You ruined my hair, or how to deal with complaints?

You ruined my hair, or how to deal with complaints?

Dec 19, 2019 | Get Help, Launch Your Web Store, WholeSale Companies

You ruined my hair!

The nightmare for every hair extensions seller! An angry client, telling: “You ruined my hair!”. This experience can even turn the most charming client into a dragon! She left your store one week ago and you nearly became Best Friends Ever. But today, you wished you had never ever sold her that hair. Do not worry, you can learn from this experience, or to avoid it read this blogpost.

Customer complaints can give businesses a wake-up call when they’re not achieving their fundamental purpose: meeting customer needs. Complaints provide a feedback mechanism that can help organizations rapidly and inexpensively strengthen products, service style, and market focus. Most importantly, complaints create a moment of truth when a customer who is deciding whether to return can be made even more loyal.

Do not doubt about the quality of the hair you sell

Of course, when you buy hair from a new supplier, you test the hair, test it again and put it another time to the test. You install the hair and make sure you know how the hair reacts after all weather conditions. Or if the person sweats. You should only sell hair. This all helps to have the right response if a client has a complaint about the hair.

It will also help you to stay confident, because I can tell, a disappointed client can be rather emotional. To her opinion, you made abuse of her trust, she did not look as good as she wanted to look and … you took het money. Enough, to be very, very angry. The best way to responds is in a calm and controlled manner. Let het do her story, do not feel offended and listen, listen very well. Because there is a good chance, she will tell you what went wrong. Or better what she did wrong.

People sometimes forget they must maintain the extensions

It is odd, but true. People do comb their own hair carefully, when they woke up or during the day. We all know that is the best way to keep the hair smooth and silky, but the same goes for the hair extensions. Did your client brush the hair and kept it free from tangle and knots?

Check the hair business package to launch your hair store, even with samples.

Does she love her hair extensions?

We want the hair extensions to blend perfectly with our own hair. But this does not mean it has become our natural hair. You must be gentle with the hair extensions. If your clients used clip ins, she must realize these clips are attached to the real hair. Any bad movement may damage the hair. She should apply the clip without damaging the scalps.

Wash with care

At the other hand, if she tells you she did extreme washing she did not realize to wash the hair too frequently will damage the hair also. She must use the proper hair care, again also extensions deserve a good treatment.

Mapping Customer Journeys & Dealing With Customer Complaints
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Protect the hair

How did she sleep with the hair? Often the best is to braid the hair before you go to sleep. Or to make a ponytail. Because the hair will not get any natural smoothing anymore, she could use an oil to prevent the hair from drying out.

Do not overheat the hair

Finally listen well if she did not use heated tools that might have damaged the hair. Extensions will get damaged if they are treated at a temperature that is too high.

No, you ruined my hair!

Okay, it will not be a smart conclusion once your angry client has calmed down. It is not smart for you to say, “you ruined my hair!”. But see what you can do to help this unhappy client. New hair, a discount, or some free hair care. Be happy she came all the way to talk to you and if you make her happy, she will tell the good news too all her friends.

But you must be sure to share the maintenance guidelines on your hair store website and on a flyer that comes with every customer order. Keep on educating your clients, get less angry clients anymore and keep on working on a loyal client base. After all you only want your clients to return to buy more hair, not because they are complaining, right?

How to grow your followers on your Facebook Hair Business Page

How to grow your followers on your Facebook Hair Business Page

Nov 24, 2019 | Launch Your Web Store, Sell Online

With millions of people wearing Hair Extensions using Facebook, of course you launch a Facebook Hair Business Page. That is free marketing to get connected to your ideal clients. A real connection means interaction. Facebook is a social medium platform; this means there must be a two ways interaction. You post something that must trigger a response from the other person. You want them to keep on watching your video, comment on your blogpost or like what you shared.

Learn with this blogpost how you can start the conversation with your ideal clients. A conversation that will lead to a call to action, make an appointment, a chat or even a purchase on your online Shopify hairstore or in a real store. .

Help, nobody reacts on your post!

We all have been there. You have something interesting to tell the whole world should know. You wrote a blogpost about the hair you sell, found a new hair supplier or saw something funny. You write some text, add a picture and press on the post button! Now wait and see!

After 5 minutes nothing, one hour later only one person noticed your post, but did not like it. The next day 40 people saw the post, but again no like, share or comment. How are you going to grow your Facebook Hair Business Page if nobody reacts?

You could ignore the fact nobody responds, because after all you like what you wrote. But the problem is, only when you post engaging hair stuff on your Facebook business page, your messages will reach more people. And only this way you get the right growth.

So, let’s see how we can start people to respond on your Facebook postings. You will read about what firms like buzzsumo discovered after analysing nearly 1 billion Facebook Postings. But also how you can analyse your own Facebook Hair Business Page.

Stop guessing why nobody reacts on your postings

Please, stop trying to guess why your Page about Hair Extensions is not performing that well. To improve the growth and interactions on your Business Page you need a strategy. Let’s call the strategy: “I can grow my Facebook Hair Business Page “.

The best combination for growth of your Facebook Business Page is to know:
– what in general works and
– to fine tune this using the data Facebook provides for your own Business Page.

Do not start posting content on Facebook to only grow your audience. That will not work unless you want an audience that follows you but will never be active on your page in the future. Better to attract followers that like the content you share and are eager to see you posting a new video or image.

Launch your own hair store with the all in one hair business package, complete with hair samples

Facebook Insight learns you how to improve your postings

With your Facebook Business Page comes a free feature, Facebook insight. Here you can see how others interact with your Facebook Page, what they like, how many people did you reach. You can see for all your postings.

I recommend checking this every day. Use the information to improve your postings based upon the needs and behaviour of your own followers.

Ask your self questions if you see the results of your postings.
– what is the difference between the various postings,
– what can be the reason people like post A more then post B,
– or the other way around?
– also check the time of posting,
your audience might have a lot of hair styles and needs on their mind on Saturday afternoon for example. Make sure next time to post at that moment of the week.

To train yourself write down for every new posting what you think will happen in terms of reach, and interaction. If you see the actual results you can learn this to improve your own learning curve. Next time you can post content that is more aligned with your followers’ interest.

First see, then believe!

With this post I will take you by the hand to improve the engagement or interaction with your Business Page. I will use my own Facebook Business Page for How to Sell Hair Extensions as a test case. At the time I wrote this blogpost I have 2.939 followers.

Facebook Hair Business Page

Okay, you can say, more engagement will not completely lead to a higher number of followers. But if people like what they see on my Facebook Page, they will also more likely follow me. And number of followers is also a rather simple indicator to follow. You can follow this number of followers also, so you can see any time of the next coming weeks if the strategy works or not. If you want to see it works, I recommend following the strategy and my Facebook Business page. If you see it does not work, you can unfollow me. Deal?

Follow How to Sell Hair Extensions on Facebook

The first step of the strategy is to plan what kind of content your audience will like and interact with most. Remember, this interaction can be liking, commenting, sharing or watching.

Avoid spamming your followers and post as many content as possible. It is smarter to limit the number of postings but to deliver high quality content. The quality of the previous posted content you can see on your insight page of your Facebook Hair Business Page.

The order of the content with the highest engagement is:

– Video
– Question
– Photo
– Giveaway
– Links
– Coupons

This overview is very interesting. In many occasions people use the Facebook Business Page to lead people to interesting content on their website. But this overview tells us, a link is one of the least popular contents. If you still want a link to your blog or website, try to first post an image. 2 hours later edit the post and add the link to your blog.

If you want to know the ratio of the various type of postings, keep the following in mind:

70% video posts
20% image posts and
10% link post.

One engagement is not generating one deal

Marketeers understand it takes at least 7 moments of interaction between your marketing message and the ideal client seeing the message, before they will express their interest in your hair. This means you need to keep an eye on this number. The interactions can be in different forms, via your social media, your hair blog or website and direct messages or WhatsApp. Not the platform, but the number of interactions is important.

Video, Video and Video

For Facebook the content that leads to the highest engagement is video. And why not, because a video comes the closest to real life interaction between people. You can see what you hear and if there is a person to see on the video you can see the nonverbal reactions too. If people watch your video, you managed to make them stop doing whatever they were doing. Now they focus on your message about hair extensions. Video also ensures the highest level of comments or shares. When people watch your video, you made an emotional contact.

You do not need to record a new blockbuster; the optimal length of a Facebook video is between 3 and 5 minutes. With the highest number of viewers between 3:00 and 3:20 minutes. Make sure any CTA, like subscribe this channel or link to your website, is placed around this time, even if your video is longer. Avoid videos of 1 minute or less, that is too short for Facebook.

Do not forget to add a call to action for the viewers. After watching your video message, they will have the question: “Nice content, now what?”.

Why would people share your post

To have great content is one, but what if people like to share your message? This is free advertisement of your Facebook Hair Business Page. Every share is a potential new follower!

The New York times analysed why people share information online, and they learned people share:

to delight others with valuable & entertaining content

to identify and present ourselves to others,

to foster relationships,

for self-fulfilment,

for spreading the word about issues, products & brands.

In summary, you should teach your audience something useful, something that relates to a niche in which you are an expert and to do it in an enjoyable way. For this it is helpful to make a profile of your ideal client.

Do not only offer bundle deals

Use Facebook to entertain and educate your followers and interact with them. Do not only post a new bundle deal followed by another. Who will ever talk to their hairdresser again, if she only talks about another hair care product to buy?

Summary, what to do and not to do to grow your Facebook Hair Business Page?

– Create a I can grow my Facebook Hair Business Page strategy

o Do not spam your Facebook followers with a lot of content only to have more reach

o Only attract followers that like your content and look forward to seeing more

o Check your Facebook insight daily to see what works and what doesn’t

– Check if my strategy works and the number of followers grow, otherwise unfollow me

– Plan the type of content, video, image, question, link, giveaway

– Use the right mix: 70% video, 20% images and 10% links

– Plan to have at least 7 moments of contact with your audience

– Record video with a length between 3 and 5 minutes and a call to action at 3 minutes

– Do never forget a clear call to action, help your follower to make a next action

– Teach you audience something useful in an enjoyable way

– Do not only post offer bundle deals

– Do not only post offer bundle deals

– Yes, I know the previous line was the same as the other line about bundle deals, please do not only post bundle deals 😉

– Follow me on Facebook (example of a clear call to action)

Follow How to Sell Hair Extensions on Facebook
Start the Best Hair Extensions Store in Coffeyville, today!

Start the Best Hair Extensions Store in Coffeyville, today!

Nov 23, 2019 | Find Hair, Make Your Dream Happen, Prepare for the Launch, USA

There is always room for improvement, and if you have been dreaming to sell hair for a long time, how about start selling now! Suppose you live in Coffeyville, Montgomery County, Kansas, United States. I can tell you there is enough opportunity to start the best Hair Extensions Store.

Opportunity, sell to salons in Coffeyville

If you want to start selling hair extensions, you should never forget to check the market. How is the hair market in Coffeyville? They have over 20 salons that refer in the yellow pages they also sell hair extensions. That as a good base to start the conversation. Ask the salon owners if they are interested to get their hair from the best Hair Extensions Store in Coffeyville. Local for local, right!

Some are only beauty salons and to help them to broaden their service offering by directly selling hair could be an interesting opportunity.

Step one, find your potential clients

First, let’s see the list of salons and hair stylist below, they are all located in Coffeyville. Plus, you also have potential to sell your hair to salons in neighbouring towns. But let’s focus on Coffeyville first. By approaching the salons and hair stylists, you do not need to invest strongly in marketing. The existing client base of these salons and stylists, will indirectly become your client base. Of course, you are not going to steal them away from the salons. You will only grow, if you respect your clients and work as a partnership.

Again, please find the overview of salons:

  • The Envy Salon & Day Spa
  • The Hair Junction
  • Diva’s Hair Salon
  • Headlines Hair Studio
  • Head to Toes
  • Jan’s Style Salon
  • Paradise Hair & Tanning Co.
  • SmartStyle
  • Left of Center Hair Design
  • Cuts& Tans
  • Studio Blue
  • Styling Corner
  • Hair Time
  • Kim’s Cuts & Styles
  • Hair Center
  • Unique Reflections
  • Hairology
  • The Hair Mill

Launch your own hair store with the all in one hair business package, complete with hair samples

Elevator pitch for visit to salons

Before you pick up the phone, or plan to visit these salons, you need to think of what your value added is. Who you are and why they would give you the opportunity to sell hair to them. What will be their profit from your offer? A short story you can tell with confidence. You only get the opportunity once to introduce yourself, so make sure it is a moment they will not forget and makes them to want more! Tell them what you want, namely, to solve all their struggles on hair extensions.

How to become the Best Hair Extensions Store in Coffeyville?

You will become the best hair store if you know how to listen. Listening should be your main activity to start with. What is it the clients of these salons are looking for, what price are they willing to pay and what they like and do not like about hair extensions. I can tell you, if you manage to get the feedback of only half of these salons you will be the smartest hair extensions seller of Coffeyville! These salons only have the overview of the needs of their own clients. But you will have the ideas and struggles of all women and girls of Coffeyville!

Do not look for a wholesale supplier before you have finished all the previous steps

Now, you can ask me for the best hair supplier, because you know exactly what your clients, and their clients need. You will be the hair guru of your town. You can negotiate the conditions that will make your hair business profitable. But even more important, you will never have unsold hair, because what you purchase from the supplier is what the salons in Coffeyville need!

Would you like your own Professional Hair Webstore?

Yes!

Please tell me, are you ready to become the Best Hair Extensions Store in Coffeyville?

Stop trying to sell hair when you have the wrong mindset

Stop trying to sell hair when you have the wrong mindset

Nov 22, 2019 | Get Help, Make Your Dream Happen, Prepare for the Launch

Every day I talk and chat with girls, women and some boys who want to start selling hair. “I want to start selling hair” is their opening line. Often this is the only motivation. Too bad, because 8 out of 10 of them will fail to make their dream come true, they will keep on trying to sell hair. They are not able to sell enough hair to earn back the stock they bought. Why? Because they have the wrong mindset. In this post I will tell you how to get the right mindset and how to start selling at a nice margin too.

Follow your dream, so bad so sad.

The inspiration to start selling hair, most often comes from the desire to buy gorgeous hair. I can tell this after talking to hundreds of women. Nearly always after the sentence: “I want to start selling hair” the second sentence is “ where do I find suppliers? ”.

If this is the case for you too, you skip one important step. A step of the highest importance. You will fail to ever sell one weft of hair, if you skip this step. If your goal is to start selling hair, you first need somebody who wants to buy your hair. No buyer, no deal. Somebody willing to give you the money she earned by working hard. She will only hand over her money, if you give her value in return. And she, not you, is the judge who decides if the value you have to offer, justifies the money she is going to sacrifice.

Too bad, many girls only focus on the supplier of the hair. My intention always has been to make them change their mindset. But again, too bad rather often they are only interested in finding a supplier.

Launch your own hair store with the all in one hair business package, complete with hair samples

Solve somebodies’ bad hair day

You give me hope, because you are still reading this post. This means you have another mindset. Or even better you are prepared to consider changing your mindset, because you want to sell hair.

Think of this. Under what conditions are you willing to give your money to a store owner? When will you pay the price they ask? Only when you are sure they understand your need, or your problem. Or not? This is the same for your ideal client. She will buy from you, but only when she feels you understand her needs. If you manage to convince her you have the ideal solution for her needs, she will buy your hair.

So, the second line after, “I want to start selling hair” should be:

– because I see a lot of girls on my campus in need of a reliable hair supplier, or

– at the hospital, I see a lot of women who suffer hair loss but cannot find a wig supplier who understand their specific needs, or

– …. Any other problem they share.

If you can listen to your ideal clients and bring them the solution, they need you will start selling hair. You will no longer keep on trying to sell hair, but actually start selling.

At a very nice margin too. Because people only negotiate the price of the hair down if they feel the value of the solution (I.e. the hair extensions) does not follow their needs. Because you have been listening and searching for a solution of their problem, they are prepared to pay the price you charge. Because they trust you are acting in their interest.

Congratulations, you are ready to start selling hair

Now you know the problems your ideal clients are facing; you are ready to help the with the right hair. No longer only trying to sell hair. And this knowledge of their needs will help you to ask the hair suppliers the right question. And to get from them exactly the hair your clients want.

Share with me in the comments below, is it difficult for you to listen first, before you look for a hair supplier?

I wish to sell hair extensions.

I wish to sell hair extensions.

Oct 14, 2019 | Get Help, Make Your Dream Happen, Prepare for the Launch

I wish to sell hair extensions

Dintle contacted me with her wish, she mailed me:” I wish to sell hair extensions”. For me that is a good start. Dintle had a desire, she was motivated and that is always good for an entrepreneur.
Her mail ended with “Are you able to supply, and what can you supply?”. This did not feel good! Let me explain why and what the next step will be.

I wish to sell hair extensions

Again, this was a great start, you start with what you want to achieve. Selling Hair Extensions! This line is a great opening for an elevator pitch. In one sentence you make clear what your ambition is, no doubt about what you want.

Are you able to supply, and what can you supply?

Let me start to tell you, I can supply. I have info-products like eBooks, Templates and other documentation to guide hair sellers. I have time to share with you as business mentor and I can supply hair. Direct or thanks to hair wholesale suppliers.

But does this answer your question? My answer is generic, and it will not help you at all. But it is the only answer I can give, because I do not know what you need!

Let me help you to rephrase the question.

Make Money with Your Passion for Hair
Ideal Client wants to Buy from you
Start Selling Now, with Hair Samples

The wish to sell hair needs a follow up

It all started with the well-formed opening line “I wish to sell hair extensions”. But there was no follow up.
Envision a new client walks into your store and she tells you “my wish is to buy hair extensions”. This will make you excited and delighted. The same as I was after reading the message from Dintle. Because that is why you started this business. You want people to tell you they want to buy Hair Extensions, right?
But, will the talk be over now, and you will deliver 3 bundles of hair and the client will pay? No, now the talk about hair will only start. You want to understand exactly what your client is looking for. Only if you understand her needs, you will be able to turn around and reach out for the shelf with the finest hair extensions in your store. Exactly the extensions she wishes, or if not available today, your best alternative.
You will only be able to provide the hair your client wants, if you are prepared for her question “I wish to buy hair extensions”.

The secret to return home wealthy

If you want to sell your hair to every person that enters your store, or every visitor of your webstore, you need to listen. You need to make it a habit to go to the places your potential clients like to visit. Study them, chat with them about what is keeping them happy and what are their struggles. Talk about hair and find out what makes them pleased or unhappy about their current hair supplier.
Make notes and write down not only what they are saying, but also how. What kind of words they are using to say what they are looking for? But also, the words they use when they explain what makes them annoyed about hair and hair stores.
Only when every page of your notebook is full you may return home. Or so much sooner when you have a good understanding what the women in your town like and do not like. I can tell you, when you get home, you are much wealthier than when you left home in the morning.
Your notebook is full of secrets from your potential clients that will buy from you. All you need to do is to highlight in the notebook the observations about “I wish or the I hate”. What do they want or wish when buying hair or after they got the hair? What do they not like or even hate when they have bought hair or when they are in a hair or beauty store?

And when I say you return home wealthy; I mean rich because with this information you can do miracles and you will make a lot of money.

How to Sell hair to Every Visitor of your Store

Your notebook is the secret of your success. Thanks to the time you took to listen to these women and the effort you take to understand their needs; you will triumph. Your will be able to buy the finest hair your client can wish for. You will always be able to join her in the conversation when she tells you she wishes to buy hair extensions. Because you knew already in advance what she was looking for.
You can tell the world you are selling hair using the right words and the appropriate marketing channels. Because you know what kind of words your clients use when she talks about the hair she wants. You can use this similar kind of language in your marketing and advertisement messages.
Because you know what she does not like, you can avoid these words or use this experience to give a service that is free of anything that makes her feel uncomfortable. You are always one step ahead of the competition.
To help you to understand the needs of your clients and to communicate more better, I advise using an Ideal Client template. This helps you to create a buyer Persona, a person that will always buy your hair.
Use the Ideal Client templates in the all-in-one hair extensions package, with or without samples with the Ideal Hair Client. A template that comes for free as part of the all-in-one hair extensions package. All the support you need to start your hair business.

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Start Selling Now, with Hair Samples

Are you able to supply?

Indeed, now you can offer your client the hair and hair care she needs. Now you can go to the wholesale supplier with the type of hair you will always sell. You will no longer run the risk to have hair at hand nobody wants to buy. You know what your clients want, and you can tell me what you need.

Can I help?

And yes, I am happy you told me you wish to sell hair extensions, I look forward to help you! Leave a comment if you need me to help you!