Lessons from Freedom Couture to become a successful and independent woman

May 27, 2016 | The competition

Home 9 Tag: New Business Ideas ( Page 5 )

Freedom Couture Australia

Freedom Couture is founded by Francesca de Mori and the following quote on her website must inspire you too:

“I started my business at 14 years old and never looked back… I was determined to be successful and an independent woman.”

This shows age is not important to start in this beautiful business, but determination to make a success out of it is.
You can learn from Francesca and see what strong points you can use to add to your marketing and sales toolkit and what you can do better for your target customers. Do not copy past a successful australian hair company like Freedom Couture, but add your personal style to it and grow!

Freedom Couture mission statement

On the website of Freedom Couture you can read “Our aim in the industry is not to make money, but to provide women with the quality of hair that feels,looks and sits exactly as if it were their own hair.”
The fact Freedom Couture does not put their own gain at the first place is supported by the fact they want their Cambodian donors to make enough money to pay for education, health care and to support their families in general.
To share with your clients you are interested in making this world a better place, shows you are not in this business for the money only. Customers appreciate hair stores that are committed to help those who need our support.

Do you want to earn your money by selling hair?

Yes!

Product offering

Freedom Couture has a salon in Perth Australia specialized in wefts and weaving and an online shop. In the online store she offers

Frontal lace wigs
Full lace wigs
Cambodian Virgin Remy Lace closure
Weave (straight, curly and wavy)
Hair products, like shampoo, conditioners and spray
Customized wigs

Pricing

The pricing seems to be okay, but Freedom Couture tends to be at the higher end of the market. Based upon quite a number of reviews on Youtube, and Facebook there seems to be a number of people disappointed with the hair they bought, but also a lot of happy customers.

Marketing

Freedom Couture specializes in wefts and weaves, this helps her to offer her services at a higher margin, your clients will know what you offer is always the latest innovation in the market and that you are the best in it. This again is proof that it’s better not to sell everything to everybody. Here you can only compete on price, downwards that means. But if you focus helps you to improve your margin!

The products are not only offered in a beautiful box but the story shared by the founder, Francesca, gives it a very personal touch. She combines this with some Youtube videos about Freedom Couture. This support the visitors and customers to feel a connection with the firm.

Freedom couture also emphasizes on the way they source the hair, this helps again for trust and connection to the product.
So share what you know about the origin of the hair, no need to tell your clients exactly where you originate the hair if you offer your own hair extensions line.

Customer focus

Freedom couture has a special page on the return policy, and what’s very good they do not start to put in capitals all sales are final, but:

“ We will agree to exchange any purchased product for another product of an equal value or offer store credit if the product is returned within 72 hours after the recorded receipt of the item and in original condition with uncut lace”
Imagine how a potential clients perceives this opening, it’s a positive opening, we will agree”. And of course there are some restrictions, you do not want to return hair that has been worn by a client for some time and badly maintained.

Shipping

Many online hair extensions stores want the client to pay before they ship the hair. Of course you do not want to run the risk you do ship the hair, but the client is not paying. A good thing is to reduce the days it takes before the hair extensions are delivered at the client’s home address,
Freedom Couture is able to ship, even abroad, in two or three days. If you surprise your clients with a swift delivery and perhaps even over deliver, this is a great marketing message they will share with their friends.

What do you think of Freedom Couture?

Now it’s up to you, do you have experience as a customer with Freedom Couture, or are you inspired by the story of Francesca de Mori, please share it with us.

You have a dream to launch your own hair store, or your hair sales are lacking behind expectations. What can you do? Give it all up and let others succeed? Wouldn’t it be great to talk for 10 minutes with somebody who not only understands the hair extensions business, but who can help you with advice too?

You are not alone, you can always call or App me+ 31 6 234 44 902, I have blocked some time in my calendar already. I am waiting for you! App me, and have a nice day, Stefan

DIY Pack & Hair Vendors to Launch Your Business
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Selling Hair Extensions in Kenya like Darling Hair

Feb 14, 2016 | Darling Hair

Home 9 Tag: New Business Ideas ( Page 5 )

Be Your Own Boss Selling Hair Extensions in Kenya

Do you want to sell hair like Darling does?

It does not make a difference if you are in Nairobi, Mombasa, Ruiru or Nakuru, selling hair extensions in Kenya is HOT. Nearly every day people ask me “How to be a darling hair distributor? “. Because they know most clients ask for the Darling hair brand first.

Beauty News in Kenya

The local beauty news, as you can for example see in the March 2021 report from Metropol TV Kenya, shows there is an outbreak of interest for hair and wigs. More and more women look for hair products in Nairobi. This means women are orientating about the latest hair styles. The expansion of the Entertainment and Fashion Industry supports this trend. Like the owner of ‘Nywele Creative’ is sharing the viewers. I also recommend to read the inspiring article about her from November 2021

Online sales in Kenya

Georgina Kirungo tells the last three years the online sales have grown and clients expect ecommerce possibilities. Thanks to safe payment methods, and the growth of social media platforms. Women are looking for where to buy human hair extensions, braids, wigs or weaves in Kenya. And an online store allows you to help everybody in Kenya. But she also has clients in markets outside Kenya such as Uganda, Rwanda, the United Kingdom, the United Arab Emirates, Sweden and the US. But she also appreciates the opportunity physical shops provide to showcase the advantages of real hair extensions over synthetic varieties.

Learn from others

I want to help you to sell hair like brands as Darling and Nywele Creative are doing. I checked how Darling operates to give you smart tips to sell your own products like Darling does or when you prefer to sell the Darling hair brand.

Go to checklist to make this work

Make money selling hair extensions in Kenya

Are you one of the nearly 18 million 18+ women in Kenya who wants to look great and thus you are interested to purchase hair extensions, weaves or other hair products? Do you have the passion to make others feel and look good. And you look forward to make some nice money out of this growing demand for hair at the same time? Tell me, do you start your day with the question:” how to be a darling hair distributor in Kenya?”. Or you want to know how to start a wig business in Kenya?

If you want to start your own hair selling business and make some money, in Kenya, feel free to read further. You will find out how to know Darling braids wholesale prices in Kenya.



Darling customer care number

For all your product related suggestions, feedback or concerns.

customer-care@godrejcp.com or call No.: +254 20 2015196 or +254 20 247065

Where to buy braids in wholesale in Nairobi?

To start selling braids, wigs or hair extensions you need to know what your possible clients are looking for. Do they want Darling braids or are they interested in another brand, or they want another hair piece? It is the best way to start with the needs and wishes of your clients, instead of buying for example from any store you found after you googled for “braids wholesale in Nairobi”. The CEO of ‘Nywele Creative’ shares this tip too when asked about how she managed to grow her business. Avoid you have purchased braids, but nobody wants to buy them.

The next step is to learn how others do. How do others sell braids and what makes them successful? And what is the wholesale price for braids in Kenya? Learn the business from the best, and Darling Hair is a good example to follow.

Learn from Darling Kenya

Before you start your own hair business, analyze what others do. Darling was the first brand in Africa to introduce Kanekalon fiber (Hot water use). Kenya has an audience that is open for hair innovation.

Their mission statement is on their website and see how you can get some ideas for yourself

Our Consumers: To passionately provide the best and constantly search for innovative ideas that will lead to new, modern, unique and beautiful hair styles for our customers.
Our People: To provide a great working environment for our staff to execute their tasks. This will reflect in their efficiency, positive customer interactions and relations and personal growth of each staff member.
Network: Cultivate an endearing network of customers and suppliers, so that together we create a mutual and enduring partnership.
Excellence: We aim to achieve excellence in the production of each hair piece from design to delivery. It is the benchmark for all our endeavours as a company.

So, Darling Hair Extensions shows their passion in making people look and feel good. Customers notice this, so for your own branding make sure your passion for hair and other people is showing!
Never put making money first, always put your client number one! How? What about to offer them always the latest style or most innovative products?

When you have people who help you selling hair extensions in Kenya, regardless if they have their own salon or are only agents make sure you treat them well.

When you work in the interest of your client, or your suppliers, they will appreciate this and you will be able to build a unique network, this will certainly differentiate you from the competition.

What you can do better?

Visit the website of Darling Hair Extensions and you will notice they have given their website a better look. In 2016 we noticed they did not keep their blog up to date. But they read our comment and accepted the challenge and now they post new articles on a more regular basis. If you want to share the best information and news about hair and beauty with your clients, make sure you have a regular update of your blog and product descriptions.

Another thing to think of is the product info. Be transparent and share price info about the hair extensions, shipping conditions and all the background you can share about the origin of the hair, the donors if you sell human hair extensions or about the fiber you use if you sell synthetic.

Do not forget to place your client in the middle of your selling process and make sure you have a return policy that proofs you are 100% confident about the quality of your hair extensions and that tells the customer do not worry, if you are not happy, we will accept your return.

How to be a Darling hair distributor?

To start a business with good braids, you must investigate what are the Darling Braids wholesale prices in Kenya? When you know the Darling hair wholesale prices, you can start to calculate your possible margin. For the most recent prices you can contact Darling HQ in Kenya. Darling Industries. Londiani rd Nairobi. They will inform you about the current braids wholesale prices in Kenya and conditions to order.

Angel braids and weaves

Broaden your wholesale offer and also add Angel braids to your store in Kenya. Angel hair products will add more choice for your clients in your online store. This will make your hair store more attractive for your ideal clients. Offer for example Angel’s crochet braids. Be unique in Kenya with a weaves collections offer that includes all top brands.

Angels hair company contacts

The Angels braids company in Kenya is located
:
Head Office, Nairobi, Clesoi Rd. (Off Lunga Rd.) Nairobi Kenya P.O.Box 30685-00100.
You can check for Angels braids wholesale prices in Kenya using: sana@angelshar.co.ke. Or tel : (+254) 0715 431 646.

Best lady weaves Kenya

Check for an inspiring example weaves and prices in Kenya on the website of Best Lady Cosmetics Nairobi. Enrich your collections with Darling and other Best Lady hair extensions and wigs
The Best Lady Cosmetics Limited in Kenya is located:

Head Office Address:
Best Lady Cosmetics Limited
Address:
Nairobi, Kenya, P.O BOX 12302 – 00100
Phone: 0740470002
Email: bestladycosmetics@yahoo.com

Can you sell hair on Shopify in Kenya?

You got all the ideas on how to start selling the hair, but where are you going to sell the hair? You now know how to start a wig business in Kenya, but online or in-store? The online hair business is growing, because it saves you a lot of money to start and when there is a lockdown, people can still buy the hair online. More and more experts see online stores are the future.

There are two important platforms that help people to sell hair, WooCommerce that is based upon WordPress and Shopify. They both allow you to sell hair. Some people ask us: “Can you sell hair on Shopify?”. The reason for this question is because they do not always see a store is designed with Shopify. But the answer is yes, we have several clients using Shopify to start selling, or are about to start selling using a 14 days free trial.

Start now!

Okay, now you know there are great market opportunities to start selling hair in Kenya. Kenya gave the world some booming hair brands like Darling and Nywele Creative. But there is room for you too. Use the experience of these brands to create your own online store, start with your ideal client.

There is a market for your hair, women in Kenya do accept hair innovation and you can become financially independent! What is stopping you from start selling hair extensions in Kenya when I tell you I am here to help you too!

Otherwise, let me know in the comments below what you are missing to be your own boss selling hair in Kenya!

Your Checklist to start selling like Darling Hair

Know Your Market: Talk with people to know who is interested in hair, what kind of hair they need and at what prices?
Define Your Ideal Client: Make a profile of the buyer persona, with her demographics, her hair needs, how she does her research and how you can help her
Spy on the competition: Study other stores and see what they do good and what you can do better to help your ideal client
Think on how to be better: Think on how you can make better products or services to help your ideal clients, be original in your approach
Be nice: Take care of people who help you, like staff or suppliers
Get the attention of many people: Go online with your store and reach people from all over the country
Excel in all you do: Have the best hair, the best service , the best bookkeeping, the best online store, the best product descriptions

Leave a comment below when you are ready to start selling hair, or when you have a question so I can help

Human hair extensions wholesale

Jul 17, 2015 | Find Hair

You do not need human hair extensions wholesale suppliers

You do not need human hair extensions wholesale suppliers to start a very profitable hair extensions store. So even with a limited budget you can still start a very profitable hair business.

What most people think and why it’s wrong

Once you know what your target audience is looking for, it’s time to look for human hair extensions wholesale suppliers. Buy as much as possible hair at the lowest price, thanks to volume discount. Wrong!

All what will happen now is that your cash has turned into inventory, because you spent it all on hair. Do not be surprised the people you spoke to before and who explained what they are looking for and at what conditions, suddenly are not home anymore and certainly not in your hair store. You cannot change your offer any more, or your business model, because all you got is hair! So this is wrong!

What should you have been doing

Why you shouldn’t buy right away from a human hair extensions wholesale supplier is because you have other ways to start a hair business, even with more expensive hair than wholesale hair. Buy hair from a store that has a good reputation. We all know they will not tell you their source but that is not needed to make more money with their hair. The hair extensions you buy to start from that shop, will bring you more sales and profit than hair you bought wholesale. Especially if you have to buy the wholesale hair from far away and you do not know your human hair extensions wholesale suppliers that well yet and your budget is still limited. You can avoid all the stress .

You sell service not hair

Go step by step, and start to create a relationship with your clients first, because you are not going to sell only a product, you are going to sell an experience, top class service. You add the best possible service to it, think of

celebrity level styling advice,
premium maintenance service
24/7
top hair care products,
personalised after sales info,
return policy and
you collect the hair once it is used.
Plus…. you can add any service you know your clients appreciate, perhaps even taking out the pit bulls!

Turn your customers into very happy customers or celebs, who do not come to you to buy hair extensions, no they come to you to feel great!

Now you ask: Why would my clients pay more for the hair?

We all know you pay more for a Mercedes than for a Volkswagen; both have four wheels, seats to sit and a steering wheel, but driving a Mercedes is an experience and driving a Volkswagen helps you from point A to point B. Where do people pay the most for? Right, the experience and that’s what you are going to give them.

If you want to start selling the experience without the stress of finding a Human hair extensions wholesale supplier and making more money, get your Hair Extensions Business Bundle Deal and start selling the experience! And start thinking of driving a Mercedes.

What to consider when buying from an online hair supplier

Start Now Selling Hair Extensions

Read how NOT to find hair extensions wholesalers

Jul 17, 2015 | Find Hair

How Not to Find Hair Extensions Wholesalers

Find Hair Extensions Wholesalers on Google or Safari by simply open your tablet and type ¨wholesale hair extensions¨. Watch out, this is the best way to lose track when you are looking for a hair wholesaler. You will find millions of results in less than a second, but you are not going to find what you are looking for!

Find too many Hair Extensions Wholesalers will not help

With the search you will find all the websites, blogs and social media that use the word ¨ wholesale hair extensions¨. But now you still must visit these sites one by one. You can do for the first five or six search results, but not for the million others. A big chance you will miss that supplier that can deliver the best extensions you are looking for to satisfy the needs of your clients. People even write eBooks about this, like Vina from MHC. Let me know if you want her eBook.

Top ranking Google does not mean you found the best Hair Extensions Wholesalers

You must realize that in general a website will be number one in Google because this site is relevant for others; so many other websites refer to this site. That does not necessarily mean this website delivers the best products, or at least it does not have to be the best for your specific requirements. It neither gives insight in how the wholesaler is organized from an operational point of view or how big or small this supplier is.

Get the all-in-one hair business package, complete with hair samples and launch your own hair store now

Success is 10 percent inspiration and 90 percent perspiration.

You need to do some more homework. To start you should not open your tablet or laptop right away, but you should take some time to think what you are exactly looking for. You should refine the search you are going to perform, based upon the wishes you noted from your clients. A famous quote from Thomas Edison is ¨Success is 10 percent inspiration and 90 percent perspiration.” Let´s start with the inspiration otherwise you will only sweat without any success.

Be more specific

If you formulate your search task in Google more specific the number of results that will appear will be less also, but that´s good because in worst case you will still have hundreds of thousands of results. Rethink of the wishes from your clients, the interviews you performed and the unique selling point you want to offer.

Write down or key in a list of the terms that describe the best your clients are looking for, and the fun thing is that will also help you to improve the score for your own web shop as you should incorporate these words when setting up your web store but also, not only in the technical part like (title, URL or meta tags) but also in your content, your blog and the articles or explanations you place on your website.
The good thing is a search on the internet can be as tailor made as you want, it is even possible to type a full sentence as a search term. For example, ¨I am looking for a hair extensions wholesaler of Brazilian clip in hair extensions¨ or any other sentence.

Armed with this information you will be able to limit the results of your search significantly to find hair extensions wholesalers that will have products and a service that will fit with the needs your clients have shared with you. This will help you to sell more hair and avoid you buy hair nobody wants to sell.

Set Alerts

Because every day new hair suppliers will enter the marketplace, you should perform the search every day again. Or, a better option is to create an alert in Google, with the search task. This way you will get an email every time google finds a hair supplier that fits with your ideal client’s needs. Simply go to google.com/alerts and enter the specific search task. You can select how often you will receive the alert. Be sure to be specific otherwise you will receive an overload of alerts.

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