You never have to run your hair business alone

Today I want to take away one big misunderstanding. The impression you must run your hair business all by yourself. This is not true; you are not alone. You are not alone, when you get the idea of starting a business. And you are not alone when you must make all kind of business decisions later. For example, because the sales are lacking behind, or if to rent a larger space for your store.

The art of running a hair business

Okay, let us start to talk about what doing business is. If you are running a business, you have a solution, that can be a service, or a product other people need. You did your market research; you talk to many girls and women and you know:

• my town lacks a good hair and beauty store, or
• due to this lockdown, women tell me on social media they want to still look good and they need wigs, handmade wigs! Or
• in your country there are many resellers. They want a better offer for their clients, so they need a reliable wholesaler. Or…

Other people formed your business

The first idea for all businesses come from conversations people have. Not a dream that pops up in your head just before you wake up. Or when you sit in the bus driving home and you stare out of the window. The idea you want to run your hair business, pops up when

• your friend is complaining to you about hair and online hair stores or,
• when you talk to a store selling hair and they do not understand what you need.

Only then the thoughts start to evolve in your head. You start to get those beautiful and pleasant dreams. Dreams that proof you can solve the problems of all those girls. Dreams that make you wake up in the middle of the night, grab a piece of paper and write down the game changer of the hair industry.
These dreams you must cherish. Because they help you to work out the solution you are going to deliver to the women and men in need of better hair. These dreams help you to run your own hair business without spending money. Without the risk to lose money.

Use the needs from others to create your business

Your ideas on paper are the model of your hair business. But like any good model or prototype, you need to challenge it, you need to test the assumptions. Suppose you heard people need more human hair in your county. You have talked to three girls at college and they all tell you the same. Take it home and start thinking about the why, and what you could do to solve this need. You do not have to do anything, but for sure you will start to dream about it. Your brains will help you to solve the problem and with beautiful dreams you will wake up. But be aware, a dream is not a nightmare. You will not wake up in sweat your idea is not working, or nobody is asking for your hair. Dreaming before you start is without risk.

Talk hair at breakfast before you run your hair business

Now you start to talk to people. First at breakfast when you tell your family or your partner about the idea you must run a hair business. Your enthusiasm gets rewarded because your table companions give you feedback. They feed your passion and with this fuel your ideas grow. Your solutions come even closer within reach.
You plan your first market research. Is what you think what women need? Are there enough ladies in town or on the internet who need your solution? How much are they willing to pay?
You can do an online market survey, but I recommend, to also talk to people face to face. Go to the mall, go to events and ask some for their opinion. If you cannot go out, you can use social media to start to connect and use DM or chat to interact.
It will surprise you how positive people are if somebody tells them they want to start selling hair and beauty products. Always nice to talk hair and about your stress and frustration. Always nice to know there is somebody who will solve your needs. Believe me you will get so many positive reactions.
Note or record their feedback, if possible, make pictures you later use for your web store. You are going to solve all the nasty problems in hair land. You will get some much energy and great input for your business.

Keep on talking hair to run a successful hair business

But when you are in business, when you run your own hair business, you still must check if your model, now being a real store, is working. Regardless if the store is online or a brick and mortar store. You must know what tomorrow’s needs are, you must know how a crisis might affect demand and how to keep in touch with your ideal clients and your visitors.

What if the Coronavirus slows down your sales because you cannot find the hair? Or clients stay at home, so they do not visit your salon? What if there is a new bigger store that opens its doors around the corner. What if your web store does not attract enough visitors anymore?

Why do you stop talking?

Now most people keep the worries for themselves. It is nice and easy to talk about potential growth and new things. But if things do not work, you prefer to solve it all by yourself. It is your store, so you must solve it. You do not want others to know things are not going that great.
But why would you ignore a method that has proven to work? Why wouldn’t you go back to the source that gave you energy when you started selling hair? Do you still remember waking up in the night, and you started to write down awesome business ideas? You wrote the solution for other people’s problems, based upon input form the talks you had with others.
Why not anymore? Why would you now stop drinking from the well that gives you energy and the power to find new ways that will change the hair industry?

Get energized and get awesome ideas from talking again

Ask your clients if they are happy. First in general, but also about your business and service offering. Do a market research. Add some questions about how you now run your hair business. No need, or better not, to tell people, this is what I offer and why don’t you buy? Think of questions that are very much related to your business. Next to questions that should give you an insight in the dreams and needs your clients have.

You are unique but why don’t you use that?

And now comes the most important part, you need to zoom in on every positive note. It is easy to see only the negative when things go rough. But every store, every hair business and more important, every store owner, I mean you has something unique. Something that help you to connect with people, and that will bring something new to your clients. Find it and make an advantage of this. Most often it is only an outsider who can see this. I am sure your mother can list at least 50 things that make you unique but consider asking somebody at more distance.

I love to help you; I know everybody has a unique selling point and GOD inspires me to find that in every person. It is so rewarding to chat with somebody who is looking on how to be unique and how to come with a solution other need. And to find that unique thing, that unique message she gives. Let me inspire you to work on your hair store and to grow your sales to a higher level.

I am ready to inspire you to run your hair business

Have the results of the market survey and let us chat, talk or face time. Or leave a comment. Inspire me with your story so I can inspire you to successfully run your hair business. Because you are the boss, but you are never alone!