Do not shut up because of the novel coronavirus!

Do not shut up because of the novel coronavirus!

Do not shut up because of the novel coronavirus, keep talking hair!

Many resellers of hair imported from China are facing difficult times. In this crisis, caused by novel coronavirus there are no borders, we all face similar kind of challenges. A travel ban will not stop the coronavirus, it will only hurt the business more. Also, all hair stores all over the world, sourcing hair from China, face with the problem where to get the hair from? China is the world’s largest exporter of human hair.

The factories collecting the hair and producing human hair products are still not at the full production level. Today a significant part of the factories still deals with workers who stay at home or supplies not delivered. Indian hair suppliers, for example, face difficulties in exporting the hair to China as we know.

The novel coronavirus shows again how much we depend on each other in the current global economy. It will take at least till the end of the year before a vaccine will be at the market. Even if China will be able to master the outbreak and get back to normal production, the demand will lack behind estimations. Overseas buyers are to occupied dealing with the virus and not capable to buy Chinese products. They are or in quarantine or have limited access to the markets.

The expectation is the world, or at least most developing countries, will face economic slowdown. Or even a recession due to the novel coronavirus. Your clients will buy less often new hair. At the same time, they will still feel the need to look and feel good. They might look for cheaper hair, or alternative products. Or wait longer before they buy new weaves.
Does this mean you have to wait until the virus has become a normal sickness? Do you have to close your hair business for the next coming months?

How to beat the novel coronavirus

No, please do not pause your hair business because I want you to stay in business. Let your clients know you are there for them. The time and the money to buy hair will come back. The novel coronavirus will not be there for ever. You want your clients to spend the money in your hair business when the times are better, right.
There are a couple of business strategies to stay in business long enough to be able to pick up the higher demand when this crisis is history. The most important and cheapest one is to increase the interaction with your clients. Even if you cannot sell hair.

Make money with your expertise

Use your knowledge and insight of the hair and beauty market to write the best blog postings ever. If the business is slowing down, use the free time to go out and look for hair and beauty trends. Share your experience in a blogpost or on social media. This is the best time to promote your brand and your expertise.

Writing blog postings and taking pictures will not cost you much money. You can create content that will be attracting leads and clients for a long time into the future. Having a business does not always allow you to divide enough time on your marketing strategy. Use this crisis to boost your marketing effort, and again without hardly spending money.

You can also promote the business of others, and they will be interested to pay you for this. Make sure the products and services you promote do fit with the ideal client needs and preferences. If you can also allow some AdSense advertisements on your website or blog. Not all over the site, but you can add value to the relevant blogs.

Interact with your clients

Social media is a great, but time consuming, tool, now you can interact more with your visitors. If people leave a comment, you can now respond much faster. Big chance they are still online after leaving the comment and when you respond in real time you can keep the conversation going.

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It is all about when the going gets tough, you need to make sure your clients know you are still there. Even if you cannot make a sale, invest in the relationship. The moment they can buy again, or you have enough stock again, your sales will pick up fast enough to make up all the lost sales due to the novel coronavirus.

Let me hear in the comments below how you deal with this.

You can get COVID-19 by touching a surface informs CDC

You can get COVID-19 by touching a surface informs CDC

You can get COVID-19 by touching a surface informs CDC

You can get COVID-19 by touching a surface that has the Coronavirus on it and then touching your own mouth, nose, or eyes. However the Centers for Disease Control and Prevention does not think this is the main way the Coronavirus spreads.

CNN has reported more and more hair re-sellers face a shortage or at least higher prices for the human hair they import from China. Production is still below the regular level and on top of this the uncertainty in the market leads to lower demand.
This is often a combination between lower spending power for the consumers because many countries are at the brick of recession due to the Coronavirus outbreak. And, less demand as clients fear they will get COVID-19 or Coronavirus by touching the packaging or the hair.

Please read the latest information available about the spreading of the Coronavirus and what you can do to protect yourself and your clients. Use this information to take well informed business decisions to protect your business too.

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Now (February 25th, 2020) no vaccine is available according to the American Health Organizations, like CDC, thus the best way to protect yourself is to avoid you will get COVID-19.
The outbreak or spreading of respiratory disease caused by a novel (new) coronavirus, or official named COVID-19, is now not active in China but has now been detected in 37 locations internationally, including cases in the United States.

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Where does the Coronavirus comes from and how does it spread?

Coronaviruses are a large family of viruses that are common in many different species of animals, including camels, cattle, cats, and bats. Rarely, animal coronaviruses can infect people and then spread between people such as with MERS-CoV, SARS-CoV, and now with this new virus (named SARS-CoV-2 and COVID-19).

The COVID-19 virus is a betacoronavirus, like MERS-CoV and SARS-CoV. All three of these viruses have their origins in bats. The sequences from U.S. patients are like the one that China initially posted, suggesting a likely single, recent emergence of this virus from an animal reservoir.

Early on, many of the patients in the COVID-19 outbreak in Wuhan, China had some link to a large seafood and live animal market, suggesting animal-to-person spread. Later, a growing number of patients reportedly did not have exposure to animal markets, indicating person-to-person spread. Person-to-person spread has been reported outside China, including in the United States and other locations. Chinese officials report that sustained person-to-person spread in the community is occurring in China. In addition, other destinations have apparent community spread, meaning some people have been infected who are not sure how or where they became infected.

Illness Severity, including illness resulting in death

Both MERS-CoV and SARS-CoV have been known to cause severe illness in people. The complete clinical picture regarding COVID-19 is not fully understood. Reported illnesses have ranged from mild to severe, including illness resulting in death. There are ongoing investigations to learn more.

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Risk Assessment to avoid you get COVID-19

Outbreaks of novel virus infections among people are always of public health concern. The risk from these outbreaks depends on characteristics of the virus, including how well it spreads between people, the severity of resulting illness, and the medical or other measures available to control the impact of the virus (for example, vaccine or treatment medications). The fact that this disease has caused illness, including illness resulting in death, and sustained person-to-person spread is concerning. These factors meet two of the criteria of a pandemic. As community spread is detected in more and more countries, the world moves closer toward meeting the third criteria, worldwide spread of the new virus.

The potential public health threat posed by COVID-19 is high, both globally and to the United States. But individual risk is dependent on exposure.

It’s important to note that current global circumstances suggest it is likely that this virus will cause a pandemic. In that case, the risk assessment would be different.

What May Happen

More cases are likely to be identified in the days after February 25th, 2020, including more cases in the United States. It’s also likely that person-to-person spread will continue to occur, including in the United States. Widespread transmission of COVID-19 in the United States would translate into large numbers of people needing medical care at the same time. Schools, childcare centers, workplaces, and other places for mass gatherings may experience more absenteeism. Public health and healthcare systems may become overloaded, with elevated rates of hospitalizations and deaths. Other critical infrastructure, such as law enforcement, emergency medical services, and transportation industry may also be affected. Health care providers and hospitals may be overwhelmed.

No vaccine to protect against Coronavirus

At this time, there is no vaccine to protect against COVID-19 and no medications approved to treat it. Nonpharmaceutical interventions would be the most important response strategy.

CDC Recommends

While the immediate risk of this new virus to the American public is believed to be low at this time, everyone can do their part to help us respond to this emerging public health threat:

  • It’s currently flu and respiratory disease season and CDC recommends getting a flu vaccine, taking everyday preventive actions to help stop the spread of germs, and taking flu antivirals if prescribed.
  • If you are a healthcare provider, be on the look-out for people who recently traveled from China and have fever and respiratory symptoms.
  • If you are a healthcare provider caring for a COVID-19 patient or a public health responder, please take care of yourself and follow recommended infection control procedures.
  • If you have been in China or have been exposed to someone sick with COVID-19 in the last 14 days, you will face some limitations on your movement and activity. Please follow instructions during this time. Your cooperation is integral to the ongoing public health response to try to slow spread of this virus. If you develop COVID-19 symptoms, contact your healthcare provider, and tell them about your symptoms and your travel or exposure to a COVID-19 patient.

For people who are ill with COVID-19, please follow CDC guidance on how to reduce the risk of spreading your illness to others.

How COVID-19 Spreads

Current understanding about how the virus that causes coronavirus disease 2019 (COVID-19) spreads is largely based on what is known about similar coronaviruses.

Person-to-person spread

The virus is thought to spread mainly from person-to-person.

Between people who are in close contact with one another (within about 6 feet)
Via respiratory droplets produced when an infected person coughs or sneezes.
These droplets can land in the mouths or noses of people who are nearby or possibly be inhaled into the lungs.

Spread from contact with infected surfaces or objects

It may be possible that a person can get COVID-19 by touching a surface or object that has the virus on it and then touching their own mouth, nose, or possibly their eyes, but this is not thought to be the main way the virus spreads.

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When does spread happen?

People are thought to be most contagious when they are most symptomatic (the sickest).
Some spread might be possible before people show symptoms; there have been reports of this with this new coronavirus, but this is not thought to be the main way the virus spreads.

How efficiently does the virus spread?

How easily a virus spreads from person-to-person can vary. Some viruses are highly contagious (like measles), while other viruses are less so. Another factor is whether the spread continues over multiple generations of people (if spread is sustained). The virus that causes COVID-19 seems to be spreading easily and sustainably in Hubei province and other parts of China. In the United States, spread from person-to-person has occurred only among a few close contacts and has not spread any further to date.

There is still more to be learned

COVID-19 is an emerging disease and there is more to learn about its transmissibility, severity, and other features

What are you doing to avoid to get COVID-19?

Let me hear in the comments below how you deal with this kind of crisis, or with the Wuhan Coronavirus crisis specifically.

Do not let the Coronavirus eat your profit!

Do not let the Coronavirus eat your profit!

Sales will drop due to Coronavirus regardless the origin of your hair!

There is no more doubt, the Coronavirus will eat the profit of most stores all over the world. The measures to protect the outbreak, the uncertainty and uncontrollable spreading all over the world will slow down the economies and with this your sales too.

Despite the advice from the World Health Organisation, the US and Australia said they would deny entry to all foreign visitors who had recently been in China. Earlier, countries including Russia, Japan, Pakistan and Italy announced similar travel restrictions. The advice from the WHO is to limit the negative economical and health impact of the Coronavirus. But a ban also has a discriminatory impact, people start to avoid people who might be a risk to their health. Even if there is no reason whatsoever. I also think we should in times of crisis help and comfort each other. How difficult this might be because of all the uncertainties.

But all this means on top of lower availability of stock, there is less appetite to buy any new product or good. Less demand for hair and wigs will most probably hit your bottom line this quarter. Less sales and perhaps less profit.

Time for some measures to fight the Coronavirus.

Do not sit still and wait until the virus is gone and we have time to worry about other things. Now it is the best time to react and to fight the virus.

Why will people buy less hair extensions or wigs?

To understand why people will buy less, you must realize economy has everything to do about feeling good. If your client know she will get a salary rise, even before she gets the rise she starts thinking in possibilities. “What if I buy more of this, or what if I redecorate my house, or what if I buy a new wig?” This has helped the healthy economic growth for the last several years. But now this is under pressure due to the Coronavirus. The weird thing is, even if you do not sell hair from Chinese suppliers, or if you are in an area far away from Coronavirus victims, people, will still prefer to keep their hands on the pockets.
If you want to see the proof of this, just check the red figures on the stock markets all over the world. Investors like to buy stock in companies they believe will make more sales and profit in the future. If they expect disappointing sales, they sell the stock and the value will go down.

Also, the CEO’s of major firms like Apple, Starbucks and McDonalds foresee lower growth and reduce operations. This will not only impact the operations in China, but all over the world. Chinese people will travel less and consume less. The Government has placed restrictions on family or group gatherings, while people have less to buy. This again will also influence the import of certain goods.
Overall there is less money to spend, and this will impact the economy all over the world. People will prefer to keep the money in their pocket.

What can you do about it?

As mentioned before, it is important to educate your clients about the risk of the Coronavirus. Or better how limited that risk is, especially for the hair you are selling. This is again an opportunity to show how well experienced you are. So, write a blogpost about the Wuhan Coronavirus in relation to the product you offer. For some background information see my previous blogpost. People are searching the internet for news about the virus, so it will help to be specific and to use the keyword Coronavirus with some terms related to the hair you are selling.

Next to this, see if you can offer some discount coupons. People might hesitate to buy goods they do not see as their first priority. We all know you can fight anything from scary spiders to the Wuhan Coronavirus if only your hair looks gorgeous. A discount might do the trick to seduce your client to still buy the hair. Make sure you put a time limit to the offer, otherwise she will still wait to buy the hair until the virus has been long forgotten.

Organize a hair extensions party with China as your special theme. People will be curious to know more about your hair and about china. The unknown has always been attractive. This way people can talk about their fears and share with each other stories. Make sure you have enough knowledge yourself to answer any question about the Coronavirus or ask somebody with a medical background to support you. You will see, once your guests are feeling relaxed, they will be very fast in the buying mode. And what can they buy? Your beautiful hair!

Leave a comment below to tell me how you are fighting the Coronavirus to keep on selling hair!