The promise Lisa Richards of RPZL New York made to you

The promise Lisa Richards of RPZL New York made to you

If you want to be different and launch a business that has innovation, glamour and the client in focus my interview with Lisa Richards, co-founder of RPZL in New York, is a must read for you.

Lisa is not only sharing how she and Monica Thornton, the other co-founder, got inspired to start this gorgeous salon and store, she shares awesome marketing advice in this interview to start ups and she tells about the importance of a Business Plan. Lisa spent the last 15 years launching new entertainment and sports initiatives worldwide, including the creation of brands, trademarks, media campaigns, and special events. She has all kinds of innovative, creative marketing experience. So who is in a better position on how to advice you on marketing?

But the best part still has to come, Lisa also made me a promise, on their gorgeous and very relaxing sofa! You can benefit from this promise so you can get the best position on the hair market, now!

Read the interview, watch the pictures, or the video and visit RPZL New York with Lisa Richards. And if you have any question feel free to contact me or Lisa.

But you can also start right away with our Hair Extensions Business Plan Templates and launch your own business now!

What to consider when buying from an online hair supplier

Start Now Selling Hair Extensions

Advice selling hair tailor made for 0.07 per minute

Advice selling hair tailor made for 0.07 per minute

Let coach give advice selling hair

Need advice selling hair, or just a talk on how to continue as hair seller, and you can not wait. No problem as of today a new service is available for you.

For only USD 0.07 a minute we have a Skype call for you, the first 10 minutes even for free!

You are your own boss, but not alone with our advice selling hair

Being your own boss is great, you can make a lot of important, and less important, decisions. Nobody will tell you to do otherwise, but there is the chance your clients or providers do not like. Sometimes it is just good to have somebody you can chat with. Somebody who understands the hair business, who has the experience of the problems and success many other hair business deal with. Every day! If you do not want to be alone, feel free to call us!

You can discuss any issue and after the call you will continue to work with passion and fun on the growth of your customer oriented hair business.

Since we started this service we have helped a growing number of women, so why wouldn’t you too benefit from our skype call?

How does it work

Just make an appointment with the WhatsApp Button on our website. and only pay if the talk lasts longer than 10 minutes. For USD 20 you can talk up to 30 minutes. The only limit is you need to have a PayPal account.

You decide the topics we will discuss and you will get direct feedback and support, if possible. Get a second opinion on your business plan, get some design ideas for the website you are building or discuss your marketing strategy. You are the boss!

Get the all-in-one hair business package, complete with hair samples and launch your own hair store now

Why wait?

Buyers from our tailor made business plan will get a 100% refund.

You´re on Instagram, but do you sell more hair thanks to it?

You´re on Instagram, but do you sell more hair thanks to it?

Drive your Instagram followers to your web shop and generate a loyal client base

and start earning with your beautiful pictures.

Check the 6 tips to give your sales a boost thanks to your Instagram account or watch the video

 

1. Instagram Profile: Keep it updated

·Update your company profile with seasonal items, what about Valentine’s day!

·Your bio is the most important for mobile viewers, so make it look great

·Use a special website link, to drive viewers to a special landing page


 

2. Ask Questions

Invite your viewers to interact with you by asking questions

·Keep your questions short, simple and specific

·Use a cute or fun image

·Write in a very personable tone, to deepen the visitors engagement with your brand


 

3. This vs. That

Stir up controversy to get your post commented on and loved. Use a ¨this vs. that¨ type post. Ask followers what they prefer – this or that

 

Think of ¨battles¨ like

    • Human hair vs synthetic hair
    • Clip ins vs weave
    • Curly vs Straight
    • Natural vs Extensions
    • Shop online vs Shop in store


 

Make it visual and use cool images, split them and layer the -vs that- using Photoshop.


 

4. Personalize with ¨you¨

Instagram is one of the most personal and friendly kind of social sites. Keep your Instagram updates short, specific and fun. Use the pronoun “you” in your updates too. You too can learn how to get thousand of real followers that you can turn into customers of your beautiful hair.

Show your products in a way that super connects with your Instagram followers


5. Be Charitable and inspiring

Show you are a company and person that cares by supporting charity. Then post it with inspirational quotes on your Instagram

Choose a charity that suites your brand. For example, funds supporting:

  • people suffering from certain diseases, like cancer
  • women in under developed countries

6. Behind the scene look

Post exclusive photos and videos of a behind-the-scene look at a special event

It can be:

  • A hair extensions party you´re hosting
  • Media event you´re invited to
  • Big sale you´re preparing for

 

Show your staff too, this deepens the connection your visitors and clients have with your store.

 

What to consider when buying from an online hair supplier

Start Now Selling Hair Extensions

How to get your hair under the attention of new clients

How to get your hair under the attention of new clients

How to get new clients

How to get new clients is one of most frequent returning questions in the mails we receive. The answer is rather simple, let as much as possible people know about your hair. Create a nice website for example with support from Shopify Ecommerce, tweet about it, post it on Facebook and tell as many people as possible about it!

Seven times

If you know that people need to see a product at least seven times before they actually will buy the hair, so if you do not know that many people or you do not have that many friends and followers yet? Than what can you do?

Now it´s time to look for friends who are willing to help you to sell, not just any friend but friends with a business in the same Industry, the beauty Industry. They all face the same problem, how to reach as many people as possible, so why don´t you combine forces?

Join forces

Look for Hair salons, Beauty salons or Nail studios that have the same type of ideas about doing business as you and offer to refer clients who buy hair from you to them. In exchange they could refer clients to you. If this works you could even take one step more and offer to give them some extensions to sell for you. No investment from them needed, but they will now have a wider product or service offering. Their business will be bigger and more interesting for their clients. And you have more people who will see and feel your hair.

Branding

Make sure you pack your hair well and print your brand name and contact details on the hair. For this you can check for a great design, that people will impress people and sticks to their memory. If people do not buy the hair in the shop of your new friend, at least the brand name will be in their mind. So next time when they will see the name of your hair brand they will be one step closer in buying from you!

What to consider when buying from an online hair supplier

Start Now Selling Hair Extensions

How to get your hair under the attention of new clients

How to offer Hair Extensions in your salon

To offer hair extensions, as a professional salon is a great way to broaden your service to your clients and to increase your revenue margin. But be sure you are an expert in this, to stand out from the crowd and to be sure your clients will benefit from it to the full.

If you take these 9 bullets into consideration you and your clients will benefit the most:

1.With extensions you can offer, without the need to cut the hair or to wait for it to grow, additional length, volume, texture and color. This will help you to create the perfect makeover. Do not sell hair extensions, but focus on your clients’ needs and wishes and if extensions will support these desires to come true you can install them;

2.do not offer anonymous hair, but offer a brand to your clients; this will make it easier for your client to identify herself with the hair.

3.Analyze the quality and benefits of every brand, take your time to be sure you only offer what´s best for your clients

4.If you analyze a brand, do not only check the hair, but also the support they provide on marketing, logistics and promotion. Most information is available on their website or in special information packages they will forward you by email

5.Most brands offer trainings to make sure you know everything about their products and you can install them at the best level. Focus on the various techniques, like warm and cold fusion, clip on, bonded and adhesive sticker techniques

6.Make sure you or your head of staff is certified

7.Do not compete on price but on service, if needed you can offer a discount voucher on hair maintenance products. This will allow you to keep the required price level.

8.Prepare an annual marketing plan, with advertising, promotions special events and media attention.

9.Make sure your clients know you offer hair extensions, do not expect them to start to discuss this with you or your staff. Tell them you offer extensions and for example prepare a flyer and do not forget to include some before and after pictures.

What to consider when buying from an online hair supplier

Start Now Selling Hair Extensions