Selling Hair Google Search Console helps!

Dec 31, 2019 | Launch Your Web Store, Sell Online

Selling Hair Google Search Console helps!

If you are selling hair Google Search Console is probably the last you think of to boost your hair sales. Google Search Console, yet, tells you exactly how your beauty and hair solutions show up in Google search. What is great, because it also tells you how to improve the content on your web store to end higher on the ranking and get more visitors. I will help you selling hair with the help of Google Search Console.

Open Google Search Console

All you need is to follow the following link: https://search.google.com/

If it is the first time you open this application, it can be a kind of overwhelming, so much information and so many possibilities for improvement. I recommend you control yourself and suggest you click on the graph showing your performance.

This performance graph tells you the number of people that clicked in Google Search to visit your site. They clicked because they saw an interesting and relevant web page. Now you see immediately that if you are selling hair Google Search Console can help you. All you need is to have more and more people to click on your page that appear in Google Search results.

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Your website Performance

Now the game starts. The next page, thus after you clicked the performance chart on the home page, is full of useful information.

It shows for the last 3 months (this you can adapt to a more appropriate period) the:

– Number of clicks

– The total impressions

– The average Click Through Rate (CTR)

– The average position in google search (ranking)

The number of clicks tells you how many times people have clicked on one of your website pages. This can be the same person or many others. People click on a page when they think the page title and the text and sometimes even image could give them useful information. The text is sourced from the meta tag for your web page. They have a question, and you are selling hair so there is a good chance you have something interesting to tell for the potential client.

But, be aware, there are many more people selling hair, and their website pages will also show up in the search results of Google. So now it is interesting to know, what was the potential client looking for!

And this you can see, right away, under the graph. Under queries you can see what the potential clients typed in Google Search Bar.

Now it is getting interesting

You learned what your potential clients are looking for. You had the opportunity to read their minds, something that is very hard to do in store but online you can see everything.

Thanks to the other measurements, like total impressions, you also know how many times your pages showed up in the search results, when people had that certain question in mind. They did not always click on your pages. It is possible the page above you had a better title or more relevant information in the small text below the page title.

Selling More Hair thanks to Google

You can activate the CTR measure, this will tell you what page title was the most relevant for the website visitors and made them click. Now you can also select what pages showed after this query. It is possible multiple pages show for the query “Brazilian Hair Extensions”. And you can also see on what dates your pages were more popular.

To benefit from this, if you make sure the meta tags for your webpage do show a text that will seduce the potential client to click. Write the meta tag with the goal you have with the page in mind. If you want to inform visitors about a show you attended, write the text that you want to share with them your experience of visiting this beauty and hair show. The visitor on Google who is interested in the latest trends on hair will surely click on your page now.

Learn how to analyze and use your website’s data to increase traffic and sales

Selling Hair

There is an easy way to get more visitors of your web store. All you need to do is to:

– Determine your goal for every web page, do I want the visitor to be aware of my solutions or do I have a bundle deal to offer

– Write the meta tag with this goal and how the visitor would react in your mind. See the example of the beauty show you visited.

– Keep a logbook of the changes you made, when and why. This helps to improve the results over time.

– Check how google search console changes after you adapted the metatag, did you get the number of clicks as foreseen?

Can I help?

If you need help selling hair Google search console is a great help, but if you need more help, please feel free to leave a comment and I love to help you.

Darling Selling Hair Successfully in Africa

Dec 29, 2019 | Darling Hair

Home 9 Tag: ideal client ( Page 3 )

Darling Selling Hair Successfully in Africa

Darling Selling Hair Successfully in Kenya, Nigeria and South Africa. They are planning to grow in neighbouring countries soon. Profit from the insight Darling gives about their successful strategy. This strategy gave Darling Hair Sales a stable double-digit growth. Adapt the strategy to your own position and give your hair sales a boost.

Darling shows Selling Hair at Double Digits Growth and you?

Darling Hair is a brand owned by Indian Consumer Product giant Godrej. Thanks to this Darling can show double digits sales growth year on year. This gives you a good benchmark to know if your hair business is healthy. If your sales show a growth of 10 percent or less, you can learn from the strategy Darling Selling Hair.

You should never copy the strategy from another company. But there is nothing wrong to learn from others. Especially when the other is the number One Selling Hair in Africa, Darling!

The Overall Strategy

For the Consumer Products in general the mother company of Darling Hair has defined the following. In bold the strategy formulated and after this a translation to your situation. This gives you great suggestions for your own hair selling business.

Keep the Core Business Healthy. This means you should always have the right focus on the business people know your business for;
Create New Growth Boosters. Plan to regularly launch new products or services;
Ensure Adequate Funding to Support Growth. Keep an eye on your cash flow, once a year scrutinize your expenses. Is the supply chain still optimal or can you make things more efficient;
Pursue Sensible Acquisitions to Accelerate Growth. Think about a collaboration with a stylist or salon to broaden your market and to grow faster;
Build a Higher Performing Organisation. Every day see if you can do things more efficient, logistics, purchase, marketing, selling, bookkeeping;
Do Our Part for an Inclusive and Sustainable World, invest and participate in your community

The strategy above shows you can not write your business plan and sit back and relax. You have to work on the company, the world around you, your clients, the competition and the suppliers, changes all the time and you have to adapt to this. Surprise your clients with new products or services. Look for a collaboration with a stylist or salon and work out together a new hair product or service. Do not do the numbers once a year for tax purposes only. But check on a monthly basis how your profit margins evolve, and your commitments where can you cut expenses. Start the conversation with the hair supplier and see how you can get a shorter time to delivery. Do not forget every morning to think what have I done yesterday and what can I do better or faster. And make sure the local community knows you care.

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How does Darling Increase Selling Hair

Darling hair is increasing the sales of the hair and growing their business because the follow the following guidelines (in bold). See my suggestions for you how to put this in place in your own business:

Invest heavily in the brand. Select your logo and brand and be active on social media and local events
Innovate Your Products. Make your products available for everybody. Perhaps you have to organize a special event near a college, or think about other payment methods;
Be Unique. Think about how your products can be unique in solving the needs of your clients. Remember you are not selling hair; you are selling an experience;
Disruptive Pricing. Even if you are a small player, if you have a unique service you can be the price leader for that kind of hair solutions;
World Class Package and Design. Have eye and patient for the details like packaging and design.

No need to allocate all your money to market your brand. You can also use the lost hours in a day to keep the conversation going on Social Media or in real life. Make sure you have an inviting and eye-catching hair style. Go to the mall or places your ideal clients likes to be and get their attention. If people do not buy from you, it is possible they like the hair and they feel they get value for money. But they can not find a parking space or they payment method is not convenient for them. Spend time and energy to look after the slightest detail on packaging and website design. All this will help you to increase the sales of the hair.

Let’s get digital

Darling understands they have to get digital. This is both the marketing and the supply side. They team up with bloggers to be sure they will reach their ideal clients. Clients will find education on the hair and maintenance, but also how to use the tools available. How user friendly is your webstore for somebody who was not involved in the design? Use social listening to catch new trends before there is a standardize solution on the selves.

But also, the shopping experience should be smooth and help your supply chain to be the most efficient possible. Consider a platform like Shopify that provides both Point of Sale solutions for your store and a webstore. But also integrated drop shipping and payment facilities.

See how one point for every sale helps you selling more

Thanks to the digital world we know much more about customer behaviour then ever before. Darlings keeps on working on better measurement and reporting of the crucial drivers of customer behaviour. Do not only use your bookkeeping to know what drives your business. Measure and report behaviour using tools like Google Analytics and the analytic tools of your webstore.

Darling Hair Supply Chain

What is driving you to success and allows you to scale your business is a very efficient supply chain. How does the hair get ordered at the wholesale store. Shipped to you or the fulfillment centre and delivered at the doorstep of your client? This process should have your daily attention. Reduce complexity because this will also reduce the number of errors. On your quest for hair suppliers, take into account their order and delivery processes. Are they able to work out a supply process that supports your business?

The future

Darling has selected the countries they see as the upcoming markets for hair extensions. Next to mature hair markets like Kenya, Tanzania, South Africa and Nigeria. They have identified the countries that will be interesting for the near future, because they see the hair market will expand. Think of countries like Mozambique, Namibia, Angola, Ghana and Senegal. They even work on new distribution models; this all could be very interesting for new entrepreneurs too.

Get the all-in-one hair business package, complete with hair samples and launch your own hair store now

Ready to go for double digits growth and sell hair like Darling?

Are you ready to start selling hair or grow your hair business, leave a comment below or contact me on WhatsApp if you need any support!

So You Think You Can Sell Hair?

Dec 20, 2019 | Get Help, Make Your Dream Happen, Prepare for the Launch

So, you think you can sell hair?

You have been dreaming about it since you were a little girl. You love hair and you want to do hair every day! You love to sit with your friends and do breads or weaves. From sunrise till sunset! You want to sell the hair online. Right? It is obvious you also want to sell hair. You have seen your friends buying and selling and now your moment has arrived, you are going to launch your own hair store! You are convinced, you can sell hair!

First find the capital, the suffering has started

The first thing you do is to start saving money, you help your family and the money you get you carefully set aside. Or you take a part time job, next to college or the university. You save every penny you make. Except once a month when it’s a night out with your friends. The other weekends you stay home, while your friends go out and have fun. You also buy less clothes; you can still wear that shirt or the blue trousers. Consume less is also very eco-friendly. Your friends do not understand it and you notice they hardly show you their new clothes anymore. But you have a goal, your own hair business! For that goal you are willing to sacrifice a lot. And you save the planet in the meantime. But you also feel that nobody told you being an entrepreneur was this tough. After 6 months of saving you think, this must be enough for the start of my hair business. I have the capital and now let’s start selling hair. You want to let the money work for you!

Use the money or lose it

You know you only can sell hair, if you have hair to sell. Without the hair nobody will buy from you. You need to show the hair to your friends to start. Let them feel the hair so they will fall in love. They will beg you to get the hair! Yes, you are ready to start a hair business. You know you can sell hair.

You start to google and type; “how to sell hair extensions“, or how to find hair suppliers! The results show you a great site about all you need to start selling hair and a lot of other sites from hair suppliers. Isn’t it great? The day you decided to make your entrance on the hair market, hundreds of shops and manufactures are ready to open their doors for you. So much hair, difficult to make your choice.

What to do next? You do not want to risk your money on fake hair. You know some hair is really bad hair and because there is no hair police nobody will help you if you receive lousy hair. A Chinese hair seller even told you the hair grades 6A, 7A and so on are no guarantee at all. Everybody can grade his hair. No check by anybody. Except by your client because they will complain and ask for a refund if you sell them hair as 8A and it is bad hair. You want to stay away from this nightmare.

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Ask questions

Okay, what is the best thing to do if you are stuck, if you do not have the answer? Ask! There is no such thing as dumb questions they told you at school. The website How to Sell hair Extensions even has a special page where you can ask questions by mail or WhatsApp. So, you wrote your question on the app. “What hair to buy to sell a lot!” That is exactly the problem you are facing. You want to know what the best hair is I can buy so I can sell hair to everybody who wants to buy my hair.

Action is reaction, or more questions than answers

After you sent the app you receive the answer. Thanks for asking “What hair to buy to sell a lot!”, but that is not the right start. If you want to sell hair you first need to know whom you are going to help to solve her hair problem. Go out and ask questions, have chats with women and girls who are looking for hair. And do not forget to spy on the competition. Who else is selling hair and how do they promote the hair? Or if there are no shops in your town, perhaps there is too little demand for hair.

This is odd! You ask one question and instead of one answer you only get more questions and even some tasks to perform! You were ready to start selling and now you must put the money back on your savings account and to do some homework. This does not feel right. You have been dreaming and thinking so long about starting your hair business and still you can’t start!

You know what the market wants

You have been talking hair with your friends since they started to buy hair extensions or weaves. You love to read magazines about hair, and you have bought hair before. So, you know the kind of hair women want. You also know to whom you want to sell, women between 18 and 45. So you finished your market survey and are ready to buy the hair. You have seen some shops on AliExpress that sell hair so all you need is to place your first order!

No Money, No Gain but you do have Hair

You invest all your savings because this way you can buy Brazilian and Peruvian hair, 18 inches and 20 inches and 24 inches because you love to have long hair. Not cheap the 24 inches, but your clients will pay you for this gorgeous hair. You use MoneyGram because that is the cheapest way of paying. You want to use your money to invest in hair to sell and not in payment providers or other services.

After a week you finally receive the hair. You nearly kissed the guy from FedEx when he handed over the parcel from AliExpress. This is the moment of truth, today your hair business is officially opened! An unpleasant surprise was the tax you had to pay before you got the hair. Lucky your mother supports your venture and she paid the tax this time.

You realize you should have bought some drinks to celebrate, but let’s sell first. You open the package and the hair has a certain odour. Not nice, but for the rest the hair looks nice. You call your friends and ask them to come over. Now you have so many bundles of hair, your friends are rushing their way to you. They like the hair, except for the smell. So much hair and they can touch it, feel it and they open all the packages. This is the hair heaven on earth! One of your friends tells you. You note the expression, because that could be a good name for your hair business.

But your friends do not buy the hair. The length is not good, they prefer 14,16 and 18 inches or they want deep curly and the smell. But it was a fun night and when your next shipment arrives, they will buy from you. Promise! But make sure the hair is not smelling!

They leave and you stay behind. All the hair is out of its original packages, and you do not recall anymore what was the Brazilian and what the Peruvian. You go to bed and plan to sort it out tomorrow. Your first day in business you did not sell hair and you had to pay the import tax (well your mother did).

The hangover

The next morning you enter the room and the smell of the hair has taken over the room, it makes you kind of sick this early. So, you open all the windows of the house. You still must sort the hair and you want to make pictures for your Instagram account. But what was again what? Suddenly it is less nice to sell hair. You have the hair, but your friends did not want to buy. You put the images on Instagram and now people start to react. “Lovely and how much?” All day long you are busy to reply the messages, but nobody buys. Okay, most of your Instagram followers are your friends or the friends of your friends. But still somebody could be so kind to buy the hair from you?

So You Think You Can Sell Hair

Now you can’t sell the hair, you can neither buy new hair. Your friends have promised you to buy from you when you have 14 and 16 inches, but how can you get the money to buy this new hair?

You feel the passion for your own hair business leaving the house through the open windows, you do not want to sell hair anymore. You thought you could sell hair, but instead you lost all your savings and are stuck with a lot of hair nobody wants to buy.

What went wrong? Leave a comment and I will contact you

How to grow your followers on your Facebook Hair Business Page

Nov 24, 2019 | Launch Your Web Store, Sell Online

With millions of people wearing Hair Extensions using Facebook, of course you launch a Facebook Hair Business Page. That is free marketing to get connected to your ideal clients. A real connection means interaction. Facebook is a social medium platform; this means there must be a two ways interaction. You post something that must trigger a response from the other person. You want them to keep on watching your video, comment on your blogpost or like what you shared.

Learn with this blogpost how you can start the conversation with your ideal clients. A conversation that will lead to a call to action, make an appointment, a chat or even a purchase on your online Shopify hairstore or in a real store. .

Help, nobody reacts on your post!

We all have been there. You have something interesting to tell the whole world should know. You wrote a blogpost about the hair you sell, found a new hair supplier or saw something funny. You write some text, add a picture and press on the post button! Now wait and see!

After 5 minutes nothing, one hour later only one person noticed your post, but did not like it. The next day 40 people saw the post, but again no like, share or comment. How are you going to grow your Facebook Hair Business Page if nobody reacts?

You could ignore the fact nobody responds, because after all you like what you wrote. But the problem is, only when you post engaging hair stuff on your Facebook business page, your messages will reach more people. And only this way you get the right growth.

So, let’s see how we can start people to respond on your Facebook postings. You will read about what firms like buzzsumo discovered after analysing nearly 1 billion Facebook Postings. But also how you can analyse your own Facebook Hair Business Page.

Stop guessing why nobody reacts on your postings

Please, stop trying to guess why your Page about Hair Extensions is not performing that well. To improve the growth and interactions on your Business Page you need a strategy. Let’s call the strategy: “I can grow my Facebook Hair Business Page “.

The best combination for growth of your Facebook Business Page is to know:
– what in general works and
– to fine tune this using the data Facebook provides for your own Business Page.

Do not start posting content on Facebook to only grow your audience. That will not work unless you want an audience that follows you but will never be active on your page in the future. Better to attract followers that like the content you share and are eager to see you posting a new video or image.

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Facebook Insight learns you how to improve your postings

With your Facebook Business Page comes a free feature, Facebook insight. Here you can see how others interact with your Facebook Page, what they like, how many people did you reach. You can see for all your postings.

I recommend checking this every day. Use the information to improve your postings based upon the needs and behaviour of your own followers.

Ask your self questions if you see the results of your postings.
– what is the difference between the various postings,
– what can be the reason people like post A more then post B,
– or the other way around?
– also check the time of posting,
your audience might have a lot of hair styles and needs on their mind on Saturday afternoon for example. Make sure next time to post at that moment of the week.

To train yourself write down for every new posting what you think will happen in terms of reach, and interaction. If you see the actual results you can learn this to improve your own learning curve. Next time you can post content that is more aligned with your followers’ interest.

First see, then believe!

With this post I will take you by the hand to improve the engagement or interaction with your Business Page. I will use my own Facebook Business Page for How to Sell Hair Extensions as a test case. At the time I wrote this blogpost I have 2.939 followers.

Okay, you can say, more engagement will not completely lead to a higher number of followers. But if people like what they see on my Facebook Page, they will also more likely follow me. And number of followers is also a rather simple indicator to follow. You can follow this number of followers also, so you can see any time of the next coming weeks if the strategy works or not. If you want to see it works, I recommend following the strategy and my Facebook Business page. If you see it does not work, you can unfollow me. Deal?

Follow How to Sell Hair Extensions on Facebook

The first step of the strategy is to plan what kind of content your audience will like and interact with most. Remember, this interaction can be liking, commenting, sharing or watching.

Avoid spamming your followers and post as many content as possible. It is smarter to limit the number of postings but to deliver high quality content. The quality of the previous posted content you can see on your insight page of your Facebook Hair Business Page.

The order of the content with the highest engagement is:

– Video
– Question
– Photo
– Giveaway
– Links
– Coupons

This overview is very interesting. In many occasions people use the Facebook Business Page to lead people to interesting content on their website. But this overview tells us, a link is one of the least popular contents. If you still want a link to your blog or website, try to first post an image. 2 hours later edit the post and add the link to your blog.

If you want to know the ratio of the various type of postings, keep the following in mind:

70% video posts
20% image posts and
10% link post.

One engagement is not generating one deal

Marketeers understand it takes at least 7 moments of interaction between your marketing message and the ideal client seeing the message, before they will express their interest in your hair. This means you need to keep an eye on this number. The interactions can be in different forms, via your social media, your hair blog or website and direct messages or WhatsApp. Not the platform, but the number of interactions is important.

Video, Video and Video

For Facebook the content that leads to the highest engagement is video. And why not, because a video comes the closest to real life interaction between people. You can see what you hear and if there is a person to see on the video you can see the nonverbal reactions too. If people watch your video, you managed to make them stop doing whatever they were doing. Now they focus on your message about hair extensions. Video also ensures the highest level of comments or shares. When people watch your video, you made an emotional contact.

You do not need to record a new blockbuster; the optimal length of a Facebook video is between 3 and 5 minutes. With the highest number of viewers between 3:00 and 3:20 minutes. Make sure any CTA, like subscribe this channel or link to your website, is placed around this time, even if your video is longer. Avoid videos of 1 minute or less, that is too short for Facebook.

Do not forget to add a call to action for the viewers. After watching your video message, they will have the question: “Nice content, now what?”.

Why would people share your post

To have great content is one, but what if people like to share your message? This is free advertisement of your Facebook Hair Business Page. Every share is a potential new follower!

The New York times analysed why people share information online, and they learned people share:

to delight others with valuable & entertaining content

to identify and present ourselves to others,

to foster relationships,

for self-fulfilment,

for spreading the word about issues, products & brands.

In summary, you should teach your audience something useful, something that relates to a niche in which you are an expert and to do it in an enjoyable way. For this it is helpful to make a profile of your ideal client.

Do not only offer bundle deals

Use Facebook to entertain and educate your followers and interact with them. Do not only post a new bundle deal followed by another. Who will ever talk to their hairdresser again, if she only talks about another hair care product to buy?

Summary, what to do and not to do to grow your Facebook Hair Business Page?

– Create a I can grow my Facebook Hair Business Page strategy

o Do not spam your Facebook followers with a lot of content only to have more reach

o Only attract followers that like your content and look forward to seeing more

o Check your Facebook insight daily to see what works and what doesn’t

– Check if my strategy works and the number of followers grow, otherwise unfollow me

– Plan the type of content, video, image, question, link, giveaway

– Use the right mix: 70% video, 20% images and 10% links

– Plan to have at least 7 moments of contact with your audience

– Record video with a length between 3 and 5 minutes and a call to action at 3 minutes

– Do never forget a clear call to action, help your follower to make a next action

– Teach you audience something useful in an enjoyable way

– Do not only post offer bundle deals

– Yes, I know the previous line was the same as the other line about bundle deals, please do not only post bundle deals 😉

– Follow me on Facebook (example of a clear call to action)

Follow How to Sell Hair Extensions on Facebook

Stop trying to sell hair when you have the wrong mindset

Nov 22, 2019 | Get Help, Make Your Dream Happen, Prepare for the Launch

Every day I talk and chat with girls, women and some boys who want to start selling hair. “I want to start selling hair” is their opening line. Often this is the only motivation. Too bad, because 8 out of 10 of them will fail to make their dream come true, they will keep on trying to sell hair. They are not able to sell enough hair to earn back the stock they bought. Why? Because they have the wrong mindset. In this post I will tell you how to get the right mindset and how to start selling at a nice margin too.

Follow your dream, so bad so sad.

The inspiration to start selling hair, most often comes from the desire to buy gorgeous hair. I can tell this after talking to hundreds of women. Nearly always after the sentence: “I want to start selling hair” the second sentence is “ where do I find suppliers? ”.

If this is the case for you too, you skip one important step. A step of the highest importance. You will fail to ever sell one weft of hair, if you skip this step. If your goal is to start selling hair, you first need somebody who wants to buy your hair. No buyer, no deal. Somebody willing to give you the money she earned by working hard. She will only hand over her money, if you give her value in return. And she, not you, is the judge who decides if the value you have to offer, justifies the money she is going to sacrifice.

Too bad, many girls only focus on the supplier of the hair. My intention always has been to make them change their mindset. But again, too bad rather often they are only interested in finding a supplier.

Launch your own hair store with the all in one hair business package, complete with hair samples

Solve somebodies’ bad hair day

You give me hope, because you are still reading this post. This means you have another mindset. Or even better you are prepared to consider changing your mindset, because you want to sell hair.

Think of this. Under what conditions are you willing to give your money to a store owner? When will you pay the price they ask? Only when you are sure they understand your need, or your problem. Or not? This is the same for your ideal client. She will buy from you, but only when she feels you understand her needs. If you manage to convince her you have the ideal solution for her needs, she will buy your hair.

So, the second line after, “I want to start selling hair” should be:

– because I see a lot of girls on my campus in need of a reliable hair supplier, or

– at the hospital, I see a lot of women who suffer hair loss but cannot find a wig supplier who understand their specific needs, or

– …. Any other problem they share.

If you can listen to your ideal clients and bring them the solution, they need you will start selling hair. You will no longer keep on trying to sell hair, but actually start selling.

At a very nice margin too. Because people only negotiate the price of the hair down if they feel the value of the solution (I.e. the hair extensions) does not follow their needs. Because you have been listening and searching for a solution of their problem, they are prepared to pay the price you charge. Because they trust you are acting in their interest.

Congratulations, you are ready to start selling hair

Now you know the problems your ideal clients are facing; you are ready to help the with the right hair. No longer only trying to sell hair. And this knowledge of their needs will help you to ask the hair suppliers the right question. And to get from them exactly the hair your clients want.

Share with me in the comments below, is it difficult for you to listen first, before you look for a hair supplier?

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