Jun 16, 2017 | Sell Online
To be successful in selling hair extensions and to get people into your hair store, all you need to know is what people want to buy. You create a profile of your ideal client and all the hair you have in your hair store will be sold. All you need is to know do people want to buy my hair.
You can perform a market survey. Unless you already have a lot of followers on Facebook or Instagram, where to find enough people to make it a reliable survey? You can stand at the shopping mall, but what if you do not feel comfortable to talk to strangers. Or if you do not have the time?
For hair stores in the United States there is good news! Now, you can use the data from many, many people who need stuff to buy. From Hair Extensions to fidget spinners and from prom dresses to wigs. Isn’t that great?
Get the all-in-one hair business package, complete with hair samples and launch your own hair store now
How to know what’s in vogue?
You can use the free tool Google has for shop owners, called “Shopping Insights”. This tool gives you per city not only demographic data, like to composition of the people who live in the town. But also, the need for certain products and services. Up to 7,000 different products.
You can even track trends to learn what products are popular in a certain period of the year. Or check if demand is increasing the last months or weeks.
What can you do?
Let’s try to see how popular the demand is for hair extensions and what you can do with this information.
First you go to the special google site
Enter for example Hair Extensions in the search bar, in the middle of the page.
This will give you an overview of all the states with the interest in hair extensions, the darker blue the more interest.
Let’s zoom in on New York,
This view will tell you not only the share of women versus men and the average household income. It will also show you the evolution of interest for hair extensions in New York.
Okay, it will not tell you if these people will buy your hair extensions. BUT it will tell you the demand for hair and some products or services you can organize around it and get into your hair store. I recommend to try a professional Shopify store for your hair business.
Apr 15, 2017 | Sell Online
Learn in 3 steps, or takes, to get a hair testimonial video that sells. Of course you can ask your clients to share with you a homemade video. A videoclip in which they tell about your brand or product. Video testimonials help to sell your hair to people who never heard of you or your brand before. So be grateful for every client who shares a testimonial by herself. But why not to help this great selling opportunity to bring it to the next level. A true selling Hair Testimonial Video.
Take One The set
Invite the client who did a testimonial to your store or another location if you prefer this. Because you do not have a salon or shop. Give her a special treat, she deserves it and … she will spread the word!
Make sure, before your client arrives to record the video, you have the set right. Look for a quiet place without too much background noise. Make sure you have a wall or background image that is in contract with the hair of your client. After all, what is a testimonial video about hair without hair!
Place a comfortable seat for your client and check what the best location is for your camera. Do not forget, it’s all about your client. She should be in the center of the attention.
Take Two The recording
It is not easy for everybody to tell a story on video. Many people, who are very relaxed when they talk, freeze when they see the camera. So you start with some dry runs. Do not tell them you did not on the recorder yet, and try some simple questions,. Make them feel at ease. Ask for their name and where they come from. Make some small jokes, they do not need to fall of their chair, but their cheeks should be more relaxed.
The start of recording of the testimonial should be the introduction of the client. Ask her to tell her name, surname and where she is from. Let her do the talking. This all helps the viewer to connect with her, especially the location helps to connect.
Make sure to encourage your client to speak, nod with your head when she is talking. If you only stare at her without any emotion, because you only think of your next question. But she will most likely stop talking or in the best only give an exact answer to your questions. Let her speak in an enthusiastic.
Make sure you ask the questions most of your ideal clients will be thinking of. This again helps the audience to connect and to build a relation with the client doing the testimonial. The more trust and confidence, the higher the conversion ratio or sales.
What you can do, is to ask questions like. My biggest struggle in finding good quality hair is …. Or What I like in this hair brand is …. I would recommend this brand
.
Prepare the questions in advance, but do not share the questions with the client. This will make her more natural and less giving well prepared answers. Nothing wrong is some uhhh’s and hmm’s.
Take three Share, share, share
Load the video on YouTube and share the link with the client who performed in the hair testimonial video. She will love to share your video too.
Share the video on your website and your own social media platforms, keep track of the likes and shares. This will help you to make a better video next time. Do not forget to keep an eye on your sales, because at the end of the day, that was the objection in the first place.
Check the eBook with Ideal client template to grow your business
Apr 13, 2017 | Get visitors to Your Store
Home 9 Tag: Marketing ( Page 6 )
Your hair brand is the solution for many women or men, but why does nobody buy? In this post, you will read how you can start a marketing campaign. A marketing campaign to get your hair brand under the attention of many potential buyers.
What is the solution?
First, what is the solution you offer to the world. Do you have a new hair brand that is an improvement for people who already buy your product or services? Or did you find a solution for people in another market? Did you discover a new market or niche?
Make sure you understand the group of people you found a solution for. This is essential to start the communication about your hair brand. You need to know to whom you are going to talk.
What is your communication ambition?
Now you know the people, your ideal client, you are going to talk with. If you know your ideal client, you can plan your marketing strategy. What will be the format you will use, what is the content and how will you create the marketing message.
You can only manage your campaign if you have goals and if you can track the impact of your campaign on these goals. You need to decide where you are going to market your message, how and how often.
What channel?
There are so many channels to broadcast your message about the hair. TV. Newspapers, Magazines, Radio, Internet and within every group there are many variations. For example, social media, but what platform? Facebook, Instagram, YouTube, TikTok, Snapchat ….
Facebook is the biggest platform in number of users, but Instagram and Pinterest are more popular under women. But … 70% of the Facebook users logs in every day, and only 22% in Pinterest. To make it easy, most people use Pinterest to check about products!
Now you know what channel to use right?
If you do not, use the ideal client template to discover what channel your potential buyers are using to get information about hair products.
The story about your hair brand
You have a story to tell, the story about the solution you offer with your hair brand. Make sure you tell your story in the format your audience is ready to listen for. Pictures in Pinterest, short story twitter, video Facebook. The same message but another format.
So many possibilities, but only small budget?
No need to have the marketing budget of Procter & Gamble or Loreal. Be creative, you can afford a lower frequency if you are more creative. Or at least original. Outperform the rest, no bundle deals but something fresh! Ask a local celeb to take part in a YouTube movie of your hair extensions party shot in your neighborhood. Make sure people will recognize the location and even the people on the clip or pictures. This makes it more shareable.
You can also contact a school magazine, local newspaper or beauty magazine for your community and place content branding. An article about your brand, instead of an advertisement. If people trust the magazine, they will also trust your hair brand promoted in the magazine.
If you want to get your hair brand on websites, make sure you adapt the format to the design and format of the website that will host your story. People developed the skills to ignore advertisements, so make sure you follow their design, font and colors. This will increase the Return of Investment and number of clicks.
Jan 7, 2017 | Sell Online
You get new clients if you keep Instagram private?
Do you use the Instagram Private option? Every day, I am in contact with women who are selling hair. I love it to hear their stories.To see their Facebook and Instagram. And to listen to their struggles and to work towards solutions. Some of them are in business for some time, but many just started.
One of the most heard struggles is the lack of sales. They have beautiful hair but nobody is buying the hair. How come?
To whom you want to sell?
My first question is to whom you want to sell your hair? Who are the ladies you want to look good and what do they have in common? Some people have the ambition to sell to the whole world. Others know the focus on a certain group helps to engage more. Get a real connection with your Ideal Client and they will buy from you.
I also like to ask for the social media you use, what kind of content do you share? Do you have pictures of yourself with creative hair styles. Do you publish pictures made on a photoshoot? Or do you just share pictures you found on the internet?
I recommend home-made pictures. Pictures of happy clients, your own hair or from a photoshoot.
To share pictures borrowed from the Internet do not help to tell the visitor who you are and why they should buy from you. And you want visitors to like you and your brand right, instead of a model you are not able to deliver the hairstyle.
Why you put Instagram private ?
Everything is fine up till now, but then too often I get an experience I do not understand. After the call with you, I like to visit your Instagram account. I want to see those pictures and to like them and share them. But then, you block me, you only give access to a limited number of visitors. Your account is private.
If you do all the effort, to publish nice pictures, please allow at least your Ideal client to follow you. Publish pictures with bundle deals, and some funny images that help your Ideal Client to connect.
You can make a private Instagram account, but please also open an account for your brand. You have something beautiful to share with the world, do not forget to put your account on public!
Start or grow faster
Check my eBook for more ideas to start your own Hair Business or to grow your sales faster.
Nov 22, 2016 | All about money
Home 9 Tag: Marketing ( Page 6 )
How much money to start a Hair Business?
It is good to ask yourself the question on how much money you need to start a hair business, or any business. Because starting a business means you are willing to take risks. Not the risk to lose everything you care about, but calculated risks. For this risk and the investments needed, you should have enough money to start your business.
Take your savings and hair sales into account
If you want to start a hair extensions business you take a risk, and from some of you I receive the question “How much money do I need to start?”. In other words, how much do I have to invest? If you calculate the capital required, you know how much you must set apart, or to earn with your first sales. When you want to know how much money you need, you also have to calculate how much money or profit you can make selling hair. The calculator on this site will help you.
It is about investing time and money
To start a hair business means you must invest two things: time and money. These two are very closely related. For example, because sometimes if you do not have the money to hire a marketing consultant, or web designer for your hair store you can decide to invest time to learn and do it yourself. If you have money you can build up brand name recognition by spending big bucks on advertisement.
What is needed for your hair business?
You like to have a list of steps with the investment needed to start a hair business, please continue reading.
Dream: $ 85
Every great journey starts with a dream. The beautiful “Eureka!” moment at night or sometimes even at day time. The moment everything comes together and you realize the reason of your existence, you want to start selling hair!
Now you will notice your senses pick up every information about hair and beauty, about business opportunities and business cards designs. It’s like everybody suddenly talks hair!
Dream Big!
You will dream about what you want to achieve, please do not allow room for limitations. Do not think what will be the cost to open a beauty supply store? Or how lucrative is weavon and attachment business? You have to dream as much as possible, because this is the creative stage that will give you hair business changing ideas. So instead of how much does it cost to sell hair, you dream of all the ladies or men you will make happy because you have the best hair solution of the world! Dream big!
This phase is full of energy and except for the investment in a bottle of Champagne that you only will open at the day of the launch of your hair business you only should invest time.
A lot of time but you will not care, enjoy this phase, Breath the air full with ambition and passion.
Think: $ 20 – $ 1,500
When you are ready for it, and everybody has her or his own “enough is enough” moment, you should stop dreaming. Will you make your dream work for you, or will you keep your dream to escape from the 9 to 5 job you have?
Of course, you preferred to make the dream work for you, otherwise you would have googled other search terms. Instead of “How To Start a Hair Business” you would have googled “ Business day dreaming”.
The hair market
Now you start to analyze the hair market. Who is selling hair? Where to buy hair? What is wholesale? Who wants the hair I will be selling and how to tell the world I am selling hair? These and many more questions will pop up in your mind.
Invest time or money?
This is the first time you must decide if you want to invest money or time. You can hire a company to do the research for you, and leave this fun part to others. Or you can start to google hair stores, hair suppliers, and perform a market survey. You will have to invest more time to talk hair with a lot of different people, but you do not care. This is the fun part because it will stimulate your brains with many more new ideas! Ideas on how you will be different from the rest. Different from the competition.
Hire a coach
To hire a consultancy firm to gather the information about the hair market will cost you at least $ 1,000 to $1,500. Some have the information on the shelf and others will collect the data for you.
Training Market Survey
If you prefer to do it yourself, you can decide to go for a training about a market survey for a couple of dollars. You must invest the time but you will not put your savings at risk.
Free market survey
The market survey has to show how big your niche, your special place on the hair market is. How many people use hair extensions and wigs in the region you focus? Facebook and Google Ads have tools to give you this insight for free. Before opening your hair store, you need to know for example the names of weavon and their prices.
To understand the market you need to know where can i buy bundles of hair to sell? Who are the hair vendors and are there wholesale hair vendors near me? What are their conditions on price, minimum order quantity and shipping?. Check the free 40 questions to ask your hair vendor to be sure you do not forget any important question.
The competition
You are not alone, so who else is selling hair, who is the competition? A simple search on social media, or on google will tell you the names of human hair retailers. Visit the hair store, mail them for information about prices and you have a good insight in the hair market possibilities.
Now you have a free first high level overview of the hair market, from client to products and competitors.
Analyze: $ 30 – $ 1,500
Now you have both the idea and the information about the hair market. It is time to start to analyze because the purpose of all this insight is to be different from the current stores in the hair business.
This is the phase to brainstorm, to take that nice drink, but wait it’s still too early for the bottle of Champagne. The phase to see a pattern, what is everybody doing in this business but not matching with the client’s needs? What do the clients need but is nobody offering now?
Easier said than done, but take your time, talk with people and challenge your ideas.
Again, you can hire a consultant or accountant, be ready to invest another $1,500. .
Testing: $ 1,000 – $ 2,000
Now this is the time to test the hair. Use Google to find suppliers, start with a long list to end up with a short list. Call or mail these suppliers, test their communicational skills and client focus. Order samples or retail orders to test the hair.
Did I do the right thing?
This is the phase with mixed feelings, the first time you will have doubts if all this was a smart thing to do. Suppliers who do not respond, samples to pay and smelly packages to open. The hair you will receive will surprise if you feel the hair slip through your fingers, so soft. Or it will hurt why you paid so much for a retail order of maltreated hair, of which you do not even know if its human or synthetic hair.
This phase does not only give you the highest level of stress, it will also cost you a lot of money if you do not manage to find the proper supplier.
Hair Samples
If you are not going to travel to countries famous of their export of human hair, you still should put $ 1,000 to $ 2,000 aside for this phase. You must pay for samples or the retail orders and if you find a supplier who is willing to invest in you too. You still should pay for the expenses of third parties, like shipping, payment or custom duties.
It all depends on your desk research and if you manage to find the supplier who can deliver exactly the hair you need to know how much money you are going to need.
To safe you time, money and frustration I prepared the All-In-One Hair Business Package.
Spread the word: $50 – $ 1,500
Now you can start to tell the world you are in business. You know how to be different, where to get your hair from and where your clients are. All the ingredients to steam up for success and profit.
Your Domain Name
Invest time to find a good business name and benefit from the free domain name Bluehost offers you with their hosting package. For a few dollars or less a month you can have your own brand name, domain, hosting package and 24/7 support.
You can start with a full fledge webstore from shopify to offer and sell your hair extensions( enjoy the 14 days trial to start selling without expenses). If you prepare yourself in advance, you can start selling hair at day one and have 14 long days you can sell hair without any charge for the store!
Find your clients and interact
To interact with your ideal clients, you start a Facebook page, Pinterest and Instagram or Snapchat. The exact mix of social media depends on your ideal clients. Be there where they are. Limit yourself to 3 platforms to start. You must interact with your followers and this is time you must invest. Social media is free, but cost you a lot of you free time too!
Now you are in business
Be smart if you invest in stock, limit the money and select a hair supplier who can deliver the hair very swift.
Distributor
Consider to start as distributor and start selling without stock, this will reduce the risk for you but still gives you the possibility to start selling hair.
Now you can start selling, but before you open the bottle of Campaign, mail or app me the day you are going to open so I can do a big and warm shout out for you!
