Aug 12, 2016 | Get Help
Figures do not lie, the Hair Extension Market in the United States keeps on growing
The second quarter ’16 showed a 6% growth of Consumer Expenditures on Hair Care and Salons visits measured against the same quarter in 2015. An amazing total amount of $ 144 billion. But also the import and domestic consumption of Human and Synthetic Hair picked up last year again as the trade figures show.
So if you still have your doubts if there is room enough to find your place on the Hair Extension Market in the US, you should now stop having doubt and start your hair store. Jump on the train, or decide to dream about a future in another Industry.
Higher Consumer Spending Hair Care
To define the size of your potential market, you can look at the total amount your target audience has spent on the products you want to sell. Not only the size but even more important is the trend in the market. Investors are always keen to invest in a growing market. Show them the graph below and you will convince them. More than 9 quarters in a row there is more demand in the following quarter. This is a very healthy and beautiful market.
The data from the US Bureau of Economic Analysis does not share data for only hair care products, but do include dental en shaving personal care products. But the trend is clear, it’s a growth market and this is supported by the expenditures on visits to salons.
Domestic Hair Consumption Grows
No information is available on the level of hair extensions sales in the stores, but based upon the trade information, import minus export, the domestic consumption of products related too human and synthetic, can be shown. It shows the consumption has increased from 2007 to 2015 with 43% to $ 860 million, but has known a decline in 2013 and 2014, but picked up again in 2015. There is a growth in demand, but this is not a year over year growth.
Finally, a good indicator to understand the future of the hair market you are going to enter is to use google trends and to follow for what items your target market is looking for.
In the graph below you can see the interest for wigs, also closures is growing the last months. Use this to do some extra market survey and focus your product offering on the demand in the market, you will notice, this is selling easier than offering the hair extensions what you like!
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Aug 11, 2016 | Sell Online
Hair Extension Business Cards do the trick!
Do you have business cards for your hair extension store? Or do you believe, in the age of iphones, only electronic business cards will do? If you believe the latter, you will miss the opportunity to win a potential client, after your elevator pitch. And why would you?
Elevator pitch
You are the best marketing tool of your hair extensions business. Every day, when you go out you have the chance to show people your gorgeous hair. You do have your own brand installed, right? The great news is women who are searching for fresh hair, are very focused on the hair and hairstyle of others. So if somebody is admiring your hair, it’s the moment you must be ready for.
Depending on the circumstances you will undoubtedly not have more than only a few minutes, a few minutes to tell about
- your mission in the hair Bizz,
- the story of your hair,
- how you make people look and feel good and
- the experience you sell.
This is a one of lifetime opportunity, so your professional success depends on your elevator pitch. A story about your brand and the hair in a few minutes, enough to share in an elevator.
She will forget you, unless…
If you finished your pitch, the potential client will continue her journey, with only the impression of your hair and your story to remember. How much will she recall after 10 minutes, or even 5 minutes later in a world full of impressions, news, tweets and all the other things that will push the memories of your pitch and your hair far away in the back of her mind.
What to do, knowing your hair is lavish and your pitch is like a rap to keep the attention, till the moment she is ready to buy?
This is how she will remember you
Now comes your second 
best off line marketing device, your hair extension business cards!
Do not run to vista print to print your name and address on any piece of paper, but invest some time and money in a card that represents your hair extensions business.
There are many options, even wood, plastic or metal. Imagine the astonishment for your potential clients to feel another texture than paper. And texture is one of the key features of hair. Believe me she will remember you even longer!
Or what about a very creative design on paper. Visually captivating designs imprint on a person’s memory deeper than dull or plain designs, so again she will remember you and your beautiful hair much longer.
And if you still believe in the age of smartphones and google, paper business cards will be less effective in the hair extensions business, what about a business card in the style of a google search, using the key words you rank for on Google?
Claim your name, otherwise everything is for nothing
My last guidance, do not forget to claim your brand name as domain otherwise all your struggle of getting new clients on-board will be for nothing because the women or men who fell in love with your hair will end up in the wrong store. So claim your hair brand name!
Jul 18, 2016 | Get Help
You have passion for hair, and to make people feel confident so you look for Hair Extensions Job Opportunities New York. Before you start your own hair extensions business, it’s better to check on hair extensions career opportunities. You will be able to help your future clients much better if you are a qualified and an experienced hairdresser or stylist. So before you start your own hair extensions store, consider to start a paid job in hair extensions.
Hair Extensions Job Opportunities New York
Take for example New York State, if you look for hair extensions job opportunities in New York. There are plenty possibilities, from Salon Assistant to Master Hair stylist. Depending on the number of hours and the job experience you will get paid between$ 20,000 and $ 50,000, or an average of $ 27,000. This is most hair extensions jobs are paid in the range of $ 20,000 and $ 25,000.
In most hair extensions jobs you will need to have great customer service skills. For a Salon Assistant daily duties will be assisting stylist with hair weaving. So you must know how to braid, relaxers, sewing, hair washing, coloring, blow drys etc.. Most of this you will learn in cosmetology school. Because most salons demand speedy customer services, it is necessary to be able to work fast.
In case you are already more experienced you can apply for Master Hair Stylist. Now have to be able to be highly experienced in for example Coloring and Cutting, Blow-Outs of course Braiding/Cornrows, Dread Lock Extensions, Updo’s and do not forget Hair Weaves and Hair Extensions.
The payment will be on commission or salary plus commission.
Why to start a job in the hair extensions business?
If you want a successful career in hair extensions as the owner of a hair extensions store, you need to be able to answer all questions and inquiries by yourself. Or you should know where to get the answers from. A good start is to become more experienced in this beautiful industry. So look for Hair Extensions Job Opportunities New York on google/Bing or search for recruiting agencies.
The next step
Now you are getting more and more experienced in the hair extensions business. Now you can, next to your day time job, start to work on your dream, your own hair extensions store or salon.
To start with this you can sign up for our free newsletter, and receive tips and insight in your inbox. Perhaps next time you will be able to help somebody else looking for Hair Extensions Career Opportunities in New York. Let us know if this post has helped you?
You have a dream to launch your own hair store, or your hair sales are lacking behind expectations. What can you do? Give it all up and let others succeed? Wouldn’t it be great to talk for 10 minutes with somebody who not only understands the hair extensions business, but who can help you with advice too?
You are not alone, you can always call me, I have blocked some time in my calendar already. I am waiting for you! Call me, Stefan
May 27, 2016 | Make Your Dream Happen, Sell Online, South Africa
This morning, when I opened my inbox, I found a very kind mail from South Africa, written by Ntsiki.
Ntsiki, shared with me a very sweet thank you note, and I really appreciate a note from a happy client.
Your own happiness project
It is very rewarding to receive feedback like this from visitors of my website, subscribers of the newsletter, followers on social media or a client. A reward that can’t be expressed in dollars, but in a much higher value of life, happiness. And Ntsiki was the sparkle for this post about how your own happiness project can improve your performance as a hair selling business.
If you are in the business of selling hair, or in fact in any business and you only go for the money, you miss something. Of course, money is important, it helps you to pay the bills or to achieve other things in life, like education, vacations, or to support others. But I truly believe your main driver is the desire to help others and to make it a better world, when you start a business. The passion to help people to gain confidence because you help them with exactly what they need. For this I love pictures from all of you with happy customers, people with a sparkle in their eyes on the after picture, thanks to you and your hair extensions.
How does it work
If your passion for happy clients is your main driver, you’ll notice it is like the flue but then much healthier. And it’s contagious because your happiness, your passion will be transferred to the people who visit your hair store and it helps to convert them into a client.
A great way to show the world you go for happiness, for both your client and yourself is not too simply compete on price, do not make selling hair extensions like selling a commodity like oil, bricks or anything else with the lack of emotion. Selling hair is about joy, about confidence, feeling good and again happiness. This is what you sell so this is what you should preach.
So start your own happiness project. Find out what it is that will make people feel happy because of what you do. Every time when you have contact with a prospect, a lead or an existing client, put yourself the goal to receive a compliment for your hair, your treatment or service in return. From a simple thank you, to a rewarding post on social media, it doesn’t matter, happiness is about quality not about numbers. Get those before and after pictures of your happy client and make sure you see the sparkles in her eyes!
Novelty can be a power source of happiness, the great thing is, to make another a compliment of happy does not have to cost much. You only have to invest in attention to people. Discover how structure contributes to inner calm, so for example inform your client at the appropriate time of every action between the moment an order was placed to the delivery at home. And do not forget to thank her for the order of your hair!
You have a dream to launch your own hair store, or your hair sales are lacking behind expectations. What can you do? Give it all up and let others succeed? Wouldn’t it be great to talk for 10 minutes with somebody who not only understands the hair extensions business, but who can help you with advice too?
You are not alone, you can always call me, I have blocked some time in my calendar already. I am waiting for you! Call me, Stefan
May 25, 2016 | Get Help
If you are planning to start a selling hair extensions in Chicago and you target for example afro American women, you have to know three things:
– How many clients can I get?
– What do they want to buy next?
– Where can I find them
In this post you will get the answers on how many women life in Chicago Illinois, with interest in wigs or hair extensions.
How many women want to buy hair extensions in Chicago?
Thanks to the census bureau you can find information about the total number of people who life in Chicago Illinois, their gender, race and some other interesting stuff. Because you want to know how many women are interested purchase hair extensions in Chicago, you only want to know women older than 18 but younger than 65.
A survey from Mintel tells us 6 out of 10 Afro American women wears wigs, lace closures or hair extensions.
The graph shows you exactly how you can find the number of women looking to buy hair extensions in Chicago.
Now you know there are nearly 200 thousand potential clients, you can decide for yourself if this would be an interesting market for you.
Start Now Selling Hair Extensions
How much do they want to buy beauty products like extensions?
To help you, it is interesting Facebook tells you, in Chicago, they have hair and other personal care products rather high on their shopping list. Only Clothing and subscription services have more priority as you can see in the graph below.
Now all you have to do is to find these clients, where do they go to both in real life and online. This is important because for example if your target audience is interested in celebrities, clothing or anything else all you need to do is to share their interest. Fine tune your advertisement, blog posts, or any other marketing message.
If you want to know how, check our business plan package
Start Now Selling Hair Extensions
best off line marketing device, your hair extension business cards!
