Dec 13, 2017 | Launch Your Web Store, Sell Online, WholeSale Companies
It’s amazing to see how little attention is paid to your most important webpages, your product pages. You are in this business to make people buy your hair. But it seems most time is spent to analyze the left carts or checkout page, to forget your product page.
Basics on to make people buy your hair
Your product page of course has amazing images of the hair, with enough and relevant information to let the visitor decide to buy your hair. But you need more to turn your product page into a sales engine.
You will find 5 ways to increase the conversions, or sales, on your product page.
1.Take way any doubt, add a FAQ section
Many websites do have a FAQ (Frequently Asked Questions) page, but if your visitor wants to make a sale, you do not want them to leave the product page and check your FAQ page. Better to add a FAQ section on your product page. For inspiration keep record of all the questions you receive by email or over the phone form your clients.
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2. Live chat
Help your visitors to make informed buying decisions and add a live chat to your website. You can reduce the doubt of all potential clients, ready to buy your hair, be answering all their questions now they are ready to make a purchase.
A live chat will also show your clients you have a professional business and are ready to support them when they need support.
3. Make the client “touch” the hair
Hair is one of the products people like to touch and to feel before they buy. But online this is not possible, unless you want to share free samples with all your potential clients. Images can help, but a video can help your visitors to decide to buy your hair. People are more likely to buy your hair after they have watched a video. The simplest way to add video’s
4.Allow Customer Reviews
When a visitor has never heard of your hair business and lands on your product page for the first time, two things might come to her mind: 1. “Can I trust this website?” and 2. “Does this product deliver on what it promises?
If you allow Customer reviews, including those who are more critical, you take away most of the doubt new visitors might have. It can be a good custom to contact your clients a few weeks after they bought your hair and ask them for a review.
5. Show You believe in your hair
What’s your return policy? What’s your customer satisfaction policy? Is it hidden away on a separate page for no one to see?
Display your money back guarantee and policy on your product page. If you’re willing to promise your customers that your product is the best, show it. If you put the risk on yourself, and give visitors more confidence, they’ll be more likely to trust you and in turn, purchase your products.
Now make them Buy Your hair
Because every business and their ideal clients is different, there is no one recipe what works best. Better to put in place these changes step by step and test the outcome. Sometimes small adjustments have a significant impact.
Keep record of your adjustments and the sales, and work your way to more sales.
Dec 7, 2017 | Find Clients
Home 9 Tag: ideal client ( Page 5 )
A new year! How to grow your business next year? You are looking for Hair Salon business ideas to grow your business further next year?
All over the world an interesting generation is spotted by Marketers, the Baby Boomers. This generation encompasses people between 53 and 71. This generation is wealthy, they earn 70% of the total income and are rather tech-savvy. They’ve worked hard all their lives for all they have. They’re healthier and more active than their parents were at the same age, and they’re all about themselves. It’s a big group of potential clients, 4 out of 10 people form the Baby Boom segment.
How to contact Baby Boomers Online?
96% of baby boomers use search engines to find what they are shopping for. A strong content marketing strategy can help to enjoy this behaviour.
95% use email, offer a newsletter to keep them connected with your brand. And
very important, 9 out of 10 shop for products and services online rather than shopping in stores and shopping malls.
This group wants to have as much freedom as possible while maintaining their dignity. They are an interesting audience, with a growing hair loss problem. They like to look great regardless their age and are ready and capable to buy beauty products.
Okay, this gives you a potential client group that will grow substantially the next years, is very me-focused and has a high level of disposable income and time.
Many women in this group are newly single and seeking for a new relationship. This group of women is very interested to look and feel good. Again, a good reason to target this group.
Get the all-in-one hair business package, complete with hair samples and launch your own hair store now
You are old, so we do not serve you?
I would not recommend you adding Baby Boomers to your Hair Salon business ideas list if you feel you can’ t deal with old people. Or if you feel there is no sale to close with elderly clients because it will take too long.
But please do not forget, this group of potential clients spends a fortune on hair, beauty products and anti-aging treatments and body. Isn’t it worth to give it a try?
How to target older clients?
This would be a new Ideal Client for you. Talk with some women in the Baby Boom segment about their needs. How they look for information to solve their needs, the demographic situation etc. . Think of:
What does she wear?
How does she spend her leisure time?
What are her favourite hair or beauty treatments?
Where does she shop?
When does she visit your salon?
And, most important, what are her hair or beauty concerns?
The marketing message shouldn’t be patronising or demeaning, and avoid to market silver-haired grannies or any sign they arrived in their final stage. Better, as your core business, build their self-confidence and their trust when you share your vision of what your products can do for them.
This Ideal Client is looking for and expects quality from hair and beauty treatments, products and customer service. They have no reservations about shopping around for the right salon or hair store. With their persistence on looking and feeling their best, settling for second best isn’t an option. And given the size of their wallets, they can afford the best.
Encourage trial:
More brand loyal than younger clients, they are even so, more than happy to experiment when given the opportunity. Capitalise on this with salon offers to encourage trial rather than giving discounts.
Up-selling:
Get them experimenting and make the most of their ‘me-focus’. A complimentary promotion when they book a facial doesn’t cost you much, but will open their eyes to some other beauty offerings you have.
Fill quiet days:
The ladies-who-lunch set with time on their hands can fill your quieter days early in the week. This is the occasion to offer a discount.
TIP: This group likes to take a friend with them to enjoy a beauty treatment of when shopping. Consider offering special bring a friend offers.
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Jul 13, 2017 | Sell Online
If you run your own hair business, you always work on getting more hair extensions clients. But even if your product is great. Or your prices are affordable, sometimes you do not get enough store visitors to sell your hair!
It’s time to use your best kept business secret, your own clients! Start to work with reviews to find more hair extensions clients.
Surveys show that the hair and beauty business is one of the businesses people read reviews about before they visit the store or even buy anything. This makes it very important to invest some time and a lot of passion in getting reviews for your hair extensions clients. Because their reviews will bring you.. more hair extensions clients!
Reviews
1. Understand your clients, off course you know your clients, but do you also understand them? A client may pretend to be happy, but feels the hair was not as good as the first time she bought. But if she likes you, she will not tell you right away. But, if she can share her thoughts in a review there is a big change she will tell you, in confidence, why she is disappointed. Use this opportunity to further improve your service.
2. Reviews are very common, if you do not share reviews, potential clients might wonder why not. Better to join the team and share reviews.
3. If you start publishing reviews, make sure to watch the number of not so good reviews and the good ones. Be honest and share also less, but sincere reviews but there is no use at all to share more bad than good reviews. Make sure the balance is in favor of the good reviews.
4. Confidence. Okay, there is no auditor who will check your reviews, but if you only have 5-star reviews and none less positive or even negative, you might create some disbelieve. People are never ever 100% happy at the same time, store or hair. Publish also the less favorable reviews
5. Reward your clients for sharing a review and take time to listen. You will be amazed how much you will learn from this. After every review, your store will only get better.
Thanks to all this you will attract new hair extensions clients!
10 WAYS TO MAKE PEOPLE BUY YOUR HAIR EXTENSIONS
How to start getting reviews?
Start with your most loyal clients, ask them if they want to help you and share their opinion.
Do not forget to reward every review, every review will not only improve your business, it might also bring in new clients, justification enough to reward the hair extensions client who shared her opinion.
Do not be shy, and publish these reviews, Let the world read what others think about you!
Do not wait too long to respond to a client who left a positive review on your social media. Show your appreciation right away.
Get more hair extensions clients
Make asking for a review part of the daily routine and you will have a growing number of reviews. This will grow the number of hair extensions clients in love with your store!
Jul 11, 2017 | Sell Online
I agree it sounds odd, but the best way to sell more hair extensions is when you are not selling hair. I do not mean you should stop selling, but you should put the interest and needs of your ideal client first.
Relationships sell more
You already know word of mouth is one of the most successful marketing tools your brand can have to sell more hair extensions. Most people listen better to their friends or relatives for advice than to a sales person. And why not? Your friend has an interest to keep the relation good, while the salesperson only wants to get your money!
The keyword is ‘relationship’. You can not sell your hair only to your friends. You need to build a relationship with more people all your potential clients. Your ideal clients. This means above all, you need to be there for their needs in the first place. You have to listen to their needs, understand their doubts, remember their birthday or other special event! Show genuine interest. Suggest solutions, even solutions that are not on your shelf or webstore. By doing so, you will earn their trust and they will come to you to buy the hair they want. You will sell more hair extensions.
Your Ideal Client: Joan wants to buy from you
Understand the needs of your ideal client
No need, to discuss the hair extensions or your other services every time you see your ideal client. Even your blog postings should not only talk hair, but also mention the other things in life. Understand who your ideal client is and what they deal with during the day. Publish a post about these things too. Do not start to blog about everything that happens. Your focus should be on the hair. Also publish every now and then about working mums or how to install an app.
Sell more hair extensions
A strong relationship between you and your ideal client will also work when the competition approaches them. Your ideal clients will be less interested to buy hair from others. A lower price for the hair, will not make them change brand anymore. They will prefer to keep on buying from you, because you are not selling hair! You are their friend and you will sell more hair extensions!
2nd, March, 2019, Oyesola Oyesiji wrote: ” I will like some advice on how I can sell faster and to acquire loyal customers on my hair business. Am just starting small and I really like the business but how can I made a head way in the business. Thanks. “.
My recommendation to Oyesola was to create an Ideal Client template. This tells you more about your Ideal Client and how to engage with her and to stay connected.
