Start Your Hair Business in Ethiopia

Start Your Hair Business in Ethiopia

If you live in Ethiopia and you love hair, you can consider yourself as very lucky. You have a great opportunity to start a hair business in Ethiopia.

Not only is Ethiopia one of the most stable expanding economies in Africa. 8.5 % growth in 2019 against 7.5% growth in 2018. The hair market also benefits from the fact Ethiopia is the business link between Africa and the Middle East. Next to this being the second most populous nation in Africa gives a domestic market as a great opportunity for small and medium sized companies. In short, all signals are green.

Start your hair business in Ethiopia before others do

In various African countries, like South Africa, Nigeria and Kenya we have seen the following evolution.

First clients had to buy their hair and beauty products from oversees.
Entrepreneurs, of whom some lived in Europe or the Unites States, started a company in their country of origin. They used their knowledge of the hair market and business practices to the country they were born. And over time clients, benefiting from better jobs and higher income, found their way to local stores.

Ethiopia aims to reach a higher income per inhabitant. This growth in income is possible thanks to growth in industry, construction and services. According to the WorldBank the government of Ethiopia wants to transform the country into a manufacturing hub. Growth in the industrial and service sector will mean more jobs for women. More jobs will lead to a higher income. This higher income will allow the women in Ethiopia, like women in Nigeria and Kenya for example, to consume more hair and beauty products.

Start a hair business in Ethiopia with little money

In these favorable circumstances a small investment in your hair business will be enough to create the base for a successful hair business. The competition is still limited. Thanks to the economic prosperity more and more women will enter the beauty and hair market. You can start with a small store or salon and anticipate further growth of the beauty and hair market by launching a Facebook page.

Use of social media in Ethiopia

Facebook is by far the most popular social media platform in Ethiopia. At a very far distance followed by Pinterest, Youtube and Twitter.

The challenge in Ethiopia is the fact the internet penetration is still rather low, and it faces quite some disruptions. Most of these disruptions find their cause in interference by the government, amongst other reasons to prevent exam leaks.

You should invest in a online presence to ensure your place at the top rankings, even if it is not helpful for the growth of your business to work with internet disruptions. If you invest in a free Facebook page, you will limit the costs of doing business. While you still can potentially reach over 3 million people between 25 and 34, the ideal target market for beauty and hair products.

Position Yourself for the number one online hairstore in Ethiopia

Once you have gained experience and market presence with your hair business in Ethiopia, you should position yourself for the number one position. Launch a online store, like Shopify, to build a trusted hair business. Being one of the front runners, will allow you room to experiment and to fully understand the customers needs. If you understand the needs of your clients, you can adapt your business model into more stores or even a wholesale business in Ethiopia.

Are your ready for a hair store in Ethiopia?

I would like to start selling hair online (2)

I would like to start selling hair online (2)

The first step, as mentioned in my previous post, if you like to start selling hair is to forget about yourself.
Not you, but somebody else has to buy your hair, right? Now you have to figure out to whom you are going to sell your hair to.

You like to start selling hair?

Believe me, I have been asking this question over and over again to my clients and visitors of my website. They tell me they like to start selling hair, so I ask the question:
To whom are you going to sell the hair? What is your target market? Who is your ideal client?

Do not sell hair to yourself

80 to 90 % of the answers on my question learned me people want to sell hair to people they know. People like yourself. Because of this I published in 2016 a post to ask Afro American women to stop selling hair to Afro American women.

Read this post:
Stop selling hair to Afro American women

It turned out nearly all Afro American start ups wanted to sell hair to Afro American women between 18 and 35! No possibility to distinguish yourself from the competition, just copy-paste. This reduces ,for sure, the chance for your online store for getting noticed on the internet!
If you focus on millions of clients with interest to buy hair, it is the same as no focus at all.
You need to laser [focus your marketing messages] to a specific group of the market. The best way to get noticed. Women, or men, with a special need. A need nobody else has discovered, except you!

<script async src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><!-- [et_pb_line_break_holder] --><ins class="adsbygoogle"<!-- [et_pb_line_break_holder] --> style="display:block; text-align:center;"<!-- [et_pb_line_break_holder] --> data-ad-layout="in-article"<!-- [et_pb_line_break_holder] --> data-ad-format="fluid"<!-- [et_pb_line_break_holder] --> data-ad-client="ca-pub-3387013842134385"<!-- [et_pb_line_break_holder] --> data-ad-slot="9885148053"></ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] --> (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --></script>

Talk Hair to Discover their needs

Now you see why it is so very important to forget about yourself and to think of the needs of somebody else.
Take your time and talk hair with as many people as possible. Absorb their needs, take notes and think of the perfect solution for their needs.

There is no difference if you want to sell hair online or in a shop or salon. People with hair needs will start looking for solutions the minute they feel they lack a solution. The will have questions like:

Who can help me?
Where do I find the solution for my hair struggle?

They will talk to their friends and turn to their favorite information channel. Facebook, Youtube channel or a hair magazine to mention a few.

It is profitable to know where your clients check for information

Why? For example, you understand the kind of Youtube channels your clients are watching. Try to connect to these channels and offer them a special offer. No need to only aim at the Youtube channels with the most followers. Better to look for new vloggers who imitate successful vlogs. Or who are active on your special place of the market. Big chance they are looking for something new and that new thing could be the hair you have to offer.

The easy way to get clients

You know what interest your potential clients have. All you need to do is to check the specific Youtube channel. Enjoy from the effort from the vloggers who want to grow their number of likes. Let them talk about your hair, or create content that is similar. Your potential client will find information and entertainment and …. your hair.

Think like others to start selling hair

To start selling hair, first forget about yourself. Start with a small role-play by thinking like your potential clients. If you are able to think like your potential clients, you will also understand better where they get their information from. This means, if they look for hair, or beauty products, they will find your offer and your own online hair store.

Let me help you

Tell me in the comment below, what group of people you want to sell hair to? I will help you to start selling hair to them!

I would like to start selling hair online can you help me with information

I would like to start selling hair online can you help me with information

I would like to start selling hair online can you help me with information on how to start please

This week, I received a message on Facebook from Celest from South Africa. Celest wanted information on how to start selling hair online. So we started a chat on Facebook.

I would like to start selling hair online

The question Celest raised is not unique, I have many women who contacted me with the question “How to start selling hair online?”.

I started How To Sell Hair Extensions with the goal to help ambitious women like Celeste, Tha, Glory, Oyekanmi and many others. With this post I will combine some of the over 1,000 postings I published all with the aim to help everybody who likes to start selling hair online.

Everything starts with someone else

Please, please if you start selling hair. In fact if you decide to start selling anything you need to start with forgetting about yourself. At the end of the day, if you want to be successful in selling hair online you need others to buy your hair. So step into the shoes of the girl with needs of hair. What would SHE and not YOU want? Wat are HER struggles in finding hair? You would like to start selling hair so you need somebody else to need hair. Easy isn’t it?

To put yourself in the shoes of your potential customer, all you need to do is a kind of role play. Imagine you are not yourself but the women further down the street. Or the colleague who walks through the office like she walks over the catwalk. Imagine what are her needs. Where does she gets the information from to buy hair extensions online?

Launch your own hair store with the all in one hair business package, complete with hair samples

A buying persona

I created Joan, a buying persona of a woman who always wants to buy your hair. Please watch the video and check the links below to read on how to create a persona, or more, of people who will buy your hair.

<iframe width="640" height="480" src="https://www.youtube.com/embed/zQW_OfoOWEo" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

You can start with your imagination. But the best result is to have chats with real persons and get their feedback on what kind of hair they like. What their struggles are to get hair and to find information etcetera.

Keep your persona’s in mind when you set up and launch a campaign. And check how your audience, the people that visit your website and social media behave.

Now you know your client, you made the first and most important step if you would like to start selling hair online.

You are a unique person, except when selling hair

You are a unique person, except when selling hair

Home 9 Tag: Hair Business ( Page 6 )
Every woman who wants to start selling hair, or already is in the hair business, always inspires me. You are unique, and I know for sure if we would chat, you would motivate me too to keep on listening. Why? Because you are unique. There is no other person in this world who has the same moves, thoughts, looks or ideas like you.

It is awesome to hear new ideas and to feel the new energy you get when starting to sell hair or to boost your hair sales.

Copy Paste behaviour when selling hair is not unique

But what happens when you:
want to start selling hair
launch your store,
start a promotion campaign to offer the best hair extensions of the region?

You start to feel unconfident about yourself, you look left and right, and you copy what others do. No more exclusive offer, but a copy-paste version of many other ‘success” stories on the internet. Too bad, because you enthused me, and would inspire others to buy your hair, if you kept on being unique.

How to stay exclusive

You need to stand out of the crowd, you need to inspire women who are looking for your hair. You can help them to find your hair store, by making clear why you are different than the others. Called by the experts your unique selling point.

First you check what the competition has to offer. Spy on some other stores and analyse what you can do better or different. Everything with your ideal client in the back of your mind.

You could be different:
– with the service you provide,
– and deliver the hair faster
– offering more options
– having hair at a higher quality
– being more accessible
– to put the customer first
– to offer the best price

Tell the world you are unique

Once you found out and worked out how to be different from the rest of the hair stores, include this in your marketing messages. Tell and show the world you are different.

Be creative with you advertising, or social media postings. Compose different kind of marketing messages. Catch your ideal client’s attention in various ways. Make sure you keep on broadcasting your unique selling point.

Launch your own hair store with the all in one hair business package, complete with hair samples

I can help you to increase your hair sales

Feel free to share with me your unique selling point, together we can work to higher sales. Leave a comment and I will contact you.

Sell Hair on Your WooCommerce store

Benefit from the strongest combination of WordPress, WooCommerce and Bluehost

I would like to start hair business

Have you been thinking about “ I would like to start hair business ” more than 3 times last three weeks, Start to act and follow these five steps.

WhatsApp blocked, join WeChat to make extra sales!

You are used to enjoy the fast and easy communication using WhatsApp with your Chinese Hair Suppliers. Communicate regardless the time difference with your Hair Suppliers. Or contact new suppliers and share images and quotes. As mentioned in many online news sites,...

How to plan to get more visitors to a hair website

You have a website, selling hair extensions and you want to know how to get more visitors. More visitors mean more people that like and will buy your hair extensions. This post will tell you how to get more visitors. I use a term Marketing expert use but you can...
How to Market Your Hair Extensions or how not to get your dream shattered

How to Market Your Hair Extensions or how not to get your dream shattered

Home 9 Tag: Hair Business ( Page 6 )
If you know the kind of hair or beauty products your potential clients love. And if you manage to offer this hair at the right price. You can stop reading now because you know what Marketing is all about.”

You post every day a bundle deal. And you do get requests about the price, but nobody is buying. I recommend you to read further to see how to Market Your Hair Extensions.

4 things to keep an eye on

To sell hair, you need to think about at least 4 things that are relevant for your clients. If you know the answer on these things, I promise you soon will be able to Market your Hair Extensions and to sell hair.
Do not buy the hair you like

Of course you want to sell hair. If you start you would like nothing more than buying the most beautiful hair you can find. But please don’t. Do not buy the hair you like, unless you only want to sell to yourself. Better to investigate the kind of extensions or weaves your potential clientele likes. I have seen too many dreams shattered because nobody was in need of the hair. Hair that was only loved by the shop owner.

Observe your potential clients

You need to find out at what location your clients go to look for their hair or beauty products. What kind of online store or brick and mortar store. You can test this by visiting the possible location of preference. Observe if your potential clients do show up at certain markets, stores or shopping areas .

Be where they sniff the hair

Your potential clients will check online, in magazines and on social media for information that will support their decision to buy hair. If you want them to buy from you, you need to know what sources your clients use. Advertise in these magazines or make sure your postings do include the ingredients your clients use to make their hair buying decisions.

Sell Hair on Your WooCommerce store

Benefit from the strongest combination of WordPress, WooCommerce and Bluehost

How much will you charge for the hair?

Very difficult and very important, especially when your clients are not yet familiar with the quality of your brand, is the pricing. The challenge in selling hair online, is that your clients can not feel the hair before buying. The only factor they can compare with other stores is the price. This is sad because even if you know you have the best hair of the city, people will only buy the cheapest hair from the competition.

Now you have to find the answers to all these topics, so your potential clients will find you when they search for hair.

I will check your marketing ideas for free

Leave a comment below this post if you would like me to check your marketing ideas for free.

I need all the support I can get on how to start hair extension business

In this post you will not only find support on how to start hair extension business but also what you can do yourself to start your business.

200 + views within 8 hours after launch website for a Chinese Hair Supplier

Website for a Chinese Hair Supplier finished Business is connecting people, and this is not different for the Hair business. Thanks to the internet, it is easier to get connected to leads and clients abroad. Not only easier but also cheaper. Yesterday I finished the...

I would like to start selling hair online can you help me with information

I would like to start selling hair online can you help me with information on how to start please This week, I received a message on Facebook from Celest from South Africa. Celest wanted information on how to start selling hair online. So we started a chat on...