Do not shut up because of the novel coronavirus!

Do not shut up because of the novel coronavirus!

Feb 28, 2020 | Get Help, Launch Your Web Store

Do not shut up because of the novel coronavirus, keep talking hair!

Many resellers of hair imported from China are facing difficult times. In this crisis, caused by novel coronavirus there are no borders, we all face similar kind of challenges. A travel ban will not stop the coronavirus, it will only hurt the business more. Also, all hair stores all over the world, sourcing hair from China, face with the problem where to get the hair from? China is the world’s largest exporter of human hair.

The factories collecting the hair and producing human hair products are still not at the full production level. Today a significant part of the factories still deals with workers who stay at home or supplies not delivered. Indian hair suppliers, for example, face difficulties in exporting the hair to China as we know.

The novel coronavirus shows again how much we depend on each other in the current global economy. It will take at least till the end of the year before a vaccine will be at the market. Even if China will be able to master the outbreak and get back to normal production, the demand will lack behind estimations. Overseas buyers are to occupied dealing with the virus and not capable to buy Chinese products. They are or in quarantine or have limited access to the markets.

The expectation is the world, or at least most developing countries, will face economic slowdown. Or even a recession due to the novel coronavirus. Your clients will buy less often new hair. At the same time, they will still feel the need to look and feel good. They might look for cheaper hair, or alternative products. Or wait longer before they buy new weaves.
Does this mean you have to wait until the virus has become a normal sickness? Do you have to close your hair business for the next coming months?

How to beat the novel coronavirus

No, please do not pause your hair business because I want you to stay in business. Let your clients know you are there for them. The time and the money to buy hair will come back. The novel coronavirus will not be there for ever. You want your clients to spend the money in your hair business when the times are better, right.
There are a couple of business strategies to stay in business long enough to be able to pick up the higher demand when this crisis is history. The most important and cheapest one is to increase the interaction with your clients. Even if you cannot sell hair.

Make money with your expertise

Use your knowledge and insight of the hair and beauty market to write the best blog postings ever. If the business is slowing down, use the free time to go out and look for hair and beauty trends. Share your experience in a blogpost or on social media. This is the best time to promote your brand and your expertise.

Writing blog postings and taking pictures will not cost you much money. You can create content that will be attracting leads and clients for a long time into the future. Having a business does not always allow you to divide enough time on your marketing strategy. Use this crisis to boost your marketing effort, and again without hardly spending money.

You can also promote the business of others, and they will be interested to pay you for this. Make sure the products and services you promote do fit with the ideal client needs and preferences. If you can also allow some AdSense advertisements on your website or blog. Not all over the site, but you can add value to the relevant blogs.

Interact with your clients

Social media is a great, but time consuming, tool, now you can interact more with your visitors. If people leave a comment, you can now respond much faster. Big chance they are still online after leaving the comment and when you respond in real time you can keep the conversation going.

See What Others Also Read

Can You Get the Coronavirus via the Packaging or the Hair itself?
Sell More with Your Olympic Focus
It is all about when the going gets tough, you need to make sure your clients know you are still there. Even if you cannot make a sale, invest in the relationship. The moment they can buy again, or you have enough stock again, your sales will pick up fast enough to make up all the lost sales due to the novel coronavirus.

Let me hear in the comments below how you deal with this.

Do you want to make money with your love for beauty and fashion?

Do you want to make money with your love for beauty and fashion?

Dec 16, 2019 | Get Help, Prepare for the Launch

Do you want to make money with your love for beauty and fashion?

Combine your love for beauty and fashion into a risk-free money generating business. Start telling, selling hair and beauty and become independent.

Did you run out of ideas to find your dream job?

What would you do, if you ran out of ideas to find your dream job? What would you do if your friends seem to have all the luck and you do not know how to make things happen? What can you do before you become desperate?

Before you give up, let me tell you a secret. You can become financially independent in a couple of months. All you need to do, is to let me know if you have love for beauty and fashion and if you are ready to work hard. The secret is not about making money fast, I do not want to tell you fairy tales. If you want to make a lot of money in a couple of weeks or days, I can not help you. But if you want to experience growth, if you want to reach your goal in a structured way.

I can help, for example with the complete hair business packages, if you prefer including samples.

How to start to turn love for beauty and fashion into money?

It all starts with setting your goal. In how many months do you want to see the fruits of your labour? You should not be too optimistic and demand to see money within one or two months. Better to accept a little bit more months. It is very bad for moral if you set your goals too high and get demotivated before you allow success to kick in.

Leave a comment below and tell me the number of months you give yourself before your business will start to generate a cash flow. This will be the starting point for our journey together. You with your love for beauty and fashion. And I with the expertise about starting a hair business and access to the most beautiful hair you can imagine.

Well tell me, in how many months do you want to make money with your love for beauty and fashion?

How to grow your followers on your Facebook Hair Business Page

How to grow your followers on your Facebook Hair Business Page

Nov 24, 2019 | Launch Your Web Store, Sell Online

With millions of people wearing Hair Extensions using Facebook, of course you launch a Facebook Hair Business Page. That is free marketing to get connected to your ideal clients. A real connection means interaction. Facebook is a social medium platform; this means there must be a two ways interaction. You post something that must trigger a response from the other person. You want them to keep on watching your video, comment on your blogpost or like what you shared.

Learn with this blogpost how you can start the conversation with your ideal clients. A conversation that will lead to a call to action, make an appointment, a chat or even a purchase on your online Shopify hairstore or in a real store. .

Help, nobody reacts on your post!

We all have been there. You have something interesting to tell the whole world should know. You wrote a blogpost about the hair you sell, found a new hair supplier or saw something funny. You write some text, add a picture and press on the post button! Now wait and see!

After 5 minutes nothing, one hour later only one person noticed your post, but did not like it. The next day 40 people saw the post, but again no like, share or comment. How are you going to grow your Facebook Hair Business Page if nobody reacts?

You could ignore the fact nobody responds, because after all you like what you wrote. But the problem is, only when you post engaging hair stuff on your Facebook business page, your messages will reach more people. And only this way you get the right growth.

So, let’s see how we can start people to respond on your Facebook postings. You will read about what firms like buzzsumo discovered after analysing nearly 1 billion Facebook Postings. But also how you can analyse your own Facebook Hair Business Page.

Stop guessing why nobody reacts on your postings

Please, stop trying to guess why your Page about Hair Extensions is not performing that well. To improve the growth and interactions on your Business Page you need a strategy. Let’s call the strategy: “I can grow my Facebook Hair Business Page “.

The best combination for growth of your Facebook Business Page is to know:
– what in general works and
– to fine tune this using the data Facebook provides for your own Business Page.

Do not start posting content on Facebook to only grow your audience. That will not work unless you want an audience that follows you but will never be active on your page in the future. Better to attract followers that like the content you share and are eager to see you posting a new video or image.

Launch your own hair store with the all in one hair business package, complete with hair samples

Facebook Insight learns you how to improve your postings

With your Facebook Business Page comes a free feature, Facebook insight. Here you can see how others interact with your Facebook Page, what they like, how many people did you reach. You can see for all your postings.

I recommend checking this every day. Use the information to improve your postings based upon the needs and behaviour of your own followers.

Ask your self questions if you see the results of your postings.
– what is the difference between the various postings,
– what can be the reason people like post A more then post B,
– or the other way around?
– also check the time of posting,
your audience might have a lot of hair styles and needs on their mind on Saturday afternoon for example. Make sure next time to post at that moment of the week.

To train yourself write down for every new posting what you think will happen in terms of reach, and interaction. If you see the actual results you can learn this to improve your own learning curve. Next time you can post content that is more aligned with your followers’ interest.

First see, then believe!

With this post I will take you by the hand to improve the engagement or interaction with your Business Page. I will use my own Facebook Business Page for How to Sell Hair Extensions as a test case. At the time I wrote this blogpost I have 2.939 followers.

Facebook Hair Business Page

Okay, you can say, more engagement will not completely lead to a higher number of followers. But if people like what they see on my Facebook Page, they will also more likely follow me. And number of followers is also a rather simple indicator to follow. You can follow this number of followers also, so you can see any time of the next coming weeks if the strategy works or not. If you want to see it works, I recommend following the strategy and my Facebook Business page. If you see it does not work, you can unfollow me. Deal?

Follow How to Sell Hair Extensions on Facebook

The first step of the strategy is to plan what kind of content your audience will like and interact with most. Remember, this interaction can be liking, commenting, sharing or watching.

Avoid spamming your followers and post as many content as possible. It is smarter to limit the number of postings but to deliver high quality content. The quality of the previous posted content you can see on your insight page of your Facebook Hair Business Page.

The order of the content with the highest engagement is:

– Video
– Question
– Photo
– Giveaway
– Links
– Coupons

This overview is very interesting. In many occasions people use the Facebook Business Page to lead people to interesting content on their website. But this overview tells us, a link is one of the least popular contents. If you still want a link to your blog or website, try to first post an image. 2 hours later edit the post and add the link to your blog.

If you want to know the ratio of the various type of postings, keep the following in mind:

70% video posts
20% image posts and
10% link post.

One engagement is not generating one deal

Marketeers understand it takes at least 7 moments of interaction between your marketing message and the ideal client seeing the message, before they will express their interest in your hair. This means you need to keep an eye on this number. The interactions can be in different forms, via your social media, your hair blog or website and direct messages or WhatsApp. Not the platform, but the number of interactions is important.

Video, Video and Video

For Facebook the content that leads to the highest engagement is video. And why not, because a video comes the closest to real life interaction between people. You can see what you hear and if there is a person to see on the video you can see the nonverbal reactions too. If people watch your video, you managed to make them stop doing whatever they were doing. Now they focus on your message about hair extensions. Video also ensures the highest level of comments or shares. When people watch your video, you made an emotional contact.

You do not need to record a new blockbuster; the optimal length of a Facebook video is between 3 and 5 minutes. With the highest number of viewers between 3:00 and 3:20 minutes. Make sure any CTA, like subscribe this channel or link to your website, is placed around this time, even if your video is longer. Avoid videos of 1 minute or less, that is too short for Facebook.

Do not forget to add a call to action for the viewers. After watching your video message, they will have the question: “Nice content, now what?”.

Why would people share your post

To have great content is one, but what if people like to share your message? This is free advertisement of your Facebook Hair Business Page. Every share is a potential new follower!

The New York times analysed why people share information online, and they learned people share:

to delight others with valuable & entertaining content

to identify and present ourselves to others,

to foster relationships,

for self-fulfilment,

for spreading the word about issues, products & brands.

In summary, you should teach your audience something useful, something that relates to a niche in which you are an expert and to do it in an enjoyable way. For this it is helpful to make a profile of your ideal client.

Do not only offer bundle deals

Use Facebook to entertain and educate your followers and interact with them. Do not only post a new bundle deal followed by another. Who will ever talk to their hairdresser again, if she only talks about another hair care product to buy?

Summary, what to do and not to do to grow your Facebook Hair Business Page?

– Create a I can grow my Facebook Hair Business Page strategy

o Do not spam your Facebook followers with a lot of content only to have more reach

o Only attract followers that like your content and look forward to seeing more

o Check your Facebook insight daily to see what works and what doesn’t

– Check if my strategy works and the number of followers grow, otherwise unfollow me

– Plan the type of content, video, image, question, link, giveaway

– Use the right mix: 70% video, 20% images and 10% links

– Plan to have at least 7 moments of contact with your audience

– Record video with a length between 3 and 5 minutes and a call to action at 3 minutes

– Do never forget a clear call to action, help your follower to make a next action

– Teach you audience something useful in an enjoyable way

– Do not only post offer bundle deals

– Do not only post offer bundle deals

– Yes, I know the previous line was the same as the other line about bundle deals, please do not only post bundle deals 😉

– Follow me on Facebook (example of a clear call to action)

Follow How to Sell Hair Extensions on Facebook
How to Design a Successful Hair Extensions Blog

How to Design a Successful Hair Extensions Blog

Nov 22, 2019 | Prepare for the Launch

Home 9 Tag: Blog

How to Design a Successful Hair Extensions Blog

Would you like to make money with your passion for hair, but you do not want to sell? Or you want to save some money first before you open your store? In that case, inspire others with your love for hair and start a successful Hair Extensions Blog.

To make money with your blog it is not enough to write blogposts about hair. Or to share the best images of girls with weaves, braids or extensions. You need to seduce your audience to get from a relaxed reading mode to action. They need to click the right buttons or links to get what helps them and generates cash for you.

I will tell you how design will help you to create your own successful Hair Extensions Blog. Successful stands for an awesome user experience. Plus enough money to fulfill your goals.

Interesting enough? Please continue reading!

A successful hair blog design ends with the right colors

If you tell a story to somebody, you can use your hands or the tone of your voice to add emotion to your narrative. This directs your audience through the story and helps them to give the right reaction. Make them laugh by adding a funny face to a joke you told. Or get a standing ovation by making a deep bow, after you told a compelling story.

All this is not possible when you only show some letters on the screen, making words and sentences. You need to help your audience to take the right actions. Using colors to your hair extensions blog, or website.

Be aware. You need to know:
– which colors pair well with others,
– what color schemes are available to produce effective designs and
– which emotions each color evokes and communicates.

And avoid combining colors that give an uneasy experience to the visitor of your hair blog.

Use the color wheel for the design of your hair website

Having around 17 million colors at your disposal to use for your hair store or blog, it must be reassuring to know there is a structure that visualises the relationships between all these colors.

It all starts with three color groups to find countless vibrating color combinations:

– Primary

– Secondary and

– Tertiary

color wheel

Primary colors

The first group everyone knows, this group consists of red, blue and yellow. These colors form the basis for all the colors we can see.

Secondary colors

This group of colors we all learned at nursery school. Mixing the three primary colors gave me at least a wide variety of other colors like green, orange and purple. I proudly took them home on my new shirt!

Tertiary colors

This group of colors forms when mixing a primary and a secondary color. This also gives lovely names, like Vermillion, Chartreuse and Amber.

From cool to warm colors

All colors have a warmth value assigned to them, classified as warm or cool.

Warm colors range between red and yellow. Which include various versions of those colors in addition to orange. This also comprises colors such as brown and tan. These are “warm” colors in that they suggest a sense of warmth. For instance, fire is associated with warmth, and it burns between the spectrum of reds and yellows. Warm colors can also promote a feeling of aggression and are considered bold.

Cool colors are given this designation because of their calming nature. They’re often associated with winter climates or water. These colors range between blue, purple and green. Most grey colors fall into the cool category as well.

Use the lightness of a color

When you increase or decrease the lightness of a color you will get various tints and shades of a hue. Tints occur when white is applied to a color. Shades, when black is added to a color.

Shift the attention of your blog visitor to the button you want them to click

Use the contrast, to play with colors that are opposite of each other on the color wheel. A button in a contrasting color draws the attention. If you have a buy button on a red page, make sure you subscribe or you buy now button is yellow.

Color palettes for your successful hair extensions blog

Enough theory, now it is time to show you how to make it work for your hair extensions blog.

The following call to action will open for you the color wheel.

You prefer a professional client friendly online hair store?

Yes!

Now you can follow seven different schemes:

– Analogous

– Monochromatic

– Triad

– Complementary

– Compound

– Shades

– Custom

Analogous color schemes

Analogous, or comparable color schemes apply three or more colors that are next to each other on the color wheel. There is one dominant color, combined with a second to support, and a third to accent the color palette.

Analogous color schemes create a visually pleasing and calming display. But watch out, they do not provide much contrast.

Monochromatic palettes

A monochromatic palette utilizes a single color with varying shades and tints. Each color is derived from the base color. This provides an immediate sense of harmony. You should use a contrast color to make it less monotonous.

Triadic Color Schemes

Triadic color schemes, much like complementary schemes, provide additional pops of color while allowing for some flexibility in the range you can use. These consist of three colors that are equidistant from each other on the color wheel.

Complementary color pallets

Colors that are opposite each other on the color wheel, known as complementary colors. The high contrast of complementary colors creates a vibrant look, especially when used at full saturation.

Compound color scheme

A compound color scheme is created when you choose a color and the two colors adjacent to its complementary color. While similar to a complementary color scheme, the addition of adjacent colors helps to create a more interesting color palette but with less contrast.

How do the visitors of your hair extensions blog or webstore react on colors?

Now you are a master in the color technique. And you understand the background and combinations to make or to avoid. So now you are ready for the psychology. How do the visitors of your hair extensions blog react?

Choosing the right colors can help you to communicate the context and emotion of a product or service to the visitor of your blog or webstore

Red: Passionate, energetic, angry
Orange: Optimistic, playful, fun
Yellow: Welcoming, intellectual, impatient
Green: Prosperous, balanced, growing
Blue: Peaceful, loyal, cold
Purple: Imaginative, royal, spiritual
Gray: Unemotional, compromising
White: Innocent, pure
Black: Luxurious, powerful

I recommend using this list of possible desired or undesired responses when you wrap up the mission statement of your hair business. See how your ideal client, and the hair they need aligns with the base color of your website or blog.

Red alert!

It can be attempting to mix colors until you have the most energetic and eye-catching combinations. But please be careful. Some combinations will scare your visitors away from your website.

Use neon colors sparingly. While the use of neon colors can feel hip, they are often hard on a user’s eyes.

Avoid vibrating colors. Vibrating colors result from pairing two colors with high saturation together that may be complementary to one another. It creates a glowing or moving effect, which also can be hard on one’s eyes.

Avoid color combinations with insufficient contrast, dark letters on a dark background for example.

Tips

Buy Now button

Use contracting colors to draw the attention to call to action buttons. Do not show your button in full color if the visitor still needs to finalize another action. Like to fill in a form.

Let the button change colors if the visitor hovers over the button. This will again draw the attention to the button.

We all like whitespace!

It is amazing what some extra whitespacing will do to the comfort of the reader of your blog. Experiment yourself to see how much more relaxed a piece of text is, when there is more white between the lines.

Start a successful hair extensions blog

Start your own blog and generate money as of day one while inspiring others with your views about the hair business. Your first day as a financially independent woman!

Make love not war with other hair stores and grow!

by | April 16, 2017 | Get Help | 0 Comments

Competitors, if you like it or not, they are in your market. You can fight them or start a beautiful relations where both of your can grow your hair business. But you will grow faster thanks to the strategy in this post.

Read More

Who is cutting a big part of all your extensions, let’s talk about self employment tax

by | May 7, 2016 | USA | 0 Comments

If you are the sole proprietor of a Hair Extensions Store you have to pay self employment tax. Consider to incorporate a corporation to reduce your tax burden and to keep more money to grow your hair business.

Read More

Wholesale Hair Extensions

by | February 21, 2016 | Find Hair | 0 Comments

Wholesale Hair Extensions A successful hair business requires access to top wholesale hair extensions. You will not always be able to find wholesale...
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This blog is number 7 of the best Hair Extensions Blogs: Expertido!

This blog is number 7 of the best Hair Extensions Blogs: Expertido!

Nov 21, 2019 | Find Hair, Launch Your Web Store, Make Your Business Grow, Make Your Dream Happen, Prepare for the Launch, WholeSale Companies

Our blog is number 7 of the best Hair Extensions Blogs: thanks Expertido!

Every time when a visitor or client gives me their feedback, it means a lot to me. Especially when the feedback is positive. I started the How to Sell Hair Extensions Website to support you. You who wants to start selling Hair Extensions, Weaves and more.

To have the website selected in the top 10 of the best Hair Extensions Blogs nearly made me cry from happiness. Today I received the notification email from Expertido with the badge that comes with it. Out of 212 Hair Extensions blogs, we made it to number 7!

I must thank you!

This excellent position is only possible for the questions and challenges your shared with me. I can only perform relevant research, develop new hair business solutions if you keep on sharing your questions. Your questions very often are the source for a new blogpost. So, thank you very much for inspiring me.

BEST HAIR EXTENSIONS Blogs

Number 7 best Hair Extensions Blogs

I like to repeat this, we made it to number 7 out of 212 Hair Extensions Blogs! Of course, this triggers me to aim at a top three position next year. Thanks to Expertido that is easy because, we now have a list of competitors we can measure ourselves against.

Follow How to Sell Hair Extensions on Facebook, Twitter or Instagram, and please share your questions with us.

What does Expertido do?

Expertido.org is dedicated to the consumer. They aim to provide the consumer with a thorough, unbiased and independent purchase advice. Expertido is growing to be one of the largest and most comprehensive product review sites in the United States. With tens of thousands of reviews and rankings in categories that include:
– fitness & outdoor equipment,
– personal care,
– infant care,
– electronics,
– home & garden,
– household appliances and
– much more.

Their aim is to reduce the number of returned goods, after an online sale. This should be possible if the expectation as promised on the website matches the value you receive at delivery. No more bad hair after your bought online, but the certainty you get what you expect!

Expertido does not only reviewed products. They also analyse and review blogs, in our case Hair Extension Blogs. The blogs have been reviewed based upon issues like:

– Data protection
– Utility
– Readability
– Promotion and commercial printing
– Social media appearances and
– many more characteristics!

Next year Your Hair Extensions Blog on the top 10 list of Expertido?

You know you can enter the beautiful and profitable business of selling hair extensions by start sharing your expertise in a blog.

How To Start Your Money Generating Hair & Beauty Blog

I am ready to support you with the hosting, blog design and if needed inspiration for blogposts. I would love to have a shared number one position with your hair Extensions Blog next year!

And for this year the number 7 position, thanks again!