have them installed, they want the world to know how good they feel and look!
You can easily integrate these selfies and other promotions of you products by, for example, using
websta. If you encourage clients to add your name or a special hastag to the pictures they uploaded, your websta frame will automatically refresh every time a new picture, using this hastag is uploaded on the net. The big advantage is it´s not you who promotes the pictures on your own Instagram account, but your clients on their own account.
Make sure you inform you clients well about the possibility to share their happiness with your brand with you and other buyers. Do not forget to reward, the most active clients, for example to share an
Amazon Gift Card or discount voucher. The small money you will invest in the discount or card, will be repaid in no time because of the increased sales!
Start Now Selling Hair Extensions
Aug 6, 2015 | Get Help
Wouldn’t it be nice, to have Melanie Iglesias or Jenifer Aniston as a client, just to make them feel and look even better than they do today. But you can turn a lot of your clients into a real celebrity, you only have to spend some time and extra effort.
Your clients deserve to look as great as the celebrities, so why wouldn’t you dedicate your service to you special clients. Open a celebs line, a kind of a VIP treatment for your loyal clients.
Do not offer all your clients this special treatment, otherwise you will lose the possibility to charge something extra. Just offer this service only to your best, or most loyal clients.
So how can you turn your loyal clients into a celebrity?
- offer only top quality hair
- wrap the hair like a celebrity is used to receive her hair, use a box instead of a bag.
- ensure one day delivery, or go for the same day if possible
- offer payment at delivery service
- give them access to a dedicated part of your website where their special products are, try to show them only hair that is in their line of interest and
- even put them on a special mailing list, so they are the first to receive offers or new product launches
Instead of offering your clients a discount to reward them for staying so loyal to you, you offer them an upgraded service. If you invest the higher margin in your celebrity program you are able to keep these clients in and turn them into true ambassadors for your business, because which Celebrity does not want to tell others she is a celeb thanks to your hair?
And… do not forget the men!
Start Now Selling Hair Extensions
or discount voucher. The small money you will invest in the discount or card, will be repaid in no time because of the increased sales!
