Aug 5, 2015 | Get Help
Don’t you offer the best hair of the world?
You spent a big portion of your time to look for the best possible quality of hair at the price your clients can afford. You know if your clients are happy with the hair, they will come back and even better they will tell their friends about your products and shop also! But, if you offer the best hair there is, why don´t you tell the world about this?
Show confidence
If you do everything you can to offer the best, then you must have confidence in your product because you know exactly what you are selling. And it is exactly this confidence your clients need to have to decide to buy from you, especially if they are first time buyers from your extensions. If you have confidence in your products, you can offer a fair return policy also. Not because in some jurisdictions it is consumer protection law, but simply because a fair return policy shows to the client how much confidence you have in the hair extensions and wigs you are selling.
We do not accept any returns
But mostly if we visit a hair extensions web shop, the return policy is hidden away, written in small letters and written from the point of view of the seller. The only text they write in capitals is WE WILL NOT ACCEPT ANY RETURNS. Why? If you want to buy something and the sales person is telling you how great the product is, but they will not accept returns, how much comfort does this give to you? Are they really offering the best there is?
But we believe in our products
How much different if the return policy is changed to a WE BELIEVE IN OUR PRODUCT statement, Tell your clients they can return the extensions if they are not happy. Of course you need to have rules with respect to the conditions under which you can accept the returns because you do not want to end up with used, dirty and modified hair. But, there is nothing wrong to show you trust in your extensions and to use this to promote your hair.
Boost your sales
Try it! Put your WE BELIEVE IN OUR PRODUCT statement at your home page and publish a policy that is written to help the client to decide to buy and you will see your confidence will boost your sales!
Start Now Selling Hair Extensions
Jul 17, 2015 | Get Help
Last year our server went down and we lost contact with a lot of you, it will take some time to fix it according to the provider, but it is really frustrating not being able to reach your visitors, your clients or your audience.
There are multiple ways of contacting your audience, but in most cases they do not reach you in the same way, some only search in Google, others use referral sites or social media only. So how do you inform them you are still in business but at this moment they can not use your webshop or site.
A disaster is always a disaster but if you plan in advance what to do in case of bad luck it helps you to get back on your feet faster. Some thoughts for your plan:
–Agree with the provider to inform you pro-active about any issue that will endanger your operations, like in case the server with your website is down, they should know it right away while you are not supposed to watch your own website the whole day long, you should attend your own customers!
–Prepare a small communication note with alternative contact details and use social media and any referral websites you use to bring this message to your clients
–Repeat the communication, you can use tools like hootsuite to schedule postings, so at the same time you can communicate to your audience and keep on dealing with your clients
–If you start to collect the email addresses from your clients, next to a great marketing tool, you can use this also to communicate to them directly about what happened and that you are still in business
–Read again the contract with your provider about any rights you have on compensation.
For our spanish Blog Ventadeextensionesdepelo we are already using Bluehost and we are investigating the use of Bluehost also for our english website.
And keep your fingers crossed that you will be in the air 24/7 to keep on serving your clients!
Start Now Selling Hair Extensions
Jul 17, 2015 | Get Help
Question: I would love to open up a quality hair extension business but really need some help on getting started in every way. Please if you can find the time to help me I would greatly appreciate it. Please contact me via email, thank you.
Answer: Hi, the best thing is to start to decide on what kind of clients you want to service. Where are they located, what kind of hair they are interested in and how much are they willing or can the afford to purchase hair.
Jul 17, 2015 | Get Help
The hair extensions can be shipped by regular mail or by using a courier firm. Regular mail is cheaper on short distance, but make sure you sent by registered post. Although this is more expensive, it will ensure you the hair extensions will arrive at your client address and if something goes wrong you will be able to investigate where it went wrong.
If you sell abroad, in most cases shipment by courier is much faster. You should be able to get discount on your shipments, in most cases depending on the estimated number of shipments you can get a discount on the regular price.
Check if you ship to other countries, especially when these countries are located outside your economic zone what the customs regulation is. If on entrance a fee is applicable, make sure you and the client have agreed upfront who will pay these fees.
As bad things happen, it is possible your shipment will not arrive the final destination, for example when there is a misunderstanding on the address, or your client is not always at home. For these cases make sure the phone number of your client is visible on the parcel. In this case the local mail or courier can more easier contact your client to ensure proper delivery.
Jul 17, 2015 | Get Help
What is the level of inventory I should keep
A returning question on our email consult is what is the level of inventory I should keep? Of course you do not want to put all your money in your stock. No problem if you have a high turnover rate (for example what you purchased yesterday is sold today) but it can kill your business and passion, if your money is piled up in beautiful hair extensions, but nobody is buying. You do not want to feel like Scrooge McDuck in a warehouse full of hair, do you?
How to calculate your minimum level of stock
To calculate how much inventory you need, you have to analyze a couple of things. First of all how are the delivery conditions of your supplier? In case they offer next day delivery, you can afford to keep a low inventory. But do they always have all the required textures or inches available? If this is not the case you could decide to find a second supplier or to keep extra inventory for these specific extensions.
If your supplier needs more days or even weeks before they deliver, you need to have some stock in the house in case your clients want to purchase the hair. But how much? For this you need to develop a crystal ball over time, you need to predict future orders! Easier said than done? Not easy but it can be done!
How to predict future orders
There are three things you need to develop to have the right insight to predict the level of inventory needed.
First of all, make sure you stay in contact with your clients, in your shop but also through social media. Activate discussions and analyze how they respond on the postings with new pictures of hair. Organize events and make sure at the end of the event you know what they are looking for and might be interested to buy a next time.
Next to this keep good track of your sales, this will help you to discover the most popular items for your clients, okay it is looking backwards, so not really a crystal ball, but it will tell you which items in origin, texture or lengths are the most popular ones.
Finally use analytical tools like Google Analytics or Facebook to analyze the visits to your website, what items attracts the attention of your visitors, how much time do they spend on checking the different hair you are offering. And why don´t you start to write a blog or some postings about a specific type of extensions and see how the people will respond. Do they like it and comment a lot, it does not mean they will actually buy it, but it gives you insight in what item is more popular or could become more popular.
Keep your focus
And do you really need to sell everything that is available on the hair extensions market? If you focus on some specific extensions you can become the expert and distinguish yourself from the others even from big shops that do sell everything. This will also reduce the items you need to keep in stock. See also our post on the right number of extensions to keep at hand.
