You sell more hair extensions when you are not selling hair!

You sell more hair extensions when you are not selling hair!

Jul 11, 2017 | Sell Online

I agree it sounds odd, but the best way to sell more hair extensions is when you are not selling hair. I do not mean you should stop selling, but you should put the interest and needs of your ideal client first.

Relationships sell more

You already know word of mouth is one of the most successful marketing tools your brand can have to sell more hair extensions. Most people listen better to their friends or relatives for advice than to a sales person. And why not? Your friend has an interest to keep the relation good, while the salesperson only wants to get your money!

The keyword is ‘relationship’. You can not sell your hair only to your friends. You need to build a relationship with more people all your potential clients. Your ideal clients. This means above all, you need to be there for their needs in the first place. You have to listen to their needs, understand their doubts, remember their birthday or other special event! Show genuine interest. Suggest solutions, even solutions that are not on your shelf or webstore. By doing so, you will earn their trust and they will come to you to buy the hair they want. You will sell more hair extensions.

Your Ideal Client: Joan wants to buy from you

Understand the needs of your ideal client

No need, to discuss the hair extensions or your other services every time you see your ideal client. Even your blog postings should not only talk hair, but also mention the other things in life. Understand who your ideal client is and what they deal with during the day. Publish a post about these things too. Do not start to blog about everything that happens. Your focus should be on the hair. Also publish every now and then about working mums or how to install an app.

Sell more hair extensions

A strong relationship between you and your ideal client will also work when the competition approaches them. Your ideal clients will be less interested to buy hair from others. A lower price for the hair, will not make them change brand anymore. They will prefer to keep on buying from you, because you are not selling hair! You are their friend and you will sell more hair extensions!

2nd, March, 2019, Oyesola Oyesiji wrote: ” I will like some advice on how I can sell faster and to acquire loyal customers on my hair business. Am just starting small and I really like the business but how can I made a head way in the business. Thanks. “.

My recommendation to Oyesola was to create an Ideal Client template. This tells you more about your Ideal Client and how to engage with her and to stay connected.

Oyesola Oyesiji

How much is needed for a hair business

How much is needed for a hair business

Nov 15, 2016 | Get Help

How much is needed for a hair business

You earn money with money. First you must invest time and money in your hair business before you can start to get sales. For that reason, I receive questions by email or social media, asking How much is needed for a hair business.

The answer is, I do not know!

Wait before you click a way to another website, what I want to say is, it depends on what you want to achieve!

What do you need to know first

To answer the question how much is needed for a hair business you should take a few things into consideration.

  1. What kind of hair business do you want to start?
  2. Do you want to grow by great content or to market your hair business?
  3. Do you want to start selling wholesale or retail?
  4. What is your inventory strategy, do you need a lot of inventory or not?
  5. Do you want a store or only online presence?

 

As you see, it all depends on the plan you should have to start a hair business.  Of course, we all know the success stories from big firms or hair brands who started with selling hair out of the trunk of their car. With USD 2000 you can start an imperium, but it also involves a lot of work and luck.

Your plan on one page

My recommendation to people who ask me how much is needed for a hair business is to start with their business plan. No need to complete a 50 pages detailed plan to know how much you need, but start with a one pager that describes what is your mission, when you want to be break even, how you will be different and how you are going to connect with your ideal client.

You can keep it at low cost, using free hair samples, social media and the templates I offer, or If you have access to enough cash you can invest in a nice website combined with a salon.

Let me know how you want to your store to be different and I can tell you how much is needed for a hair business

 

Nothing should stop the start of your hair store, use Crowdfunding

Nothing should stop the start of your hair store, use Crowdfunding

Sep 8, 2016 | Get Help

Lack of money can’t stop the start of your store

You have everything in place, you know who wants your hair, you have a marketing plan, even two hair suppliers, but how are you going to finance all this?

Ask your parents for support, bake cupcakes to sell in the neighborhood, get a bank loan or organize a crowdfunding campaign.

Crowdfunding is a popular method to raise money for start-ups or for people with crazy ideas. So if you have an idea to change the hair industry for ever. Why not trying to fund your business by crowdfunding.

For a loan you only need to speak to your parents, or the bank manager, but for crowdfunding you have to talk to a crowd!

It’s key to write your business plan and to describe your idea and how it will become a success. There are people out there interested to invest in your hair Bizz. You only have to find them. So first check existing crowdfunding projects, and learn from the successful ones. How is their offer or presentation different from the rest and use this insight to drive traffic to your project.

In life you need ambassadors, people with influence who will tell others about you and your great idea. So if you have a great idea, look for influencers, not only in your neighborhood but also on the internet. Build a relation first and get them interested in your idea.

We all know, people are very busy and they get millions of messages a day, from conversations, newspapers, billboards, TV, Radio anything. So you have to make a lot of buzz to get your messages heard. Not only once you launch your crowdfunding campaign, also before the launch. You need to set up a well-planned campaign to fund your hair business.

If you want expert advice and learn to get money for your awesome hair business, learn from Eli Regalado who funded over $ 1,000,000 in projects.

Fabhair 1984 LLC

Brazilian Body Wave (Bundle Deals)

Tips for Crowdfunding Success

Best practices

Nothing wrong to google first on successful or best crowdfunding campaigns. No need to re-invent the wheel, but use the effort and lessons learned from others. But for your own campaign be original, never simply copy paste campaigns from others.

Campaign

I mentioned it before, do not press the publish button but set up a campaign. Heat up the audience, make the buzz and use influencers to carry your crowdfunding messages to new territories.

Rewards do not have to be financially only

Think very well about the rewards you want to give to those who believe in you. Some people might love your ambition, or the idea but are not interested to buy your hair. If you only offer free hair for those who support the start with their funding, you will miss this group. Allow them to just donate a small amount of money, and do not forget to send them a thank you note. Not only after they joined the crowdfunding, but also every year later. Perhaps you need them in the future again when you want to open your second store.

Do you need funding for your business?

Make additional 1,500 USD cash a month selling hair extensions

Make additional 1,500 USD cash a month selling hair extensions

Mar 8, 2016 | Get Help

Make More Cash Selling Hair

Make extra cash every month is possible even if you are not willing to give up the certainty employment offers you or you just like your boss too much. What about start selling hair extensions?

A hair business can be perfectly done besides a day time job, and it will still offer you the possibility to build a network of nice people, your customers, to work with the best material on earth, human hair extensions, and let’s not forget to make extra money.

Follow the steps below and in a couple of months you can travel to exotic places, buy some extra clothes, shoes or bags, or just eat an extra steak a week in the best restaurants.

How can you make extra cash at hand selling hair extensions?

Step 1 pick 3 salons in your area

The first step is to find 3 salons in your area that do not sell hair extensions to their clients yet. Some salons did not think about it yet, think it’s too much hassle or had bad experience selling hair extensions long time ago. Offer them your services, you will make sure there is always enough stock, guarantee the quality of the hair and very important will do the marketing. Everything based upon no sale, no pay. So zero risk for the salon, so there is nothing to withhold them to accept your offer. Because they do not run any risk, you can negotiate a higher margin. So for every hair extensions sale you pay the salon owner a referral fee.

Step 2 get 2 hair extensions suppliers

Now you get a good hair supplier, that is willing to give you a good price and more important a constant quality of the hair extensions. Imagine you buy from an Indian or Vietnamese hair supplier. There are many smaller suppliers that want to benefit from the increased demand in the United States and West and East Africa, so you can negotiate a good price with them. Make sure to keep a good eye on the quality of the hair extensions and agree on payment through PayPal. This will allow you to block the payment in case the supplier offered a bad quality of hair, because you do not want to risk your cash do you? Make sure you get at least two hair suppliers and mix the hair if possible. This will reduce your dependence from your supplier so you can keep on selling hair extensions even if one of your suppliers has delivering problems.cash

Step 3 Make the sales card

Help the salon owner to prepare a sales card, a little plasticized piece of paper, that tells the owner everything about the hair extensions, the origin, the maintenance, a small story about the company behind it and the prices. This card should handle all questions the salon owner or their clients will have. Make sure to organize a regular update of the content of the card, so any new question, if relevant, will show up on the card. Do not forget to leave your contact details on the card.

Step 4 Market the hair extensions

The best part is the marketing. Because you use the salons to market your hair, instead of keeping your inventory at home in a storage room, you keep the hair where the most eyes will be looking at it, at the salon. Just the fact the hair extensions will be in front of any customer in the salon the demand will increase, and you can be sure there is only one thing on the mind of these customers, looking great with the best hair possible. This is the best thing for people like you selling hair, to confront your potential clients with the product they want at the time they think of it.

Step 5 keep the ball rolling

Now you have a hair selling business, you sell using the ambiance of the salon, split the revenue with the owner and you control the hair you receive from the hair extensions suppliers. Arrange with the salon owners to refill the stock before or after your office hours so you can keep an eye on your products and keep a warm relation with the salon owners.

Step 6 Let’s party.

If you are happy with the cash you make on the first five steps, great and no need to do more.

But if you want to give your customers a real experience, why don’t you organize a hair extensions party. Make a nice event around hair, beauty and wellness. Make some awesome looking flyers to hand out in the participating salon. If you organize the party together with another beauty business, like nail studio, wellness club, you can give the loyal clients of the salon something very special and something they will certainly talk about. Before and after the party and what great marketing that is for the salon and for you.

Step 7 count your cash

On a regular basis you should do the books and calculate your expenses and your sales so you can see how much extra cash you made the last month. You will see over time the income will grow, and if you get more and more experienced you can consider to add one or more salons to your network. But do not forget, you only wanted to start this next to your day time job. If you are interested to earn some extra money, that can easily be around 1,000 or 2,000 USD a month, get our All-IN-ONE hair business package with guide and start.

Good luck

How to get more visitors to your site

How to get more visitors to your site

Oct 25, 2015 | Sell Online

More visitors

You want more visitors to your website? Visitors that will turn into clients if they like what you offer! Or even better into loyal clients because they will come back to you. Read here how to make this possible.

Start your own Blog and become known as an expert in hair fashion

The secret is to make sure you share your expertise, impress people with your knowledge about hair and they will feel more confident to buy from you. Start your own blog about the extensions you want to sell and make this a special event for everybody who visits your blog. In the book “Blogging for Passion, Profit and to Create Community” you can find the best tips to make a Blog work and earn money for you! Next to this start to visit other blogs.

Pay a visit to other blogs

You should know that Google places the websites that are the most relevant on top of every non-paid search result. To know what site shows relevant content, Google analyses for example which website is the most interesting and that´s the website with the highest number of links from other websites and the best content.
Just follow the following steps:
– Look for blogs or websites that publish interesting content about fashion and hair
– Check if these blogs are recent and get enough comments
– Leave a comment that shows your expertise about fashion and hair extensions
– And make sure you also mention the link to your own website.
By doing so you will:
– Become known as an expert in your field and people will check you website but
– Also Google will analyze that your website is interesting for others as there will be more and more links from other blogs and sites.
Just give it a try, make it a daily routine to comment on blogs and slowly your web site will climb through the ranks of Google and the number of visitors will grow!

Or promote your shop for free

If you place a free advertisement on our website a quality link will be created to your website, and your shop gets extra promotion!