How to make sure your clients will come back to you?

Mar 4, 2021 | Start to Scale Your Business

Home 9 Tag: hair

Update from post on July 17th, 2015

How to get returning clients

It´s always great to have a new client, a brand new person that decided to buy YOUR hair! They loved the hair; they loved the price, and they loved all the other products you offer. So, they left your shop with a smile or will remember your online store a long time.

Customer retention

But after you waved them goodbye, the big questions raise. Will they return to buy from you again? After all you have more hair extensions to sell! But also will the hair the bought stay tangle free or not start to shed? Of course, you only sell high quality extensions, but you also know maintenance is the key to ensure the hair stays as beautiful as it was at the day it was bought. This is all about client retention.

Give your client the best care instructions

A lot of tangling and shedding finds it origin because the hair is not properly stored or maintained during the days the client is not wearing it. So how can you ensure your client can store the hair in a convenient and good storage way?

You can also off course prepare a small note with advice on how to wash and maintain the hair. Print that note on a card with your logo and contact details and now it also helps you to promote your business. Be sure you hand it over to every customer or wrap it together with the extensions. Or share it with the shipping. But still you are not sure the customer will indeed maintain the hair as it should, because if not, there is a big chance they will doubt about the quality of the hair they bought from you.

How innovations can keep clients coming back

In 2015for example , for clip ins, Kate Arnolds came with a great invention to the market, HairHangerZ. Her idea is so simple that it makes you wonder why nobody else came up with the idea before. The basic concept is a regular hanger for your clothes but modified to allow you to clip in your clip ins when you store them. An additional advantage is the fact that you can maintain, comb, and dry the hair using both your hands.

You can easy place the HairHangerz on a smooth surface, like a mirror, a window or a wardrobe door and remove it without leaving any trace or damage. To store the clip ins in the HairHangerz you have three hangers with a material band to attach the clip ins, so you can store at least one meter of extensions! Thanks to the fact the clips are firmly attached you can easily and quicker dry and style them. You can store them in a cupboard, but given the great design of the HairHangerz, which comes with a beautiful cover, there is no reason to hide them!

Thanks to HairHangerZ you can achieve many things at the same time; you help your client to store the hair in a safe and convenient way, which will ensure the hair will last longer and thus your client will stay a happy client for a much longer time. And it gives you also a great opportunity to do some cross selling, you can sell this solution to your clients when they are buying clip ins!

What is your plan to get returning clients?

So, to ensure your clients will return to buy from you, you should also help them to maintain and store their extensions, it will keep your clients happy also for a long time after they left your shop! How will you make that happen?

How to create your own hair product line?

by Edith Franken | June 13, 2022 | Make Your Business Grow | 0 Comments

How to create your own hair product line Reduce the number of customers complaints and sell your own hair care product for your own hair brand! Learn...

Your private label hair brand sold by others

by Stefan Franken | May 21, 2021 | Make Your Business Grow | 0 Comments

Your private label hair brand sold by others We all know it is not easy to find high quality hair. You will need to find the right hair vendor. A...

Selling your hair products to hair stylists and sell 10x more

by Stefan Franken | May 20, 2021 | Start to Scale Your Business | 0 Comments

Selling your hair products to hair stylists and sell 10x more You can sell your hair to retail clients, but what if you can increase your order volume...

Former Hairstylist Jon Peters paid Pamela Andersons debts

Feb 11, 2020 | Make Your Dream Happen

To start a career as hair stylist can make you rich. Hair Stylist Jon Peters paid the debt of his wife and dumped her within 12 days of marriage. The debt was USD 200,000.

Online there is a broad discussion on who dumped who, Jon Peters or his wife Pamela Anderson. But more interesting is to see how Jon made the money, to allow him to pay off these debts.

Jon Peters started doing hair back in the 70’s when he met Barbara Streisand. He was her hair stylist for the comedy For Pete’s Sake, a movie she was working on. He created her wig for that movie. Jon’s family business was hairdressing. After dropping out of school in seventh grade, he moved to New York.

Jon Peters was a self-made hair stylist; some sources refer he had learned the occupation while grooming hair of the women in the New York red light district

He was a lady’s man, and some say that made him the inspiration for Warren Beatty’s movie “Shampoo” about a womanizing hairstylist.

It is true the movies produced and other business activities in the movie industry after he met Barbara Streisand made his real fortune. But it is without any doubt, he only has gotten that far thanks to his career and skills as a hair stylist. The story of Jon Peters shows you can make a good living thanks to the hair business.

B.1.1.529 Coronavirus limits hair available outside China

Jan 27, 2020 | Find Hair, WholeSale Companies

Less Hair from China Due to B.1.1.529 Coronavirus

Last update: Feb 9th, 2020

Over 70 percent of the world hair market is exported by China. Since the outbreak the Coronavirus made many people sick and is responsible for the death of many people worldwide. But the coronavirus B.1.1.529 also has a devastating impact on the availability of goods and the trade of products like cars, spare parts and hair extensions and wigs. The economy of China is hit very badly already, and the rest of the world will feel the impact because of this. Selling hair in 2020 will be more difficult.

Clients prefer to keep the money in their pocket because of the uncertainty, some clients fear to touch goods like hair (wrapped or not) from China or Asia and it will be more difficult to get the hair you ordered from your wholesale supplier to your store. Governments of many western countries have limited the traffic with mainland China.

In times of crisis you can show how will you know how to improvise, how well prepared you are and off course that you are the expert your clients should turn to if they have any question related to hair trends, safety and maintenance. With this post I will give you some background information, tips and links to keep on selling hair, despite the B.1.1.529 Coronavirus crisis.

How can the B.1.1.529 Coronavirus limit how much hair is available?

So, how can a simple virus cause so much stress on the global hair market?

Less workers in hair factories available

To contain the Coronavirus the Chinese government had extended the Chinese New Year’s holiday. It is estimated a 3 billion transfers take place during the New Year’s holiday season, making it the largest human migration. A migration with of course an increased risk for the B.1.1.529 virus to spread all over China. The always joyful period of the Chinese New Year Holiday has now turned into a nightmare for many Chinese families. The weekend of February the 9th the last workers will return to their hometown and start to work on Monday.

The processing of hair is a rather labor-intensive activity. Many tasks are handled by humans and can’t be replaced by machines or robots (yet). Manufacturing of the hair has been already low due to the holiday, but one can expect it will take some time before all factories will be producing at the normal level again. How many workers will show up because many might be sick or too occupied with the impact of the virus on their daily live.

Export of hair and other goods suspended due to the Virus

China has the last decade become the main factory of the world. The fact is today so many goods are produced in China, the global economy depends very much on China. Another effort from the Chinese Government to limit the outbreak of the Coronavirus is to suspend freight movements. Less trains, less ships leave Chines logistical hubs and harbors. This is adding to the limited availability of the goods like hair extensions and wigs outside China.

The consequence is once the factories will start to manufacture hair and similar goods again, they will face difficulties in finding enough ways to transport the hair to their clients. Or the marketplaces like Amazon in the United States or elsewhere.

This shows a solution for one part of the crisis, will not solve the limited availability of hair in the short term. Time for some action to keep on selling hair to your clients.

How to avoid you can not sell due to B.1.1.529 Coronavirus?

Your sales should not decline because of the Coronavirus, there are a couple of measures you can execute.

Always go for two hair suppliers

To have a reliable source of hair, a wholesale supplier delivering a consistent level of quality is gold in this business. You know your client will always get the best hair. This will help to turn them into happy and loyal clients. Good for them and good for your business.

In times like today, with a virus or any other crisis that hits the logistics, this strategy, of having only one supplier, might cause your brand some serious damage.

This crisis shows it helps you to have a second supplier at hand. This will reduce the risk you will have orders but no hair to sell because your supplier has delivery issues. A second supplier also avoid you will have no time to check and test the hair thoroughly as you otherwise would do. If you have no second supplier now make sure you plan to have one.

Invest more in stock

The best thing for your cashflow is to keep your inventories low, money invested in stock is not earning you anything. The downside is, if you run out of stock and clients show interest in the hair you offer. There are not many things more painful I can think of. A client who shows you the money to buy your hair, but you have to say no, because the hair is not in stock.

Increase overtime the minimum level of your inventory. This will freeze some of your money in the stock, but as Chinese Hair might become for a period difficult to order, you can increase the price if needed.

Partner up with the competition

The hair industry is famous for the competition, but we also share a lot. Invest in the relation with your supplier and with other resellers. This will increase your chances to have enough access to hair extensions.
With a good relationship with your supplier, they will give you their preference if they are short on hair. In times like this where there is a scarcity of hair and other beauty related goods, thus can help you to get supplied before the competition.

Also, to partner with other resellers or salons will help. What about you are short on a certain type of hair, but a partnering salon or another reseller still has this texture on stock. You could swap the hair you have with the hair you need from them. This is beneficial for both of you, because the specific needs of the clients might deviate and you both have a larger pool to choose from. Make sure to have a good profit-sharing arrangement in place.

Check the stocks of marketplaces

Sellers of hair on AliExpress or Amazon most often keep their stocks abroad if they use the fulfillment services, this allows for swift delivery when you place an order outside the country of origin. Check the available hair on AmazonliExpress if you need hair now and accept a slightly higher price if that will allow you to keep on selling hair.

Avoid the virus will spread via the packaging or the hair.

PLease, stay safe and take care of yourself, your staff and family. Avoid the virus will spread via the packaging or the hair. Ilness in your company will impact your operation and also the sales.

Learn more about this in Can You Get the Coronavirus via the Packaging or the Hair itself?

The Strength of Diversification

It is key to focus on a niche in the market, but no need to limit your product offering to only one kind of product. It is better to add complementary goods. Goods your ideal clients need too. This can be hair care, or beauty products. They already know you and your brand because of the beautiful hair you have sold them before. To sell them additional goods or services will be less difficult. In times when clients are less interested to buy one of the products you are selling, or if you have less in stock, the other goods will keep you in business.

Make sure you keep selling hair despite the virus

The B.1.1.529 Coronavirus will not put you out of business, nor will it impact the Chinese hair suppliers for a long time. But it does show you in the hair business nasty surprises can happen. They will always be different, but with the right measures you can avoid any crisis, small or big, to impact your hair business.

See What Others Also Read

Can You Get the Coronavirus via the Packaging or the Hair itself?

Do not let the novel coronavirus eat your profit!

You Get Virus After Touching Surface

Hit by the virus, talk more to your clients!

Let me hear in the comments below how you deal with this kind of crisis, or with the B.1.1.529 Coronavirus crisis specifically.

So You Think You Can Sell Hair?

Dec 20, 2019 | Get Help, Make Your Dream Happen, Prepare for the Launch

So, you think you can sell hair?

You have been dreaming about it since you were a little girl. You love hair and you want to do hair every day! You love to sit with your friends and do breads or weaves. From sunrise till sunset! You want to sell the hair online. Right? It is obvious you also want to sell hair. You have seen your friends buying and selling and now your moment has arrived, you are going to launch your own hair store! You are convinced, you can sell hair!

First find the capital, the suffering has started

The first thing you do is to start saving money, you help your family and the money you get you carefully set aside. Or you take a part time job, next to college or the university. You save every penny you make. Except once a month when it’s a night out with your friends. The other weekends you stay home, while your friends go out and have fun. You also buy less clothes; you can still wear that shirt or the blue trousers. Consume less is also very eco-friendly. Your friends do not understand it and you notice they hardly show you their new clothes anymore. But you have a goal, your own hair business! For that goal you are willing to sacrifice a lot. And you save the planet in the meantime. But you also feel that nobody told you being an entrepreneur was this tough. After 6 months of saving you think, this must be enough for the start of my hair business. I have the capital and now let’s start selling hair. You want to let the money work for you!

Use the money or lose it

You know you only can sell hair, if you have hair to sell. Without the hair nobody will buy from you. You need to show the hair to your friends to start. Let them feel the hair so they will fall in love. They will beg you to get the hair! Yes, you are ready to start a hair business. You know you can sell hair.

You start to google and type; “how to sell hair extensions“, or how to find hair suppliers! The results show you a great site about all you need to start selling hair and a lot of other sites from hair suppliers. Isn’t it great? The day you decided to make your entrance on the hair market, hundreds of shops and manufactures are ready to open their doors for you. So much hair, difficult to make your choice.

What to do next? You do not want to risk your money on fake hair. You know some hair is really bad hair and because there is no hair police nobody will help you if you receive lousy hair. A Chinese hair seller even told you the hair grades 6A, 7A and so on are no guarantee at all. Everybody can grade his hair. No check by anybody. Except by your client because they will complain and ask for a refund if you sell them hair as 8A and it is bad hair. You want to stay away from this nightmare.

Looking to build a successful online business? Get a free comprehensive guide that covers everything you need to know about running a dropshipping business.

Ask questions

Okay, what is the best thing to do if you are stuck, if you do not have the answer? Ask! There is no such thing as dumb questions they told you at school. The website How to Sell hair Extensions even has a special page where you can ask questions by mail or WhatsApp. So, you wrote your question on the app. “What hair to buy to sell a lot!” That is exactly the problem you are facing. You want to know what the best hair is I can buy so I can sell hair to everybody who wants to buy my hair.

Action is reaction, or more questions than answers

After you sent the app you receive the answer. Thanks for asking “What hair to buy to sell a lot!”, but that is not the right start. If you want to sell hair you first need to know whom you are going to help to solve her hair problem. Go out and ask questions, have chats with women and girls who are looking for hair. And do not forget to spy on the competition. Who else is selling hair and how do they promote the hair? Or if there are no shops in your town, perhaps there is too little demand for hair.

This is odd! You ask one question and instead of one answer you only get more questions and even some tasks to perform! You were ready to start selling and now you must put the money back on your savings account and to do some homework. This does not feel right. You have been dreaming and thinking so long about starting your hair business and still you can’t start!

You know what the market wants

You have been talking hair with your friends since they started to buy hair extensions or weaves. You love to read magazines about hair, and you have bought hair before. So, you know the kind of hair women want. You also know to whom you want to sell, women between 18 and 45. So you finished your market survey and are ready to buy the hair. You have seen some shops on AliExpress that sell hair so all you need is to place your first order!

No Money, No Gain but you do have Hair

You invest all your savings because this way you can buy Brazilian and Peruvian hair, 18 inches and 20 inches and 24 inches because you love to have long hair. Not cheap the 24 inches, but your clients will pay you for this gorgeous hair. You use MoneyGram because that is the cheapest way of paying. You want to use your money to invest in hair to sell and not in payment providers or other services.

After a week you finally receive the hair. You nearly kissed the guy from FedEx when he handed over the parcel from AliExpress. This is the moment of truth, today your hair business is officially opened! An unpleasant surprise was the tax you had to pay before you got the hair. Lucky your mother supports your venture and she paid the tax this time.

You realize you should have bought some drinks to celebrate, but let’s sell first. You open the package and the hair has a certain odour. Not nice, but for the rest the hair looks nice. You call your friends and ask them to come over. Now you have so many bundles of hair, your friends are rushing their way to you. They like the hair, except for the smell. So much hair and they can touch it, feel it and they open all the packages. This is the hair heaven on earth! One of your friends tells you. You note the expression, because that could be a good name for your hair business.

But your friends do not buy the hair. The length is not good, they prefer 14,16 and 18 inches or they want deep curly and the smell. But it was a fun night and when your next shipment arrives, they will buy from you. Promise! But make sure the hair is not smelling!

They leave and you stay behind. All the hair is out of its original packages, and you do not recall anymore what was the Brazilian and what the Peruvian. You go to bed and plan to sort it out tomorrow. Your first day in business you did not sell hair and you had to pay the import tax (well your mother did).

The hangover

The next morning you enter the room and the smell of the hair has taken over the room, it makes you kind of sick this early. So, you open all the windows of the house. You still must sort the hair and you want to make pictures for your Instagram account. But what was again what? Suddenly it is less nice to sell hair. You have the hair, but your friends did not want to buy. You put the images on Instagram and now people start to react. “Lovely and how much?” All day long you are busy to reply the messages, but nobody buys. Okay, most of your Instagram followers are your friends or the friends of your friends. But still somebody could be so kind to buy the hair from you?

So You Think You Can Sell Hair

Now you can’t sell the hair, you can neither buy new hair. Your friends have promised you to buy from you when you have 14 and 16 inches, but how can you get the money to buy this new hair?

You feel the passion for your own hair business leaving the house through the open windows, you do not want to sell hair anymore. You thought you could sell hair, but instead you lost all your savings and are stuck with a lot of hair nobody wants to buy.

What went wrong? Leave a comment and I will contact you

You ruined my hair, or how to deal with complaints?

Dec 19, 2019 | Get Help, Launch Your Web Store, WholeSale Companies

You ruined my hair!

The nightmare for every hair extensions seller! An angry client, telling: “You ruined my hair!”. This experience can even turn the most charming client into a dragon! She left your store one week ago and you nearly became Best Friends Ever. But today, you wished you had never ever sold her that hair. Do not worry, you can learn from this experience, or to avoid it read this blogpost.

Customer complaints can give businesses a wake-up call when they’re not achieving their fundamental purpose: meeting customer needs. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints create a moment of truth when a customer who is deciding whether to return can be made even more loyal.

Do not doubt about the quality of the hair you sell

Of course, when you buy hair from a new supplier, you test the hair, test it again and put it another time to the test. You install the hair and make sure you know how the hair reacts after all weather conditions. Or if the person sweats. You should only sell hair. This all helps to have the right response if a client has a complaint about the hair.

It will also help you to stay confident, because I can tell, a disappointed client can be rather emotional. To her opinion, you made abuse of her trust, she did not look as good as she wanted to look and … you took het money. Enough, to be very, very angry. The best way to responds is in a calm and controlled manner. Let het do her story, do not feel offended and listen, listen very well. Because there is a good chance, she will tell you what went wrong. Or better what she did wrong.

People sometimes forget they must maintain the extensions

It is odd, but true. People do comb their own hair carefully, when they woke up or during the day. We all know that is the best way to keep the hair smooth and silky, but the same goes for the hair extensions. Did your client brush the hair and kept it free from tangle and knots?

Check the hair business package to launch your hair store, even with samples.

Does she love her hair extensions?

We want the hair extensions to blend perfectly with our own hair. But this does not mean it has become our natural hair. You must be gentle with the hair extensions. If your clients used clip ins, she must realize these clips are attached to the real hair. Any bad movement may damage the hair. She should apply the clip without damaging the scalps.

Wash with care

At the other hand, if she tells you she did extreme washing she did not realize to wash the hair too frequently will damage the hair also. She must use the proper hair care, again also extensions deserve a good treatment.

Mapping Customer Journeys & Dealing With Customer Complaints

Protect the hair

How did she sleep with the hair? Often the best is to braid the hair before you go to sleep. Or to make a ponytail. Because the hair will not get any natural smoothing anymore, she could use an oil to prevent the hair from drying out.

Do not overheat the hair

Finally listen well if she did not use heated tools that might have damaged the hair. Extensions will get damaged if they are treated at a temperature that is too high.

No, you ruined my hair!

Okay, it will not be a smart conclusion once your angry client has calmed down. It is not smart for you to say, “you ruined my hair!”. But see what you can do to help this unhappy client. New hair, a discount, or some free hair care. Be happy she came all the way to talk to you and if you make her happy, she will tell the good news too all her friends.

But you must be sure to share the maintenance guidelines on your hair store website and on a flyer that comes with every customer order. Keep on educating your clients, get less angry clients anymore and keep on working on a loyal client base. After all you only want your clients to return to buy more hair, not because they are complaining, right?

« Older Entries