Sep 15, 2016 | Sell Online
How much is this hair?
That’s sounds like the beginning of a great deal. But many times there is only follows … silence.
Last month I spoke a very nice woman who had quite a number of followers on Instagram, Facebook and Snapchat. She was able to start the conversation, she received a lot of inquiries and requests for the price of the hair. But hardly any sales. It was clear something was missing.
It was a bit frustrating, to put it mildly, to post a great picture of the hair or a happy client, to get shares, a lot of xx and comments like: Love this and How much is this hair? She replied to everybody, but after that there was silence, no response, no purchase, no thank you.
Why there is silence after How much is this hair?
This is for a great part because how the human brains work, our brain is trained to keep an eye and ear open for things that might be interesting for us. In the beginning of mankind it was the best way to find the fruit that was ripe. Your ancestors walked through the forest and while they talked about family affairs they picked the fruit. But only the ripe ones.
Today our brains still work the same way. Your ideal client watches Real Housewives of Atlanta checks her iPhone and talks with her best friends. Then she sees what she likes, your hair. She responds right away; she likes your hair or she post the question: How much is this hair. Because this is what she is thinking of.
You answer her the moment you read her comment. The more hours between her placing the comment and your response the more unlikely she will answer.
Tip number one:
Keep your eyes on your social media and try to answer swiftly. If possible right away or within 5 minutes.
We all know there are more pictures on Instagram, Facebook, Pinterest of hair then fish in the sea. So big change after your gorgeous hair pictures your client has seen other pictures. She might forget you! So now you have to make her see your pictures, more often. Your pictures, your brand name, and your offer. You have to make her return to your account. You already have an advantage, she knows who you are, so let’s keep the conversation going.
Tip number two:
Do her a favor. Like a recent picture or post and leave a kind and honest comment. You are in the business of making people look and feel good, and this is your first chance to make a person you never met before to feel good.
Now you have a relation
Now the two of you are connected, the chance she will respond has increased significantly. This is great and you should keep the relation warm, but because you are in business you have to be efficient too. You can’t spend hours on social media to like, and comment. You have a business to run.
This is the time to automate your relation to work towards a happy client! From How much is this hair to thanks for receiving the hair I love it!
Leave a comment if you want to know how, I will email you with the answer!
Aug 18, 2016 | Get Help
How to start a weave business for the LGBT community
Your hair sales lack behind, despite all marketing effort. How to start a weave business that grows again?
You can look for new opportunities, enter new markets. Many hair stores and salons focus on women only, but business opportunities can only be found if you take another junction. Look for another audience to start selling hair. If you found another audience it is very important to tailor you marketing messages for this new audience on Facebook, Instagram or your website.
How to start a weave business for the LGBT community
How often do you focus on the LGBT community? This is a fantastic community with Lesbian, Gay, Bisexual and Transgenders. They are very sensitive for the latest trends in beauty and hairstyles. For sure, when Bruce Jenner transformed into Caitlyn Jenner, her focus was as of that moment much more about hair. Open your store for them, or better start a dedicated LGBT brand. Follow the events, their role models and adapt your broadcasts for this target audience.
It will not only help more people to feel more confident, it will also make you more unique. Your unique selling proposition will help you to get noticed in the hair market, Both in and outside the LGBT community.
How to set up you dedicated hair store
If you want to know how to start a weave business for the LGBT community, your need to:
1. Meet and greet people from this community
It is important to understand your target audience. First to understand their needs and to focus your marketing messages with the right content and proper context. But also to expand your network in this community.
2. Set up a hair store that will get noticed
Do not mix your current store with the store for your new market. You have to be sure you send a message, both in content and context, your target audiences will understand. Better to have a separate store for your new growth market, the LGBT community. This focus will help you to get the attention of your target audience.
3. Find hair suppliers who can supply the quality needed
Now you understand the needs of your target audience, the LGBT community, it is easier to find the right hair suppliers. Invest in a good relationship with your hair suppliers.
4. Market your new brand
Launch your new brand with a big party. Make a lot of noise, because a new brand, with the focus on a special community, will only grow if your target audience supports it. Become the talk of the town, and see your sales grow!
Open your store now and boost your sales
Jun 21, 2016 | Sell Online
How to rank high with your hair extensions on Facebook
Facebook tells us they are in the business of giving their users the most interesting possible experience every time they visit Facebook. That’s exactly what you want also for your hair buying visitors! So all you have to do is to convince Facebook that others should see your hair extensions on Facebook. Simply because your hair offering is the best that can happen to people looking for extensions on Facebook!
How to stand out of the crowd on Facebook
One out of every seven people on our beautiful hair loving planet is using Facebook. They all want to share their ideas, feelings and even hair extensions on Facebook.
Facebook wants to avoid their users will find 1,500 or more relevant posts that people share in their newsfeed. Because people will most likely shut down their computer right away. Facebook designed some rules to make sure you’ll only find the upper most relevant piece of information for you. So you will see much less stories.
If your stories are not shared by a lot of people, Facebook thinks there are stories shared on Facebook that are much more interesting or relevant for their users. And because Facebook is still the number ONE social media platform, giving the best users experience on all devices, from desktop to mobile, you better re think your Facebook strategy. After all you have to get your hair extensions on Facebook.
How to end up high in somebody’s newsfeed
Facebook uses algorithms to decide what story should rank above most other postings. More people will see your hair extensions post if:
The content and source is close to the user of Facebook. This measurement will be the strongest with your customers or friends who already are connected with you, but make sure you also interact with them. After all, it’s called social media.
Facebook will also take into account how close you and your friends are, for example based upon the status of the Notifications button. Do you share with a close friend or with an acquaintance? So another reason to make sure your followers see you as their best friend!
If the story or post is not really picked up by your friends, but it is shared frequently by many, many other people in the community, a big chance your post will end up in their newsfeed.
So how is the relation between you measured in terms of clicking, liking, commenting, tagging sharing and their friend’s actions. First of all, keep the conversation going! If you did not communicate with somebody on Facebook for some time, Facebook concludes the two of you are less interested in a relation. Thus what you post about your hair extensions on Facebook will be less interesting for the other.
How much do you invest in the relation?
For Facebook a comment means you care more about the relation with another person, then if you simple press a like button. Well this is quite similar in real life, a good chat with a friend we value more than if your best friend only waves goodbye when she sees you again after a holiday of a week. This is because a comment on Facebook might trigger a response, while a like, although highly appreciated triggers much less feedback.
The type of post is important, a picture or video does better than a link, depending … on the user preference. If people only respond on pictures, this will influence if your picture will be shared with them. If you only post pictures, regardless how awesome, you will never rank high in the newsfeed of people who are the link type or the video types. So make sure you keep on differentiating your posts.
It’s also very important if the post is hidden by users. Avoid to share shocking images, just to get the attention. Only companies like Benneton managed to benefit from this type of content, most likely you will get punished.
To make the decision on what a user on Facebook will see, also depends on how that users interacted with other elements on her timeline. Although Facebook does a lot of calculations to select what advertisement you will see, this is a different kind of application.
But, if your Facebook friends click a lot on hair extensions advertisements, the chance is big your hair extensions on Facebook will appear in her newsfeed.
The tech stuff
Because some stories do perform better on newer devices, like the new generations smartphones, Facebook also takes a look at the device. If you use heavy video to show your hair extensions on Facebook because it will give the experience your visitor can actually feel them, your post will not be shown on the Facebook page opened on a slow performing earlier generation smartphone.
It’s important if somebody started to like your page after an advertisement campaign or because your fan liked you after they found you thanks to a friend or by a search on Facebook. Keep this in mind if you invest in paid advertisements to attract more friends to turn them into customers!
Get time on your side
Time is also an important factor, not only for the age of the story you share, the older the less popular, but also for yourself. The more often and frequent you login, the better friend of Facebook you are and the higher your post of hair extensions on Facebook will show.
Because Facebook believes you are not the same person anymore as the one you were 5 years ago, just take a look at your pictures back then. Facebook also take your most recent interactions more serious. So if a loyal client turns sour on hair extensions, she will not see your hair extensions on Facebook any more after some time.
This also works the other way around, if you managed to share a story, picture or video that still triggers people to interact long after it was published. This post will gain value for the community and it will rank higher than recent posts with less value.
You want Facebook to tell your story to as many users as possible?
The best results you get to put your hair extensions on Facebook is to set up a campaign. Plan your Facebook postings using Facebook analytics and your insight about what your clients like. If you have a clear ideal client profile use it to end up in their newsfeed.
You have a dream to launch your own hair store, or your hair sales are lacking behind expectations. What can you do? Give it all up and let others succeed? Wouldn’t it be great to talk for 10 minutes with somebody who not only understands the hair extensions business, but who can help you with advice too?
You are not alone, you can always call me, I have blocked some time in my calendar already. I am waiting for you! Call me, Stefan
May 25, 2016 | Get Help
If you are planning to start a selling hair extensions in Chicago and you target for example afro American women, you have to know three things:
– How many clients can I get?
– What do they want to buy next?
– Where can I find them
In this post you will get the answers on how many women life in Chicago Illinois, with interest in wigs or hair extensions.
How many women want to buy hair extensions in Chicago?
Thanks to the census bureau you can find information about the total number of people who life in Chicago Illinois, their gender, race and some other interesting stuff. Because you want to know how many women are interested purchase hair extensions in Chicago, you only want to know women older than 18 but younger than 65.
A survey from Mintel tells us 6 out of 10 Afro American women wears wigs, lace closures or hair extensions.
The graph shows you exactly how you can find the number of women looking to buy hair extensions in Chicago.
Now you know there are nearly 200 thousand potential clients, you can decide for yourself if this would be an interesting market for you.
Start Now Selling Hair Extensions
How much do they want to buy beauty products like extensions?
To help you, it is interesting Facebook tells you, in Chicago, they have hair and other personal care products rather high on their shopping list. Only Clothing and subscription services have more priority as you can see in the graph below.
Now all you have to do is to find these clients, where do they go to both in real life and online. This is important because for example if your target audience is interested in celebrities, clothing or anything else all you need to do is to share their interest. Fine tune your advertisement, blog posts, or any other marketing message.
If you want to know how, check our business plan package
Start Now Selling Hair Extensions
It will not only help more people to feel more confident, it will also make you more unique. Your unique selling proposition will help you to get noticed in the hair market, Both in and outside the LGBT community.
