How a poor product description kills your hair sales!

Feb 27, 2020 | Prepare for the Launch

Home 9 Tag: ideal client ( Page 2 )

Often the product descriptions in online stores do not sell

A poor product description on your web store has a negative impact on your sales. Too often we lack the time or inspiration to write a compelling product description. That’s a waste of all the effort you have done in finding the best hair for your clients and selecting the best images to convince the online shopper you have what she is looking for.

The purpose of a product description is to share the right information to your customer, so she can make a buying decision. Too often the descriptions of the products are poor in content and explanation. Some store owners like to copy-paste the content for the various products, without sharing valuable information to the visitor of the website. By doing so thee hair re-sellers are shooting themselves in the foot by getting lower sales than possible.

Free up some time to scroll through your product pages and be a judge for, all the descriptions of the hair and beauty products.

A product description exclusively for your ideal client!

Writing the description for the hair on your web store, you need to consider your ideal client. Your ideal client is the client that always want to buy from you. You have put her needs in the center of your store. You know what she needs and how she communicates. When writing your product descriptions, you need to write with the Ideal client in the back of your mind. What words she is using, what is important for her to make her decision before buying any hair product. If you talk hair, make sure you talk like her!

Tell her what she can’t see

Your ideal client is looking for a solution for her hair problem. Your product description should be an explanation of the solution for her problem. It should show your hair will solve her needs. Let your product description tell the solution you offer to her.

You’re selling online, so do not forget your potential customer cannot feel and touch the hair. You make the feel and touch sensation by providing high resolution images and videos nominated for awards. More important is to convince her by using the right words. Let the reader of the descriptions imagine what it would be to own your product. The magic word here is “Imagine”. Start the sentence with the word “imagine” and finish it by explaining how your reader will feel when she owns and wears the product, your hair brand!

Remember, you are not selling bundles of hair strands, you are selling an experience.

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Do not tell what everybody is saying already

When writing your product description, you should avoid using descriptions that are to general. I mean, everybody is selling high quality hair. Nobody sells bad hair!

Instead of describing the quality of your hair, you can describe the bonding method, or how the hair is processed. By sharing these kind of product details, you still can talk about the quality you deliver without telling your client what everybody else is doing also. Be unique!

Less is not always better

When writing for a blogpost, or any text on the internet, the advice is “Less is more”. You should not use too many adjectives. But in order to make your visitor fall in love with the hair, this rule does not apply anymore. Seduce your visitor with the most descriptive adjectives you can find. Do not underestimate the power of adjectives, to increase your sales!

Make your description scannable

Even if you have a small description about your products to share, help the reader to find as fast as possible what she needs in a product. Like, use headlines, bullet points, be generous with white spaces and increase your font size to promote readability.

Now start selling!

For the next two weeks, allocate 15 minutes in your schedule to read the product descriptions you already use and see how you can bring them, using this post, to a higher, more sales-oriented level. This investment in time pays back immediately, less question marks in the brains of your visitors and they have more arguments to buy your hair after reading your very persuasive product descriptions!

You need help? Let me know!

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Start selling hair on Shopify under 24 hours

Feb 5, 2020 | A Shopify Store

Home 9 Tag: ideal client ( Page 2 )

Start Selling Hair on Shopify with a plan

Start selling hair on Shopify is one of the best approaches for you to focus on the fun part, and that is selling hair. Shopify grants you to improve your income by selling hair. With this post I will also answer the question, can you sell hair on Shopify ?

How to start an online beauty supply store

This week I launched the first HowToSellHairExtensions Shopify Webstore, On my portfolio page you can see more web stores I designed. The idea was to design for you an easy to use, low cost, professional hair webstore. Dream of Extensions has all you need to start selling hair in Shopify, and to make money the day of the launch.

Theme – the decoration

I started with the Mission Statement of Dream of Extensions. This helps to get a clear picture of the kind of clients we want to sell hair to.

what are their needs?
what do they like and not like?
where do they shop?
how much they want to pay?

For this I used The Ideal Client template this assisted me to focus on the people in need of my hair and how to find them. These ideas helped us also to create the name and logo for our webstore. The logo of Dream of Extensions was created using to Hatchful. I selected the kind of business and the type of logo we wanted.

You like the logo? Next to the diamond it was the pink color that made me decide to go for it. Later you will read how amazing it was I selected this color. I used the colors for the background of the webstore. In a way it was the wallpaper of the webstore. For the expressions, I copied the same color of the text of the logo. Did you know, if you want to know the color of any object on an image, you can use a free app like paint. This program has a color picker, that translates any color into the RGB code (255, 255, 255). This is a color code you can use to find the same color in Power Point or any website design program, Like Shopify for example. RGB stands for the basic colors Red, Green and Blue.

Sept 16, 2020 Nelly from Kenya asked “I would like to start selling hair in my own website”.

I recommended her to check Shopify. this is a stable and simple platform that enables you to start selling to all over the World from all over the World.

Nelly Gatuti

Would You Like to Make $ 30.000/month for Only $ 29/month?

Yes

Preparation before selling hair on Shopify

Before I started to design the webstore, I prepared the images and the text. Selling hair on Shopify is only possible with great and copyright free images. The images of the products of course, but also illustrations that tell the story behind the journey of the founder to start selling hair. I created a map on my workstation to store the product images, one for the other images and a map for the text. The latter would contain the text of the legal stuff, like:

terms and conditions,
refund and
privacy policy.

All in Word, so I can copy paste the text later without any interruption in the Shopify hair store.

Save time uploading the description of your hair and wigs

It is great if you have a lot of hair to sell, especially with a lot of varieties. The only problem is to record all this in your Shopify hair store. I can tell that is one of the most boring and energy consuming tasks to perform being a store owner. To manually upload your products in your Shopify dream store!

My goals are to make sure you keep on having fun selling hair, so I prepared an easy solution to upload many hair extensions, wigs and braids. I created a template in Excel where you can easily enter all the data about your products. You only must type any items once, and if needed you can copy paste the text or even skip. Please take a note so you do not forget to ask me for the template at the end of this post.

The upload of the hair of Dream of Extensions was done very fast, so thanks to the template the boring stuff did not bother me that much. It was no problem to have many variations in color, length or texture. The great thing is your clients will have so many options, hard to believe their choice will not be in your store!

Terms and conditions and other dull stuff

Some time ago, I did some research. I have some good terms and conditions, a privacy policy and refund policy. These documents I can use and that will help my clients to understand what is and what is not possible with my hair. This is so much better for the relationship with your client. You do not want to explain to a disappointed and emotional client you do not accept the return of hair that has been dyed. For example.

I have the Word documents with the terms and policies available for you, so again please do not forget to ask once you finished this post.

Your product Images

Collect the images of your products. You can ask the wholesaler if you can use their pictures if needed. Make sure to rename the images with the name of your business and the type of hair. That will help you if people search on the internet for images. They will see your store’s name. By the way, it feels so good to upload the hair you are going to sell in the website. Almost the same as putting the hair on the shelves in your in store or salon. Because of this positive vibe I prefer not to include the images in the upload file. But it is possible if you like.

Selling hair on Shopify in a creative way

Do you know, thanks to all preparation already done, to create a webstore is not that much work anymore. You can soon start selling hair on Shopify.
The products are already in the webstore, so all I had to do is to give the store the colors of my logo. I added some nice images that tell the story about my store, but even more important about the people I want to help finding the best hair. Now I noticed one of the happy clients had the same love for pink as I did. She had pink earrings, was wearing a pink shirt and had pink lipstick. How amazing that was. The ideal client template worked! As it always does.

One of the last steps was to add the pages with the legal stuff, the hair care, FAQ and about us page. I only had to do a copy paste. The text was already prepared, so I did not have to type anything. But to pimp up these boring pages, I added an image. This shows the visitor in one second where the page is about. By the way, I managed to create an accordion layout for my FAQ. The one where you only see the header first, and when you click the explanation will show. That really made the Shopify hair webstore look professional!

Check the Shopify web store of Dream on Extensions

Well, the proof is in the pudding, so I invite you to prove the webstore of Dream on Extensions. Please leave any suggestion, idea, joke in the comments below this post. In return I will mail you the promised templates with all the legal stuff for your website and the upload sheet for hair stores.
Oaky, I hope you will soon start selling hair on Shopify, try at least the free trial and do not hesitate to ask me to help you with the Shopify hair store if you want. You are your own boss, but you are never alone!

Never lose a client anymore thanks to the best Channel Sales Strategy

Jan 30, 2020 | Business Ideas, Launch Your Web Store, Sell Online, WholeSale Companies

Sell Hair Everywhere, thanks to the best Channel Sales Strategy

The right Channel Sales Strategy will help you to sell more hair and beauty products, because your products will always be there where your client is. Thanks to your Ideal Client template, you know where she is looking for information about her hair needs. What a petty if she finds an awesome Facebook posting with your hair, but you do not sell the hair on Facebook! She must switch over to your website. 80% chance you will lose her and thus miss a sales opportunity! That is so painful. But no worry, select the right channel sales strategy and you will never lose a client anymore!

You Know Your Client

When you defined the people on the hair market in need of your hair, there is a good chance you used the ideal client template. This template helps you to describe the client you have the solution for her hair needs. You know her demographics; like age, location and some background stuff as family and job. Or hobbies. The ideal client template will also tell you where your client is looking for information that helps her to find the hair she needs. This can be with her friends, on Facebook, the mall, Instagram or blogs. Everybody has her own preference to search for information.

You already use this insight when posting new arrivals, or a post about the latest trends of hair. You know that you must be where your Ideal Client is. Every time when your client goes online, or when she visits the mall, your tailor made message is waiting for her. By doing so, your hair brand will be automatically connected to the solution she is looking for.

For example, she likes to watch images of celebs with the latest hairstyles. Well, you have some posted on Instagram, because you know she uses Instagram a lot. She wants to read about how to maintain artificial hair. She will find you and your brand mentioned in a blog post, because you know she likes to read blog postings. That makes you the expert she will turn to if she has a question.

If she is on Instagram, sell on Instagram

So far so good, this is nearly as good as the art of the deal. But the next step is to make sure your client can not only find the information she is looking for. You also want to help her to buy your hair regardless where she is. If she likes your Instagram post with a smile, she is ready to buy the hair. You must be sure you have a link or channel that will allow her to buy from you at the place she is. This is called Channel Sales Strategy. A strategy where you make sure your clients can buy hair at the place and time, when they are ready to make a purchase. No risk you’ll miss a sales opportunity anymore.

How to make the Channel Sales Strategy work for your hair brand ?

I recommend you combine the Ideal Client Template and the Shopify Sales Channels option to never lose one single sale anymore. Or better to increase your sales. The ideal client Template is part of the How to Sell Hair Extensions all-in-one hair business package, together with a mentor and a handy guide to set up your business.

Shopify has many options to link various channels. Today you can link your Facebook, Amazon, Pinterest, Instagram and messenger application with Shopify. And of course, your own blog. More options are available thanks to outside developers.

Imagine your client will not only see your brand when she is looking for a hair solution, thanks to the Channel Sales Strategy she can also buy right away.

If you leave a comment below this post, I will mail you, for free the Ideal Client template. This way you can see how the all-in-one hair business package can help you start selling. If you are ready to start selling, I recommend checking for the free trial of Shopify to make your channel strategy work!

Create your own Shopify commerce website with a free 14 day trial today!

Wheres my refund will fund your hair business in Atlanta

Jan 8, 2020 | USA

Wheres my refund

Keep an eye on the wheres my refund page of the IRS to know when you will receive the refund on your bank account. Avoid you consume the refund instead of investing in the start of your hair business in Atlanta.

Cash is very important to start and grown your hair business. It’s the beginning of the year and use the time before you get the refund well. Before you check the wheres my refund page of the government, make sure you have done all the preparation needed to start your business.

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Find your hair clients in Atlanta

It all starts to find people with hair needs, this can be women or men. Avoid thinking you know what others need, or you have the best solution in town. Go outside first, visit the salon and get the finest hair style one can get. Talk with the lady sitting next to you and ask her about hair and extensions. Get in the mood and collect some insight in the hair needs and challenges. Do not forget to involve the hairdresser also in the conversation. She or he can tell you about the hair experiences of many of their customers. Listen well en make sure you find a place to note all this info.

Next you visit the mall and start the conversation again with the women you see and who could be your future client. Women with a bad hair day, or women with high interest in your hair style. Use the eye contact to start the conversation and let them tell you about their experience, needs and problems with hair.

Do not forget to get the contact details from all these nice ladies, and the men you speak. You must be able to contact them as soon as you are in business! They can become your first client.

Start Selling Now, with Hair Samples

Visit Your Competitors in Atlanta

Do only visit the wheres my refund page after you have also visited the competition in Atlanta. Who else is selling hair, there are plenty of online or brick and mortar stores? If it is a rainy day, browse the internet and search for “hair extensions Atlanta”, or “weaves and braids Atlanta”. Check the online stores and write down your observations. Make a distinguish between the marketing and the products. If the sun is shining, you can also drop by some stores in the mall or street.

Marketing of hair stores in Atlanta

Marketing is everything that has the purpose to bring the product, the hair extensions, weaves or bundle deal under the attention of the customer. She should not only be able to see the hair you are selling; the conditions should also be in line with her expectations. Is the price right, what about the package, what is the story behind the hair? Who else is buying this hair?

Remember, you are not selling a bundle of hair, you are selling an experience. The marketing is a vital part of selling the experience.

How does the competition market the hair? What do you like or what would you do different based upon the feedback you received from the housewives of Atlanta?

What if you make a nice story about your survey and share this with the people who helped you to understand the hair needs in Atlanta? This will make sure the contact between you and them stays warm.

Hair Extensions offered in Atlanta

Okay, finally we will take a deep dive into the hair. Check the quality of the hair, or by yourself or by reading the reviews on the social media or yelp. See if you can test the hair. Every time again, take into mind the needs the ladies from Atlanta told you about. Where they disappointed in the hair and why. Will this hair have the same frustration, or will it be the perfect fit for your ideal client?

Now check wheres my refund

Now you know and understand the needs of your ideal clients, the people you are going to solve all the hair needs for. You know how to market the hair and to tell the experience and you know what kind of hair you must buy. You are ready to start selling hair in Atlanta. Time to check the wheres my refund page of the government. When will you get your refund? This will allow you to invest in the hair your ideal client is waiting for.

Now you can also contact them again and congratulate them with the tax refund they possible received or will receive soon. Point them to the wheres my refund page of the IRS and share with them a nice offer if they want to buy from you with their tax money!

You can also open an online store to showcase the products you are going to offer. Your ideal client has the money on her bank account now and you want to be sure she thinks of your hair first!

Cash Flow Forecasting will help you selling hair in Atlanta

Jan 5, 2020 | Get Help, Launch Your Web Store, Make Your Business Grow, Prepare for the Launch, USA

Cash Flow Forecasting will help you beating the competition in Atlanta

Cash is the blood if you want to keep selling hair in Atlanta. You can only survive the saturated hair market of the capital of Georgia if you keep control of the cash flow. If you master the art of Cash Flow Forecasting, you will outpace the competition. And get their clients as a reward!

So, time for a dull but business lifesaving post about financials. I will make it as less as dull as possible, because I want you to keep on selling hair in Atlanta!

Sorry my Queen, but Cash is King

Even if you name your business “Queen Virgin Remy”; cash is King. Cash is the most important financial driver to keep your business selling hair in Atlanta. A cash flow forecast will help you to pay the bills in time.

First, we need to agree on what Cash means. Cash is not the profit you make selling hair.
Cash is the money in:

your pocket,
on the bank account or
saving account

you can use to pay bills or to use for household expenditures.

Profit is when you sell hair above the cost price of the hair and after you deduct all expenses. Expenses like:

the rent of your store on Edgewood Ave, Atlanta,
the shipping expenses
the invoice of the accountant and

off course the depreciation of the inventory.

You can make a lot of profit by selling hair, but if your clients pay later or you invest all the money you receive in new inventory to show in your store, you have no cash. You will have no money to pay bills. You might need a loan. So, profit is nice, but cash is better.

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The art of Cash Flow Forecasting for a hair store

If you do not have a crystal ball, you need to make some assumptions about what the future will bring. You will notice over time your assumptions will improve. The forecast you make about what the cash will come in and what will leave for your hair business will be more accurate.

Please understand it is all about learning, nobody will ever know exactly how much money she will receive in 25 days’ time. But more important is you start with thinking about the cash you need in the future.

When I was still at the university, there was a boy whose father died, and he left him a business. Of course, very sad news, but rather soon the boy had a fantastic cabriolet. Everybody was jealous. But as he used the cash flow of the business to pay for the car, it was a matter of a couple of months before he ran out of cash. Now he had to walk again to the campus instead of driving.

Take your time to learn how to enhance your forecasting skills and do not give up when you miss the forecast and receive less or spend more money. The only thing you shouldn’t do is to give up forecasting your cash flow.

Tricks to forecast

Let’s start with the reason you started this hair business in Atlanta. You want to sell hair. Based upon the market survey, your ideal client profile and your talks with potential clients at Cumberland Mall you have an idea what people want and approx. when they will buy the hair.

If you sell hair on credit of work with a layaway plan, you must minus the money when you sell on credit form your cash flow. The money you receive because of the layaway plan you can add.

But you can only sell hair when you buy hair first. So, you need to consider the time it will take you between the purchase of hair, assuming you must pay right away, and the average days it takes before you sell hair. The days the hair is on the selves, you do not have cash to pay bills. But you have beautiful hair to attract customers.

Now it also pays of if you have a good wholesale supplier, or more accurate, a good relationship with your hair supplier. If you manage to get some credit on the hair you buy you can free up cash. See if you can agree on the payment of half of the stock when you order and the other half a couple of weeks after you received the hair.

You can even accept a higher price for the hair, if you can sell more hair in the time you have the hair on credit.

Again, this all depends on the relation with your hair supplier, thus take this in consideration when you select the hair supplier.

Hair Cash Flow Forecasting Model

For hair businesses I developed a spreadsheet with a sales forecast and a cash flow forecasting model. These models, together with you learning to understand the cash flow of the business better over time will help you to keep on selling hair in Atlanta.

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