Apr 15, 2017 | Get Help
How many times you have been thinking on how to increase your hair sales? Did you look for new ways to market your hair brand, or new markets to explore? Big chance you overlooked the least expensive way. Reactivate your old clients and increase your hair sales.
Work with the people who purchased from you before, but for some reason stopped. Reactivate thee contacts, it will not hurt you. You have to invest some time to trace them and to tell them the story why you think they should come back to buy from you.
One make the list
Depending on how long you are in business, or how you keep record of your clients and leads you need to prepare a list. Check your old files, calendars and sales records. Even your emails.
Place them all on the list named ” increase your hair sales ‘. The great thing is you can contact them all without the need to introduce yourself. They know you and your product, all you need is a good excuse.
Two think of what to offer
Tell them about a new feature, the new hair extensions or bonding method and you got their attention. Or tell them about the hair trend for the next summer or year. Any excuse, linked to your services will do. The investment in old contacts is one of the best investments you can do in your business. Why? This investment is very cheap because you already know them, and they know you.
In the Industry there are some rules of thumb telling that 25% of the people you contact will say yes, if you activate them to buy from you again. 15% is interested in your offer and feels okay if you promise to call later.
To know how long it will take before a client is in-active; think of the period a client might keep the hair installed. If after a couple of months she did not return. It’s your turn! Contact them.
Be well prepared before you contact them. You need to have a good excuse, offer or free gift to get their attention back again where it should be. In your hair brand. Prepare a sales script, know what to tell them if they bite!
Everybody loves a treat like a VIP, the same goes for your in active clients. Therefor look for an original way to contact them, what about the phone call or a written note.
If you call them, please never ever leave a voicemail. This will leave the initiative by them and remember they are the inactive ones. Better to drop the phone and try later again. It’s harder to say no to you on the phone than not to return your call.
Three Track your effort and increase your hair sales
Finally, make sure you track your effort.
How many calls or written notes you did, how many talks did follow these calls or notes, and how many appointments or even deals?
It seems a lot of work, but this is the only way to refine your effort and to gain more.
Are you ready to call your inactive clients? Good luck and get the Hair Extensions Business Package to further improve your hair sales.
Apr 13, 2017 | Get visitors to Your Store
Home 9 Tag: Marketing Plan
Your hair brand is the solution for many women or men, but why does nobody buy? In this post, you will read how you can start a marketing campaign. A marketing campaign to get your hair brand under the attention of many potential buyers.
What is the solution?
First, what is the solution you offer to the world. Do you have a new hair brand that is an improvement for people who already buy your product or services? Or did you find a solution for people in another market? Did you discover a new market or niche?
Make sure you understand the group of people you found a solution for. This is essential to start the communication about your hair brand. You need to know to whom you are going to talk.
What is your communication ambition?
Now you know the people, your ideal client, you are going to talk with. If you know your ideal client, you can plan your marketing strategy. What will be the format you will use, what is the content and how will you create the marketing message.
You can only manage your campaign if you have goals and if you can track the impact of your campaign on these goals. You need to decide where you are going to market your message, how and how often.
What channel?
There are so many channels to broadcast your message about the hair. TV. Newspapers, Magazines, Radio, Internet and within every group there are many variations. For example, social media, but what platform? Facebook, Instagram, YouTube, TikTok, Snapchat ….
Facebook is the biggest platform in number of users, but Instagram and Pinterest are more popular under women. But … 70% of the Facebook users logs in every day, and only 22% in Pinterest. To make it easy, most people use Pinterest to check about products!
Now you know what channel to use right?
If you do not, use the ideal client template to discover what channel your potential buyers are using to get information about hair products.
The story about your hair brand
You have a story to tell, the story about the solution you offer with your hair brand. Make sure you tell your story in the format your audience is ready to listen for. Pictures in Pinterest, short story twitter, video Facebook. The same message but another format.
So many possibilities, but only small budget?
No need to have the marketing budget of Procter & Gamble or Loreal. Be creative, you can afford a lower frequency if you are more creative. Or at least original. Outperform the rest, no bundle deals but something fresh! Ask a local celeb to take part in a YouTube movie of your hair extensions party shot in your neighborhood. Make sure people will recognize the location and even the people on the clip or pictures. This makes it more shareable.
You can also contact a school magazine, local newspaper or beauty magazine for your community and place content branding. An article about your brand, instead of an advertisement. If people trust the magazine, they will also trust your hair brand promoted in the magazine.
If you want to get your hair brand on websites, make sure you adapt the format to the design and format of the website that will host your story. People developed the skills to ignore advertisements, so make sure you follow their design, font and colors. This will increase the Return of Investment and number of clicks.
Oct 8, 2016 | Get visitors to Your Store
Home 9 Tag: Marketing Plan
OMG I am pregnant, or why to develop a hair marketing strategy
What has pregnancy to do with a hair marketing strategy? Let me tell you.
Last week Tuesday, two of my clients at the same day told me they were pregnant. I really felt privileged they shared this news with me. Also because this news is perceived in a different way for each individual. It taught me again that behind every hair business, there is a person with her or his own story. But also there are some similarities, things we all share.
First of all, there are three phases you have to take into consideration.
Awareness phase
The same goes for your clients, each individual client has her story, but she is also on her own place in time. Perhaps she is unhappy about the synthetic hair she wears and she looking for an alternative, should I go to human hair, or become a naturalista? This does not mean she is ready to purchase hair, but she is realizing she has a problem.
Clients in this phase will not look for your brand name, they are in need for some education. Some ideas and background information about the various hair extensions, the difference between synthetic and human hair. But also about the natural hair movement. What is it about?
Consideration phase
If she understands she has to look for new hair style, she would like to know more about what’s the natural hair movement, the kind of protective hair styles, hair growth vitamins etc. In other words, what kind of solutions does the market offer. This is the phase where she will notice the products and services you offer for this specific solution. She will make her long list of possible solutions’ and of course add the providers of that solution. Now it’s important you can describe the solutions your services offer for her hair problems.
Decision phase
Finally, you can start to post your brand with your offer, because in the final phase your ideal client will look for specific providers, the ones on her long list and she will cross the ones out who do not comply with her needs. Now she will notice your brand name, because this name showed up when she was getting aware she has a hair problem, she read your post about protective hairstyles when she was looking for solutions, and you were on her long list. So make sure she can find you to buy from you.
Why did I start telling you about my pregnant clients? Because I want you to realize, there are always more people with the same need, everybody is unique and deserves to be treated as a unique person, but there are always some similarities.
Hair marketing Strategy
Now it comes to finalize your strategy. If you have defined the different phases and needs of your ideal clients, you can plan a hair marketing strategy. This is a plan to aim your attention to a specific group of clients with the same cultural background, needs, education, demographics or health situation. But always use the information and needs of the three phases, awareness, consideration and decision.
by Stefan Franken | April 19, 2016 | Sell Online | 0 Comments
Quickly get support to continue with the launch of your hair store or to improve your sales. Call for only USD 0.07 first 10 minutes for free.
by Stefan Franken | December 28, 2016 | Sell Online | 0 Comments
I need your help. With this post, I ask all working mothers selling hair, how they combine young kids in the house with work at home. During days filled with fog and cold weather
by Stefan Franken | March 11, 2016 | Sell Online | 0 Comments
Once or twice a week you take some time to sit down and to write a nice blogpost. Just to keep your visitors and customers up to date about the trends in the hair business and to tell them about any special offer you have for them. But how many visitors of your blog or website return and why should you focus less on new clients
Aug 7, 2015 | Get Help
To offer hair extensions, as a professional salon is a great way to broaden your service to your clients and to increase your revenue margin. But be sure you are an expert in this, to stand out from the crowd and to be sure your clients will benefit from it to the full.
If you take these 9 bullets into consideration you and your clients will benefit the most:
1.With extensions you can offer, without the need to cut the hair or to wait for it to grow, additional length, volume, texture and color. This will help you to create the perfect makeover. Do not sell hair extensions, but focus on your clients’ needs and wishes and if extensions will support these desires to come true you can install them;
2.do not offer anonymous hair, but offer a brand to your clients; this will make it easier for your client to identify herself with the hair.
3.Analyze the quality and benefits of every brand, take your time to be sure you only offer what´s best for your clients
4.If you analyze a brand, do not only check the hair, but also the support they provide on marketing, logistics and promotion. Most information is available on their website or in special information packages they will forward you by email
5.Most brands offer trainings to make sure you know everything about their products and you can install them at the best level. Focus on the various techniques, like warm and cold fusion, clip on, bonded and adhesive sticker techniques
6.Make sure you or your head of staff is certified
7.Do not compete on price but on service, if needed you can offer a discount voucher on hair maintenance products. This will allow you to keep the required price level.
8.Prepare an annual marketing plan, with advertising, promotions special events and media attention.
9.Make sure your clients know you offer hair extensions, do not expect them to start to discuss this with you or your staff. Tell them you offer extensions and for example prepare a flyer and do not forget to include some before and after pictures.
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