Make More Profit, Selling Hair Abroad as Chinese Hair Supplier

Make More Profit, Selling Hair Abroad as Chinese Hair Supplier

Dec 8, 2016 | China

Home 9 Tag: ideal client ( Page 7 )
 

Make More Profit, Selling Hair Abroad

 

Why Hi Friend kills the deal!

Every week a store selling hair in the United Kingdom receives at least 10 emails from Chinese Hair Suppliers. All the emails come from people and companies they never heard of before. Most of these mails start with “Hi Friend”!  The hair store need another hair supplier and they prefer Chinese Hair. But the reader considers the tone of theses mails as unappropriated. A clear lack of understanding of the western culture. Many perceive to call them your friend at the first contact as unpleasant. You can offer the best hair at the best price, but you will never be able selling hair to somebody you offended.

Another true-life story

Sheila, a hair reseller based in Atlanta, needs a high-quality hair supplier. Sheila searches the internet for hair suppliers. She finds a Chines company, let’s say Beijing Hair with the hair she is looking for. A perfect match, she loves selling hair from this company. She mails the company, to experience the communication skills. And to get more insight in how this new company operates. In return she receives an email written in poor English and not answering her questions at all. The Chinese company is only interested in the lengths and texture of the hair she needs. It is clear they only want her to place the order. They only want selling hair. Nothing that refers to her questions, nothing that shows interest in her position. Now Sheila is disappointed and frustrated.  She decides to look for again another supplier and to forget this hair supplier.
Two examples you can learn from to do better than the competition and to make more money selling hair.

Price opportunity selling hair abroad

In the United States and Europa women pay in a shop 3 to 5 times the wholesale price for a bundle of hair. All they want is to trust the source of the hair before they buy. If you want to get your fair share of the market and to make more profit, all you need to do is to invest in trust. You will see the impact in your higher sales!

Selling hair outside China thanks to our experience

Over 5 years HowToSellHairExtensions is supporting businesses in the hair industry. We have a free Blog, different Business Plans and Coaching, website design and many more services. Our clients operate in the United States, Europe, Africa and China. We work in a multi-cultural business environment and understand and communicate in many languages. This opens doors to hair resellers and stylists in all continents and many countries.

Western culture

The western style of marketing and website design is to connect with your clients. Share information on website and social media, educate your client. A well-informed client appreciates your services. Now this client is willing to buy from you, because they trust you. They feel you are client focused.

Invest in relationship

Successful wholesale suppliers increase their profit by investing in a relationship with their clients.  Difficult to know what is the interest of your clients in Europe or the United States?  We understand the culture and needs of your clients. We support them to start and grow their hair business and to find good quality hair. We write the content your target audience searches on the internet. Write all your sales and marketing communication to enchant your target audience. Do not annoy them. Use Content Marketing to publish content about the content your ideal client is interested in at the time they are interested!
Connect with potential buyers in the stage before they are ready to buy but only need information. Start to build confidence long before the competition even knows about the client. Your potential client will find you and your product offering again when they are ready to buy. Because you have built a good relationship already and you are a trusted supplier. Your sales will be more successful than the competition.

Make more money month after month

Do you want to make more money? Month after month with your client in the center. Contact me and we can work out a tailor-made marketing plan to boost your sales.

 

Can sisters put a hair extensions business plan together?

Can sisters put a hair extensions business plan together?

Nov 27, 2016 | Get Help

How to put a hair extensions business plan together?

 

Two sisters living in Texas have the idea to work together. They want to put a hair extensions business plan together to start an online business. They are full of ideas and desire to start selling, but how will they start?

 

I like it when family members join forces and start to sell hair. I mean, sisters, mother and daughter or aunt together with her cousins start to sell hair. Often this creates a good team of people who connect. One party can focus on selling the hair and the other can take care of the logistical part of the business. Or to find hair suppliers.

Earlier this year I had an interview with Damaris and Devinn. This mother and daughter behind The Mint Hair Company could be a source for inspiration.

 

Manage expectations

To start your hair extensions store with another person requires you manage the expectations. I recommend to sit together and to discuss what the both of you expect of this venture. Think of:

  • how important should the business be,
  • some extra money next to a day time job or
  • do you want to earn enough to pay the bills,
  • will the both of you work the equal amount of time and is this reasonable,
  • what if you must break up the collaboration?

Not necessary for bad reasons, but in life somebody might have a good reason to stop with a business. Because of family expansion or a new career opportunity, or after winning the lottery. It’s better to agree on this upfront instead to cross that bridge when you get there.

 

Put a hair extensions business plan together, the mission

 

The first talks should be about the mission of the business, why do we want to start selling hair and what is our goal. There should be a mutual understanding. Make sure to make notes, this will be the basic material if you put a hair extensions business plan together.

 

For whom you are in business, who will be your client?

 

Now you have clear:

  • what you want to achieve
  • in what time frame and
  • how you will deal with a change in the collaboration.

The next talk should be about who you want to support. Who you want to feel good. In the beginning stay as close as possible to a part of the community you are familiar with. The better you understand the needs of your potential clients, the better you can market the hair.

If you understand how your potential clients gather information, you will be:

  • successful in placing the hair they like (yours)
  • front of them (the right social media or website)
  • at the time they are ready for it (your publishing calendar).

Understand the needs of your clients

 

Perform a market survey. Make sure you use these first contacts with potential clients to build a relationship.

  • hand over a business card,
  • ask for their email address so you can inform them when you launch your store,
  • connect with people online and comment on their pictures. Make sure to have your social media in place.
  • use a name people remember and triggers people to visit your social media.

 

Here it comes. the hair

 

The market survey will show the needs your clients have about price, texture and quality of the hair. Now you can turn your back to hair suppliers and hunt the planet until you found the best supplier. It will be much easier to find the right supplier, because you know exactly what you need. The hair you need is what your clients buy as soon as you have it in store. At the right conditions, price, return policy and charges.

 

Put your customer in the middle of your company

 

When you held the market survey, you already started to market your business. Now you must increase your effort:

  • start a blog to attract new visitors to your hair store,
  • use social media to attract and
  • connect with potential customers and to tell your story.

Tell them you are in business because you want your client to look and feel good. Be sure you place your customer in the center of your product offering.

 

From Dream to your own hair extensions business, in only 10 days

The Sisters bought the eBook “From Dream to your own hair extensions business, in only 10 days”. This eBook give them a lot of guidance to start.

When they are ready to start I recommend to check the Hair Extensions Business Plan Package. Free hair samples, introduction to hair suppliers and much more like a 30 minute skype call with me.

 

Do you want to start a business with a family member too?

 

Let me know, are you ready to put a hair extensions business plan together with a family member or do you prefer to start all by yourself?

 

OMG I am pregnant, or why to develop a hair marketing strategy

OMG I am pregnant, or why to develop a hair marketing strategy

Oct 8, 2016 | Get visitors to Your Store

Home 9 Tag: ideal client ( Page 7 )

OMG I am pregnant, or why to develop a hair marketing strategy

What has pregnancy to do with a hair marketing strategy? Let me tell you.

Last week Tuesday, two of my clients at the same day told me they were pregnant. I really felt privileged they shared this news with me. Also because this news is perceived in a different way for each individual. It taught me again that behind every hair business, there is a person with her or his own story. But also there are some similarities, things we all share.
First of all, there are three phases you have to take into consideration.

Awareness phase

The same goes for your clients, each individual client has her story, but she is also on her own place in time. Perhaps she is unhappy about the synthetic hair she wears and she looking for an alternative, should I go to human hair, or become a naturalista? This does not mean she is ready to purchase hair, but she is realizing she has a problem.
Clients in this phase will not look for your brand name, they are in need for some education. Some ideas and background information about the various hair extensions, the difference between synthetic and human hair. But also about the natural hair movement. What is it about?

Consideration phase

If she understands she has to look for new hair style, she would like to know more about what’s the natural hair movement, the kind of protective hair styles, hair growth vitamins etc. In other words, what kind of solutions does the market offer. This is the phase where she will notice the products and services you offer for this specific solution. She will make her long list of possible solutions’ and of course add the providers of that solution. Now it’s important you can describe the solutions your services offer for her hair problems.

Would You Like to Make $ 30.000/month for Only $ 29/month?

Yes

Decision phase

Finally, you can start to post your brand with your offer, because in the final phase your ideal client will look for specific providers, the ones on her long list and she will cross the ones out who do not comply with her needs. Now she will notice your brand name, because this name showed up when she was getting aware she has a hair problem, she read your post about protective hairstyles when she was looking for solutions, and you were on her long list. So make sure she can find you to buy from you.
Why did I start telling you about my pregnant clients? Because I want you to realize, there are always more people with the same need, everybody is unique and deserves to be treated as a unique person, but there are always some similarities.

Hair marketing Strategy

Now it comes to finalize your strategy. If you have defined the different phases and needs of your ideal clients, you can plan a hair marketing strategy. This is a plan to aim your attention to a specific group of clients with the same cultural background, needs, education, demographics or health situation. But always use the information and needs of the three phases, awareness, consideration and decision.

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I would love to start selling hair

by | October 3, 2016 | Get Help | 9 Comments

Last week I received an email from Marry, who wrote “I would love to start selling hair”. For me this is an awesome opening of an email, because it shows Marry has passion for making people look and feel good.
So good to love to start selling hair, but you need to know where to start. Too many times the love or passion to start selling hair fades away if the love is not answered. In other words, if no sales of hair extensions are made.

Read More
I would love to start selling hair

I would love to start selling hair

Oct 3, 2016 | Get Help

I would love to start selling hair

Last week I received an email from Marry, who wrote “I would love to start selling hair”. For me this is an awesome opening of an email, because it shows Marry has passion for making people look and feel good.

love to start selling hairSo good to love to start selling hair, but you need to know where to start. Too many times the love or passion to start selling hair fades away if the love is not answered. In other words, if no sales of hair extensions are made.

What is your mission?

To begin your own hair business, it’s good to start with the question why you want to start a hair business. Is it only to make some extra money, or is it to have an alternative for a day time job? It also really matters to set a deadline, a period you allow your business to grow before you decide if it’s successful or not?

So imagine you give yourself three years, to start selling hair before you lose the love to be in this business. Within three years your business should be a success, have a loyal client base and generate enough money to meet your goal, some additional money or more.

To whom you want to sell to?

Now you know how much time you have, you can decide the people you want to service. Who is your ideal client you want to make feel confident wearing your hair? Make sure you focus on real persons. Do not make assumptions, but interview people at the mall or in the gym. The more realistic the answers, the closer you are with the persons who will eventually buy your hair.

How can you be different?

Ask them the right questions, ask them not only about the hair, the texture or the price level. Ask them about their experience purchasing extensions or wigs from other hair stores, what did they like, what did they find disturbing?

Create your own website!

This will give you enough input to create an offer that will attract many visitors to your website, visitors that will love your hair and thus will make sure you won’t regret to start selling hair!

 

Social marketing, George Clooney or your hubby?

Social marketing, George Clooney or your hubby?

Sep 3, 2016 | Sell Online

Home 9 Tag: ideal client ( Page 7 )

Social marketing, George Clooney or your hubby

After a long day selling hair, you sit on the coach in comfortable clothes. You only want to relax your brains and body to watch that blockbuster movie on TV. The scene shows your role model in the dessert. She is in trouble! In the mean time you are getting thirsty, but you do not want to pause the movie, you want to know what’s going to happen next!
Suddenly in the far distance a jeep, or is it a camel is heading towards her. You see the tension in her eyes, is this good or bad news?

Just before you can see who is coming, you get a cold shower. A break, advertisements! George Clooney drinking coffee in a $ 3,000 suit! The carefully built up excitement, is completely gone. Now what? You wait to finish the ads or you go to the kitchen to look for a drink?

But now your hubby or partner, wearing that trouser you told him to throw away for a long time, asks you what you want to drink!

Now comes the question, who will impress you more? George Clooney or your hubby in that old trouser? Who do you want the most right now!

Your hubby, right? If not, please skip the rest of this post and only leave an answer why you are not interested in your hubby anymore!

For those who did prefer their partner. This is what’s called social marketing. Communicate and interact with your target audience in a pleasant not disturbing way! The TV advertisements broke into your life and shouted by us! But your partner understood your needs for that moment. Even in a 7 years old jeans, he still looks more attractive then George Clooney, right!

So why don’t you use Social Marketing more often yourself to attract visitors and convert them into clients?

Social Marketing takes time but pays off at the end

Okay, you can start social marketing with zero budget. But you can consider to use advertisements. To build an effective social media presence takes time, effort and patience. You can’t hurry love.

Accept Social Marketing is for the long run. Do not expect short term results.

Stay focused. Select the two or three social media platforms your ideal clients prefers to use. Avoid to copy the same message over all platforms, the postings should be complementary.

Be social. Do not talk only, even if it’s about hair. Social Marketing is about interaction, keep the conversation going. So plan 20 minutes a day to read, share, comment, like, retweet the ideas of others. Share relevant content.

Remember, a simple post “Good morning” has more impact than “Buy Now Three #Bundles AAAAAAA grade #Brazilian Bundle deal $$$$$”.

So please share in the comments if you prefer George Clooney in his expensive suit or your partner wearing the 7 years old trousers?