Sep 3, 2016 | Sell Online
Home 9 Tag: Marketing ( Page 8 )
Social marketing, George Clooney or your hubby
After a long day selling hair, you sit on the coach in comfortable clothes. You only want to relax your brains and body to watch that blockbuster movie on TV. The scene shows your role model in the dessert. She is in trouble! In the mean time you are getting thirsty, but you do not want to pause the movie, you want to know what’s going to happen next!
Suddenly in the far distance a jeep, or is it a camel is heading towards her. You see the tension in her eyes, is this good or bad news?
Just before you can see who is coming, you get a cold shower. A break, advertisements! George Clooney drinking coffee in a $ 3,000 suit! The carefully built up excitement, is completely gone. Now what? You wait to finish the ads or you go to the kitchen to look for a drink?
But now your hubby or partner, wearing that trouser you told him to throw away for a long time, asks you what you want to drink!
Now comes the question, who will impress you more? George Clooney or your hubby in that old trouser? Who do you want the most right now!
Your hubby, right? If not, please skip the rest of this post and only leave an answer why you are not interested in your hubby anymore!
For those who did prefer their partner. This is what’s called social marketing. Communicate and interact with your target audience in a pleasant not disturbing way! The TV advertisements broke into your life and shouted by us! But your partner understood your needs for that moment. Even in a 7 years old jeans, he still looks more attractive then George Clooney, right!
So why don’t you use Social Marketing more often yourself to attract visitors and convert them into clients?
Social Marketing takes time but pays off at the end
Okay, you can start social marketing with zero budget. But you can consider to use advertisements. To build an effective social media presence takes time, effort and patience. You can’t hurry love.
Accept Social Marketing is for the long run. Do not expect short term results.
Stay focused. Select the two or three social media platforms your ideal clients prefers to use. Avoid to copy the same message over all platforms, the postings should be complementary.
Be social. Do not talk only, even if it’s about hair. Social Marketing is about interaction, keep the conversation going. So plan 20 minutes a day to read, share, comment, like, retweet the ideas of others. Share relevant content.
Remember, a simple post “Good morning” has more impact than “Buy Now Three #Bundles AAAAAAA grade #Brazilian Bundle deal $$$$$”.
So please share in the comments if you prefer George Clooney in his expensive suit or your partner wearing the 7 years old trousers?
Aug 19, 2016 | Sell Online
You started a gorgeous hair business, but demand lacks hopes for some time. It seems there is no growth and lately new hair stores opened their doors in your market. Your hair market is saturated. What can you do?
What is a saturated hair market?
If in a marketplace, a place where people buy and sell hair extensions and services, the available supply of goods falls short of buyer demand. Marketing experts will say this hair market is saturated. The reason can be:
- Too many participants or
- People turn their back to artificial hair integrations and go natural
- The demographics change, more elderly people, etc.
All this will limit your profitability and potential to grow. Should you accept this or not?
Examine the situation
Unless you earned plenty of money to retire, you do not have to take your hair market is saturated. Do not make decisions overnight, but take your time to first analyse the situation.
What is the real cause of the absence of demand?
Analyse the market, use google trends to understand what is still in demand and what not anymore. Let’s take Arizona for example. Learn from Google trends, where one can see the queries people key in the search bar.
Select first the geography, in our case Arizona and start with Hair Extensions as search term. This shows indeed a deteriorating trend. Indeed, the hair extensions market is saturated! But now you have to be original, look for other search terms of developments in the hair market people might start looking for.
Perhaps more people go natural, so relate with natural hair or similar terms. Or perhaps the demographic evolutions bring more elderly people with hair loss. Or people are more attracted to wigs. You have to play with this for some time and compare the several possibilities. See the first analysis of the hair market and see what the possible alternatives.
Take your time to analyse, and use several alternative search terms.
If you found a mounting search term, do not change your service offer just like that but analyse the rivalry, who is the competition, what is their service offering. Do a market survey to understand what customers in this market like and do not like about the current providers or salons.
This will show you new commercial opportunities in your saturated hair market, so define your ideal client and start selling again.
For ideas see my previous post about #BackToSchool, specific markets and the LGBT community for example.
Aug 16, 2016 | Sell Online
Back to School Hairstyles, Google tells they need your Hair
Summer holidays are coming to an end, so many students and parents have Back to School in the mind. This is the period to sell your hair in combination of back to school, right! You do not believe this? What if we use google to proof it to you?
- Google Trend proofs the interest in hair
Google Trend tells us whats going on in our brain. Your brain is wired to protect you, to keep all the vital organs working. If your brain would not be selective in the impressions it receives through the eyes, ears, nose and skin every second, it would blow up. So what does it do, it uses a very smart filter. Your brains will only consume or pay attention to the impressions that are relevant for you at this second.
And that’s great for two reasons,
First to keep you happy and avoids you are getting foolish.
But secondly also because this mechanism is serving you to sell more hair! Your ideal clients, and the people close to them, have only one thing on their mind and if you are able to tap into this, manage to slip through the filter. you will vend your hair. So use the search term Back to School in your marketing communications.
If you want to be sure this works, all you need to do is to check Google Trends. Use Back to School as search term. You will see that in combination with Back to School people look for
Hair styles for school and
Hairstyles with
an outbreak for high school musical.
So sufficient chances to market and sell your hair.
- Lift confidence
We all recall our first day at school, college or university. You meet new people, in a new setting and in most cases you feel you are on your own. All the components to feel less safe. You would kill for something that boosts your self-esteem and makes you feel and look stress-free. The first impression undoubtedly will determine your place in the class for the rest of the year. So what can you do?
Make sure your hair is okay, studies shown that the hairstyle is one of the most vital factors for others to decide whether they like you or not. And thus if they will approach you to start a small talk.
So, your hair extensions are the best support for all Back to School girls to look stunning. Make them look and feel great, boost their confidence and they will coming back to your store every time they want to feel and look good. The weekend, the prom, the first date, you can think of so many events, all you have to do is to be at her side that first day, Back to School. This will make you her preferred hair extensions store for a long very long time!
Become her preferred hair store
It’s time to work, use this golden moment of Back to School and sell your hair. To make this happen there are four steps:
-
Start a special Back to School blog
To optimize a high ranking in google and thus to get the most visitors of your blog, open a new domain and name it Back to School. Combined with your area or the most important university in your area. For example, Back to School Georgia State University. Benefit from the back to school offers of hosting companies to keep your investment for this special campaign low.
-
Share her concern of going Back to School HairStyles
Now you know people who are going Back to School are looking for hairstyles for school. Why don’t you help them with propositions for hairstyles and fashion in general, but also advice on the first school day. Do not sell, but share your story and ideas. Be helpful.
-
Share your knowledge
Write some blogs posts about the hairstyles for Back to School you endorse, maintenance advices, reviews from your customers. Perhaps you find some clients willing to share their Back to School experience (with your hair!). Return your customers a favour if they share their story, for example with a coupon. They are your ambassadors so they earn a reward.
-
Sell your hair
Finally come with your Back to School hair offer, make it special for her. Add your experience and some glamour to it. Make her feel a superstar that first day and that starts with the treatment or hair extensions you offer. Combine it with hangers, a special box to protect the extensions and maintenance instructions.
It’s time to go Back to School so start today your connection with a client who will become a very loyal customer for a very long time.
Need help for your blog, check our offer and start to register your Back to School domain and start selling!
Aug 11, 2016 | Sell Online
Hair Extension Business Cards do the trick!
Do you have business cards for your hair extension store? Or do you believe, in the age of iphones, only electronic business cards will do? If you believe the latter, you will miss the opportunity to win a potential client, after your elevator pitch. And why would you?
Elevator pitch
You are the best marketing tool of your hair extensions business. Every day, when you go out you have the chance to show people your gorgeous hair. You do have your own brand installed, right? The great news is women who are searching for fresh hair, are very focused on the hair and hairstyle of others. So if somebody is admiring your hair, it’s the moment you must be ready for.
Depending on the circumstances you will undoubtedly not have more than only a few minutes, a few minutes to tell about
- your mission in the hair Bizz,
- the story of your hair,
- how you make people look and feel good and
- the experience you sell.
This is a one of lifetime opportunity, so your professional success depends on your elevator pitch. A story about your brand and the hair in a few minutes, enough to share in an elevator.
She will forget you, unless…
If you finished your pitch, the potential client will continue her journey, with only the impression of your hair and your story to remember. How much will she recall after 10 minutes, or even 5 minutes later in a world full of impressions, news, tweets and all the other things that will push the memories of your pitch and your hair far away in the back of her mind.
What to do, knowing your hair is lavish and your pitch is like a rap to keep the attention, till the moment she is ready to buy?
This is how she will remember you
Now comes your second 
best off line marketing device, your hair extension business cards!
Do not run to vista print to print your name and address on any piece of paper, but invest some time and money in a card that represents your hair extensions business.
There are many options, even wood, plastic or metal. Imagine the astonishment for your potential clients to feel another texture than paper. And texture is one of the key features of hair. Believe me she will remember you even longer!
Or what about a very creative design on paper. Visually captivating designs imprint on a person’s memory deeper than dull or plain designs, so again she will remember you and your beautiful hair much longer.
And if you still believe in the age of smartphones and google, paper business cards will be less effective in the hair extensions business, what about a business card in the style of a google search, using the key words you rank for on Google?
Claim your name, otherwise everything is for nothing
My last guidance, do not forget to claim your brand name as domain otherwise all your struggle of getting new clients on-board will be for nothing because the women or men who fell in love with your hair will end up in the wrong store. So claim your hair brand name!
Aug 1, 2016 | Find Clients
Home 9 Tag: Marketing ( Page 8 )
Do Not Sell Your Hair to Afro American Women
This advice, I give to most of my callers. Do not sell your hair to Afro American women! Why? Because that is what 75% of the hair sellers in the United States are doing already. You have to be unique.
To define your market niche, your own special place on the big market, this broad, will only work against you. A market of nearly 8 million potential clients, the dream of every business women or men in hair, but how will they ever find you?
If I write “Do Not Sell Your Hair to Afro American Women” I mean, you have to be more precise if you position yourself on the hair market. Potential clients will notice you only with a clear focus. Because let’s be honest, there is not one homogeneous hair market where you can Sell Your hair to Afro American Women. This is a market with, I estimate 8 million small markets, because they are all individuals and they all deserve a special treatment for their own special needs.
Should I focus on only one person?
Yes, and No.
Yes, if you service your clients, you should focus on the individual in your store or online shop. Give her the best possible personalized service possible
And No, if we talk about your marketing message, what are you going to communicate and through what channel? Within the group of Afro American Women, you have to look for individuals who have a common ground. This can be:
- A geography, your state or home town
- Cultural background
- Education, sports or Industry they work in
- Special Interests, did you know The Real Housewives of Atlanta has nearly 3 million fans?
- Anything that bonds people
A great help is the Ideal Client Template, this template will help you to define and find the buying persona who is looking for hair. She will meet your offer through your marketing channels because you know at what channels she is looking for hair and how. The template is part of the all-in-one hair business package, complete with samples, coaching and a step by step guide.
Shouldn’t I sell hair to other people anymore?
It does not mean you should not sell to others anymore, you can still sell your hair to Afro American Women, to all 8 million. Every sale is a sale! But you have to focus your messages on a special group. Now you can share content of topics your potential clients are interested in, besides hair extensions. Now you know where to go to meet your potential clients. This will help you also to rank higher in Google, because there are 8.5 million results if you search for Afro American Women and only 5 million for Afro American Women Real House Wives of Atlanta. Still a lot, but less!
Less is more! More Focus More Sales
Now you decided to put a focus in your marketing, you will notice less is indeed more. You will be able to reach much more people, people with interest in what you have to tell and the hair you have to offer. So Do Not Sell Your Hair to Afro American Women and sell more hair to Afro American Women you know more about.
You have a dream to launch your own hair store, or your hair sales are lacking behind expectations. What can you do? Give it all up and let others succeed? Wouldn’t it be great to talk for 10 minutes with somebody who not only understands the hair extensions business, but who can help you with advice too?
You are not alone, you can always app me, I have blocked some time in my calendar already. I am waiting for you! App me or leave a comment under this post!
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If you found a mounting search term, do not change your service offer just like that but analyse the rivalry, who is the competition, what is their service offering. Do a market survey to understand what customers in this market like and do not like about the current providers or salons.
best off line marketing device, your hair extension business cards!