Selling Hair Google Search Console helps!

Dec 31, 2019 | Launch Your Web Store, Sell Online

Selling Hair Google Search Console helps!

If you are selling hair Google Search Console is probably the last you think of to boost your hair sales. Google Search Console, yet, tells you exactly how your beauty and hair solutions show up in Google search. What is great, because it also tells you how to improve the content on your web store to end higher on the ranking and get more visitors. I will help you selling hair with the help of Google Search Console.

Open Google Search Console

All you need is to follow the following link: https://search.google.com/

If it is the first time you open this application, it can be a kind of overwhelming, so much information and so many possibilities for improvement. I recommend you control yourself and suggest you click on the graph showing your performance.

This performance graph tells you the number of people that clicked in Google Search to visit your site. They clicked because they saw an interesting and relevant web page. Now you see immediately that if you are selling hair Google Search Console can help you. All you need is to have more and more people to click on your page that appear in Google Search results.

Looking to build a successful online business? Get a free comprehensive guide that covers everything you need to know about running a dropshipping business.

Your website Performance

Now the game starts. The next page, thus after you clicked the performance chart on the home page, is full of useful information.

It shows for the last 3 months (this you can adapt to a more appropriate period) the:

– Number of clicks

– The total impressions

– The average Click Through Rate (CTR)

– The average position in google search (ranking)

The number of clicks tells you how many times people have clicked on one of your website pages. This can be the same person or many others. People click on a page when they think the page title and the text and sometimes even image could give them useful information. The text is sourced from the meta tag for your web page. They have a question, and you are selling hair so there is a good chance you have something interesting to tell for the potential client.

But, be aware, there are many more people selling hair, and their website pages will also show up in the search results of Google. So now it is interesting to know, what was the potential client looking for!

And this you can see, right away, under the graph. Under queries you can see what the potential clients typed in Google Search Bar.

Now it is getting interesting

You learned what your potential clients are looking for. You had the opportunity to read their minds, something that is very hard to do in store but online you can see everything.

Thanks to the other measurements, like total impressions, you also know how many times your pages showed up in the search results, when people had that certain question in mind. They did not always click on your pages. It is possible the page above you had a better title or more relevant information in the small text below the page title.

Selling More Hair thanks to Google

You can activate the CTR measure, this will tell you what page title was the most relevant for the website visitors and made them click. Now you can also select what pages showed after this query. It is possible multiple pages show for the query “Brazilian Hair Extensions”. And you can also see on what dates your pages were more popular.

To benefit from this, if you make sure the meta tags for your webpage do show a text that will seduce the potential client to click. Write the meta tag with the goal you have with the page in mind. If you want to inform visitors about a show you attended, write the text that you want to share with them your experience of visiting this beauty and hair show. The visitor on Google who is interested in the latest trends on hair will surely click on your page now.

Learn how to analyze and use your website’s data to increase traffic and sales

Selling Hair

There is an easy way to get more visitors of your web store. All you need to do is to:

– Determine your goal for every web page, do I want the visitor to be aware of my solutions or do I have a bundle deal to offer

– Write the meta tag with this goal and how the visitor would react in your mind. See the example of the beauty show you visited.

– Keep a logbook of the changes you made, when and why. This helps to improve the results over time.

– Check how google search console changes after you adapted the metatag, did you get the number of clicks as foreseen?

Can I help?

If you need help selling hair Google search console is a great help, but if you need more help, please feel free to leave a comment and I love to help you.

Darling Selling Hair Successfully in Africa

Dec 29, 2019 | Darling Hair

Home 9 Tag: clients ( Page 4 )

Darling Selling Hair Successfully in Africa

Darling Selling Hair Successfully in Kenya, Nigeria and South Africa. They are planning to grow in neighbouring countries soon. Profit from the insight Darling gives about their successful strategy. This strategy gave Darling Hair Sales a stable double-digit growth. Adapt the strategy to your own position and give your hair sales a boost.

Darling shows Selling Hair at Double Digits Growth and you?

Darling Hair is a brand owned by Indian Consumer Product giant Godrej. Thanks to this Darling can show double digits sales growth year on year. This gives you a good benchmark to know if your hair business is healthy. If your sales show a growth of 10 percent or less, you can learn from the strategy Darling Selling Hair.

You should never copy the strategy from another company. But there is nothing wrong to learn from others. Especially when the other is the number One Selling Hair in Africa, Darling!

The Overall Strategy

For the Consumer Products in general the mother company of Darling Hair has defined the following. In bold the strategy formulated and after this a translation to your situation. This gives you great suggestions for your own hair selling business.

Keep the Core Business Healthy. This means you should always have the right focus on the business people know your business for;
Create New Growth Boosters. Plan to regularly launch new products or services;
Ensure Adequate Funding to Support Growth. Keep an eye on your cash flow, once a year scrutinize your expenses. Is the supply chain still optimal or can you make things more efficient;
Pursue Sensible Acquisitions to Accelerate Growth. Think about a collaboration with a stylist or salon to broaden your market and to grow faster;
Build a Higher Performing Organisation. Every day see if you can do things more efficient, logistics, purchase, marketing, selling, bookkeeping;
Do Our Part for an Inclusive and Sustainable World, invest and participate in your community

The strategy above shows you can not write your business plan and sit back and relax. You have to work on the company, the world around you, your clients, the competition and the suppliers, changes all the time and you have to adapt to this. Surprise your clients with new products or services. Look for a collaboration with a stylist or salon and work out together a new hair product or service. Do not do the numbers once a year for tax purposes only. But check on a monthly basis how your profit margins evolve, and your commitments where can you cut expenses. Start the conversation with the hair supplier and see how you can get a shorter time to delivery. Do not forget every morning to think what have I done yesterday and what can I do better or faster. And make sure the local community knows you care.

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Be Your Own Boss in Kenya

How does Darling Increase Selling Hair

Darling hair is increasing the sales of the hair and growing their business because the follow the following guidelines (in bold). See my suggestions for you how to put this in place in your own business:

Invest heavily in the brand. Select your logo and brand and be active on social media and local events
Innovate Your Products. Make your products available for everybody. Perhaps you have to organize a special event near a college, or think about other payment methods;
Be Unique. Think about how your products can be unique in solving the needs of your clients. Remember you are not selling hair; you are selling an experience;
Disruptive Pricing. Even if you are a small player, if you have a unique service you can be the price leader for that kind of hair solutions;
World Class Package and Design. Have eye and patient for the details like packaging and design.

No need to allocate all your money to market your brand. You can also use the lost hours in a day to keep the conversation going on Social Media or in real life. Make sure you have an inviting and eye-catching hair style. Go to the mall or places your ideal clients likes to be and get their attention. If people do not buy from you, it is possible they like the hair and they feel they get value for money. But they can not find a parking space or they payment method is not convenient for them. Spend time and energy to look after the slightest detail on packaging and website design. All this will help you to increase the sales of the hair.

Let’s get digital

Darling understands they have to get digital. This is both the marketing and the supply side. They team up with bloggers to be sure they will reach their ideal clients. Clients will find education on the hair and maintenance, but also how to use the tools available. How user friendly is your webstore for somebody who was not involved in the design? Use social listening to catch new trends before there is a standardize solution on the selves.

But also, the shopping experience should be smooth and help your supply chain to be the most efficient possible. Consider a platform like Shopify that provides both Point of Sale solutions for your store and a webstore. But also integrated drop shipping and payment facilities.

See how one point for every sale helps you selling more

Thanks to the digital world we know much more about customer behaviour then ever before. Darlings keeps on working on better measurement and reporting of the crucial drivers of customer behaviour. Do not only use your bookkeeping to know what drives your business. Measure and report behaviour using tools like Google Analytics and the analytic tools of your webstore.

Darling Hair Supply Chain

What is driving you to success and allows you to scale your business is a very efficient supply chain. How does the hair get ordered at the wholesale store. Shipped to you or the fulfillment centre and delivered at the doorstep of your client? This process should have your daily attention. Reduce complexity because this will also reduce the number of errors. On your quest for hair suppliers, take into account their order and delivery processes. Are they able to work out a supply process that supports your business?

The future

Darling has selected the countries they see as the upcoming markets for hair extensions. Next to mature hair markets like Kenya, Tanzania, South Africa and Nigeria. They have identified the countries that will be interesting for the near future, because they see the hair market will expand. Think of countries like Mozambique, Namibia, Angola, Ghana and Senegal. They even work on new distribution models; this all could be very interesting for new entrepreneurs too.

Get the all-in-one hair business package, complete with hair samples and launch your own hair store now

Ready to go for double digits growth and sell hair like Darling?

Are you ready to start selling hair or grow your hair business, leave a comment below or contact me on WhatsApp if you need any support!

An after Christmas sales drop is easy to avoid!

Dec 23, 2019 | Get Help, Launch Your Web Store

Avoid an after Christmas sales drop

An after Christmas sales drop is easy to tackle! You can still make good deals but – as always- you only must be a little bit more creative. To help you to benefit from the still increasing demand and to have the clients visit your shop instead of the shop of the competition, we have selected five items for you to think and work on.
We give you more background information and we provide you with some links to make it work for you right away!

Update: December. 23rd, 2019

1. Offer additional items together with your extensions, at a special price

You know you are not selling hair, but you are selling a “look good” feeling, an experience. Your client wants to look good and you have the products and services to make her feel awesome! So why don´t you offer her, or him, together with the extensions, a very nice bag or another luxury item? Offer bags at a good price but at the right quality. You are in contact with your client, you make her happy with the hair so the perfect time to make the picture complete and offer her something extra.

Get the all-in-one hair business package, complete with hair samples and launch your own hair store now

2. Be creative in shipment and payment and stimulate after Christmas purchases

The first thing is of course not to charge separately for shipping anymore, clients do not want to see a shipping fee anymore. But clients also want to receive your extensions in time and as fast as possible. Why don´t you consider Collect on Delivery (COD). In the US for example (The United States Postal Services) USPS offers this service so your clients will have more confidence in the transaction and consider easier to buy from a new shop. By doing so you´ll reduce the delivery time after payment to zero! A great argument to convince your clients to buy from you.

One step further is to offer your clients to pay afterwards, how thoughtful of you! After they spent their money on Christmas gifts for others. Now they still can buy the hair they want and pay afterwards. Interesting? Klarna Pay Later is an invoicing payment method for Shopify Payments. When a customer selects Klarna Pay Later as their payment method, they agree to pay for their purchase later. Combined with a 14 days free trial you cannot miss this client friendly business opportunity.

Looking to build a successful online business? Get a free comprehensive guide that covers everything you need to know about running a dropshipping business.

3.Are you on Amazon?

Offer part of your products through platforms like Amazon, or Jumia, more and more people search on.
Amazon and you can use their platform to offer your products to a bigger audience. Amazon has a very good ranking in the search results of Google and Yahoo you will directly benefit from this. Your ads will be targeted to shoppers searching for similar or related items on Amazon.com. They will see your ads in many places on the Amazon website and you will only pay for clients who clicked on your advertisement and thus visited your website!

4. Offer true bargains

Consumers have seen a lot of offers and special discounts the last months. But they are still interested, if the offer gives them value for money.
Only offer true bargains, after all you want your clients to return to buy again and to spread the word about the quality you offer.

5.Gift cards

Reach for the partner, family or friends of your clients and offer gift cards with a bonus.
Gift cards are hot, and you can benefit from this. A gift card of your own hair brand helps partners or friends to give their loved one or good friend your hair extensions without the risk of buying the wrong hair. The card can be made from paper or a specific coupon code that can be used together with the purchase of the hair. Do not forget to consider a paper gift card, paper still has more style over digital, right?

Ready to invest in your after Christmas sales? Let me know what options works best for you!

So You Think You Can Sell Hair?

Dec 20, 2019 | Get Help, Make Your Dream Happen, Prepare for the Launch

So, you think you can sell hair?

You have been dreaming about it since you were a little girl. You love hair and you want to do hair every day! You love to sit with your friends and do breads or weaves. From sunrise till sunset! You want to sell the hair online. Right? It is obvious you also want to sell hair. You have seen your friends buying and selling and now your moment has arrived, you are going to launch your own hair store! You are convinced, you can sell hair!

First find the capital, the suffering has started

The first thing you do is to start saving money, you help your family and the money you get you carefully set aside. Or you take a part time job, next to college or the university. You save every penny you make. Except once a month when it’s a night out with your friends. The other weekends you stay home, while your friends go out and have fun. You also buy less clothes; you can still wear that shirt or the blue trousers. Consume less is also very eco-friendly. Your friends do not understand it and you notice they hardly show you their new clothes anymore. But you have a goal, your own hair business! For that goal you are willing to sacrifice a lot. And you save the planet in the meantime. But you also feel that nobody told you being an entrepreneur was this tough. After 6 months of saving you think, this must be enough for the start of my hair business. I have the capital and now let’s start selling hair. You want to let the money work for you!

Use the money or lose it

You know you only can sell hair, if you have hair to sell. Without the hair nobody will buy from you. You need to show the hair to your friends to start. Let them feel the hair so they will fall in love. They will beg you to get the hair! Yes, you are ready to start a hair business. You know you can sell hair.

You start to google and type; “how to sell hair extensions“, or how to find hair suppliers! The results show you a great site about all you need to start selling hair and a lot of other sites from hair suppliers. Isn’t it great? The day you decided to make your entrance on the hair market, hundreds of shops and manufactures are ready to open their doors for you. So much hair, difficult to make your choice.

What to do next? You do not want to risk your money on fake hair. You know some hair is really bad hair and because there is no hair police nobody will help you if you receive lousy hair. A Chinese hair seller even told you the hair grades 6A, 7A and so on are no guarantee at all. Everybody can grade his hair. No check by anybody. Except by your client because they will complain and ask for a refund if you sell them hair as 8A and it is bad hair. You want to stay away from this nightmare.

Looking to build a successful online business? Get a free comprehensive guide that covers everything you need to know about running a dropshipping business.

Ask questions

Okay, what is the best thing to do if you are stuck, if you do not have the answer? Ask! There is no such thing as dumb questions they told you at school. The website How to Sell hair Extensions even has a special page where you can ask questions by mail or WhatsApp. So, you wrote your question on the app. “What hair to buy to sell a lot!” That is exactly the problem you are facing. You want to know what the best hair is I can buy so I can sell hair to everybody who wants to buy my hair.

Action is reaction, or more questions than answers

After you sent the app you receive the answer. Thanks for asking “What hair to buy to sell a lot!”, but that is not the right start. If you want to sell hair you first need to know whom you are going to help to solve her hair problem. Go out and ask questions, have chats with women and girls who are looking for hair. And do not forget to spy on the competition. Who else is selling hair and how do they promote the hair? Or if there are no shops in your town, perhaps there is too little demand for hair.

This is odd! You ask one question and instead of one answer you only get more questions and even some tasks to perform! You were ready to start selling and now you must put the money back on your savings account and to do some homework. This does not feel right. You have been dreaming and thinking so long about starting your hair business and still you can’t start!

You know what the market wants

You have been talking hair with your friends since they started to buy hair extensions or weaves. You love to read magazines about hair, and you have bought hair before. So, you know the kind of hair women want. You also know to whom you want to sell, women between 18 and 45. So you finished your market survey and are ready to buy the hair. You have seen some shops on AliExpress that sell hair so all you need is to place your first order!

No Money, No Gain but you do have Hair

You invest all your savings because this way you can buy Brazilian and Peruvian hair, 18 inches and 20 inches and 24 inches because you love to have long hair. Not cheap the 24 inches, but your clients will pay you for this gorgeous hair. You use MoneyGram because that is the cheapest way of paying. You want to use your money to invest in hair to sell and not in payment providers or other services.

After a week you finally receive the hair. You nearly kissed the guy from FedEx when he handed over the parcel from AliExpress. This is the moment of truth, today your hair business is officially opened! An unpleasant surprise was the tax you had to pay before you got the hair. Lucky your mother supports your venture and she paid the tax this time.

You realize you should have bought some drinks to celebrate, but let’s sell first. You open the package and the hair has a certain odour. Not nice, but for the rest the hair looks nice. You call your friends and ask them to come over. Now you have so many bundles of hair, your friends are rushing their way to you. They like the hair, except for the smell. So much hair and they can touch it, feel it and they open all the packages. This is the hair heaven on earth! One of your friends tells you. You note the expression, because that could be a good name for your hair business.

But your friends do not buy the hair. The length is not good, they prefer 14,16 and 18 inches or they want deep curly and the smell. But it was a fun night and when your next shipment arrives, they will buy from you. Promise! But make sure the hair is not smelling!

They leave and you stay behind. All the hair is out of its original packages, and you do not recall anymore what was the Brazilian and what the Peruvian. You go to bed and plan to sort it out tomorrow. Your first day in business you did not sell hair and you had to pay the import tax (well your mother did).

The hangover

The next morning you enter the room and the smell of the hair has taken over the room, it makes you kind of sick this early. So, you open all the windows of the house. You still must sort the hair and you want to make pictures for your Instagram account. But what was again what? Suddenly it is less nice to sell hair. You have the hair, but your friends did not want to buy. You put the images on Instagram and now people start to react. “Lovely and how much?” All day long you are busy to reply the messages, but nobody buys. Okay, most of your Instagram followers are your friends or the friends of your friends. But still somebody could be so kind to buy the hair from you?

So You Think You Can Sell Hair

Now you can’t sell the hair, you can neither buy new hair. Your friends have promised you to buy from you when you have 14 and 16 inches, but how can you get the money to buy this new hair?

You feel the passion for your own hair business leaving the house through the open windows, you do not want to sell hair anymore. You thought you could sell hair, but instead you lost all your savings and are stuck with a lot of hair nobody wants to buy.

What went wrong? Leave a comment and I will contact you

Refugee from Liberia opens Hair Salon in Chicago, get inspired!

Dec 19, 2019 | Get Help, Make Your Dream Happen, USA

Refugee from Liberia opens Hair Salon in Chicago, get inspired!

Nothing is going to stop you, if you have a clear goal. Even if you enter America empty handed because you had to flee Liberia and open a hair salon in Chicago, you can make it. This post is about First Impression Salon, 4556 N.Broadway Chicago. Or better this post is about, Yatta Sherif, a girl with ambition.

The story of Yatta inspired me so much, I felt I had to share it with you. Because I know you want to launch your own hair store too.

Escape from the Civil war in Liberia

In the last decade of the 20st century a civil war in Liberia took the life of 250 thousand people. Charles Taylor took over control in a bloody war. In 1989 Yatta came to the United States of America while fleeing this unrest in Liberia.

Started putting rollers

Yatta did have some experience back in Liberia doing hair, so she started in a beauty salon. She did not have a license and all she knew was braiding hair. When things got busy in the salon, she the owner asked her to shampoo clients and to put rollers in their hair. Soon it became clear, it was all very natural for her. She enrolled in the Cannella School of Hair Design to learn cosmetology.

In 1992, after she graduated from Cannella,Yatta worked part-time at McDonalds. The manager of the McDonalds introduced her to a friend who needed someone to run his salon. It is good to see in life there are always people willing to help you. Even if, in this case the manager of the McDonald lost a committed staff member.

Her own hair salon in Chicago

For six years Yatta managed the salon until she got the opportunity to take over the salon. This was the start of the First Impression Salon. A salon not only with an international crew of stylists and barbers. From Nigeria, Ghana and other black Americans.

The clientele is international too. They know to appreciate the music, laughter and various languages, that welcome you when you enter the First Impression Salon.

23 years in business

Today, Yatta is already 23 years in business. The extra space available when she launched her salon was soon taken. She knew to expand her business by sharing her passion for hair.

The lesson from Yatta is: “there are always some rainy days in the business and some days of sunshine, but you have to got to appreciate whatever comes to you”. And you also see she showed her passion for the work she was doing as of day one. Even if it was not her own salon or store. But by showing your ambition, others will help you to find your way to your goal, your own hair business.

First Impression Salon offers:
– exotic hair,
– weaving,
– relaxer,
– men & women cuts
– bundles as of usd 65,
– human wigs and
a great variety of hair extensions.

Inspire me like Yatta and tell me what is your goal?

If you want to start selling hair right away. check the hair business packages we have for you, even including hair samples!

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