Nov 27, 2016 | Get Help
How to put a hair extensions business plan together?
Two sisters living in Texas have the idea to work together. They want to put a hair extensions business plan together to start an online business. They are full of ideas and desire to start selling, but how will they start?
I like it when family members join forces and start to sell hair. I mean, sisters, mother and daughter or aunt together with her cousins start to sell hair. Often this creates a good team of people who connect. One party can focus on selling the hair and the other can take care of the logistical part of the business. Or to find hair suppliers.
Earlier this year I had an interview with Damaris and Devinn. This mother and daughter behind The Mint Hair Company could be a source for inspiration.
Manage expectations
To start your hair extensions store with another person requires you manage the expectations. I recommend to sit together and to discuss what the both of you expect of this venture. Think of:
- how important should the business be,
- some extra money next to a day time job or
- do you want to earn enough to pay the bills,
- will the both of you work the equal amount of time and is this reasonable,
- what if you must break up the collaboration?
Not necessary for bad reasons, but in life somebody might have a good reason to stop with a business. Because of family expansion or a new career opportunity, or after winning the lottery. It’s better to agree on this upfront instead to cross that bridge when you get there.
Put a hair extensions business plan together, the mission
The first talks should be about the mission of the business, why do we want to start selling hair and what is our goal. There should be a mutual understanding. Make sure to make notes, this will be the basic material if you put a hair extensions business plan together.
For whom you are in business, who will be your client?
Now you have clear:
- what you want to achieve
- in what time frame and
- how you will deal with a change in the collaboration.
The next talk should be about who you want to support. Who you want to feel good. In the beginning stay as close as possible to a part of the community you are familiar with. The better you understand the needs of your potential clients, the better you can market the hair.
If you understand how your potential clients gather information, you will be:
- successful in placing the hair they like (yours)
- front of them (the right social media or website)
- at the time they are ready for it (your publishing calendar).
Understand the needs of your clients
Perform a market survey. Make sure you use these first contacts with potential clients to build a relationship.
- hand over a business card,
- ask for their email address so you can inform them when you launch your store,
- connect with people online and comment on their pictures. Make sure to have your social media in place.
- use a name people remember and triggers people to visit your social media.
Here it comes. the hair
The market survey will show the needs your clients have about price, texture and quality of the hair. Now you can turn your back to hair suppliers and hunt the planet until you found the best supplier. It will be much easier to find the right supplier, because you know exactly what you need. The hair you need is what your clients buy as soon as you have it in store. At the right conditions, price, return policy and charges.
Put your customer in the middle of your company
When you held the market survey, you already started to market your business. Now you must increase your effort:
- start a blog to attract new visitors to your hair store,
- use social media to attract and
- connect with potential customers and to tell your story.
Tell them you are in business because you want your client to look and feel good. Be sure you place your customer in the center of your product offering.
From Dream to your own hair extensions business, in only 10 days
The Sisters bought the eBook “From Dream to your own hair extensions business, in only 10 days”. This eBook give them a lot of guidance to start.
When they are ready to start I recommend to check the Hair Extensions Business Plan Package. Free hair samples, introduction to hair suppliers and much more like a 30 minute skype call with me.
Do you want to start a business with a family member too?
Let me know, are you ready to put a hair extensions business plan together with a family member or do you prefer to start all by yourself?
Jun 21, 2016 | Sell Online
How to rank high with your hair extensions on Facebook
Facebook tells us they are in the business of giving their users the most interesting possible experience every time they visit Facebook. That’s exactly what you want also for your hair buying visitors! So all you have to do is to convince Facebook that others should see your hair extensions on Facebook. Simply because your hair offering is the best that can happen to people looking for extensions on Facebook!
How to stand out of the crowd on Facebook
One out of every seven people on our beautiful hair loving planet is using Facebook. They all want to share their ideas, feelings and even hair extensions on Facebook.
Facebook wants to avoid their users will find 1,500 or more relevant posts that people share in their newsfeed. Because people will most likely shut down their computer right away. Facebook designed some rules to make sure you’ll only find the upper most relevant piece of information for you. So you will see much less stories.
If your stories are not shared by a lot of people, Facebook thinks there are stories shared on Facebook that are much more interesting or relevant for their users. And because Facebook is still the number ONE social media platform, giving the best users experience on all devices, from desktop to mobile, you better re think your Facebook strategy. After all you have to get your hair extensions on Facebook.
How to end up high in somebody’s newsfeed
Facebook uses algorithms to decide what story should rank above most other postings. More people will see your hair extensions post if:
The content and source is close to the user of Facebook. This measurement will be the strongest with your customers or friends who already are connected with you, but make sure you also interact with them. After all, it’s called social media.
Facebook will also take into account how close you and your friends are, for example based upon the status of the Notifications button. Do you share with a close friend or with an acquaintance? So another reason to make sure your followers see you as their best friend!
If the story or post is not really picked up by your friends, but it is shared frequently by many, many other people in the community, a big chance your post will end up in their newsfeed.
So how is the relation between you measured in terms of clicking, liking, commenting, tagging sharing and their friend’s actions. First of all, keep the conversation going! If you did not communicate with somebody on Facebook for some time, Facebook concludes the two of you are less interested in a relation. Thus what you post about your hair extensions on Facebook will be less interesting for the other.
How much do you invest in the relation?
For Facebook a comment means you care more about the relation with another person, then if you simple press a like button. Well this is quite similar in real life, a good chat with a friend we value more than if your best friend only waves goodbye when she sees you again after a holiday of a week. This is because a comment on Facebook might trigger a response, while a like, although highly appreciated triggers much less feedback.
The type of post is important, a picture or video does better than a link, depending … on the user preference. If people only respond on pictures, this will influence if your picture will be shared with them. If you only post pictures, regardless how awesome, you will never rank high in the newsfeed of people who are the link type or the video types. So make sure you keep on differentiating your posts.
It’s also very important if the post is hidden by users. Avoid to share shocking images, just to get the attention. Only companies like Benneton managed to benefit from this type of content, most likely you will get punished.
To make the decision on what a user on Facebook will see, also depends on how that users interacted with other elements on her timeline. Although Facebook does a lot of calculations to select what advertisement you will see, this is a different kind of application.
But, if your Facebook friends click a lot on hair extensions advertisements, the chance is big your hair extensions on Facebook will appear in her newsfeed.
The tech stuff
Because some stories do perform better on newer devices, like the new generations smartphones, Facebook also takes a look at the device. If you use heavy video to show your hair extensions on Facebook because it will give the experience your visitor can actually feel them, your post will not be shown on the Facebook page opened on a slow performing earlier generation smartphone.
It’s important if somebody started to like your page after an advertisement campaign or because your fan liked you after they found you thanks to a friend or by a search on Facebook. Keep this in mind if you invest in paid advertisements to attract more friends to turn them into customers!
Get time on your side
Time is also an important factor, not only for the age of the story you share, the older the less popular, but also for yourself. The more often and frequent you login, the better friend of Facebook you are and the higher your post of hair extensions on Facebook will show.
Because Facebook believes you are not the same person anymore as the one you were 5 years ago, just take a look at your pictures back then. Facebook also take your most recent interactions more serious. So if a loyal client turns sour on hair extensions, she will not see your hair extensions on Facebook any more after some time.
This also works the other way around, if you managed to share a story, picture or video that still triggers people to interact long after it was published. This post will gain value for the community and it will rank higher than recent posts with less value.
You want Facebook to tell your story to as many users as possible?
The best results you get to put your hair extensions on Facebook is to set up a campaign. Plan your Facebook postings using Facebook analytics and your insight about what your clients like. If you have a clear ideal client profile use it to end up in their newsfeed.
You have a dream to launch your own hair store, or your hair sales are lacking behind expectations. What can you do? Give it all up and let others succeed? Wouldn’t it be great to talk for 10 minutes with somebody who not only understands the hair extensions business, but who can help you with advice too?
You are not alone, you can always call me, I have blocked some time in my calendar already. I am waiting for you! Call me, Stefan
May 27, 2016 | Make Your Dream Happen, Sell Online, South Africa
This morning, when I opened my inbox, I found a very kind mail from South Africa, written by Ntsiki.
Ntsiki, shared with me a very sweet thank you note, and I really appreciate a note from a happy client.
Your own happiness project
It is very rewarding to receive feedback like this from visitors of my website, subscribers of the newsletter, followers on social media or a client. A reward that can’t be expressed in dollars, but in a much higher value of life, happiness. And Ntsiki was the sparkle for this post about how your own happiness project can improve your performance as a hair selling business.
If you are in the business of selling hair, or in fact in any business and you only go for the money, you miss something. Of course, money is important, it helps you to pay the bills or to achieve other things in life, like education, vacations, or to support others. But I truly believe your main driver is the desire to help others and to make it a better world, when you start a business. The passion to help people to gain confidence because you help them with exactly what they need. For this I love pictures from all of you with happy customers, people with a sparkle in their eyes on the after picture, thanks to you and your hair extensions.
How does it work
If your passion for happy clients is your main driver, you’ll notice it is like the flue but then much healthier. And it’s contagious because your happiness, your passion will be transferred to the people who visit your hair store and it helps to convert them into a client.
A great way to show the world you go for happiness, for both your client and yourself is not too simply compete on price, do not make selling hair extensions like selling a commodity like oil, bricks or anything else with the lack of emotion. Selling hair is about joy, about confidence, feeling good and again happiness. This is what you sell so this is what you should preach.
So start your own happiness project. Find out what it is that will make people feel happy because of what you do. Every time when you have contact with a prospect, a lead or an existing client, put yourself the goal to receive a compliment for your hair, your treatment or service in return. From a simple thank you, to a rewarding post on social media, it doesn’t matter, happiness is about quality not about numbers. Get those before and after pictures of your happy client and make sure you see the sparkles in her eyes!
Novelty can be a power source of happiness, the great thing is, to make another a compliment of happy does not have to cost much. You only have to invest in attention to people. Discover how structure contributes to inner calm, so for example inform your client at the appropriate time of every action between the moment an order was placed to the delivery at home. And do not forget to thank her for the order of your hair!
You have a dream to launch your own hair store, or your hair sales are lacking behind expectations. What can you do? Give it all up and let others succeed? Wouldn’t it be great to talk for 10 minutes with somebody who not only understands the hair extensions business, but who can help you with advice too?
You are not alone, you can always call me, I have blocked some time in my calendar already. I am waiting for you! Call me, Stefan
