I agree it sounds odd, but the best way to sell more hair extensions is when you are not selling hair. I do not mean you should stop selling, but you should put the interest and needs of your ideal client first.
Relationships sell more
You already know word of mouth is one of the most successful marketing tools your brand can have to sell more hair extensions. Most people listen better to their friends or relatives for advice than to a sales person. And why not? Your friend has an interest to keep the relation good, while the salesperson only wants to get your money!
The keyword is ‘relationship’. You can not sell your hair only to your friends. You need to build a relationship with more people all your potential clients. Your ideal clients. This means above all, you need to be there for their needs in the first place. You have to listen to their needs, understand their doubts, remember their birthday or other special event! Show genuine interest. Suggest solutions, even solutions that are not on your shelf or webstore. By doing so, you will earn their trust and they will come to you to buy the hair they want. You will sell more hair extensions.
No need, to discuss the hair extensions or your other services every time you see your ideal client. Even your blog postings should not only talk hair, but also mention the other things in life. Understand who your ideal client is and what they deal with during the day. Publish a post about these things too. Do not start to blog about everything that happens. Your focus should be on the hair. Also publish every now and then about working mums or how to install an app.
Sell more hair extensions
A strong relationship between you and your ideal client will also work when the competition approaches them. Your ideal clients will be less interested to buy hair from others. A lower price for the hair, will not make them change brand anymore. They will prefer to keep on buying from you, because you are not selling hair! You are their friend and you will sell more hair extensions!
2nd, March, 2019, Oyesola Oyesiji wrote: ” I will like some advice on how I can sell faster and to acquire loyal customers on my hair business. Am just starting small and I really like the business but how can I made a head way in the business. Thanks. “.
My recommendation to Oyesola was to create an Ideal Client template. This tells you more about your Ideal Client and how to engage with her and to stay connected.
The best sales techniques to sell hair extensions make you convert people, who visit your store, into hair buying clients. To sell hair takes time, people with the need for hair follow, unaware, certain stages. If you want to sell you need to understand the stage your ideal client goes through.
Let’s go, what are the stages you need to think of to work on the best sales techniques to sell hair extensions.
1. Attention: You have to get the attention of the individual that is in need of buying new hair extensions. You can use promotion or content marketing.
2. Interest: Build her interest by using an emotional appeal such as how good she will look with your hair extensions installed. And what her friends will say about it
3. Desire: Build her desire for your hair by showing her how the hair looks and feels. For this it is important to at least have some stock at hand.
4. Conviction: Increase her desire for your hair extensions for example to compare it with other hair brands. Very important use reviews from happy customers.
5. Action: Now it’s time to go for the sale. Inspire her to act. This is your closing of the deal. Ask for the order. If she still has doubts, address her doubts.
The last part of the best sales techniques to sell hair extensions, the closing of the deal, is considered to be the most difficult for many sales people. Experienced and less experienced.
What are the possible ways to close the deal:
A Direct Close – All you need to do is to ask for the order when you are sure she is ready.
A Deal/Concession Close – If there is some doubt, help her to give the feeling that she is making a smart choice and saves money. Think of giving a discount that is only valid today, or a coupon for the next buy.
A Time-Driven Close – Some stores restock only once every month, or week. This is an excellent technique to give your potential client the feeling she will have to wait for some time before she can enjoy this beautiful hair, unless she buys the hair today!
A Trial Offer – Use a 30 days not happy money back guarantee. This allows her to try, without any risk your hair. Because you know the quality of the hair, you know she will keep the hair anyhow. But this will take away all her doubts and you close the deal.
Selling hair is your passion, but you lack the funds to start your own hair business? Or you do not like the trouble shipping he hair? Read on how to become a hair weave distributor in the United States. Enjoy the experience and network of a US-based hair extensions and beauty company.
This month a long-time relation, informed me about their latest plan. A plan to support people with passion for hair to start their own business. Today, I will tell you how to become a hair weave distributor in the United States. This plan is open for people with passion for hair from New York, Atlanta, Houston and Chicago. And all other cities in the United States not mentioned.
No inventory neededNo logistic nightmare
To help you to focus on the sales and to connect with your clients, this plan allows you to forget the shipping. No need to invest in packaging, worry about carriers and not arriving orders. Become a hair weave distributor in the United States. Without the stress if your client will receive the order. All the logistics handled for you.
It's free!
Become a hair weave distributor in the United States, without the need to have even one dollar available! No monthly payments. All you need is the passion and time to look for your ideal clients and to make them buy your hair. A special website will make it easy for your clients to find you. You do not even need to pay for the website. So, no inventory, no shipping worries and a free website plus..
20 percent commission for you to keep after every successful sale.
You want to make more money as a hair weave distributor in the United States?
For a small monthly fee (now only $ 9.99) you can make more money, because you can add beauty products to your offer. You know the secret of success in this business! Win the confidence of your clients and become their one stop shop for all their beauty needs! Make an extra 10% on top of the shelf beauty products. This is a win-win. Not only will your clients return to your store more often. They will also consider you as their beauty expert. This will boost your sales because people like to refer their friends to experts. Your clients will start to refer others to your site and this will mean more business! Isn’t that awesome?
Your personal information will be on your website. This scheme is for the beauty experts. It’s important people know more about you. This will allow them to share ideas, suggestions and questions with you on social media. And to share this with their friends. Imagine the number of referrals this will give you! Clients from clients buying not only hair but also beauty products!
Interested?
Interested to become a hair weave distributor in the United States? If your answer is yes, I am ready to support you and to share more information. Make money as a hair weave distributor in the United States! I recommend to first read the eBook “From Dream to Your Own Hair Extensions Business, in Only 10 Days”. For only USD 6 you will receive the eBook full of tips and insight on the hair business. This will allow you to know how to get clients and to promote your business.
From Dream to Your Own Hair Extensions Business, In Only 10 Days
Get your copy of the eBook for $ 6 and let me know if you want to become a hair weave distributor in the United States!
Did you know the most efficient and cheapest way is to divide your time and money on your existing clients? Not only because, they already know your name and passion for hair. They can also be true ambassadors of your shop and products. They will tell their friends about the great hair salon or shop they know, your shop and your brand!
So, if clients generate new clients, why won´t you reward them for this?
There are many ways to show your appreciation to your loyal client base, below you´ll find some samples.
1. Send a birthday card. Take every opportunity to get hold of the clients birthday or any other relevant event (wedding day). Store this data in an electronic agenda and plan a reminder one or two weeks in advance. Send them a greeting card as token of your engagement. If you like you can include a personal discount voucher.
2. VIP clubs. Give your loyal client a VIP status, with for example lower shipping charges, higher discounts or free samples.
3. Call them. If you are happy about the relation with your client, why don’t you tell them. Give them a call and thank them for their loyalty.
4. Amazon gift card. Reward them by emailing gift cards. This will allow them to buy exactly what they are looking for and they will always remember you when they enjoy the use of it. To make it even more special, you can also mail the gift through ordinary post. Who does not like to open an envelope with a personal gift.
5. Thank them in a tweet or post on social media, so their friends can see how much you appreciate them.
6.Credit. Allow your loyal clients to buy on credit, instead of a lay away, or to get a hair treatment for free.
There are more ways to reward you loyal clients, please if you have a suggestion we are interested to hear your suggestions. And we will share them with your name on our website and social media, to thank you!
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When you combine marketing actions you get better results! 1+1=3
Make Clients Buy Your Hair Extensions
Imagine you offer the finest quality of hair, at the best price and in all available colors and textures. But the sales lack behind your projections! What can you do better?
You are not the only one with lacking sales, because you are not the only one selling hair or wigs. To help you increase your sales here you can find 10 simple ways to make people visit your store and buy your hair extensions..
In this post, you will find the 10 best ways to promote your hair and your hair salon, and thus to increase your sales. Okay, let’s start with the 10 ways boosting your hair extension business!
You know, seeing is believing. People who see how beautiful your hair is after installment, do want to buy your hair. So, if you have a salon, why don´t you wear your own brand of extensions. Make people ask for the hair you wear.
But what if you do not have a salon because you only sell hair online? No problem, wear the extensions and get some great pictures. Consider arranging a professional photo shoot to be sure everybody can see the beauty of the hair. Make sure you place some pictures on your website or social media. Make sure to rotate the pictures every now and then. This will make people visit your store and buy your hair extensions. To wear the hair is a great way to display your hair extensions. You can also add a special collection on your online store. Show your own style as hair extension products online. Let your visitors browse through the Brazilian hair, the Peruvian and your own private collection. Inspire them with your own style. A great way to promote your hair business.
2. Printed Media
If your budget allows get your salon or hair business in some magazines. Be sure you have a clear picture of what your clients like. Make a client profile to discover where your clients like to go to and what kind of magazines they are reading. We have an article about this with eight questions to prepare this profile. Make sure you have a business and marketing plan so you will only spend the money you can afford.
The great advantage of printed media, like a local newspaper or magazine is people can be viewed repeatedly. Your potential client has the opportunity to study the ad of your wigs and hair bundles at hers leisure.
How to advertise hair business?
You can write a story about the hair or styles as an advertorial. That is an advertisements interjected into editorial content. The content matches the rest of the media in form and style so that they don’t look like an ad in an obvious manner. This way you build authority and credibility with your reader, and this is what helps to get sales. Trust in your hair products. A leaflet, or flyer, is also a great example of printed media. The leaflet is usually much smaller than a magazine in size. A perfect way for your ideal client to keep your hair brand in mind. Keep it at two to three-fold glossy sheets with your best hair photos and necessary information about the hair or wigs. Do not forget the necessary contact information. This type of print medium is generally distributed at hair and beauty events such as expos, pop up stores, or permanent stores. You can also consider to create a digital edition, to share via your newsletter.
Too expensive to advertise your hair business?
If you have a limited budget and you like creative solutions, why not create an advertisement with another beauty business? What to create an awesome advertisement, together with a shoes and bags brand. This way you can show how gorgeous your wigs will make the model look, with these shoes and bags! Your client will see a combination of beauty she can hardly resist! You will have a double effect, at half of the price.
3. Online promotions
Regardless if you are on the internet or not, there are various ways to promote your business online. Make sure your website will sell your hair extensions. Display before and after pictures (in a rotating banner for example) and share client reviews. Promote your business on special websites for beauty salons or hair extensions.
4. Email marketing cheap but proven to be the most effective
If you do not want to spend too much money, but wants to get as close as possible to your clients and potential clients, why not using email marketing. Build up an audience by collecting names and email addresses and send emails on a regular basis to keep in touch with your clients. Or if you have a special event, like season sales, a new product introduction or an update of your website. Sometimes for less than a cent per subscriber you can bring your message right to their smartphone.
Newsletters belong to the core of your marketing strategies for a hair extension business. Your marketing strategy should include the sign up, the moment clients are interested in your products and want to share their name and email address in exchange for valuable information. Create a marketing campaign calendar to plan the newsletters in advance and to get your audience in the mood for your next big offer. You can not only promote wigs, hair and other products, you can also share a link to your latest blogpost with hair and fashion trends.
5. Party and do business at the same time.
Do you like to party? Your clients too, so why won´t you organize a hair party. You can organize the party also around a wedding or prom. This will allow not only the bride to look at her best on the day of the wedding but everybody around her. Off course maintain the social distancing and hygiene guidelines where possible.
See this video for more information on a hair party.
6. Colors sell
Make fun. If you can offer hair extensions in various colors, why not offering clip ins for specific holidays. Like green for St. Patrick’s, Red for Valentine and orange and Black for Halloween, or use the colors of the favorite teams in the super bowl. This will bring you not only some extra sales, but it will give you some extra name recognition also.
Invest in the future! If you target for teens you invest in an audience that has the potential to become a very loyal client base. Teens do have money to spend and if not, they will find a way to let their parents help them. They will love to learn everything about hair extensions and how to get a great make over thanks to your hair. Organize special events. Check at the local high school or college to know they events they have planned so you can use these to contact their students. Which girl doesn’t want to be the star of her first high school party! And you can help them to be this star! You can also offer some free extensions to the captains of the high school cheerleaders and dancers. Many girls will follow them …. to your shop!. A great way to make these clients buy your hair extensions or weaves.
8. It´s raining men
Do not forget the men. This is a growing market. Once a man has fell in love with his new full head of hair he will be a very loyal customer.I have a full article about this attractive niche market. Be the first to enter, make them buy your hair extensions and grow your sales!
Men can also help you to market hair extensions. When they have a partner, you could aim at men to help them to give a gift that shows he really understands her needs. Invest time to engage with men and have a special information section on your website. Or a special brochure, for men only! Imagine the loyal client base you will generate when he discovers the magic that happens when she receives the most beautiful hair she ever got.
9. Knowledge sells
If you won a price, got certificates or any other acknowledgement of your skills, make sure it is visible. If you have a website or social media, mention it on your home or profile page. If you have a salon, place it on a very visible place for your clients to notice and not on the wall of your back office. They are your achievements and the world is entitled to know. It will help your clients to follow your advice and to buy the products you recommend.
10. Charity
Be social, if you connect with a charity event, for example offer to donate a percentage or fixed amount per buy to a (local) charity. Invest some time to learn about the charity event and talk and communicate with your clients about it. They will appreciate your effort and commitment to the good cause and you help them to support this cause too if the buy your products. Give this charity also a good spot on your website.
Other ideas to make them buy your hair extensions?
Make sure you keep on investing in promoting your salon or hair business. Every contact with your client should lead to a conversion moment. If this conversion is not the purchase of one or more of your products, it could be their email address so you can keep on the conversation even if they have left your web shop or real shop!
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