Sell the hair experience your client is looking for!

Jul 17, 2015 | Get Help

Sell the hair experience

If your client comes to your shop, or if she visits your website, she is not just looking for extensions, she just wants to feel great. She wants to be the star on the party or just the talk of the town, to feel the celebrity she really is! The good thing is you can help her to feel like that! You should not only provide her with the hair that makes her feel great, you should also keep her in the right mood by wrapping the hair in a special way.

selling is about satisfying your client needs

As we also discuss in our eBook, selling is about satisfying your client needs, so to understand her needs you need to listen very well to your clients. Use all possibilities, from a talk face to face in your shop or for example in the shopping mall. And make full use of your social media accounts. Chat with them; ask for pictures with their favorite hair style etc. Keep the conversation going and make the hair experience complete.

Get the all-in-one hair business package, complete with the eBook plus hair samples and launch your own hair store now

All this information will help you to feel and understand what your clients are looking for and all you have to do is just to find that hair that makes them feel awesome!

The gift”

Of course you will succeed to offer her the right hair, but do not spoil the mood by offering the hair in the wrong way. The wrapping of the hair is part of the experience you are selling. Wrapping is not only functional, as protection of hair extensions- If you wrap the extensions in a special way, you make your client feels she receives a gift, even if the hair was paid by herself. This will make the hair even more special for her and she will show her friends the beautiful gift she ¨received¨.

Keep the hair experience profitable

But as every dollar counts you should keep the wrapping expenses within your budget. So instead of buying expensive wrapping solutions, you can, for example, always look around in a shop with office supplies, like Jam and combine nice colored envelopes, your business card and beautiful ribbons. They have these ribbons in many different colors. Make sure to use the colors of your own shop, to make it extra fancy and to keep it in style. So if the logo of your shop is a combination of yellow and blue, use wrapping material in the same grade of yellow and blue. It will make a perfect presentation and the client will always remember your gift shop!

Happy Hair Shopping!

Hair Extensions for hair loss in women

Jul 17, 2015 | Get Help

Are you looking for a niche market, a specific place where you can satisfy the demands of a very specific group of clients, you may consider to service women with hair loss. If you are able to demonstrate your specific knowledge in the fields of women hair loss you will have a very attractive market plus you can really help woman, by selling hair, who for example suffer from cancer or Alopecia.

Hair loss in women

To start you should do some research on hair loss in general and women hair loss especially. Hair loss, which is the partial or complete lack of hair growth, can have many causes and if you are faced with a client suffering from hair loss always advise her to pay visit to her or his doctor.

For men the pattern of hair loss, begins at the temple and the crown and either thins out or falls out. For women hair loss the pattern occurs mostly at the frontal and parietal (the top of your head).

If you take into mind that people on an average have between 100,000 and 150,000 hairs on their head, the daily loss of about 100 strands has a limited impact. And for a healthy person the hair loss will be replaced by new hair. In most cases people discover the first signs of hair thinning if more hair than usual is left in the brush or in the water basin after washing the hair.

As women hair loss or hair thinning has a direct impact on the appearance, it causes stress. A full had with a nice volume is perceived totally different than signs of baldness. For women hair represents femininity and attractiveness.

If you are looking for some more background information on Alopecia, specifically for this growth market we recommend: Women and Alopecia: Managing Unexplained Hair Loss

Did you know even celebirties suffer from hair loss?

How can you help woman with hair loss

A good way to support your clients suffering from hair loss is to offer them a wig. As these wigs are not for one occasion only, but will be worn every day you should make sure you offer the best quality of wigs. Use the time to comfort your client and together select the best wig. The wig should be styled in the right way and to have a color that matches with the natural hair of the owner, and comfortable to wear.

Most women who have learned they will lose their hair because of the treatment, want to buy an expensive natural hair wig. In some cases it can be more advisable to purchase a synthetic wig, as they are less expensive and easier to maintain.

Some steps to ensure the wig will fit

Let your client take pictures of her current hair style.
Take some hair from the top front of the head, to match the color of the wig with the present color.
Use natural light or near a window to decide whether a wig matches the natural hair of the client.
Measure the head with the hair slicked down

See if you can offer an adjustable wig because the head size of your client may be up to a size smaller due to the hair loss.

It´s a specific niche of the hair extensions market, but you can build up good relations and the mouth by mouth works very good in this market.