During the first stage somebody is thinking about getting new hair, you have a great change to get her attention, just by using the right words (key words). Use general and broad key words in your online advertisements or meta tags (as you use on your website and your shop will get noticed the best.
Your client is thinking 4 times about your hair but when and how?
The whole process a customer goes through before she buys your hair can be broken down in only four stages, or as we call it the buying funnel.