Stop trying to sell hair when you have the wrong mindset

Stop trying to sell hair when you have the wrong mindset

Nov 22, 2019 | Get Help, Make Your Dream Happen, Prepare for the Launch

Every day I talk and chat with girls, women and some boys who want to start selling hair. “I want to start selling hair” is their opening line. Often this is the only motivation. Too bad, because 8 out of 10 of them will fail to make their dream come true, they will keep on trying to sell hair. They are not able to sell enough hair to earn back the stock they bought. Why? Because they have the wrong mindset. In this post I will tell you how to get the right mindset and how to start selling at a nice margin too.

Follow your dream, so bad so sad.

The inspiration to start selling hair, most often comes from the desire to buy gorgeous hair. I can tell this after talking to hundreds of women. Nearly always after the sentence: “I want to start selling hair” the second sentence is “ where do I find suppliers? ”.

If this is the case for you too, you skip one important step. A step of the highest importance. You will fail to ever sell one weft of hair, if you skip this step. If your goal is to start selling hair, you first need somebody who wants to buy your hair. No buyer, no deal. Somebody willing to give you the money she earned by working hard. She will only hand over her money, if you give her value in return. And she, not you, is the judge who decides if the value you have to offer, justifies the money she is going to sacrifice.

Too bad, many girls only focus on the supplier of the hair. My intention always has been to make them change their mindset. But again, too bad rather often they are only interested in finding a supplier.

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Solve somebodies’ bad hair day

You give me hope, because you are still reading this post. This means you have another mindset. Or even better you are prepared to consider changing your mindset, because you want to sell hair.

Think of this. Under what conditions are you willing to give your money to a store owner? When will you pay the price they ask? Only when you are sure they understand your need, or your problem. Or not? This is the same for your ideal client. She will buy from you, but only when she feels you understand her needs. If you manage to convince her you have the ideal solution for her needs, she will buy your hair.

So, the second line after, “I want to start selling hair” should be:

– because I see a lot of girls on my campus in need of a reliable hair supplier, or

– at the hospital, I see a lot of women who suffer hair loss but cannot find a wig supplier who understand their specific needs, or

– …. Any other problem they share.

If you can listen to your ideal clients and bring them the solution, they need you will start selling hair. You will no longer keep on trying to sell hair, but actually start selling.

At a very nice margin too. Because people only negotiate the price of the hair down if they feel the value of the solution (I.e. the hair extensions) does not follow their needs. Because you have been listening and searching for a solution of their problem, they are prepared to pay the price you charge. Because they trust you are acting in their interest.

Congratulations, you are ready to start selling hair

Now you know the problems your ideal clients are facing; you are ready to help the with the right hair. No longer only trying to sell hair. And this knowledge of their needs will help you to ask the hair suppliers the right question. And to get from them exactly the hair your clients want.

Share with me in the comments below, is it difficult for you to listen first, before you look for a hair supplier?

You believe the hair market is saturated?

You believe the hair market is saturated?

Aug 19, 2016 | Sell Online

You started a gorgeous hair business, but demand lacks hopes for some time. It seems there is no growth and lately new hair stores opened their doors in your market. Your hair market is saturated. What can you do?

What is a saturated hair market?

If in a marketplace, a place where people buy and sell hair extensions and services, the available supply of goods falls short of buyer demand. Marketing experts will say this hair market is saturated. The reason can be:

  1. Too many participants or
  2. People turn their back to artificial hair integrations and go natural
  3. The demographics change, more elderly people, etc.

All this will limit your profitability and potential to grow. Should you accept this or not?

Examine the situation

Unless you earned plenty of money to retire, you do not have to take your hair market is saturated. Do not make decisions overnight, but take your time to first analyse the situation.

What is the real cause of the absence of demand?

Analyse the market, use google trends to understand what is still in demand and what not anymore. Let’s take Arizona for example. Learn from Google trends, where one can see the queries people key in the search bar.

Select first the geography, in our case Arizona and start with Hair Extensions as search term. This shows indeed a deteriorating trend. Indeed, the hair extensions market is saturated! But now you have to be original, look for other search terms of developments in the hair market people might start looking for.

Perhaps more people go natural, so relate with natural hair or similar terms. Or perhaps the demographic evolutions bring more elderly people with hair loss. Or people are more attracted to wigs. You have to play with this for some time and compare the several possibilities. See the first analysis of the hair market and see what the possible alternatives.

Take your time to analyse, and use several alternative search terms.

Hair Market is SaturatedIf you found a mounting search term, do not change your service offer just like that but analyse the rivalry, who is the competition, what is their service offering. Do a market survey to understand what customers in this market like and do not like about the current providers or salons.

This will show you new commercial opportunities in your saturated hair market, so define your ideal client and start selling again.

For ideas see my previous post about #BackToSchool, specific markets and the LGBT community for example.

What Madam C J Walker did long time ago, you can do better and sell more hair!

What Madam C J Walker did long time ago, you can do better and sell more hair!

Aug 18, 2015 | Get Help

CJ Walker If last week your sales were poor and the last month was no good either, you might start doubting if you picked the right product to sell. You will be searching, reading and analyzing everything that is available just to understand what is going wrong. Perhaps you already start to lose you interest in the hair extensions business, allow the passion to vanish and perhaps you are thinking of telling yourself you will quit the job!

Wait, please wait before you do so, there is one more thing you should read before you make your final decision, a story about a woman who had her own share of misery but succeeded to become the first female millionaire by her own achievements and, by the way, she was the child of former slaves.

Madam C.J. Walker, born as Sarah Breedlove in 1867, had a short, but rather busy, life and she managed to, despite losing both her parents at a young age, the suffering from mistreatment and poverty, to think her way out of all this and to become a successful business woman. There is enough to find on the internet about her years of suffering, but here we want to share with you how you can win the world if you believe in yourself.

Madam C J Walker, or Sarah, lived in an age where the hygienic circumstances where rather poor and due to this there was a high level of hair loss amongst women. They could not take of their hair as they should, so they failed to prevent scalp disease. Sarah began to experiment with home remedies and store-bought hair care products in an attempt to improve the condition of her hair.

¨YOU, TOO, MAY BE A FASCINATING BEAUTY¨

Sarah selected a specific target group, African American women, and with the lines in her advertisements she managed to reach the bottom of their hearts, she knew exactly what their needs were, all her clients wanted to be seen, not only by their own husband but by everybody on the street! And C J Walker sold the product that could make that happen! She also choose a name that reflected trust and confidence ¨¨ Madam C.J. Walker¨. Who would not buy from somebody with such a name?

Now she had the product and she had identified and studied her target group, the next step was to bring the target group and the product together, so she went to travel! If the mountain does not come to Mohammed…. She traveled and gave demonstrations, perhaps the first hair extensions parties?

The combination of a good product and training helped to boost the sales, because the persons trained with the method became ambassador’s for JC Walker hair care products. And this helped spreading the word!

So, what can you do to make your first million? Learn from Sarah and leave your comfort zone and focus on one specific product or service that your target group really is in need for. Explain your product or service in text lines your audience will understand and that will be appealing to them. If you finished this homework, it´s time to leave home and to spread the word about your product. And do not forget to pick the right name! Sarah managed to succeed 100 years ago, so you can do it now for sure!

What to consider when buying from an online hair supplier

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Hair Extensions for hair loss in women

Hair Extensions for hair loss in women

Jul 17, 2015 | Get Help

Are you looking for a niche market, a specific place where you can satisfy the demands of a very specific group of clients, you may consider to service women with hair loss. If you are able to demonstrate your specific knowledge in the fields of women hair loss you will have a very attractive market plus you can really help woman, by selling hair, who for example suffer from cancer or Alopecia.

Hair loss in women

To start you should do some research on hair loss in general and women hair loss especially. Hair loss, which is the partial or complete lack of hair growth, can have many causes and if you are faced with a client suffering from hair loss always advise her to pay visit to her or his doctor.

For men the pattern of hair loss, begins at the temple and the crown and either thins out or falls out. For women hair loss the pattern occurs mostly at the frontal and parietal (the top of your head).

If you take into mind that people on an average have between 100,000 and 150,000 hairs on their head, the daily loss of about 100 strands has a limited impact. And for a healthy person the hair loss will be replaced by new hair. In most cases people discover the first signs of hair thinning if more hair than usual is left in the brush or in the water basin after washing the hair.

As women hair loss or hair thinning has a direct impact on the appearance, it causes stress. A full had with a nice volume is perceived totally different than signs of baldness. For women hair represents femininity and attractiveness.

If you are looking for some more background information on Alopecia, specifically for this growth market we recommend: Women and Alopecia: Managing Unexplained Hair Loss

Did you know even celebirties suffer from hair loss?

 

How can you help woman with hair loss

A good way to support your clients suffering from hair loss is to offer them a wig. As these wigs are not for one occasion only, but will be worn every day you should make sure you offer the best quality of wigs. Use the time to comfort your client and together select the best wig. The wig should be styled in the right way and to have a color that matches with the natural hair of the owner, and comfortable to wear.

Most women who have learned they will lose their hair because of the treatment, want to buy an expensive natural hair wig. In some cases it can be more advisable to purchase a synthetic wig, as they are less expensive and easier to maintain.

Some steps to ensure the wig will fit

  • Let your client take pictures of her current hair style.
  • Take some hair from the top front of the head, to match the color of the wig with the present color.
  • Use natural light or near a window to decide whether a wig matches the natural hair of the client.
  • Measure the head with the hair slicked down

See if you can offer an adjustable wig because the head size of your client may be up to a size smaller due to the hair loss.

It´s a specific niche of the hair extensions market, but you can build up good relations and the mouth by mouth works very good in this market.