To offer hair extensions, as a professional salon is a great way to broaden your service to your clients and to increase your revenue margin. But be sure you are an expert in this, to stand out from the crowd and to be sure your clients will benefit from it to the full.
If you take these 9 bullets into consideration you and your clients will benefit the most:
1.With extensions you can offer, without the need to cut the hair or to wait for it to grow, additional length, volume, texture and color. This will help you to create the perfect makeover. Do not sell hair extensions, but focus on your clients’ needs and wishes and if extensions will support these desires to come true you can install them;
2.do not offer anonymous hair, but offer a brand to your clients; this will make it easier for your client to identify herself with the hair.
3.Analyze the quality and benefits of every brand, take your time to be sure you only offer what´s best for your clients
4.If you analyze a brand, do not only check the hair, but also the support they provide on marketing, logistics and promotion. Most information is available on their website or in special information packages they will forward you by email
5.Most brands offer trainings to make sure you know everything about their products and you can install them at the best level. Focus on the various techniques, like warm and cold fusion, clip on, bonded and adhesive sticker techniques
6.Make sure you or your head of staff is certified
7.Do not compete on price but on service, if needed you can offer a discount voucher on hair maintenance products. This will allow you to keep the required price level.
8.Prepare an annual marketing plan, with advertising, promotions special events and media attention.
9.Make sure your clients know you offer hair extensions, do not expect them to start to discuss this with you or your staff. Tell them you offer extensions and for example prepare a flyer and do not forget to include some before and after pictures.
Wouldn’t it be nice, to have Melanie Iglesias or Jenifer Aniston as a client, just to make them feel and look even better than they do today. But you can turn a lot of your clients into a real celebrity, you only have to spend some time and extra effort.
Your clients deserve to look as great as the celebrities, so why wouldn’t you dedicate your service to you special clients. Open a celebs line, a kind of a VIP treatment for your loyal clients.
Do not offer all your clients this special treatment, otherwise you will lose the possibility to charge something extra. Just offer this service only to your best, or most loyal clients.
So how can you turn your loyal clients into a celebrity?
offer only top quality hair
wrap the hair like a celebrity is used to receive her hair, use a box instead of a bag.
ensure one day delivery, or go for the same day if possible
offer payment at delivery service
give them access to a dedicated part of your website where their special products are, try to show them only hair that is in their line of interest and
even put them on a special mailing list, so they are the first to receive offers or new product launches
Instead of offering your clients a discount to reward them for staying so loyal to you, you offer them an upgraded service. If you invest the higher margin in your celebrity program you are able to keep these clients in and turn them into true ambassadors for your business, because which Celebrity does not want to tell others she is a celeb thanks to your hair?
You spent a big portion of your time to look for the best possible quality of hair at the price your clients can afford. You know if your clients are happy with the hair, they will come back and even better they will tell their friends about your products and shop also! But, if you offer the best hair there is, why don´t you tell the world about this?
Show confidence
If you do everything you can to offer the best, then you must have confidence in your product because you know exactly what you are selling. And it is exactly this confidence your clients need to have to decide to buy from you, especially if they are first time buyers from your extensions. If you have confidence in your products, you can offer a fair return policy also. Not because in some jurisdictions it is consumer protection law, but simply because a fair return policy shows to the client how much confidence you have in the hair extensions and wigs you are selling.
We do not accept any returns
But mostly if we visit a hair extensions web shop, the return policy is hidden away, written in small letters and written from the point of view of the seller. The only text they write in capitals is WE WILL NOT ACCEPT ANY RETURNS. Why? If you want to buy something and the sales person is telling you how great the product is, but they will not accept returns, how much comfort does this give to you? Are they really offering the best there is?
But we believe in our products
How much different if the return policy is changed to a WE BELIEVE IN OUR PRODUCT statement, Tell your clients they can return the extensions if they are not happy. Of course you need to have rules with respect to the conditions under which you can accept the returns because you do not want to end up with used, dirty and modified hair. But, there is nothing wrong to show you trust in your extensions and to use this to promote your hair.
Boost your sales
Try it! Put your WE BELIEVE IN OUR PRODUCT statement at your home page and publish a policy that is written to help the client to decide to buy and you will see your confidence will boost your sales!
Interview held with: Natasha Lombe, director Remy Hair Club at the Afro Hair &Beauty Show in London May 26th, 2014
Can you introduce RHC?
Remy Hair Club (RHC) is a London based boutique global wholesaler of Virgin Remy Hair Extensions. We have 15 years of Styling experience behind us and we love to share this knowledge about the hair business with our clients.
What do you offer?
RHC is offering specially tailored collections of Weave, Lace Closures, Handmade Clip-Ins and Handmade Wigs.
Why would somebody come to RHC?
We want to eliminate the supply of sub-standard and fake hair extensions. In the fifteen years we are active in the hair business, we have helped many women with the aftermath of hair extensions that shed, tangle and break within weeks of purchase. We are leading by example, meeting the highest standards, to help all our loyal women feel beautiful and confident.
Can you tell us how you keep the level of quality high?
Our team personally source and select every product to guarantee the very finest quality natural hair in all styles, textures, lengths and weft types: silky straight to coil curl; double machine weft to super thin hand weft. Our hair is procured from a variety of global sources with whom we have tested, strong relationships and quality control.
What kind of services do you offer as wholesale supplier?
We offer a wide variety of set block and mixed colours as standard. We can deliver directly to your door or, alternatively, provide storage for purchased goods and forwarding distribution from the UK where appropriate.
Is it possible to receive the hair without your brandname, so shops can resell your hair like it their own brand?
We always offer our clients the choice of receiving the goods in RHC branded or plain packaging.
If people want to put hair extensions for sale, how can they contact you?
VISIT RHC now!
Natasha Lombe
Director – Remy Hair Club
E: natasha@remyhairclub.com
Skype: remyhairclub
P: +44 (0)7958 467 558
Question: I hope this email finds you well.I am a lady based in South Africa in the cape town province looking forward to starting a hair extension business importing hair from China.In this week I will be receiving hair samples from the suppliers.I was kindly asking for advice on how i can best market and sell my hair .Thank you for promptly addressing my issue.I.will be looking forward to receiving your response.
Answer: Good to read you already bought the hair, I would advice to first perform a market survey, find out what your clients are looking for. Go to a place (mall, market, the town center), where your can find your target clients. Make sure you look great with your own hair and start to ask them: if they buy hair extensions, the type of hair, if they buy online or in salons, what they like in the service of other shops find out the name of the shops they like and what they do not like. We have a form that goes with our eBook with more questions. The goal is to find out what your potential clients like, so you can focus on that type of hair and for example the service and price level.
Before you order wholesale hair, check the shops analyse how they offer the hair and what you can do different, more in line with the needs of your target group.
Now you know who your target group is and where they normally go to buy hair, also on the internet, and build your marketing presence around this.
Make sure you collect the email address, and use an email program to start communicating with your potential clients, make sure they already start to get interested in your offer. By doing so, the day your shop will officially open it´s doors, you will have more clients then you could ever imagine!
