10 ways to make people buy your hair extensions

10 ways to make people buy your hair extensions

Jun 25, 2017 | Get visitors to Your Store

Home 9 Tag: clients ( Page 10 )

When you combine marketing actions you get better results! 1+1=3

Make Clients Buy Your Hair Extensions

Imagine you offer the finest quality of hair, at the best price and in all available colors and textures. But the sales lack behind your projections! What can you do better?

You are not the only one with lacking sales, because you are not the only one selling hair or wigs. To help you increase your sales here you can find 10 simple ways to make people visit your store and buy your hair extensions..

In this post, you will find the 10 best ways to promote your hair and your hair salon, and thus to increase your sales. Okay, let’s start with the 10 ways boosting your hair extension business!

 

Esther from HairProWigsandWeaves showing her hair

Esther (HairProWigsandWeaves) showing the hair she sells

1. Wear your hair!

You know, seeing is believing. People who see how beautiful your hair is after installment, do want to buy your hair. So, if you have a salon, why don´t you wear your own brand of extensions. Make people ask for the hair you wear.

But what if you do not have a salon because you only sell hair online? No problem, wear the extensions and get some great pictures. Consider arranging a professional photo shoot to be sure everybody can see the beauty of the hair. Make sure you place some pictures on your website or social media. Make sure to rotate the pictures every now and then. This will make people visit your store and buy your hair extensions.
To wear the hair is a great way to display your hair extensions. You can also add a special collection on your online store. Show your own style as hair extension products online. Let your visitors browse through the Brazilian hair, the Peruvian and your own private collection. Inspire them with your own style. A great way to promote your hair business.

2. Printed Media

If your budget allows get your salon or hair business in some magazines. Be sure you have a clear picture of what your clients like. Make a client profile to discover where your clients like to go to and what kind of magazines they are reading. We have an article about this with eight questions to prepare this profile. Make sure you have a business and marketing plan so you will only spend the money you can afford.

The great advantage of printed media, like a local newspaper or magazine is people can be viewed repeatedly. Your potential client has the opportunity to study the ad of your wigs and hair bundles at hers leisure.

 

How to advertise hair business?

You can write a story about the hair or styles as an advertorial. That is an advertisements interjected into editorial content. The content matches the rest of the media in form and style so that they don’t look like an ad in an obvious manner. This way you build authority and credibility with your reader, and this is what helps to get sales. Trust in your hair products.
A leaflet, or flyer, is also a great example of printed media. The leaflet is usually much smaller than a magazine in size. A perfect way for your ideal client to keep your hair brand in mind. Keep it at two to three-fold glossy sheets with your best hair photos and necessary information about the hair or wigs. Do not forget the necessary contact information. This type of print medium is generally distributed at hair and beauty events such as expos, pop up stores, or permanent stores. You can also consider to create a digital edition, to share via your newsletter.

Too expensive to advertise your hair business?

If you have a limited budget and you like creative solutions, why not create an advertisement with another beauty business? What to create an awesome advertisement, together with a shoes and bags brand. This way you can show how gorgeous your wigs will make the model look, with these shoes and bags! Your client will see a combination of beauty she can hardly resist! You will have a double effect, at half of the price.

3. Online promotions

Regardless if you are on the internet or not, there are various ways to promote your business online. Make sure your website will sell your hair extensions. Display before and after pictures (in a rotating banner for example) and share client reviews. Promote your business on special websites for beauty salons or hair extensions.

4. Email marketing cheap but proven to be the most effective

If you do not want to spend too much money, but wants to get as close as possible to your clients and potential clients, why not using email marketing. Build up an audience by collecting names and email addresses and send emails on a regular basis to keep in touch with your clients. Or if you have a special event, like season sales, a new product introduction or an update of your website. Sometimes for less than a cent per subscriber you can bring your message right to their smartphone.

Newsletters belong to the core of your marketing strategies for a hair extension business. Your marketing strategy should include the sign up, the moment clients are interested in your products and want to share their name and email address in exchange for valuable information. Create a marketing campaign calendar to plan the newsletters in advance and to get your audience in the mood for your next big offer. You can not only promote wigs, hair and other products, you can also share a link to your latest blogpost with hair and fashion trends.

5. Party and do business at the same time.

Do you like to party? Your clients too, so why won´t you organize a hair party. You can organize the party also around a wedding or prom. This will allow not only the bride to look at her best on the day of the wedding but everybody around her. Off course maintain the social distancing and hygiene guidelines where possible.

See this video for more information on a hair party.

6. Colors sell

Make fun. If you can offer hair extensions in various colors, why not offering clip ins for specific holidays. Like green for St. Patrick’s, Red for Valentine and orange and Black for Halloween, or use the colors of the favorite teams in the super bowl. This will bring you not only some extra sales, but it will give you some extra name recognition also.

The 32 most available colors on the ring are: (#1 – #1B – #2 – #4 – #6 – #8 – #10 – #12 – #14 – #16 – #18 – #20 – #22 – #23 – #25 – #26 – #30 – #27 – #60 – #350 – #613 – #lila – #33 – #99j – #Rosa – #Pink – #Bug – #Blue – #Violet – #Green – #Turkis – #Red)

7. Who has the youth has the future.

Invest in the future! If you target for teens you invest in an audience that has the potential to become a very loyal client base. Teens do have money to spend and if not, they will find a way to let their parents help them. They will love to learn everything about hair extensions and how to get a great make over thanks to your hair. Organize special events. Check at the local high school or college to know they events they have planned so you can use these to contact their students. Which girl doesn’t want to be the star of her first high school party! And you can help them to be this star! You can also offer some free extensions to the captains of the high school cheerleaders and dancers. Many girls will follow them …. to your shop!. A great way to make these clients buy your hair extensions or weaves.

8. It´s raining men

Do not forget the men. This is a growing market. Once a man has fell in love with his new full head of hair he will be a very loyal customer.I have a full article about this attractive niche market. Be the first to enter, make them buy your hair extensions and grow your sales!

Men can also help you to market hair extensions. When they have a partner, you could aim at men to help them to give a gift that shows he really understands her needs. Invest time to engage with men and have a special information section on your website. Or a special brochure, for men only! Imagine the loyal client base you will generate when he discovers the magic that happens when she receives the most beautiful hair she ever got.

9. Knowledge sells

If you won a price, got certificates or any other acknowledgement of your skills, make sure it is visible. If you have a website or social media, mention it on your home or profile page. If you have a salon, place it on a very visible place for your clients to notice and not on the wall of your back office. They are your achievements and the world is entitled to know. It will help your clients to follow your advice and to buy the products you recommend.

10. Charity

Be social, if you connect with a charity event, for example offer to donate a percentage or fixed amount per buy to a (local) charity. Invest some time to learn about the charity event and talk and communicate with your clients about it. They will appreciate your effort and commitment to the good cause and you help them to support this cause too if the buy your products. Give this charity also a good spot on your website.

Other ideas to make them buy your hair extensions?

Make sure you keep on investing in promoting your salon or hair business. Every contact with your client should lead to a conversion moment. If this conversion is not the purchase of one or more of your products, it could be their email address so you can keep on the conversation even if they have left your web shop or real shop!

After reading about 10 ways boosting your hair extension business you want to know more feel free to contact me on WhatsApp, anytime! Or read a 10,000 word post I wrote recently about selling hair.

I am ready to inspire you to run your hair business again

by | April 26, 2020 | Make Your Dream Happen | 0 Comments

You never have to run your hair business alone Today I want to take away one big misunderstanding. The impression you must run your hair business all...
Read More

List of 100+ Unique Hair Company Names for you

by | September 2, 2019 | Hair Store Names | 0 Comments

Find the best hair company name as part of your Business Plan One of the most entertaining parts of creating a hair company business plan is to find...
Read More

4 reasons people buy your hair in the cart but don’t pay!

by | October 19, 2016 | Sell Online | 1 Comment

Nearly 2 out of 3 visitors of your website who placed the hair extensions they want in their shopping carts, abandon your website without closing the purchase. 4 reasons plus solution if they don’t want to buy your hair!

Read More
Make a SMART Hair Client Survey

Make a SMART Hair Client Survey

Jun 17, 2017 | Find Clients

Home 9 Tag: clients ( Page 10 )
Today I want to help you to find out the kind of hair extensions your target clients are looking for. There is clear evidence that focus is key to be successful. So, do not try to offer everything to everybody. Better to select the extensions your potential clients are looking for. This will keep your stock limited and your expertise and thus earnings high!

The best way to do so is to combine two tools. The information available in your analytical tools and a professional client survey. Do not forget to make an ideal client profile later, this will help you to focus your messages to your always willing to buy customers.

Today I´ll focus, yeah me too, on the Customer Survey. Especially how to get accurate answers from the respondents.

Before I start with the tips. Realize that there will always be a small minority of people who will lie on the questions asked. Especially when the questions pertain to the three B’s that is showing what people are: Behavior, Beliefs or Belonging.

Of course, sometimes people will give inaccurate answers by accident. A lot of publications have noted that predicting future intentions can be quite difficult. Especially when done via survey. So, keep these in mind analyzing the outcome of your survey.

But there are ways to limit the negative impact of these two risks on the quality of the survey.
Here you will find 10 tips to improve the quality of your survey

1. KISS (Keep it short and simple)
First, we live in a time where most people share their messages in less than 140 characters. So, keep your questions short. Not in number of characters, but in wording to avoid losing the intent of your questions.
Example: Where do you buy your extensions?
2. Ask only questions that relating to what you want to learn from your clients
Every single question that you include should have a well-defined purpose. Otherwise, please skip it as it might put in risk the rest of the survey as people might lose their interest.
Example: Do you prefer synthetic or natural hair extensions
3. Construct smart open-ended questions
Multiple choice questions will only give you a selection of answers that you thought were possible. With open-ended questions you´ll get original answers back from your clients. This will give you insight in what your clients are thinking of. But do not overdo this; you will get more insight if you ask less!
Example: What do you like the most in buying through a web shop?
4. Ask only one question at a time
Of course, you want to know as much as possible. Now you have the rare opportunity to ask your clients questions about what they would like to buy. But limit your ambition and only ask one question per survey questions. The quality of the answers will be higher if people do not feel like they undergo an interrogation.
Example: Do you prefer synthetic or natural hair extensions

Would You Like to Make $ 30.000/month for Only $ 29/month?

Yes
5. Make rating scales consistent
Certain common scales used for surveys can become cumbersome and confusing when the context begins to change. Keep the logic the same for all questions with a ranking. For example, if the response on a question can be between 1 and 5 and 1 is I strongly Disagree and 5 I Strongly agree. Make sure a next question keeps the 5 the most positive response.
6. Avoid leading questions
Questions that lead respondents toward a certain answer due bias in their phrasing are not useful for your surveys. Be neutral in the way you formulate the questions.
Example of leading question: Do you agree natural hair is the best
7. Make use of Yes/No
When you are asking a question that has a simple outcome, try to frame the question as a Yes/No option.
Example: Do you always buy the same brand (y/n) , or do you want free promotion for your hair brand (y/n). The last example was not for your clients, but for you of course ;-).
8. Get specific and avoid assumptions
When you create questions that assume a potential customer is knowledgeable about certain pieces of information, you’re likely going to run into problems.
One of the worst assumptions you can make is to assume people will answer with specific examples or reasoning. It’s better to just ask them to be specific.
Example of: What do you think of my Facebook page?
9. Timing of your client survey is important
Based upon surveys the highest survey open and click-through rates occurred on:
Monday,
Friday and
Sunday respectively.

This can differ for you situation. When for example you distribute your survey using an email tool like Aweber you will be able to see exactly what time and date are the best to contact your target group.

10. Reward your respondents
their time and feedback is valuable
Everybody´s time is scares and you can only spend a minute one tie, so make sure your respondents will be rewarded for the time they invest in your company. Give them something special that will remind them of your shop or brand. Make sure it will not be too expensive because you should keep money to invest in the hair extensions your clients told they are looking for!
Good luck in finding out what kind of hair extensions you should buy, but make sure to repeat this survey every year. This will help you to stay ahead of the competition who is still guessing what their clients want and spending all their money on buying hair nobody wants to buy!

Do Not Sell Your Hair to Afro American Women

by | August 1, 2016 | Find Clients | 0 Comments

Do Not Sell Your Hair to Afro American Women, is the advice I give to many start ups in the hair extensions business. Better to look for your special place, a niche. on market of 8 million women. Focus and sell more hair to Afro American Women

Read More

Future Hair Line Owner

by | June 28, 2015 | Get Help | 0 Comments

Question: From Tiana W. Good morning! I'm interested in selling hair I mean weave is the biggest thing right now. But I am new to this and need a lot of help. Also its hard finding a supplier with the BEST quality human hair. Do you have any advice for me? Answer:...
Read More

J’adore Human Hair French wave from Everbloom

by | October 31, 2016 | Get Help | 0 Comments

100% fine selected human hair, soft and silky texture, tangle free and shedding free are guaranteed, over 30 colors from natural black to the lightest blonde are available, wide length range from 12″ to 28″.

Read More
If you don’t understand your clients, you will never sell hair!

If you don’t understand your clients, you will never sell hair!

Jun 16, 2017 | Find Clients

Home 9 Tag: clients ( Page 10 )
Your clients are like ordinary people, they buy hair going through different stages. How great would it be if they allow you to join them when they go through these stages? This will allow you to know what they like, they need and do not think is important. That would be awesome! Because you will only have to share the information they need to seduce them to end buying your hair! If you agree, why don’t you invest more time to understand them?
 
Impossible to understand your visitors? Wrong. Thanks to Google Analytics you can see the stages your website visitors take before they buy hair. Read further if you want to use this to improve your sales.
The acquisition stage
 
The first stage, the acquisition stage, is all about building awareness. People in this stage are not searching for a specific product, but have a need they want to resolve. In this stage, you should focus on brand awareness. Share generic information about hair and beauty solutions.
 
The Behavior stage
 
In this stage people will engage with your business. They will use the information on your website to compare with offers from other hair or beauty-stores.
 
The Conversion stage
 
This is Bingo, now the visitor will perform an action on your website, this can be a sign up for your newsletter or a purchase of your hair!

Sell Hair on Your WooCommerce store

Benefit from the strongest combination of WordPress, WooCommerce and Bluehost
Create Your Own Store
Sometimes in Marketing stages in between are identified, but in general you can use these three stages. In a brick and mortar store it’s sometimes very difficult to measure in what stage your visitors are. You need to talk to them all and find out where they are. But thanks to Google Analytics in the online world, you can learn more about the visitors than they themselves know.

You can learn know how to adapt your offer to get more sales. For example, if people from out of town show a growing interested in your hair offer. You can use this information to make a special offer for them. A tailor-made advertisement campaign anything that uses the interest from this group. For HowToSellHairExtensions I noticed a growth of interest for selling hair extensions by women from Kenya. So, I started to write some specific postings for them, and these items do very well, Even for readers in the USA.

Tell me in the comments, do you already use Google Analytics to grow your business?

Know your Hair Buying Clients and become successful business owner

If you are selling hair, you need to know your hair buying clients. You can have small retail clients are big wholesale clients. To become successful all you need to do is...
Read More

Do Not Sell Your Hair to Afro American Women

Do Not Sell Your Hair to Afro American Women, is the advice I give to many start ups in the hair extensions business. Better to look for your special place, a niche. on market of 8 million women. Focus and sell more hair to Afro American Women

Read More

Lessons from Freedom Couture to become a successful and independent woman

Learn from Freedom Couture Australia to see what strong points you can use to add to your marketing and sales toolkit to strengthen your own hair shop and what you can do different to grow faster

Read More
How to influence your visitors to make them buy hair

How to influence your visitors to make them buy hair

Jun 16, 2017 | Sell Online

How to influence your visitors to make them buy hair

The great thing of selling hair extensions is you can be busy all day with beautiful products and interesting people. But of course, at the end of that day you want to be sure you also sold beauty products and hair extensions. You want to make them buy hair!

You can’t hurry clients to buy

It might take some time, especially if the number of visitors to your shop is still below the required level, before you get a deal done. You can´t hurry love but you can´t hurry clients in buying your hair either! True, but you can help them in making that decision and by not turning their eyes to another shop in the meantime.

The decision-making process of purchasing

The decision-making process of purchasing an iPhone, a can of milk or your hair extensions is for all people the same. They only make other decisions at the end. The process to make your clients buy hair is similar and here you can enjoy if you want to offer great products like your hair extensions.

Know what your clients think that will make them buy hair

Step into the head of your customers and see what they think:
At first, in the early stage of buying your new visitors wants to know what you do.

(1) They are on a discovery journey to know what you are selling.
They perform some initial research (2) and
gather information (3). In this stage, the potential client is getting aware of you and your shop.

All-In-One Package to start selling hair today

Hair Samples, supporting material, templates and coaching, all you need to start your hair business

Click if you want to start NOW!

Tip One to make clients buy your products

Make it easy for your new visitor to remember your shop. Hand over a business card or put a flyer on the counter in a way even a shy person can fetch a copy. For your website do not forget to include social media buttons on your home page. And of course, select a name for your (web)shop that will impress.

In the next phase, people want to know if your product offering is an interesting one for them. Now they are going to

(4) compare your selling proposition with offers from other shops, and they will come back to take a
(5) closer look at your hair extensions and to (6) compare prices.

If visitors return to your shop, they are becoming more important to you. They are interested by your offering and they are not buying yet, but it is for sure you made a good impression. Well done, you are most likely to succeed to make them buy hair!

Tip Two turn them into returning visitors who will buy hair

Let returning visitors feel you appreciate they returned to your shop. Have a chat and let them know you have seen them before. For your website, you should have buttons that allow people to share your offer with others. Many people do not make the decision to buy something all by themselves; they want the opinion of their best friends for example. Check google analytics on the evolution of returning visitors.

By the way, if you look for a professional webstore to sell your hair, I recommend to try 14 days for free with Shopify

Now they are ready to make their first buy in your shop, but before they hand over the money they want to be sure they can trust you and the extensions you offer.

They will (7) ask you even more questions or
they (8) want samples. At this stage, it is important to
have some (9) testimonials. How did other people feel about their purchase of your hair?

Tip Three convince with before and after images to make them buy hair

Come with some beautiful before and after pictures or pictures about a hair event or hair party you have organized. The more people on the pictures the better, if they smile! Or consider a professional photoshoot! If you have certificates in the field of hair dressing and extensions, please mention them. This is also the moment to refer to your return policy.

And now they are ready, 10 steps in their mind further, but you made it till the end, congratulations!

And now on your way to the next client!

You made a mistake ordering wholesale hair? No problem!

You made a mistake ordering wholesale hair? No problem!

Feb 7, 2017 | Get Help

What’s your favourite key combination on your key board? Alt-ESc-Delete or Ctrl-Z.?
For me the last combination is the absolute number one. Bill Gates’s gift from heaven, after I make a mistake. A typo? I erased an excellent sentence? Or I deleted an email from a customer, I always use Ctrl Z, and undo my last action! How about you?

Can you undo actions in real life?

How awesome would it be to have this same option in Real Life?
This option would make our world a so much better place, if available in real life too.
Think of:

  • Wrong remark to your mum or your best friend, undo
  • Quarrel with your partner and you do not know how to end it any more, undo
  • Woke up too late and now you will miss your first meeting of the day, undo
  • Made a mistake ordering wholesale hair, undo.

How about that!

Imagine how your days will look like, with this undo option in your pocket or purse? Wouldn’t the world be a much better place? I bet there are voters in some countries who now wish they could undo their vote or latest tweet.
However, this seems a feature that is not available for all of us. But that doesn’t mean it is not possible to mitigate the consequence of your latest action. It does require some more work than only to press ctrl-z, but it’s worth it. I can tell you.

Think relational and not transactional

The best way to be able to start all over, or to undo the consequences of your last, not intended, action is to invest in the relationship. Do not think transactional, do not see your clients or suppliers as the opponent. Do not only think on how you can maximize your own profit. Better to invest in the long term. Put the mutual benefit of the relation first and confirm this every time again.
Do not only contact your client when you have an offer to sell, but also to check on how they are doing. Invest in the personal relation with the sales woman or man from your hair supplier. We are human beings, we are social animals, so use this in the relation with your environment.

Ordering Wholesale

I see a growing number of wholesale suppliers, who do not want to close anonymous deals using Alibaba but prefer to build a long-term investment with their clients.
If the client has been ordering wholesale hair and it does not meet the expectations, or the shipment is seized by customs. These sales people who invest in long term relations because they understand they should look for a mutual solution.
It works both ways, if you ask for the pricelist of a wholesale suppliers only this will not help you to create a good relationship with them. A relationship you need so bad to get the best hair, every time you order at the best price. It will also help you to have a wholesale supplier who will think of the mutual benefit in case something went wrong. Follow each other on social media, for example. This will make the process ordering wholesale much smoother and at a much lower risk of disappointing.
Because good hair can make or break your relation, my advice to think relational with your clients and suppliers.

Tell me

Tell me, would you like to have wholesale hair suppliers that go for the long term to supply you with the best hair, or you prefer to buy transactional on platforms like Alibaba?