Market Review for your top performing hair extension store

Your client will tell you what they want

A well designed market review, will tell you what your target audience is thinking about, how you can beat the competition and gives you a great opportunity to get customers.

Next to collect data about what your target audience is interested in, a market review or survey is a very legitimate excuse to let people know about your new venture, your own hair extensions store. You would be surprised to experience how many people get a positive attitude towards you if they hear you want to start a business. So the perfect time to perform a market investigation.

So my first advice if you approach people to perform your market review, is to share with the listeners that you want to start a business, this will open your audience to be more interested and positive towards your list of questions. So you can use this moment to ask for their contact details. I recommend to start to build up a newsletter list while you keep the market survey and even before you launch your business you can for example share (but without giving away your unique findings of course) the conclusion of the market study.

Nine tips for your hair market review

In order to increase the response rate, thus the number of people that will return the market review, think of the following:

1. Tell your audience why you are interested in their opinion about the market. Make sure they will feel motivated to help you and to spend their precious time on something that’s not helping them. People love to help and share their knowledge though, so feel free to make an appeal to this

2. Think on how to structure the market survey, make sure there is a logical order of the questions, start with questions that will make your audience feel at ease and put the difficult or more complex questions later. Allow your audience a warming up

3. Reward your audience for the time they invest in you, this reward does not have to be big, research shows a little reward in most cases does the trick. So consider instead of opening a contest (when was the last time you won a competition?) to share a small, cheap but original gift to everybody (and give them the feeling you respect them for sharing their knowledge and vision). This reward will also encourage people to answer all the questions

4. Use a free survey tooltool to perform your survey in a professional way

5. Divide before you ask any question your total audience group into sections, for example young versus more mature women, Students versus people with a job and thus higher income, end users versus stylists or salon owners. Make sure you put your questions at the interest level of the segment, this will increase the value of the market survey

6. If you have your audience segmented, think of the way they would appreciate to receive your market assessment, online or on a piece of paper, standing in the shopping mall or relaxed sitting on a chair and table

7. Less is more, also if you prefer to understand every single step of the decision making your target audience is going through before they purchase hair extensions. Limit the number of questions to say 25 closed end questions or 10 open ended. Make sure your survey will not exceed more than 5 to 10 minutes

8. Always tell your audience what you are going to do with the info and if possible give feedback. Consider to share only those pieces of information that will not give away your unique selling point

9. If needed, remind your target audience once or twice for the survey, possible people have forgotten it due to a busy live. But if they still do not respond, too bad you did not get their answers but at least you have their names and contact details.

Are you planning to perform your market survey as part of your business plan for your own successful hair business, we recommend SurveyGizmo to get your information without any risk and for USD 0.00 using their Free Online Survey Software

Selling Hair in New York

Selling Hair in New York

Home 9 Tag: Hair Extensions ( Page 11 )

Selling Hair in New York

Selling hair in New York has great opportunities for salons and other beauty shops. Offering hair extensions, next to your hourly based fees is a great way to broaden your revenue base.

A light survey on internet shows the demand for Hair Extensions in New York is still growing,

What are your New York based clients looking for?

To get the attention of the right audience, you have to make sure you offer the products they are looking for, so what are your potential clients looking for?

The top of the mind of your clients are, hair clip extensions or clip in extensions, human hair extensions and feather extensions. The source of this is Google trends where you can find the most used search terms for a specific region or city. So if you are selling hair in New York you can use this to figure out, as a start what your potential clients are looking for.

The next step is to use Adwords from Google. This tool you can also use before you place any advertisement, so it’s a great and free research tool. Use the Keyword planner to find out what the search terms are people are looking for.

The great thing is, you can fine tune your search on the level of your own city, so if you are selling hair in New York, fine tune the search volume to New York.

You’ll find out all the above mentioned search terms, like hair clip extensions or clip in extensions, human hair extensions are very competitive, so many web shops use these words. But no problem, now all you have to do is to check for a great supplier and in the meantime start a campaign around all or some of these products.

Do you want to earn your money by selling hair?

Build your product campaign

Use a blog campaign template, we developed one that helps you to plan your campaign of blogs or newsletter postings to let the world, or New York, know you have in store what they are looking for. The template helps you to communicate in an organized way your message about products.

If you use the template not only for the exact search terms, like clip in extensions, but also search terms that are similar to this you will reach many more potential clients. For clip in extensions, think of Searches related to clip in extensions, so place some blog posts about:

how to put in clip in extensions

clip in hair extensions

where to buy clip in hair extensions in stores

tape in extensions

hair clip ins

thickest hair extensions

But you can add any other related search term.

Was this post helpful, and are you ready to grow your business ?

My Hair Extensions LLC

If you start a new hair extensions business, this means more than just finding a hair supplier and sell to your clients. It also entails dealing with various amounts of paperwork and compliance at the state, federal and local levels. On top of that, it is good to be prepared if your business grows from home based to a greater and more complex enterprise. It’s time to consider the incorporation of a LLC.

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Home based business

Home based business

Update: Oct 25th, 2019

Home based business

Start selling hair as a home based business and combine your passion for hair with the comfort of working from home. It sound’s easy but did you know to start a successful Hair Business from home is more difficult than you would expect? You need to have a lot of discipline to keep a balance between you private life and your own home based business. If not you will not be able to focus and the make the best out of it. But running a hair business from home is getting more and more popular since the start of the Covid-19 pandemic.

Before you start your home based business, make sure you have a solution for the following possible interruptions.

Can you deal with clients if your 4 year old is asking for your attention?

Be sure you have time and space that is only for you. When you are dealing with clients, you have to be fully focused. Also if you are preparing a meeting or sales talk. Do not try to divide your attention between being a mother and your Hair Business from home. Trust me, it will not work. My kids are older now, and that allows me at day time more time at home to work undisturbed. But when they are home they always jumped into my home office to ask for help with their homework. We made the agreement I will every day be available two hours after dinner for their questions and support with school.

And it’s amazing, this works two ways, they have a fully dedicated parent who has his mind on them when they need me. And I do not feel stressed, when they ask me to help, because I have scheduled my other activities, with this block into consideration.

Make sure you can also take some time off, it’s not healthy to work day and night, be sure to spend quality time with your family.

Are you going to share your business computer with the kids

You will need a computer or laptop for your home based business. And do not forget a good printer, to scan and copy. If your kids use these devices too, to do some research for a paper they need for school you run the risk the priorities will no longer be at the hair business. But at the needs and wishes of your kids. Or the time you want to print a purchase order, you need first to go to the store to buy a new toner.

But you need space or a room in your house that allows you to work without being disturbed. If you have this space, will you have enough light and fresh air?

Stay fit working at your computer

Okay, you did not choose to start selling hair to spent hours in front of a computer screen. But let’s be honest, a home based business will come with a significant number of activities using your computer or other device. How will you stay fit, if you sit most of the day, checking mail, new suppliers or business opportunities?

Here are some tips about your chair, desk and computer that will keep you in shape and enthusiastic whole day long, while running a hair business from home!

Your chair

Stand straight in front of the seat and then adjust the seat so that the top of the seat just touches the bottom of the kneecap. With a correct sitting position, the upper leg will now be horizontal and the angle between the upper and lower legs will be approximately 90 °. The thighs must be supported along the entire length of the seat.

What can go wrong:

• A seat that is too high pinches the circulation to the lower legs at the front edge of the seat. This can cause sleeping legs or cold feet;

• If the seat is set too low, the thighs are not fully supported and there is a tendency to slide downwards in the seat. Sitting with a convex back can cause complaints in the lower back.

With most seats, the seat can slide forward and backward. Ensure that a fist width is kept free between the seat and the knees.

What can go wrong:

• If the seat depth is too large, the seat ‘protrudes’ into the knees and the backrest cannot be reached properly. The back is no longer well supported and sitting up is made more difficult.

Adjust the backrest (forwards or backwards) so that it rests well in the back. If the backrest is adjustable in height, make sure that the bulging of the backrest supports the lower back at the waist belt height (pelvis edge). This prevents sitting with a convex back.

What can go wrong:

• If the backrest is set too high, the shoulder blades have no freedom of movement and the lower back is not properly supported;

• If the backrest is set too low, the backrest presses against the buttocks instead of the pelvis edge. This way the body is pressed further forward on the seat. The pelvis can then tilt backwards. This creates a convex back again.

Your desk

When sitting at the desk, the height of the worktop must be set so that it is equal to the top of the armrests of the chair. Try to keep your shoulders as relaxed as possible while working. In principle, it is advisable to sit almost with your stomach against the table. Sitting far away from the desk means that you have to reach with your arms and that is stressful for the muscles.

If the desk cannot be adjusted in height, it is possible that it is too high or too low. This can be remedied by using a footrest when the desk is too high or by raising the desk with so-called leg extenders or by putting it on blocks if the desk is too low.

If you read or write on the same worktop for a long period of time, the height of the chair can be adjusted so that the worktop is approximately 4 cm higher than the (properly adjusted) armrests.

What can go wrong:

• If the work table is set too high, work is done with raised shoulders: there is a quick chance of neck, shoulder and arm problems;

• If the work table is set too low, a bent back and bent neck are used: there is a quick chance of neck, shoulder and back problems.

It is important to ensure that there is sufficient legroom under the desk: it must be possible to place legs and feet wide.

What can go wrong:

• In the absence of free legroom under the work table, there is a risk of injuring or damaging knees, legs or feet by bumping into rods or structures;

• It is possible that too little legroom causes crooked or crooked sitting. This gives all kinds of health problems in the long run

When using a footrest, the height of the support surface must be set correctly. A footrest is used if it is comfortable for the position of the foot (for example when wearing high heels) or if the feet cannot reach the floor properly.

What can go wrong:

• Footrests that are set too high can cause increased pressure on the coccyx, a tingling sensation in the upper legs and a crooked back;

• If the table is too high and there is no footrest, there is a risk of tired and swollen feet, a tingling sensation in the feet and varicose veins. It is not good then to support the feet on the base of the chair: that gives too few options to vary the position of the feet and legs.

Screen and supporting tools

Constant or frequent nodding or turning the head to the side is very tiring for the neck and shoulder muscles. So sit right in front of the screen. The screen can also be placed on the corner of the desk when it is necessary for the work to be able to look straight ahead. Then turn with the chair and move the mouse and keyboard so that you can sit straight in front of the screen.

What can go wrong:

• If the screen is on the left or right, the neck should always turn when looking at the screen. This leads to neck complaints.

The head must be kept upright as much as possible while working. Position the screen so high that the top of the visible part of the screen is at or slightly below eye level.

What can go wrong:

• If the screen is too low, the head is always bent downwards while viewing the screen. This leads to neck complaints;

• If the screen is too high, the head is always pointing upwards. This leads to neck complaints.

As a rule of thumb can be used: place the screen at the distance of an extended arm.

What can go wrong:

• If the screen is too close, the head must constantly move left and right and up and down to be able to read the screen. This leads to neck complaints;

• If the screen is too far away, the text on the screen cannot be read properly and the head moves forward. This leads to neck complaints.

To avoid mirroring, never place screens in front of a window, and to avoid glare, also not in front of a window. The best place is therefore a viewing direction perpendicular to the windows.

Good sun protection, blinds or blinds can help to stop the annoying sun or outside light. To prevent mirroring of luminaires in the screen, they must hang directly above or behind the screen and be parallel to the work surface.

What can go wrong:

• It is annoying when light sources such as lamps and windows mirror in the screen, this is often clearly visible when the screen is off. The information on the screen is no longer visible, which increases the chance of errors and makes it less possible to work. This can also cause a headache.

• When looking along or over the screen in daylight, the eyes may be irritated or a headache may occur.

Your keyboard

The keyboard should be positioned so that the upper arms relax along the body while typing. Don’t shrug your shoulders!

To prevent wrist strain, it is important to type with straight wrists. Therefore, fold down the legs of the keyboard.

If the numeric part of a standard keyboard is not needed, a narrower keyboard can be used. The mouse is then closer to the right hand.

What can go wrong:

• A wide (standard) keyboard is used unnecessarily, which means that the right hand must reach far to the mouse.

• The keyboard is too far away: this puts extra strain on the shoulders when typing.

• The legs of the keyboard are used: the hand must now be raised when typing, so a curved wrist is used.

Start Selling Your Hair on a Shopify Online Store

The computer mouse

It is important not to bend the wrist too much when using the mouse. In other words: the mouse must be operated by moving the entire forearm back and forth.

Place the mouse on the work surface in such a way that you do not have to reach far: directly next to the keyboard and not too far on the table.

Set the mouse properly: not too fast and not too slow. Also try alternating between the left and right hand when using the mouse. Not everyone can do this.

What can go wrong:

• The mouse is set too slowly if multiple mouse movements are required to move the cursor completely across the screen from left to right. Large screens may therefore require an extra large mouse pad.

• The mouse is set too fast or too sensitive if a small movement of the mouse causes a large movement of the cursor. If the mouse is adjusted too sensitive, there is a high risk of health problems, because the arm muscles are constantly tightened to stabilize the arm for fine control, so that the cursor does not shoot.

• Double-clicking is set too quickly: correct double-clicking causes stress on the forearm and neck / shoulder region.

To receive clients at your residence

If your clients will visit you, make sure you have enough parking spots. And check if your insurance company covers any damage caused during office hours. Avoid your clients have to pass two stairs and a kids bedroom before they reach your showroom. A home based company does not equals your home has been taken over by your business.

No office space requires high quality stationery and website

Don’t use your home address for your business cards, stationery, collaterals, etc. Better to have a P.O. box where you can get all your mail. Spend time and money to make your business cards, brochures, and stationery reflect a professional operation. It will often be the first impression potential clients will have about your brand and you want that first impression to be a good one.

Dedicate enough time to have a well designed website or store and name for your business. This will allow people to find your business as easy as possible and to remember. Check Shopify for a free trail top store.

Keep the background noise down

Make sure you can keep noise at the background at the lowest possible level. You do not want to be middle in a closing of a deal and be disturbed by a fight between your kids, or a barking dog. Also avoid your kids to answer the phone, your clients might not mind but it is just not very professional.

Home based business

Remember you are not in prison

The business is done with real people so make sure you spent enough time outside the home based office.

It is important to change your attitude every now and then. For example, consciously choose a different posture every 20 minutes. Also try to stand up and walk as much as possible during work. Another possibility for changing posture is the use of a standing bench: in the high position it is possible to work standing for a while.

• At least after every 2 hours of screen work, alternation due to other work or a break;

• For intensive screen work, install every 5 to 10 minutes, with micro breaks of approximately 20 seconds. At the time of the micropause, the shoulders and arms can hang or move along the body in a relaxed way.

And take a walk, it will not only give you some fresh air, it will also allow you to meet interesting people. Because you decided to work from home does not mean you are not allowed to leave your home any more.

How to find the best hair extensions supplier

How to find the best hair extensions supplier

Hair extensions are still the hottest-trend in the hair industry and to get your share of this booming market you need to inform yourself very well before starting. For this we launched this website to help you, but we also like to support you through some other channels like social media, YouTube and our plans to support you.

Five points if selecting a hair supplier

There is a high demand coming from your clients and potential clients for high-quality extensions, resulting in a look that is, great and impressive but above all completely natural. The extensions should blend perfectly with your client’s natural hair. In order to find the hair extensions you are going to sell you need to do some research. And there are 5 elements we are going to take into account when selecting a supplier. We are going to check: The type of hair, the price, the harvesting and bonding method and the reputation of the supplier.

Analyze the extensions

You need to start to analyze the type of extensions, for example, are you going for 100% human hair? The advantage of human hair is of course the fact that the look and feel is identical with the natural hair of your client, so it will blend easily and the maintenance is equal. And this provides comfort for your clients.
On our YouTube channel we placed a short video with some vital information about the hair, the structure, the differences of the various types of hair and some indications of the drivers behind the price of the extensions. In this video you learn that it is crucial to blend hair that is as much as compatible with the natural hair. You will also see the most common used hair is Chinese hair, this is the less expensive type of human hair, but due to the processing methods you will end up with hair that has less quality. So if you use price as one of the elements to select a supplier, you have to know the times to reuse the hair is limited. High quality hair can be reused more often and this can be used as an argument to support the higher price, also towards your own clients.

 

Remy Hair

As you know the position of the cuticles is very important, for this the harvesting method is one other element in your selection, You need to be sure all the cuticles face the same direction so they will blend more easily with the natural hair without causing the hair to tangle. And with the cuticles still intact, the hair extensions will have a natural silky look and the client can style it easily. So check if the hair is Remy hair but be aware there is no law that protects the use of the term Remy hair. You can also check with the supplier how the hair is collected, do they keep the hair of a donor together or not. If the hair extensions are produced en masse, strands of different length will be assembled together which can reduce the functioning of the cuticles,
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Bonding method

Another element of importance in our search is the bonding method that is used to keep the strands together. The type of bonding method used, should of course not damage the hair of your client, it should be in a natural way and preferably not use chemicals that behave differently from the natural hair when styled or influenced by for example the weather. If the method is based upon natural Keratin, both the extensions and the bond will expand and contract at the same rate as the natural hair and this gives a long lasting and secure bond.

Hair supplier reputation

But it is not only the product, the hair extensions or bonding method that are relevant, also the reputation of the company matters and how they are organized. You should find a company that wants to invest in you also, that is not only focused on closing a deal, to sell as much hair is possible, but where you can have a long lasting relationship.-What do they offer to support you, what kind of information do they provide, do they have certificates, what is the marketing material they use, how is the shipping arranged how is their return policy and how swift do they response on your emails or phone calls.
So, now we know which elements we are going to take into consideration on our online journey for the wholesale supplier, but these elements can also be used if you are looking for a supplier nearby who is not present on the internet.
How to get your hair under the attention of new clients

How to get your hair under the attention of new clients

How to get new clients

How to get new clients is one of most frequent returning questions in the mails we receive. The answer is rather simple, let as much as possible people know about your hair. Create a nice website for example with support from Shopify Ecommerce, tweet about it, post it on Facebook and tell as many people as possible about it!

Seven times

If you know that people need to see a product at least seven times before they actually will buy the hair, so if you do not know that many people or you do not have that many friends and followers yet? Than what can you do?

Now it´s time to look for friends who are willing to help you to sell, not just any friend but friends with a business in the same Industry, the beauty Industry. They all face the same problem, how to reach as many people as possible, so why don´t you combine forces?

Join forces

Look for Hair salons, Beauty salons or Nail studios that have the same type of ideas about doing business as you and offer to refer clients who buy hair from you to them. In exchange they could refer clients to you. If this works you could even take one step more and offer to give them some extensions to sell for you. No investment from them needed, but they will now have a wider product or service offering. Their business will be bigger and more interesting for their clients. And you have more people who will see and feel your hair.

Branding

Make sure you pack your hair well and print your brand name and contact details on the hair. For this you can check for a great design, that people will impress people and sticks to their memory. If people do not buy the hair in the shop of your new friend, at least the brand name will be in their mind. So next time when they will see the name of your hair brand they will be one step closer in buying from you!

What to consider when buying from an online hair supplier

Start Now Selling Hair Extensions