Nov 11, 2016 | Get Help
Sell Hair Extensions for Free
Sell Hair Extensions for Free and grow your business, it sounds impossible. But if it works in many other industries, why not in yours?
How can you make money if you do not ask your clients for money? How can you ever purchase hair extensions if your clients do not pay?
I agree, it sounds impossible, but it does work and generates money.
For many women, who want to feel confident, the price of the hair extensions is the number one factor to decide to look further or not. If the price is acceptable, they will spend more time in your hair store, website or beauty salon. The biggest hurdle has been taken and they are ready to shop.
If the price is too high, they will not bother to look any further, not even if you have products or services that will make them look and feel great again!
If you can take away the biggest hurdle in the selling process, you can sell so much more.
Offer alternatives
There are many alternatives to sell a product for free, for example Blue host offers a free website domain for your hair store. No need to pay for your name on the internet, if you take the hosting services and support.
Or what about a company that gives you for free a state of the art application that make it possible to connect with your friends and family. That allows you to feel close to them even if you are miles away. Think about Facebook, 100% for free, and they make money with your data.
There are more examples, do you still pay for your newspaper?
Make this work for your main product, because you will see an amazing increase of your overall sales.
How to offer Hair Extensions for Free
The answer is simple; you must switch to a different approach. The hair and beauty industry is not about selling products, its’s all about experience. To give people a complete makeover, to boost their self-esteem!
Hair extensions are, I am sorry to say, just one part of this. The instrument to make people feel confident. The best example is a before and after picture, these pictures do show the impact of a great beauty treatment. The women look great after the install. And that’s what she is willing to pay for.
Offer a complete make over service
Offer a complete make over service, or a confidence boost. It’s true, the world can come to her end, but that will not bother anybody if they look gorgeous!
Include in your service offer free hair extensions combined with a beauty treatment, you will see your client will not discuss the price of the hair anymore! It’s a kind of a bundle deal, but much more interesting for your client and you!
How are you going to implement this in your store? Let me know
Nov 4, 2016 | Sell Online
Turn a celebrity of Atlanta into your client
Celebrity hairstyle is the talk of the day, and so do the names of the stylists of these celebrities. A celebrity is the best marketing ‘device’, you can have as a hair extensions store owner.
Every time the celebrity has a public appearance, your hair will be advertised. Close your eyes for a moment and imagine Kim Kardashian, Lady Gaga or Gigi Hadid with your installs. Wouldn’t that be great.
How to get your own celebrity
But how can you, as a start up in Atlanta, get in touch with those stars, those celebrities?
The answer is simple, go downtown. Visit clubs, enjoy live music venues or shows. This month go see Maxwell and Mary J Blige in their King and Queen of Hearts tour in the Philips Arena. Or dance yourself clean at the Loft on the 18th of November.
Of course, every month has its highlights, as you can see.
Grow your network of celebrities
Now great to spend a night outdoors, but what has this to-do with growing your hair business?
Easy but not that easy! Instead you keep an eye on the performing celebrity, you monitor the audience. People go to places to get inspired, so many future celebrities to be will be in Atlanta and watch the shows.
Rehearse your elevator speech
Now it’s time to make contact, of course you have your own hair extensions installed. Like a true celebrity yourself, you have prepared your elevator pitch, right? Tell the celebrity to be, everything about your business, tell her about the origin of the hair and make her, or him, fall in love with the hair. Ask her for contact details and make sure you use your smartphone to follow her on social media. Make sure she follows you back.
This is the cheapest and most entertaining way to invest in your brand, build a network of celebrities to be and one day, this can go very fast, you will have one or more big names wearing your hair! How awesome would that be!
Oct 30, 2016 | Sell Online
Turn your online hair store into a revenue booster
You started an online hair store and want all those people who search online to find your store and to buy hair extensions. Because that’s the only way to get sales.
You want to grow your online audience; I recommend to follow the series I started on how to turn your online hair store into a revenue booster. Today the first three tips!
Tip 1. Invest 50% of your time in awesome content on the online hair store
You can invest all the money you have and all the time of the day to improve your SEO, or Search Engine Optimization. But if you fail to give your audience the information they are looking for you can better stop right away.
You need to schedule time in your agenda for online marketing. Invest at least 50% of the time you have available for online marketing, Create and write content for your ideal client. And do not forget beautiful pictures.
Take for example IndiqueHair, the page about their hair has a nice text but also great pictures. Talk the language of your ideal client and help them to find the right information.
Tip 2 Talk hair right from the start
Your website full of hair extensions, bundle deals and information on maintenance is the collection of many pages, webpages. Search engines are not searching for websites, but for a page that has the information that matches with the need of the person who typed a key word or phrase in the search bar.
See the search result for how to sell hair extensions, you do not see only one website, but various results of individual webpages.
Make it clear from the start what you are sharing on your webpage, you start with your page title. The page title (include in the <title> tag) should be unique for each page and tell the viewer where the page is about.
This is also important because the page title is displayed in the search results of Google or Bing. This will be the first thing people will see and read about your store.
Check for all your pages, does this text explain in a split second what’s about and is it attractive enough? The lengths should be around 50 to 60 characters to be sure no cut of will take place.
If you service clients in a specific area, it’s smart to include in every page your location.
Tip 3 Make a summary
Every search result shows in short the what the page is about, this helps the viewer to decide if she should click on the link of the search result or not. Google for example might use your summary (in the meta tag) to display with the search result. But if google has the opinion a better piece of text is available they can override your meta tag description.
Look at virginhairvendor.
They have included in their meta tags a summary of the page content.
The great thing is any word the visitor used to search for and that’s included in the metatag is bolded in the user’s query. If somebody is looking for body wave, if you have a post or article with body wave, this will be highlighted. A great way to attract the attention and thus a better change you get a customer!
Tip 4 The roadmap
In any store, and this means also in your online store, you need to help your visitors to find what they are looking for. Create a structure that helps your customer to find, without thinking what they need. So, before you create your website, design a clear path to all your products, articles and for example before and after pictures. Make sure it’s logical, and take your website visitors by the hand.
You can also create a roadmap or website structure for the robots search engines use. For this you can submit your sitemap top the search engines, this will help the search engines to find the right webpages. Go to Google Search Console, previsously namesd webmasterstool for Google to submit your sitemap.
Follow this link: https://www.google.com/webmasters/tools and get access to this useful tool.
For your clients, you can not only make a special page with your sitemap, your navigation panel can help you clients in finding what they are looking for without them thinking too much.
Oct 8, 2016 | Get visitors to Your Store
Home 9 Tag: Marketing ( Page 7 )
OMG I am pregnant, or why to develop a hair marketing strategy
What has pregnancy to do with a hair marketing strategy? Let me tell you.
Last week Tuesday, two of my clients at the same day told me they were pregnant. I really felt privileged they shared this news with me. Also because this news is perceived in a different way for each individual. It taught me again that behind every hair business, there is a person with her or his own story. But also there are some similarities, things we all share.
First of all, there are three phases you have to take into consideration.
Awareness phase
The same goes for your clients, each individual client has her story, but she is also on her own place in time. Perhaps she is unhappy about the synthetic hair she wears and she looking for an alternative, should I go to human hair, or become a naturalista? This does not mean she is ready to purchase hair, but she is realizing she has a problem.
Clients in this phase will not look for your brand name, they are in need for some education. Some ideas and background information about the various hair extensions, the difference between synthetic and human hair. But also about the natural hair movement. What is it about?
Consideration phase
If she understands she has to look for new hair style, she would like to know more about what’s the natural hair movement, the kind of protective hair styles, hair growth vitamins etc. In other words, what kind of solutions does the market offer. This is the phase where she will notice the products and services you offer for this specific solution. She will make her long list of possible solutions’ and of course add the providers of that solution. Now it’s important you can describe the solutions your services offer for her hair problems.
Decision phase
Finally, you can start to post your brand with your offer, because in the final phase your ideal client will look for specific providers, the ones on her long list and she will cross the ones out who do not comply with her needs. Now she will notice your brand name, because this name showed up when she was getting aware she has a hair problem, she read your post about protective hairstyles when she was looking for solutions, and you were on her long list. So make sure she can find you to buy from you.
Why did I start telling you about my pregnant clients? Because I want you to realize, there are always more people with the same need, everybody is unique and deserves to be treated as a unique person, but there are always some similarities.
Hair marketing Strategy
Now it comes to finalize your strategy. If you have defined the different phases and needs of your ideal clients, you can plan a hair marketing strategy. This is a plan to aim your attention to a specific group of clients with the same cultural background, needs, education, demographics or health situation. But always use the information and needs of the three phases, awareness, consideration and decision.
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Do you want to make some extra money every month, but you are not willing to give up the certainty employment offers you or you just like your boss too much, what about start selling hair extensions?
A hair business can be perfectly done next to a day time job, and it will still offer you the possibility to build a network of nice people, your customers, to work with the best material on earth, human hair extensions, and let’s not forget to make some extra cash
