Aug 16, 2015 | Get Help
You have put the greatest pictures on your website, the best stories and you have very competitive prices. And you have a lot of viewers, but hardly any sales, what can you do?
People visit your website, Instagram or Facebook page but how do you keep their attention after they left your page? You know on an average people need to see a shop or the hair extensions before they will buy something.
In 4 strands we will share with you how to keep their attention, even if they are not on your website or Facebook page anymore.
1. Keep your website up to date, refresh your content or offer new content on a regular basis. Avoid to have outdated offers on your site because first time visitors might decide your website is no longer maintained and start to look for another sop without even checking your web shop.
2. Create a social media button (twitter or Facebook) on you site so people can just click on this button and follow you after they left your shop.
3. Keep the conversation going. In other words, keep your social media alive with promo´s and interesting postings and tweets. There are tools, like “socialbro” that can indicate what the best time is to post your tweets, and if you schedule your postings on this best times with Hootsuite you can get the attention from your followers when they are ready for it.
4. Start with your own newsletter. Make sure you have regular updates with interesting articles and relevant promotions. There are various providers of these newsletters, you can select anyone you like, but options you should considers are :
a. Templates available, unless you like to spend a lot of time on composing your newsletters look for a provider that offers a lot of readymade templates. Focus on the content instead on the format of the letter
b. Analytics, learn from your victories and mistakes. This option allows you to see who opened, clicked or downloaded etc. and who´s not. This helps you to fine-tune your emails and to make them more personalized for your followers. And this of course will make them more interested in your offer!
c. Segmenting, this allows you to targeted messages to readers based upon shared behavior. For example a certain region.
We use Aweber because they have the features and even more and Aweber can be easily integrated with your social media. But there are more providers of email marketing solutions. Select the one you feel most comfortable with and does not qualify your mails as spam.
If you want to try if an email program can work for you try the free Test Drive below. No commitments and you can only sell more!
Start Now Selling Hair Extensions
Your first time visitor is very important because if you do it well and you offer interesting content they will return to your site and with every time they return there is a bigger chance you will have a new client!
Aug 12, 2015 | Get Help
Did you know 2 out of 3 people have more trust in pictures shot by other users, or ¨user generated¨ pictures of a product, then by professional pictures ? ”
This can be great news if you prefer not to invest too much money and to enhance your relation with your customers.
What can you do?
Encourage you clients to take Selfies
and to place them on your social media platforms or even in your newsletter or flyers. Recent research shows people will click, up to 25 percent more often, the buy now button this way. So, thanks God we have selfies!
How to show your brand selfies automatically?
Instagram is growing as a very important platform for people to orientate before they buy a product, like hair extensions. Instagram users very often add comments to their post and every time this includes a hastag with your company name or brand, it´s bingo for you!
The great thing is people like to share their experience with their friends. So if they bought your hair extensions and they have them installed, they want the world to know how good they feel and look!
You can easily integrate these selfies and other promotions of you products by, for example, using
websta. If you encourage clients to add your name or a special hastag to the pictures they uploaded, your websta frame will automatically refresh every time a new picture, using this hastag is uploaded on the net. The big advantage is it´s not you who promotes the pictures on your own Instagram account, but your clients on their own account.
Make sure you inform you clients well about the possibility to share their happiness with your brand with you and other buyers. Do not forget to reward, the most active clients, for example to share an
Amazon Gift Card or discount voucher. The small money you will invest in the discount or card, will be repaid in no time because of the increased sales!
Start Now Selling Hair Extensions
Jul 17, 2015 | Get Help
You have great hair business ideas, but you do not have much money to start your own hair business. The money you have, you prefer to invest in hair stock and marketing. So what can you do to attract visitors to your webshop?
It’s a great, and cheap way, to start your business on social media and to use social media to attract visitors to your website. But if you can not invest money, you should be willing to invest time, a lot of time, but this will pay off because of the increase of traffic to your site.
The good news is nearly one out of three people on the internet spend time using social media, so Facebook, Twitter, Pinterest or other platforms. The most popular is still Facebook, but Pinterest is a fast grower.
The other good news is that people on social media, are not clicking away that fast, once they found your page, they are there to stay and to enjoy what you and others share. People spent a more then average time on the site, visited more pages and more happy what they find. So how to benefit from all these advantages of social media?
Rule number 1, be consistent. And stay consistent, you will see little to none impact if you execute a strategy only this weekend. You will see results if you manage to continue for a month , but the traffic starts to kick in of you follow the strategy for a year. So what do you prefer?
1. Who do you want to reach? Make sure you know who you want to visit your site, do you want to reach the husband or boyfriend who is looking for a great and orginal present, like hair extensions. Or are you going for a certain type of women, business women or college girls? Read more about Joan for more info on how to profile your visitor. Now you know who you want to visit your page or shop, you
2. Select your social media platform. There are a lot of social media platforms, and new platforms are launched even when you read this. But instead of being present on all those platforms, it’s better to select two or three. This helps you to stay focused. But which social media platform should you choose for your hair extensions business? The graph below, composed by ComScore, shows you the average age of the visitors of the various social media platforms.
It shows you Facebook, although still the biggest social media platform is less popular under the younger hair lovers. Try to use Vine, Tumblr or Instagram.
3. Create content Make sure you can deliver enough content for the next months to come, collect relevant content your visitors will like, social media is all about sharing so, share! But of course you can also prepare content of your own, send out the right message, appealing enough for others to share. Avoid to only broadcast messages with a commercial context, do not shout Sale all the time, but start the converstation in a non promotional way. Remember, first you get along, then you go along.
4 Get followers There is one Golden rule in social media, and that’s it’s not a numbers game. Not the number of likes, followers or G+ counts, but the interaction. So save yourself money and frustration and do not buy followers. If you have good content to share, you will gain perhaps 1,000 followers less, but you will gain 1,000 times more valuable followers, real people who might decide to buy your hair extensions one day! Start to follow influential accounts and start tio interact, share content and overtime your will grow in number of followers, do not go for quantity but for quality.
5 Do not talk too much If people like what you share, you could decide just to share more. But who likes the person on the party that’s doing all the talking? Avoid your postings are qualified as spamming. If you are on Facebook twice a day a posting works fine, on Google + three times a day and for twitter 3 a day should be enough. Make sure you post at the time your audience is checking their social media network, so use a tool like social bro.
6 automate your postings Now you know what you want to share, the frequency and at what time. The last thing to do is to automate the broadcasting, just to be sure you can focus on your business and your messages will be communicated in a consistent manner. You can use tools like Hootsuite to schedule your messages, the tool is for free and will save you a lot of work and working hours!
7 Measure You need to fine tune the steps above over time, check the best postings, analyse when your visitors are online and last but mot least, keep on going to share content. Commit yourself to the plan and you will see in a year time the number of visitors has grown a lot.
Start Now Selling Hair Extensions
Jul 17, 2015 | Launch Your Web Store
Home 9 Tag: Instagram ( Page 3 )
Boosting your hair extension sales after the Grand Opening
Boosting your hair extension sales after you launched your hair store helps to stay in business. Selling hair only is fun, when you succeed in getting new clients all the time.
Did you, after all your friends bought your extensions, also open a Facebook page as the first step to put your hair extensions for sale? But how are you going to reach your audience, how are you going to improve your sales?
If you are online with your sales, sales do not come to you, you need to attract traffic to your Facebook page or newly installed web shop. You can start to use paid advertisements and pay for every person who clicks on it. But you need to be sure the advertisement attracts only people from your target group. If not, they just click away, or bounce as the experts call it, if they see your site and decide this is not what they were looking for. In that case you do not only loose the money for the advertisement, you also loose a potential client. So it’s very important to have the right advertisement visible for the people who are searching for your hair products.
So what else you can do to attract more traffic (people) to your Facebook page or website? Here are 10 steps that will boost your online hair extensions sales
1 Free Shipping
If you have any business card or flyer put a free shipping coupon code on it. If you distribute your card or flyer while at a party or just in the shopping mall to girls interested in extensions, you know you get in contact with the right audience of hair loving women and even more important. You give them an extra good reason to visit your online shop! People do not like to pay for shipping, so they will be interested in your offer. Make sure you include in your selling price a margin for shipping; this will allow you to sell without the need to add that extra charge. And your sales will increase because you sell free of shipping, which seems to be cheaper.
2 Make Your Clients Eager to buy
If you offer a discount, make sure there is a time frame of two or three weeks before the offer expires. After all you do not want your clients to keep on postponing their visit to your shop, you want them to come and visit your shop while they are still hot
3 Refresh your Images
Make sure you keep on putting fresh pictures on your web shop. If your new shipment with new inventory arrived, share it with your audience and by doing so make them your clients. Make sure you post, tweet or shout the next two weeks about your new shipment with a direct link to your website
4 Go Social, but pick the right platform
As people often use various social media platforms (Facebook, Instagram, Twitter, YouTube etc.) just post every day one message. Surveys shows specially women have a preference for Instagram and Pinterest, so make sure you are present on these platforms.
5 Email will help boosting your hair extension sales
If people order online or if they ask you questions make sure you record their email address. With the email address of people who bought from you before, you have a marketing treasure. First because these people already know your shop and the products you sell and you know exactly where to find them, in their own inbox! Tell them first about special offers, give them a coupon code as present, or just give them an update of what’s going on in your shop and the big hair extensions business. This will make sure they will not forget you if they are again interested to buy hair. Make sure it is easy for them to get unlisted from your mailing list, this is law but you do not want to irritate people with your products
6 Keep it simple
Communicate to your clients in simple words. Everybody should understand for example your return policy. Do not try to make it a legal document, because that will only attract lawyers while you are looking for women that want to buy your hair
7 Let Your visitors fall in love
Once a potential client arrives on your web shop the selling should begin, so let them go to your offers right away. Let them first fall in love with your hair wefts and then start to register them
8 Shopify will help boosting your hair extension sales
The deal should be closed right away. If you use a payment provider, your clients can close the deal in one click instead of performing multiple tasks with the risk they loose interest. Shopify has a professional payment system for nearly all payment providers, both for instore and online. Shopify is the number 2 ecommerce platform, supported with apps used by many hair stores.
9 Keep Your Business Online
Make sure your website is hosted with a specialist and not a cheap company without service. If you start losing clients because the site is offline your will never see them back, but you still have to pay the monthly payments for the hosting company. We recommend providers like Bluehost. Register with BLUEHOST to benefit from the low price and excellent service.
10 Any Question feel free to ask
Keep on checking our website for any news and tips on how to boost your sales. If you have any question feel free to ask.
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or discount voucher. The small money you will invest in the discount or card, will be repaid in no time because of the increased sales!
