The best sales techniques to sell hair extensions make you convert people, who visit your store, into hair buying clients. To sell hair takes time, people with the need for hair follow, unaware, certain stages. If you want to sell you need to understand the stage your ideal client goes through.
Let’s go, what are the stages you need to think of to work on the best sales techniques to sell hair extensions.
1. Attention: You have to get the attention of the individual that is in need of buying new hair extensions. You can use promotion or content marketing.
2. Interest: Build her interest by using an emotional appeal such as how good she will look with your hair extensions installed. And what her friends will say about it
3. Desire: Build her desire for your hair by showing her how the hair looks and feels. For this it is important to at least have some stock at hand.
4. Conviction: Increase her desire for your hair extensions for example to compare it with other hair brands. Very important use reviews from happy customers.
5. Action: Now it’s time to go for the sale. Inspire her to act. This is your closing of the deal. Ask for the order. If she still has doubts, address her doubts.
The last part of the best sales techniques to sell hair extensions, the closing of the deal, is considered to be the most difficult for many sales people. Experienced and less experienced.
What are the possible ways to close the deal:
A Direct Close – All you need to do is to ask for the order when you are sure she is ready.
A Deal/Concession Close – If there is some doubt, help her to give the feeling that she is making a smart choice and saves money. Think of giving a discount that is only valid today, or a coupon for the next buy.
A Time-Driven Close – Some stores restock only once every month, or week. This is an excellent technique to give your potential client the feeling she will have to wait for some time before she can enjoy this beautiful hair, unless she buys the hair today!
A Trial Offer – Use a 30 days not happy money back guarantee. This allows her to try, without any risk your hair. Because you know the quality of the hair, you know she will keep the hair anyhow. But this will take away all her doubts and you close the deal.
Selling hair is your passion, but you lack the funds to start your own hair business? Or you do not like the trouble shipping he hair? Read on how to become a hair weave distributor in the United States. Enjoy the experience and network of a US-based hair extensions and beauty company.
This month a long-time relation, informed me about their latest plan. A plan to support people with passion for hair to start their own business. Today, I will tell you how to become a hair weave distributor in the United States. This plan is open for people with passion for hair from New York, Atlanta, Houston and Chicago. And all other cities in the United States not mentioned.
No inventory neededNo logistic nightmare
To help you to focus on the sales and to connect with your clients, this plan allows you to forget the shipping. No need to invest in packaging, worry about carriers and not arriving orders. Become a hair weave distributor in the United States. Without the stress if your client will receive the order. All the logistics handled for you.
It's free!
Become a hair weave distributor in the United States, without the need to have even one dollar available! No monthly payments. All you need is the passion and time to look for your ideal clients and to make them buy your hair. A special website will make it easy for your clients to find you. You do not even need to pay for the website. So, no inventory, no shipping worries and a free website plus..
20 percent commission for you to keep after every successful sale.
You want to make more money as a hair weave distributor in the United States?
For a small monthly fee (now only $ 9.99) you can make more money, because you can add beauty products to your offer. You know the secret of success in this business! Win the confidence of your clients and become their one stop shop for all their beauty needs! Make an extra 10% on top of the shelf beauty products. This is a win-win. Not only will your clients return to your store more often. They will also consider you as their beauty expert. This will boost your sales because people like to refer their friends to experts. Your clients will start to refer others to your site and this will mean more business! Isn’t that awesome?
Your personal information will be on your website. This scheme is for the beauty experts. It’s important people know more about you. This will allow them to share ideas, suggestions and questions with you on social media. And to share this with their friends. Imagine the number of referrals this will give you! Clients from clients buying not only hair but also beauty products!
Interested?
Interested to become a hair weave distributor in the United States? If your answer is yes, I am ready to support you and to share more information. Make money as a hair weave distributor in the United States! I recommend to first read the eBook “From Dream to Your Own Hair Extensions Business, in Only 10 Days”. For only USD 6 you will receive the eBook full of tips and insight on the hair business. This will allow you to know how to get clients and to promote your business.
From Dream to Your Own Hair Extensions Business, In Only 10 Days
Get your copy of the eBook for $ 6 and let me know if you want to become a hair weave distributor in the United States!
When you combine marketing actions you get better results! 1+1=3
Make Clients Buy Your Hair Extensions
Imagine you offer the finest quality of hair, at the best price and in all available colors and textures. But the sales lack behind your projections! What can you do better?
You are not the only one with lacking sales, because you are not the only one selling hair or wigs. To help you increase your sales here you can find 10 simple ways to make people visit your store and buy your hair extensions..
In this post, you will find the 10 best ways to promote your hair and your hair salon, and thus to increase your sales. Okay, let’s start with the 10 ways boosting your hair extension business!
You know, seeing is believing. People who see how beautiful your hair is after installment, do want to buy your hair. So, if you have a salon, why don´t you wear your own brand of extensions. Make people ask for the hair you wear.
But what if you do not have a salon because you only sell hair online? No problem, wear the extensions and get some great pictures. Consider arranging a professional photo shoot to be sure everybody can see the beauty of the hair. Make sure you place some pictures on your website or social media. Make sure to rotate the pictures every now and then. This will make people visit your store and buy your hair extensions. To wear the hair is a great way to display your hair extensions. You can also add a special collection on your online store. Show your own style as hair extension products online. Let your visitors browse through the Brazilian hair, the Peruvian and your own private collection. Inspire them with your own style. A great way to promote your hair business.
2. Printed Media
If your budget allows get your salon or hair business in some magazines. Be sure you have a clear picture of what your clients like. Make a client profile to discover where your clients like to go to and what kind of magazines they are reading. We have an article about this with eight questions to prepare this profile. Make sure you have a business and marketing plan so you will only spend the money you can afford.
The great advantage of printed media, like a local newspaper or magazine is people can be viewed repeatedly. Your potential client has the opportunity to study the ad of your wigs and hair bundles at hers leisure.
How to advertise hair business?
You can write a story about the hair or styles as an advertorial. That is an advertisements interjected into editorial content. The content matches the rest of the media in form and style so that they don’t look like an ad in an obvious manner. This way you build authority and credibility with your reader, and this is what helps to get sales. Trust in your hair products. A leaflet, or flyer, is also a great example of printed media. The leaflet is usually much smaller than a magazine in size. A perfect way for your ideal client to keep your hair brand in mind. Keep it at two to three-fold glossy sheets with your best hair photos and necessary information about the hair or wigs. Do not forget the necessary contact information. This type of print medium is generally distributed at hair and beauty events such as expos, pop up stores, or permanent stores. You can also consider to create a digital edition, to share via your newsletter.
Too expensive to advertise your hair business?
If you have a limited budget and you like creative solutions, why not create an advertisement with another beauty business? What to create an awesome advertisement, together with a shoes and bags brand. This way you can show how gorgeous your wigs will make the model look, with these shoes and bags! Your client will see a combination of beauty she can hardly resist! You will have a double effect, at half of the price.
3. Online promotions
Regardless if you are on the internet or not, there are various ways to promote your business online. Make sure your website will sell your hair extensions. Display before and after pictures (in a rotating banner for example) and share client reviews. Promote your business on special websites for beauty salons or hair extensions.
4. Email marketing cheap but proven to be the most effective
If you do not want to spend too much money, but wants to get as close as possible to your clients and potential clients, why not using email marketing. Build up an audience by collecting names and email addresses and send emails on a regular basis to keep in touch with your clients. Or if you have a special event, like season sales, a new product introduction or an update of your website. Sometimes for less than a cent per subscriber you can bring your message right to their smartphone.
Newsletters belong to the core of your marketing strategies for a hair extension business. Your marketing strategy should include the sign up, the moment clients are interested in your products and want to share their name and email address in exchange for valuable information. Create a marketing campaign calendar to plan the newsletters in advance and to get your audience in the mood for your next big offer. You can not only promote wigs, hair and other products, you can also share a link to your latest blogpost with hair and fashion trends.
5. Party and do business at the same time.
Do you like to party? Your clients too, so why won´t you organize a hair party. You can organize the party also around a wedding or prom. This will allow not only the bride to look at her best on the day of the wedding but everybody around her. Off course maintain the social distancing and hygiene guidelines where possible.
See this video for more information on a hair party.
6. Colors sell
Make fun. If you can offer hair extensions in various colors, why not offering clip ins for specific holidays. Like green for St. Patrick’s, Red for Valentine and orange and Black for Halloween, or use the colors of the favorite teams in the super bowl. This will bring you not only some extra sales, but it will give you some extra name recognition also.
Invest in the future! If you target for teens you invest in an audience that has the potential to become a very loyal client base. Teens do have money to spend and if not, they will find a way to let their parents help them. They will love to learn everything about hair extensions and how to get a great make over thanks to your hair. Organize special events. Check at the local high school or college to know they events they have planned so you can use these to contact their students. Which girl doesn’t want to be the star of her first high school party! And you can help them to be this star! You can also offer some free extensions to the captains of the high school cheerleaders and dancers. Many girls will follow them …. to your shop!. A great way to make these clients buy your hair extensions or weaves.
8. It´s raining men
Do not forget the men. This is a growing market. Once a man has fell in love with his new full head of hair he will be a very loyal customer.I have a full article about this attractive niche market. Be the first to enter, make them buy your hair extensions and grow your sales!
Men can also help you to market hair extensions. When they have a partner, you could aim at men to help them to give a gift that shows he really understands her needs. Invest time to engage with men and have a special information section on your website. Or a special brochure, for men only! Imagine the loyal client base you will generate when he discovers the magic that happens when she receives the most beautiful hair she ever got.
9. Knowledge sells
If you won a price, got certificates or any other acknowledgement of your skills, make sure it is visible. If you have a website or social media, mention it on your home or profile page. If you have a salon, place it on a very visible place for your clients to notice and not on the wall of your back office. They are your achievements and the world is entitled to know. It will help your clients to follow your advice and to buy the products you recommend.
10. Charity
Be social, if you connect with a charity event, for example offer to donate a percentage or fixed amount per buy to a (local) charity. Invest some time to learn about the charity event and talk and communicate with your clients about it. They will appreciate your effort and commitment to the good cause and you help them to support this cause too if the buy your products. Give this charity also a good spot on your website.
Other ideas to make them buy your hair extensions?
Make sure you keep on investing in promoting your salon or hair business. Every contact with your client should lead to a conversion moment. If this conversion is not the purchase of one or more of your products, it could be their email address so you can keep on the conversation even if they have left your web shop or real shop!
You know everything about fashion and you are you know what’s goping on in the world. On top of that you have a great passion for hair, right? If this is the case we have a questions for you? We are going to test your skills and need your help to find the perfect hair style for the dress we picked.
So, what style of hair fits with the dress? Imagine a client walks in your shop, wearing this dress, and she wants to know the best hair style.
Share with us your opinion in the comments below or share it through social media. Are you the expert?
Wheres my refund Keep an eye on the wheres my refund page of the IRS to know when you will receive the refund on your bank account. Avoid you consume the refund instead of investing in the start of your hair business in Atlanta. Cash is very important to start and...
Question: Hi, my name is V. My website is xxxxx.com. I started it one month ago online. I did research, I made a website, I found a vendor in China, I paid people for advertisement through Instagram, and I have not gotten one sale. None! I don't understand why. Do you...
Today I want to help you to find out the kind of hair extensions your target clients are looking for. There is clear evidence that focus is key to be successful. So, do not try to offer everything to everybody. Better to select the extensions your potential clients are looking for. This will keep your stock limited and your expertise and thus earnings high!
The best way to do so is to combine two tools. The information available in your analytical tools and a professional client survey. Do not forget to make an ideal client profile later, this will help you to focus your messages to your always willing to buy customers.
Today I´ll focus, yeah me too, on the Customer Survey. Especially how to get accurate answers from the respondents.
Before I start with the tips. Realize that there will always be a small minority of people who will lie on the questions asked. Especially when the questions pertain to the three B’s that is showing what people are: Behavior, Beliefs or Belonging.
Of course, sometimes people will give inaccurate answers by accident. A lot of publications have noted that predicting future intentions can be quite difficult. Especially when done via survey. So, keep these in mind analyzing the outcome of your survey.
But there are ways to limit the negative impact of these two risks on the quality of the survey.
Here you will find 10 tips to improve the quality of your survey
1. KISS (Keep it short and simple)
First, we live in a time where most people share their messages in less than 140 characters. So, keep your questions short. Not in number of characters, but in wording to avoid losing the intent of your questions.
Example: Where do you buy your extensions?
2. Ask only questions that relating to what you want to learn from your clients
Every single question that you include should have a well-defined purpose. Otherwise, please skip it as it might put in risk the rest of the survey as people might lose their interest.
Example: Do you prefer synthetic or natural hair extensions
3. Construct smart open-ended questions
Multiple choice questions will only give you a selection of answers that you thought were possible. With open-ended questions you´ll get original answers back from your clients. This will give you insight in what your clients are thinking of. But do not overdo this; you will get more insight if you ask less!
Example: What do you like the most in buying through a web shop?
4. Ask only one question at a time
Of course, you want to know as much as possible. Now you have the rare opportunity to ask your clients questions about what they would like to buy. But limit your ambition and only ask one question per survey questions. The quality of the answers will be higher if people do not feel like they undergo an interrogation.
Example: Do you prefer synthetic or natural hair extensions
Would You Like to Make $ 30.000/month for Only $ 29/month?
Certain common scales used for surveys can become cumbersome and confusing when the context begins to change. Keep the logic the same for all questions with a ranking. For example, if the response on a question can be between 1 and 5 and 1 is I strongly Disagree and 5 I Strongly agree. Make sure a next question keeps the 5 the most positive response.
6. Avoid leading questions
Questions that lead respondents toward a certain answer due bias in their phrasing are not useful for your surveys. Be neutral in the way you formulate the questions.
Example of leading question: Do you agree natural hair is the best
7. Make use of Yes/No
When you are asking a question that has a simple outcome, try to frame the question as a Yes/No option.
Example: Do you always buy the same brand (y/n) , or do you want free promotion for your hair brand (y/n). The last example was not for your clients, but for you of course ;-).
8. Get specific and avoid assumptions
When you create questions that assume a potential customer is knowledgeable about certain pieces of information, you’re likely going to run into problems.
One of the worst assumptions you can make is to assume people will answer with specific examples or reasoning. It’s better to just ask them to be specific.
Example of: What do you think of my Facebook page?
9. Timing of your client survey is important
Based upon surveys the highest survey open and click-through rates occurred on:
Monday,
Friday and
Sunday respectively.
This can differ for you situation. When for example you distribute your survey using an email tool like Aweber you will be able to see exactly what time and date are the best to contact your target group.
10. Reward your respondents
their time and feedback is valuable
Everybody´s time is scares and you can only spend a minute one tie, so make sure your respondents will be rewarded for the time they invest in your company. Give them something special that will remind them of your shop or brand. Make sure it will not be too expensive because you should keep money to invest in the hair extensions your clients told they are looking for!
Good luck in finding out what kind of hair extensions you should buy, but make sure to repeat this survey every year. This will help you to stay ahead of the competition who is still guessing what their clients want and spending all their money on buying hair nobody wants to buy!
To offer hair extensions, as a professional salon is a great way to broaden your service to your clients and to increase your revenue margin. But be sure you are an expert in this, to stand out from the crowd and to be sure your clients will benefit from it to the...
As cosmetology student, it’s a great opportunity to know how to start selling hair. It helps you not only to rocket your business into success after you passed the exam. It also helps you to finance your study.
In this post, you can read how to start selling hair as cosmetology student.
The best way for success is to improve your own achievements, day after day. Every day she tried to outperform the day before. No need for writing a log.
How to influence your visitors to make them buy hair
The great thing of selling hair extensions is you can be busy all day with beautiful products and interesting people. But of course, at the end of that day you want to be sure you also sold beauty products and hair extensions. You want to make them buy hair!
You can’t hurry clients to buy
It might take some time, especially if the number of visitors to your shop is still below the required level, before you get a deal done. You can´t hurry love but you can´t hurry clients in buying your hair either! True, but you can help them in making that decision and by not turning their eyes to another shop in the meantime.
The decision-making process of purchasing
The decision-making process of purchasing an iPhone, a can of milk or your hair extensions is for all people the same. They only make other decisions at the end. The process to make your clients buy hair is similar and here you can enjoy if you want to offer great products like your hair extensions.
Know what your clients think that will make them buy hair
Step into the head of your customers and see what they think:
At first, in the early stage of buying your new visitors wants to know what you do.
(1) They are on a discovery journey to know what you are selling.
They perform some initial research (2) and
gather information (3). In this stage, the potential client is getting aware of you and your shop.
All-In-One Package to start selling hair today
Hair Samples, supporting material, templates and coaching, all you need to start your hair business
Make it easy for your new visitor to remember your shop. Hand over a business card or put a flyer on the counter in a way even a shy person can fetch a copy. For your website do not forget to include social media buttons on your home page. And of course, select a name for your (web)shop that will impress.
In the next phase, people want to know if your product offering is an interesting one for them. Now they are going to
(4) compare your selling proposition with offers from other shops, and they will come back to take a
(5) closer look at your hair extensions and to (6) compare prices.
If visitors return to your shop, they are becoming more important to you. They are interested by your offering and they are not buying yet, but it is for sure you made a good impression. Well done, you are most likely to succeed to make them buy hair!
Tip Two turn them into returning visitors who will buy hair
Let returning visitors feel you appreciate they returned to your shop. Have a chat and let them know you have seen them before. For your website, you should have buttons that allow people to share your offer with others. Many people do not make the decision to buy something all by themselves; they want the opinion of their best friends for example. Check google analytics on the evolution of returning visitors.
Now they are ready to make their first buy in your shop, but before they hand over the money they want to be sure they can trust you and the extensions you offer.
They will (7) ask you even more questions or
they (8) want samples. At this stage, it is important to
have some (9) testimonials. How did other people feel about their purchase of your hair?
Tip Three convince with before and after images to make them buy hair
Come with some beautiful before and after pictures or pictures about a hair event or hair party you have organized. The more people on the pictures the better, if they smile! Or consider a professional photoshoot! If you have certificates in the field of hair dressing and extensions, please mention them. This is also the moment to refer to your return policy.
And now they are ready, 10 steps in their mind further, but you made it till the end, congratulations!
