Do not shut up because of the novel coronavirus, keep talking hair!

Many resellers of hair imported from China are facing difficult times. In this crisis, caused by novel coronavirus there are no borders, we all face similar kind of challenges. A travel ban will not stop the coronavirus, it will only hurt the business more. Also, all hair stores all over the world, sourcing hair from China, face with the problem where to get the hair from? China is the world’s largest exporter of human hair.

The factories collecting the hair and producing human hair products are still not at the full production level. Today a significant part of the factories still deals with workers who stay at home or supplies not delivered. Indian hair suppliers, for example, face difficulties in exporting the hair to China as we know.

The novel coronavirus shows again how much we depend on each other in the current global economy. It will take at least till the end of the year before a vaccine will be at the market. Even if China will be able to master the outbreak and get back to normal production, the demand will lack behind estimations. Overseas buyers are to occupied dealing with the virus and not capable to buy Chinese products. They are or in quarantine or have limited access to the markets.

The expectation is the world, or at least most developing countries, will face economic slowdown. Or even a recession due to the novel coronavirus. Your clients will buy less often new hair. At the same time, they will still feel the need to look and feel good. They might look for cheaper hair, or alternative products. Or wait longer before they buy new weaves.
Does this mean you have to wait until the virus has become a normal sickness? Do you have to close your hair business for the next coming months?

How to beat the novel coronavirus

No, please do not pause your hair business because I want you to stay in business. Let your clients know you are there for them. The time and the money to buy hair will come back. The novel coronavirus will not be there for ever. You want your clients to spend the money in your hair business when the times are better, right.
There are a couple of business strategies to stay in business long enough to be able to pick up the higher demand when this crisis is history. The most important and cheapest one is to increase the interaction with your clients. Even if you cannot sell hair.

Make money with your expertise

Use your knowledge and insight of the hair and beauty market to write the best blog postings ever. If the business is slowing down, use the free time to go out and look for hair and beauty trends. Share your experience in a blogpost or on social media. This is the best time to promote your brand and your expertise.

Writing blog postings and taking pictures will not cost you much money. You can create content that will be attracting leads and clients for a long time into the future. Having a business does not always allow you to divide enough time on your marketing strategy. Use this crisis to boost your marketing effort, and again without hardly spending money.

You can also promote the business of others, and they will be interested to pay you for this. Make sure the products and services you promote do fit with the ideal client needs and preferences. If you can also allow some AdSense advertisements on your website or blog. Not all over the site, but you can add value to the relevant blogs.

Interact with your clients

Social media is a great, but time consuming, tool, now you can interact more with your visitors. If people leave a comment, you can now respond much faster. Big chance they are still online after leaving the comment and when you respond in real time you can keep the conversation going.