How to start selling hair with no money for ads

Aug 15, 2016 | Sell Online

How to start selling hair with no money for ads

Spending lot’s of money on advertisements in the newspaper, Adwords and Facebook ads is a clear waist. How many responses did you get from your last Adwords Campaign. Except the invoice from Google?

There is a customer friendly and effective way on how to start selling hair with no money for advertisement. Content Marketing.

Why would you disturb your potential customer?

The traditional way of advertising is to interrupt the potential customer in her or his day to day routine. For example:

You watch a nice TV program “w’ll be back after this break”.
You are enjoying the sightseeing on holidays, huge billboards are blocking your way, telling you to consume some fast food.
Ads on your screen, showing you products you just bought, or your husband was looking for, but not you

The traditional way of selling by disturbance is not only less effective, it’s also expensive, because you also pay to show your message to people with no interest in your product.

If you are looking for a new product, do you call the sales guy of the shop that might sell the product. Or are you searching on the internet or you start talking to people you consider as the experts? I assume the latter.

Stop telling people they should buy your amazing bundle deal, now! Help them to make the right decision. Give the advice, allow them to benefit from your expertise. Stop selling hair with no money for ads.

Help instead of sell, to sell your hair

The whole story starts with your ideal customer. It’s time to have a good talk with your current customers, what are their demographics, what are their fields of interests, why they need the hair for, what are the obstacles or problems they face. Many, many questions, that will help you to know your client better.

Now you understand your client, you should know not everybody is searching the internet to buy hair. Take for example a girl who just heard her boyfriend asking her “Will you marry me?”.

First thing after she appt her best friends, is to start searching for how to look great on her wedding. How to organize the party, how to invite the guests etc. In this phase your ideal client is not ready yet to buy hair, she has too many things to deal with, she is orientating, not buying.

But.. in the back of her mind the desire to look gorgeous on this day has been born. She will find your webstore if she searches for “my wedding day” and you have a great blog about how clients has organised their own wedding day. No need to start selling but help her in sharing ideas about the most important day of her life.

Now she will start to make a list of things to do, the location, the dress, the invitation etc. And of course how she wants to look that day. Again she is not ready to buy, but she knows what she is looking for and she has the need to categorize everything she has to do, what is available at what conditions etc. Now you help her to share customer reviews about your Bridal package, but also to share the conditions and advice on how to plan everything. Your ideal client is ready to make a short list of hair stylists and she will run into your site, again!

The last phase is to consider what to buy for the wedding and part of that is of course the hair treatment. Now she will look on her short list, and your hair store has already shown up twice on her search results. Now she will check the price and compare with others on her short list. If you have an attractive blogpost or landing page about how the two most important days of her life will look like, the wedding and the day she is doing her hair, you know she will pick you as her hair stylist for the day and she will buy your hair extensions.

How much did this cost you?

Nothing, except for three blogposts that were dealing exactly with the questions your ideal client was facing. No advertisement, no google AdWords, no disturbance, but just the right content at the right moment did the trick.

Start a Blog

Now you know how to start selling hair with no money for advertisement. So are you ready to start selling hair? Start a Blog and start selling with Content Marketing, click to see how it works for you

Start Selling with Content Marketing

Do Not Sell Your Hair to Afro American Women

Aug 1, 2016 | Find Clients

Home 9 Tag: ideal client ( Page 8 )

Do Not Sell Your Hair to Afro American Women

This advice, I give to most of my callers. Do not sell your hair to Afro American women! Why? Because that is what 75% of the hair sellers in the United States are doing already. You have to be unique.

To define your market niche, your own special place on the big market, this broad, will only work against you. A market of nearly 8 million potential clients, the dream of every business women or men in hair, but how will they ever find you?

If I write “Do Not Sell Your Hair to Afro American Women” I mean, you have to be more precise if you position yourself on the hair market. Potential clients will notice you only with a clear focus. Because let’s be honest, there is not one homogeneous hair market where you can Sell Your hair to Afro American Women. This is a market with, I estimate 8 million small markets, because they are all individuals and they all deserve a special treatment for their own special needs.

Should I focus on only one person?

Yes, and No.

Yes, if you service your clients, you should focus on the individual in your store or online shop. Give her the best possible personalized service possible

And No, if we talk about your marketing message, what are you going to communicate and through what channel? Within the group of Afro American Women, you have to look for individuals who have a common ground. This can be:

A geography, your state or home town
Cultural background
Education, sports or Industry they work in
Special Interests, did you know The Real Housewives of Atlanta has nearly 3 million fans?
Anything that bonds people

A great help is the Ideal Client Template, this template will help you to define and find the buying persona who is looking for hair. She will meet your offer through your marketing channels because you know at what channels she is looking for hair and how. The template is part of the all-in-one hair business package, complete with samples, coaching and a step by step guide.

Find Your Clients and Start Selling with the All-In-One Hair Business Package

Shouldn’t I sell hair to other people anymore?

It does not mean you should not sell to others anymore, you can still sell your hair to Afro American Women, to all 8 million. Every sale is a sale! But you have to focus your messages on a special group. Now you can share content of topics your potential clients are interested in, besides hair extensions. Now you know where to go to meet your potential clients. This will help you also to rank higher in Google, because there are 8.5 million results if you search for Afro American Women and only 5 million for Afro American Women Real House Wives of Atlanta. Still a lot, but less!

Less is more! More Focus More Sales

Now you decided to put a focus in your marketing, you will notice less is indeed more. You will be able to reach much more people, people with interest in what you have to tell and the hair you have to offer. So Do Not Sell Your Hair to Afro American Women and sell more hair to Afro American Women you know more about.

You have a dream to launch your own hair store, or your hair sales are lacking behind expectations. What can you do? Give it all up and let others succeed? Wouldn’t it be great to talk for 10 minutes with somebody who not only understands the hair extensions business, but who can help you with advice too?

You are not alone, you can always app me, I have blocked some time in my calendar already. I am waiting for you! App me or leave a comment under this post!

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Sell the hair experience your client is looking for!

Jul 17, 2015 | Get Help

Sell the hair experience

If your client comes to your shop, or if she visits your website, she is not just looking for extensions, she just wants to feel great. She wants to be the star on the party or just the talk of the town, to feel the celebrity she really is! The good thing is you can help her to feel like that! You should not only provide her with the hair that makes her feel great, you should also keep her in the right mood by wrapping the hair in a special way.

selling is about satisfying your client needs

As we also discuss in our eBook, selling is about satisfying your client needs, so to understand her needs you need to listen very well to your clients. Use all possibilities, from a talk face to face in your shop or for example in the shopping mall. And make full use of your social media accounts. Chat with them; ask for pictures with their favorite hair style etc. Keep the conversation going and make the hair experience complete.

Get the all-in-one hair business package, complete with the eBook plus hair samples and launch your own hair store now

All this information will help you to feel and understand what your clients are looking for and all you have to do is just to find that hair that makes them feel awesome!

The gift”

Of course you will succeed to offer her the right hair, but do not spoil the mood by offering the hair in the wrong way. The wrapping of the hair is part of the experience you are selling. Wrapping is not only functional, as protection of hair extensions- If you wrap the extensions in a special way, you make your client feels she receives a gift, even if the hair was paid by herself. This will make the hair even more special for her and she will show her friends the beautiful gift she ¨received¨.

Keep the hair experience profitable

But as every dollar counts you should keep the wrapping expenses within your budget. So instead of buying expensive wrapping solutions, you can, for example, always look around in a shop with office supplies, like Jam and combine nice colored envelopes, your business card and beautiful ribbons. They have these ribbons in many different colors. Make sure to use the colors of your own shop, to make it extra fancy and to keep it in style. So if the logo of your shop is a combination of yellow and blue, use wrapping material in the same grade of yellow and blue. It will make a perfect presentation and the client will always remember your gift shop!

Happy Hair Shopping!

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