A new visitor on your web store goes straight for body wave. For a long time, she wants a sew in body wave and your Brazilian hair is just what she needs. The Brazilian 14 inches are little more expensive than what she had in mind, but she feels in love and can not wait to sew in the body wave.
Your product description for the 14 inches of Brazilian Body wave, tells about the lengths, the weight, and the colour, and you even added information about the shipping. This should be enough for your visitors to buy your Brazilian weaves.
And it works, because your visitor buys three bundles of the 14 inches of your Brazilian Body wave, plus a closure. With a smile you prepare the order, always good to see a first-time visitor turn into a client.
Happy client turns into very angry woman due to the sew in body wave
Your client was pleasantly surprised, not only because she received the parcel with the hair the next day, also because the hair looked so nice and even taller than the 14 inches she ordered. She left a comment on your Instagram account, your hair was the true love for her she has been looking for so long!
She will recommend you to all her friends! You are so happy, and you know the extra money you invested in the beautiful case and the express shipment was worth every penny. This client will bring you a lot of business! You love it when your clients are happy.
Would You Like to Make $ 30.000/month for Only $ 29/month?
What did you forgot to tell about the 14 inches Brazilian Body wave?
But two weeks later, you receive a not so nice e-mail message. Your client who bought the 14 inches Brazilian Body wave, was no longer happy. She shared with you an image of the sew in body wave and it looked awful. It tangled and did not look like the hair you sold. This was bad, very bad hair! How come?
You are sure you can trust your wholesale supplier; you are in business with them since you started your own hair store. There should not be any problem is to sew in body wave! What went wrong?
You pick the phone and call the client. This unhappy customer keeps you awake at night, and you want this mystery and misery out of the world a.s.a.p.
These calls are never nice, it takes you a lot of patience to first calm down the client and to ensure her the reason of this call is to get her good hair again.
After some time, when your client has off loaded all her frustration on you, and she told you she still has the body wave sewed in, she is ready to have a normal conversation. She tells about her stylist, the best there is, and how the hair got from bad to worse over time.
You asked her how she maintained the hair, and now you start to understand where the bad hair comes from. Your client has never thought to give extra care to the hair. She was a person that easily sweats, and she had a lot of stress at work and with taking care of the kids. Not much time to comb the hair, or to wash it good and to rub the right conditioner.
For you, everything is clear, your client did not realize the sew in body wave needs the proper maintenance. Without hair care, this beautiful 14 inches of Brazilian Body wave hair of course will turn into bad hair.
But when you explain your client how to take care of the hair, she gets angry again. You never told her this before, nor did your web store mention the need of care.
The hair care was for you a normal thing, but your client was not aware on how to take care of the hair. The right advice, at the right moment would have kept your client, happy with her sew in body wave.
How to keep your clients happy
It is good to share with your client the details of the hair they want to buy and how long it will take before they will receive their hair. But you also should invest some time to explain well the best way to take care of the hair. Add to the product pages a link or some text to remind your client about the best way to take care of the hair you sell. If possible, add the recommendations also on the tags for the hair, so your client will not miss your guidance on the hair.
Do you inform your clients about how to take care of their sew in body wave, leave a comment?
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Hair extensions are still the hottest-trend in the hair industry and to get your share of this booming market you need to inform yourself very well before starting. For this we launched this website to help you, but we also like to support you through some other channels like social media, YouTube and our plans to support you.
Five points if selecting a hair supplier
There is a high demand coming from your clients and potential clients for high-quality extensions, resulting in a look that is, great and impressive but above all completely natural. The extensions should blend perfectly with your client’s natural hair. In order to find the hair extensions you are going to sell you need to do some research. And there are 5 elements we are going to take into account when selecting a supplier. We are going to check: The type of hair, the price, the harvesting and bonding method and the reputation of the supplier.
Analyze the extensions
You need to start to analyze the type of extensions, for example, are you going for 100% human hair? The advantage of human hair is of course the fact that the look and feel is identical with the natural hair of your client, so it will blend easily and the maintenance is equal. And this provides comfort for your clients.
On our YouTube channel we placed a short video with some vital information about the hair, the structure, the differences of the various types of hair and some indications of the drivers behind the price of the extensions. In this video you learn that it is crucial to blend hair that is as much as compatible with the natural hair. You will also see the most common used hair is Chinese hair, this is the less expensive type of human hair, but due to the processing methods you will end up with hair that has less quality. So if you use price as one of the elements to select a supplier, you have to know the times to reuse the hair is limited. High quality hair can be reused more often and this can be used as an argument to support the higher price, also towards your own clients.
Remy Hair
As you know the position of the cuticles is very important, for this the harvesting method is one other element in your selection, You need to be sure all the cuticles face the same direction so they will blend more easily with the natural hair without causing the hair to tangle. And with the cuticles still intact, the hair extensions will have a natural silky look and the client can style it easily. So check if the hair is Remy hair but be aware there is no law that protects the use of the term Remy hair. You can also check with the supplier how the hair is collected, do they keep the hair of a donor together or not. If the hair extensions are produced en masse, strands of different length will be assembled together which can reduce the functioning of the cuticles,
Another element of importance in our search is the bonding method that is used to keep the strands together. The type of bonding method used, should of course not damage the hair of your client, it should be in a natural way and preferably not use chemicals that behave differently from the natural hair when styled or influenced by for example the weather. If the method is based upon natural Keratin, both the extensions and the bond will expand and contract at the same rate as the natural hair and this gives a long lasting and secure bond.
Hair supplier reputation
But it is not only the product, the hair extensions or bonding method that are relevant, also the reputation of the company matters and how they are organized. You should find a company that wants to invest in you also, that is not only focused on closing a deal, to sell as much hair is possible, but where you can have a long lasting relationship.-What do they offer to support you, what kind of information do they provide, do they have certificates, what is the marketing material they use, how is the shipping arranged how is their return policy and how swift do they response on your emails or phone calls.
So, now we know which elements we are going to take into consideration on our online journey for the wholesale supplier, but these elements can also be used if you are looking for a supplier nearby who is not present on the internet.
Interview held with: Natasha Lombe, director Remy Hair Club at the Afro Hair &Beauty Show in London May 26th, 2014
Can you introduce RHC?
Remy Hair Club (RHC) is a London based boutique global wholesaler of Virgin Remy Hair Extensions. We have 15 years of Styling experience behind us and we love to share this knowledge about the hair business with our clients.
What do you offer?
RHC is offering specially tailored collections of Weave, Lace Closures, Handmade Clip-Ins and Handmade Wigs.
Why would somebody come to RHC?
We want to eliminate the supply of sub-standard and fake hair extensions. In the fifteen years we are active in the hair business, we have helped many women with the aftermath of hair extensions that shed, tangle and break within weeks of purchase. We are leading by example, meeting the highest standards, to help all our loyal women feel beautiful and confident.
Can you tell us how you keep the level of quality high?
Our team personally source and select every product to guarantee the very finest quality natural hair in all styles, textures, lengths and weft types: silky straight to coil curl; double machine weft to super thin hand weft. Our hair is procured from a variety of global sources with whom we have tested, strong relationships and quality control.
What kind of services do you offer as wholesale supplier?
We offer a wide variety of set block and mixed colours as standard. We can deliver directly to your door or, alternatively, provide storage for purchased goods and forwarding distribution from the UK where appropriate.
Is it possible to receive the hair without your brandname, so shops can resell your hair like it their own brand?
We always offer our clients the choice of receiving the goods in RHC branded or plain packaging.
If people want to put hair extensions for sale, how can they contact you?
VISIT RHC now!
Natasha Lombe
Director – Remy Hair Club
E: natasha@remyhairclub.com
Skype: remyhairclub
P: +44 (0)7958 467 558
Are you looking for a niche market, a specific place where you can satisfy the demands of a very specific group of clients, you may consider to service women with hair loss. If you are able to demonstrate your specific knowledge in the fields of women hair loss you will have a very attractive market plus you can really help woman, by selling hair, who for example suffer from cancer or Alopecia.
Hair loss in women
To start you should do some research on hair loss in general and women hair loss especially. Hair loss, which is the partial or complete lack of hair growth, can have many causes and if you are faced with a client suffering from hair loss always advise her to pay visit to her or his doctor.
For men the pattern of hair loss, begins at the temple and the crown and either thins out or falls out. For women hair loss the pattern occurs mostly at the frontal and parietal (the top of your head).
If you take into mind that people on an average have between 100,000 and 150,000 hairs on their head, the daily loss of about 100 strands has a limited impact. And for a healthy person the hair loss will be replaced by new hair. In most cases people discover the first signs of hair thinning if more hair than usual is left in the brush or in the water basin after washing the hair.
As women hair loss or hair thinning has a direct impact on the appearance, it causes stress. A full had with a nice volume is perceived totally different than signs of baldness. For women hair represents femininity and attractiveness.
Did you know even celebirties suffer from hair loss?
How can you help woman with hair loss
A good way to support your clients suffering from hair loss is to offer them a wig. As these wigs are not for one occasion only, but will be worn every day you should make sure you offer the best quality of wigs. Use the time to comfort your client and together select the best wig. The wig should be styled in the right way and to have a color that matches with the natural hair of the owner, and comfortable to wear.
Most women who have learned they will lose their hair because of the treatment, want to buy an expensive natural hair wig. In some cases it can be more advisable to purchase a synthetic wig, as they are less expensive and easier to maintain.
Some steps to ensure the wig will fit
Let your client take pictures of her current hair style.
Take some hair from the top front of the head, to match the color of the wig with the present color.
Use natural light or near a window to decide whether a wig matches the natural hair of the client.
Measure the head with the hair slicked down
See if you can offer an adjustable wig because the head size of your client may be up to a size smaller due to the hair loss.
It´s a specific niche of the hair extensions market, but you can build up good relations and the mouth by mouth works very good in this market.
