Please help kick start my hair business

Please help kick start my hair business

May 16, 2021 | South Africa

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Please help kick start my hair business

This Sunday I received a kind message from Louisa from South Africa.

” Hi sir my name is Louisa from south Africa. I want to sell raw virgin hair and establish my business, I am low in funds and o dont understand how customs work, what will I pay for shipment. How legal is it to import hair. I want to buy from Vietnam. And why are prices are in usd? It makes hair expensive please help I am lost. Thank u for this platform. “.

The message from Louisa contains several questions, let me answer them one by one. But first, it is good to read somebody has the ideas and passion to start selling hair and has a focus on the type of hair. Louisa wants to establish a business to sell Raw Virgin Hair. That Focus will help in finding your clients, to broadcast the right marketing message and to learn from the competitors. So, good start Louisa.

I am low in funds

The first hurdle is the lack of sufficient funds. That is never helping when you want to grow your business fast. But it is also a great opportunity to grow a stable business. To be low in funds is not a reason not to start your business. To sell, you need an audience. Use every little bit of news, insight, or original image you got to grow your followers on your social media. Social media is free of charge to start, and it is a great way to connect with people. If you manage to purchase a bundle of hair, or wig. Make many images of the hair piece using different angles. And tell a story about the hair. Not just publish an image but make a video and tell a story.

Sell, the hair, and with the profit try to buy two pieces, believe me even with small funds you can start a hair business.

do not understand how customs work

The customs have the duty to protect the domestic trade of South Africa. In theory every parcel that enters the country should be checked if the value mentioned is in line with the true value if the content is allowed in South Africa. You can imagine this is a huge job, because we ship more and more around the globe. Even with the pandemic, what has reduced the trade between countries significantly.

There are also some exemptions, a sample shipment is most often free from import duties, or a gift. When the customs accept the shipment to be a sample, you do not pay any import duties.
Or you must be lucky the customs did not check your shipment.

Be aware, even if you have received several shipments without import duties, the next shipment can be subject t duties and you pay the relevant import duties. Try to put some money aside to build up a reserve for when this happens.

what will I pay for shipment

The payment for shipment depends on the company you use. If you buy from a big Chinese market place the shipment will be low. If you have an individual seller, without a large shipment platform, the charges might be higher. Always add to your questions to the hair vendor the shipment charges before you sell!

Look at the list of 40 questions for hair vendors.

How legal is it to import hair

100% legal. There is nothing wrong in importing hair. It is a normal trade, and many large companies are involved, like Darling hair.

why are prices are in usd?

The USD is still the most important international currency in the world. This makes hair vendors to price in dollars. Indeed, the problem can be the rate between the Rand and the dollar changes over time. This can make your purchases more expensive, or cheaper. When you calculate the selling price, use a higher dollar rate. Create some reserve so a higher exchange rate is not reducing your profit margin right away.

Go start selling raw hair in South Africa

I hope you are not lost and ready to start selling raw hair in South Africa, I look forward to seeing your business growth!

‘ This post is sponsored by Unique Beauty Luxe by sharing the image of a raw hair wig.’

No post, because tested positive for Corona

No post, because tested positive for Corona

May 13, 2021 | How to Start Selling Hair

Tested positive for Covid-19, but many plans!

This week I did not write any new post for the website, although there are many urgent topics to address about selling hair. The reason, recently I was tested positive for Covid-19 and that slowed down my work significantly. It took me some weeks before I realized why I started to feel worse during the day.

Thanks

I do not only use this moment to inform you I will create new content about start selling hair as soon as the virus has been defeated, but also to thank those of my clients who gave me their support and care when I told them. It is good to realize the relationships with my clients are with people who care. That is one mutual factor in this industry, most hair store owners care about others. They want the best hair for their clients and to turn them into happy loyal clients. With the emphasis on happy. Or wellbeing.

More emotion for more sales

Now the health regulation even keeps my family away from me, it is odd to realize again during this pandemic that we, human beings, need each other physically. Online doing things might be very efficient and saves time and money, the person-to-person interaction keeps being crucial. That makes the factor emotion so important in our online stores, not only bundle deals, but make the connection with your audience. Understand their pain points and find solutions that fit with their state of mind.

Together with all of you I will work to put more engagement in the stores, more emotion, empathy, and of course more sales!

More support store owners with daytime job

I learned also more and more store owners have a daytime job, they prefer to switch to sell hair instead. Your own boss, talking hair and happy clients, your clients. I will increase the support to those entrepreneurs because I see more and more who for example now work in the frontline, fail to free up enough time to let their store grow. The aim of the support is to achieve faster the moment of being able to decide to leave your boss before you lose the energy o continue your true ambition. Selling hair!

Now you also understand it is not me on the image, but an ambitious hair store owner, using the silent moments at work to look for ways to sell hair

I work now on my health, but soon we will restart again with a better How To Sell Hair Extensions, because as they say, never spoil a good crisis!

Take care of yourself and your loved ones,

See you soon,

Stefan

How to upload your hair in Shopify or WooCommerce?

How to upload your hair in Shopify or WooCommerce?

May 3, 2021 | eCommerce Platform

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How to upload your hair in Shopify or WooCommerce?

You have found a hair vendor with the hair and wigs your ideal client is looking for. Congratulations! The hair vendor shares their wholesale prices in a PDF file, together with some images. But how to upload your hair in Shopify or WooCommerce? You can only sell when this beautiful hair, has the right price and is uploaded with the correct images. Follow this handy guide to upload your hair bundles, closures and wigs in your online store and start selling! This post will help you to organize all the information of the hair vendor in a format you can easily upload in your online store. The preparation is the same for Shopify and WooCommerce.

The vendor shares the prices

After the first contact via WhatsApp or the phone, the hair wholesale supplier will mail or app you the prices. Every hair vendor has a different format and type of file. It can be an image, or a pdf or even in an email. They also have their own system to name the products they sell. Finally, you need to find a system to match the right hair image with the product names. How to get this, with as little effort and errors in your online store?

Preparation of the upload of hair products

The best way to start with the upload of hair and wigs is at the last stage. The stage where you upload the hair and wigs in the Shopify or WooCommerce hair store. The reason is you can easily have 200 or more different products with variations in lengths, colors, density and origin. When you upload this one by one in the online hair store, you will lose too much time. Better to look for an automated way to upload your hair.

Sell Hair on Your WooCommerce store

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Create Your Own Store

Import function for hair

Both Shopify and WooCommerce have an import function, for your hair products and wigs. The import function is a spreadsheet, a list with columns. Every column has a unique name. The name of the column explains the information stored in that column. For example:

  • the name of the hair product
  • the price of the closures, bundles and wigs
  • The product description
  • the variations, like length, density, and color

The idea is to organize the hair from the vendor(s) into this spreadsheet. This will save you a lot of time and frustration. Plus, you can start selling much faster, because the visitors of the webstore will see your hair and the collections right away.

Import function Shopify

For Shopify you can find the import function under the products menu, you can find the menu on the right side of the screen. Click on product and the next screen will who the import function at the left of the screen. See the image below.

upload hair in Shopify

Tip! When your store is new, you can use the export function (at the left from the import button) to download a new CSV file, a file to upload data for other programs like excel and Google sheets. This sheet has all the columns you need for your upload. No need to think about this and start entering the hair description, prices and more right away! And you are sure they will end up in the right place of the store. 

You can export your products to a CSV file to help with several tasks:

  • Creating a backup of your products
  • Moving your existing products to a new Shopify store and
  • Editing your products in bulk using a spreadsheet

We will use the last suggestion to get a blank sheet with all the columns we need to enter the hair in the store.
Select the radio buttons for all products and a CSV file for Excel.

Import function WooCommerce

WooCommerce has the product menu also on the right of the WordPress Dashboard. Click on products and you will see the import function, left from add new products.

upload hair in WooCommerce

Tip! When your store is new, you can use the export function (at the left from the import button) to download a new excel sheet. This sheet has all the columns you need for your upload. No need to think about this and start entering the hair description, prices and more right away! And you are sure they will end up in the right place of the store. 

upload hair in WooCommerce

A pop up screen, titles “Export products to a CSV file” will ask you what you want to export. For this first exercise select all options, including the last option to export custom meta. This will allow you to enter valuable SEO data for your hair products.

What do you need to know?

Regardless of if you use Shopify or WooCommerce, you will have a spreadsheet in front of you with all the columns you can fill. Now we can look at the information of the hair vendors. The information from the hair vendor is not complete yet. You must decide based upon your ideal client how you want to group the hair. What kind of collections do you want to show to the visitors of the webstore? A collection will help your visitor to find what they want, with the least effort. In the sales process it is important to reduce any stress, for example too many options or variations. At this moment, you should think about the collections you want to offer. You could make collections based upon origin, or texture. You know your client best, so you can make the decision on how to group the hair products. Try to reduce the number of variations as much as possible. Once your client is ready to buy the hair, she should be able to do so with one click!

Your price

You also need to think of the price you want to sell the hair for. The vendor will only give you, their price. Check our post about the best pricing strategy to find the method to calculate the selling price. The price you offer your hair bundles and wigs to your client for. If you want to give a discount, you can also calculate the discount now. These prices you need not only to enter in the upload spreadsheet, but also to make a nice profit! The calculation will be made in the spreadsheet you will use to upload the hair into the online store. But now you need to decide about the pricing strategy and the calculation method.

You enter your hair in the spreadsheet

Open the spreadsheet and start to enter the information about the products in the sheet. There are two methods, they are both fine, so you just select the method you feel comfortable with. The outcome, all hair product information in the spreadsheet will be the same regardless the method.

Hair product per product

In this method you enter for every bundle, weave, or wig you are going to sell all the information for that product. You will add all columns for that specific product. The advantage is you will have a complete overview of that specific product when you work on it. The disadvantage is it will require more time. It also depends how the hair vendor has provided the product information.

Column per column

Another method is to finish first all the information for every column. For example, you enter first all the product titles. This will show you in one overview the number of hair products you are going to sell and helps to put the hair in collections, but also to keep an idea of the progress. Because you work on one specific item at the time, and you repeat this for all your products you can improve and speed up the process because you will learn at the same time.

Step by step

Let us go step by step. Every hair supplier has his or her own way of providing the information, but the steps can be similar. I will go column by column, but you can decide to finish first one product.

  1. Add two columns at the end of the table in the spreadsheet to enter the vendor price and the margin per product. This margin could be a percentage or fixed amount and should cover all expenses, shipping and payment and you profit margin. When you add the margin with the vendor price you will get your sales prices. The price your client is going to pay for the hair and that will cover your costs and give you the profit.
  2. Decide about the number of variations, like length, weight, density, texture, or color. For every variation you must create a separate column, for the name and the variation, like the number of inches, the kind of color etc.
  3. Enter the names of the products, you are going to sell, in the import file, this is the base for the rest of your actions. You will see exactly how much you still must do. Use a name your visitors will understand. Every name should be unique.
  4. Enter the collection for every product
  5. Add the variations in the column Attribute. You can open a new column for the name and value of every variation.
  6. Enter the vendor price in the table for every product and product variation.
  7. add the margin in the column next to the vendor price and the outcome of the vendor price and the margin in the column with the sales price
  8. Now you have for every product and variation a row in the sheet
  9. Take a break
  10. Check the data you entered in the sheet, compare the prices and the variations
  11. After the check you can upload the file (use the import function)

All data is now in the store, now you can add the images and the product descriptions.

The images

Try to use high resolution images, this will allow your visitors to zoom in and to see the strands of the bundles, closures, or wigs. Give the files with the image a good name. Make sure the product name is mentioned and your brand name. This will help you to improve your ranking in the search engines. The images you can upload one by one when you edit the individual products. When the images are available on another website, you could also copy the link to these images in the export file.

The product descriptions for hair

The product description for your hair products is very important. Do not copy a description from the vendor, what happens when you go for drop shipping. Be original and appealing. Check the special page about appealing product descriptions. Add the product description in the product pages. Be sure to check in the view function how the description will look like. Is all information readable on desktop and mobile device? In case of doubt, optimize for mobile devices, because most users shop with their smartphone.

Start selling hair!

Well, you have done a great job! You have uploaded all your gorgeous hair and your visitors can see all the beautiful hair and beauty products you offer. Now it is up to your store and your marketing effort to turn these visitors into loyal clients. Good luck and start selling hair!

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How to add a Local Pickup point in WooCommerce?

How to add a Local Pickup point in WooCommerce?

Apr 30, 2021 | WooCommerce

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How to add a Local Pickup point in WooCommerce?

Your clients should shop for their hair, in the way that is most convenient for them. They want to receive their wig sometimes per courier, and sometimes they want to pick the hair at your place. And if offering that extra service to your clients will help them to buy your hair, why not?
You do not want them to pay for shipping if they pick up the hair. Read below how to add a local pickup point in WooCommerce for your hair store.

pickup point in woocommerce

Where to find the shipping settings in WooCommerce?

If your WooCommerce hair store has been designed and set up by somebody else, you might wonder where you can find the shipping options. To find them go to the back end of the hair store and go to:

WooCommerce>Settings

Here you will find several settings that help you to make the WooCommerce store fit for your online hair business. Under general for example you can remove the number of decimals. This will show all your prices in round figures, so $ 120 instead of 120,12. This makes the hair look cheaper because there are less number to see, right?
Next to info about sales tax, payments method and much more, you will also find the shipping options for your WooCommerce hair store.

pickup point woocommerce

WooCommerce Shipping Options

Under this tab you can add all the various shipping zones you want to use, combined with the shipping charges. Here you can offer your clients various shipping methods. Cheaper methods but more days to wait for the wig to receive. Or a quick and more expensive shipping method. It is here where you can add the local Pickup Point.

Sell Hair on Your WooCommerce store

Benefit from the strongest combination of WordPress, WooCommerce and Bluehost
Create Your Own Store
pickup point

Add local pickup point

The local pickup point must be added to a shipping zone. You edit the existing shipping zone of your country or region. Now you can select one of the three options, flat rate, free shipping, or local pickup point.
Select Local Pickup point, now you can also select if sales tax is charged, and any cost associated to the local pick up.

By the way, you can also change the name from Local Pick Up into Local Delivery for example.

WooCommerce uses the standard order flow when the local pickup shipping method has been selected. This means, your client receives the same order confirmation email for the hair she bought whether local pickup or flat rate shipping has been selected. You might want to change this.

Google My Business

With the pickup point operational, you can also start using Google My Business for local business! A great way to tell the world about your hair business.

An Extra service

Now you can offer an extra service to your clients, a local pick-up point for your WooCommerce hair store!

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How to make money selling hair online?

How to make money selling hair online?

Apr 22, 2021 | Sell Online

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How to make money selling hair online?

Do you ever wonder, how to make money selling hair? You have been thinking about selling hair for a long time, and you decided you are going to start selling today. The royal way is to start with the needs of your clients, your ideal clients. Check what they miss in the offer of the competition. Discover what is making their day a bad hair day, and solve it! That is a great way to start making money.

Now you know your Ideal client, you need to find superb hair. Top quality hair that will make others very happy. If they only would know about this hair too. How can you make money online? In our all-in-one hair business package basic you will find a great template to create your own ideal client.

Blind faith in your hair

When you have found that vendor who is selling top quality hair, and who you know can deliver the same level of quality for every order you place, you have struck gold! You have blind faith in the hair you are selling. This faith you can use to market your hair. You can tell others about the hair and the quality. You can even write a return policy that is very customer focused. Combined with the proper maintenance instructions, you know your client will have no reason to complain. This confidence in the hair you are selling will generate you more sales.

How to demonstrate the quality of your hair?

What was the last time you fell in love with hair? Most likely it was when you touched the hair, sensed it and kept the weaves or clip ins next to your face to imagine how it will create that make over. Your eyes, your skin and your nose were all involved in the buying process. Now tell me about the last time you had your nose react on an online advertisement. I am sure you never have put the screen next to your face to see how the hair will look like, after you installed the hair.

You want to start selling hair but you need reliable hair vendors and a guide?

Yes

The fact you, and the users of your online hair store will lack the stimulus of most of their senses, must be compensated. You need to find alternatives to make the visitor of your webstore to fall in love with your hair.

  • Show attention to detail
  • Offer “the latest”
  • Give it luxury appeal

The devil

In store people can study the hair extensions very extensively. If they want they can count the number of strands. Online you have to help them to do the same. The devil is on the detail. Provide every detail about the product that is available. You can write a product description that is dealing with all these specifications and features. Try to find a balance between the scanning behavior of users with their mobile phone. Mobile users are searching for what they want to know and skips what is not relevant for them. Use headers and bullets for short, but precise snippets of text. Support this with high resolution images. Look for images that allow your website visitor to zoom in. Let her, or him, count the strands if needed. Add video to share the moves of the hair, or the way the curly hair bounces. Our brains can not see the difference between what is happing in reality or in a movie, make use of this. Help your user think she has the hair installed already.

Make it hot

Today’s hair pieces are better than yesterdays’. Why? Because everything that was wrong before, is solved in todays release. People want to have the latest. Less change the hair will tangle. Because the processing has improved, or altered. The dye is better, the bonding technique gives less stress and involves less times. Today is hot and that is what we want. Keep on investing in finding the best hair solutions. Look for ways to distribute the hair that makes it easier for your possible clients to find your hair. Keep your hair offer hot, and tell about the latest innovations and trends!

The experience

Remember, you are not selling strands of hair! You are selling a look and feel good experience. The Egyptian queen Cleopatra was the first person ever known wearing hair extensions. So every person going for your hair, should feel like a queen. That means you should design the buying experience on your website, for queens and kings! It should be fun to browse through the collections and the order process should be as automated as possible. A queen is not keying in personal data if the information can be obtained in another way.

The shipping should also be as comfortable as possible. Your queen says I want hair extensions near me, allow her to pick up your extensions at a location nearby. They prefer to get the hair offered at the castle? Make sure you can deliver the hair at her workplace.

How to make money selling hair, means give the ultimate shopping experience

So, how to make money selling hair online? You cannot tickle the nose or the skin of your client when she is shopping for hair. But you can help her, or him, to fall in love with providing the experience. Images she can zoom in, provide the right details and treat her like a queen! Ecommerce platforms like Shopify or WooCommerce, give you all the tools to create the best shopping experience for your clients and more sales for you!

Tp combine a hair store with a day time job, check our special operations service, focus on the hair sales and let all the operational work done by us!.   

When will you start to make money selling hair?

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How to become a hair weave distributor

How to become a hair weave distributor

Apr 14, 2021 | How to Start Selling Hair

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How to become a hair weave distributor?

An awesome way to get a nice position in the hair market, with limited resources, is to become a hair weave distributor. It will limit the need for the money you need for your initial investment when you launch your hair extensions selling business. At the other hand you will have to work following the guide lines and the hair products of the hair wholesale company so less freedom as a boss of your own.

How to become a hair weave distributor?

There are a number of hair wholesale suppliers that are in need of distributors, in many cases they look for a collaboration with salons or beauty firms to broaden the number of sales contacts. But if you plan to only resell hair extensions and you have an interesting clientele, the hair weave distribution will work for you too.

Check hair extensions wholesale suppliers

The easiest way to start to become a hair weave distributor is to check on the internet, or more secure use our wholesale companies service. Some of them might also be offering the service to start as a distributor, depending on the firm, they require an upfront sign up fee and a monthly payment of you also have hair suppliers that allow you to start for free. Be sure to check if you are allowed to offer your clients other brands, better to know before you start than after you are a hair weave distributor for some time and you want to expand your hair business.

Who are you selling hair for as a hair weave distributor ?

When you act as a hair weave distributor you sell hair extensions from somebody else, so if the quality of the hair will change over time, when you have orders but the wholesale suppliers fails to deliver in time, your clients will blame you for it. So make sure to check other distributors, or the internet on complaints or simply the service level of the hair wholesale supplier. And do not forget to check the quality of the hair. The company might help you with fast delivery of the hair to your clients, but what if the quality is not meeting customer expectation?

Start selling hair

In most cases you can use an online registration, for some hair wholesale suppliers you need to be a licensed cosmetologist, so be sure you got your license. Most wholesale suppliers also offer marketing and ready-made websites to support their distributors. Ask how much freedom you have to personalize this website, after all you want the customers to do business with you and not with simply anybody who is a hair weave distributor of that particularly hair supplier. It’s important to be able to make the difference, because that will be the only way to grow faster than the rest of the pack.

Start selling hair online in only 10 steps

If you know how to become a hair weave distributor in South Africa, Kenya, or Nigeria, you can start a business with a low investment and with high quality hair thanks to Darling Hair.

Communicate to your hair loving clients

Once the registration is done, you can start to order hair. But before you can start to earn money, you should build a network of people with interest in your hair extensions, and this network you can turn to become loyal clients. Make sure you keep in touch with them, meet them and drink a cup of tea , anything to spent time with them. For sure you can’t meet all your clients if you are an online re-seller, but if they live nearby or when you visit their home town, why not making an appointment and have a chat. It’s important to understand their needs and to be really interested in their wishes and demands from a client’s point of view.

 

Attract more paying customers

If you are a distributor you have a lot of colleagues within the network who will all compete with you. You can beat them if you perform some marketing on your own, this beyond the marketing material you received from the distributor. A great way to attract new customers is to start a separate hair blog. On this Blog you demonstrate your own personal experience and love for hair. This gives you an advantage above your competitors within the Distributors network.

Measure your marketing and sales

To improve your sales, make sure you understand and make use of any performance tool the hair wholesale supplier provides. Only if you measure the impact of your activities you can improve your sales and grow your hair business.

Do not forget to check your coverage of any risk that might impact your hair business.

So good luck selling as a hair weave distributor and if you want to grow as you own hair boss.

Leave a comment if this post was helpful, and are you ready to make money as a hair weave distributor.

How to become a hair weave distributor in South Africa

There is a growing interest from start ups from South Africa, to become a hair weave distributor. That is understandable because the demand for weaves is growing and being a distributor combines fun, a hair business and low capital needs. We invite start ups in South Africa to contact us so we can help becoming a distributor.

US hair extensions market grows over 20% in 2021

US hair extensions market grows over 20% in 2021

Apr 6, 2021 | USA

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The hair extensions market in the United States

When the economy bounces back to the pre-covid situation it will have to catch up with the 4 % yearly growth. This combined with the average lifetime of the hair products that are today in the possession of your clients a growth rate of above 20% is expected. Are you ready to take your share of the US hair extensions market?

The Covid-19 crisis has impacted the import of human and synthetic hair in the US significantly. A drop of nearly 20% less import in 2020, compared to steady growth of the import the last 3 years. Given the low volume of export of hair, this drop caused a lower domestic demand. Next to lower demand due to fear about the presence of the Corona virus on imported products, scarcity of raw materials in countries like North Korea impacted the availability of products and higher prices.

The search in the US for the overall keyword hair, in category beauty and fitness, on Google Trends has rather stable pattern. In the beginning of summer the search is the highest, the higher 90 or even 100 and at the end of the year in the lower 80’s. However, in March and November 2020 the search for hair hit an all-time low in the 60’s. The lack of demand for hair as shown before is supported by a lack of interest in 2020.

US hair Market

Do you want to earn your money by selling hair?

Yes!
The share of mainland China in the total import of hair into the United States decreased from 68% in 2019 to 64% in 2020, or 23% less in total value. This was partially compensated by increased imports from countries like Bangladesh and India. The Chinese vendors will invest to regain this lost market share.

Sources of information for the US Hair Extensions Market research

You can find information about the evolution of the US Hair Extensions market in several sources. Like trade information, Google trends and the financials of companies like Mayvenn and Private Label extensions.

 

 

International trade information -UN Comtrade

The United Nations keep record of the trade flows, import and export, between nearly 200 countries. The data is available in a rather detailed level, based upon the same coding used to calculate import duties. The information gives a good insight in the demand for hair products (the import) in the United States. However, the available insight is not detailed enough to exactly see the evolution of hair extensions. Products made of human hair, or synthetic hair do include wigs, false beards, eyebrows, eyelashes and the like. However with the right disclaimer this data shows the market, and the growth percentage over the years.

Harmonized System (HS) to estimate domestic demand

The Harmonized System is a standardized numerical method of classifying traded products. It is used by customs authorities around the world to identify products when assessing duties and taxes and for gathering statistics. When you import or export hair, you need to know the HS code for hair to full fill your tax requirements. But you can also use these codes to compare the trade flow of hair to and from your country. You can see the import and export of hair and estimate domestic consumption of hair. It is important to understand the limitations of this data, but it does provide insight in a trend for a specific country.

Codes used:
6703 Human hair, dressed, thinned, bleached or otherwise worked; wool, other animal hair or other textile materials, prepared for use in making wigs or the like (excl. natural plaits of human hair, whether or not washed and degreased, but not otherwise processed)

6704 Wigs, false beards, eyebrows and eyelashes, switches and the like, of human or animal hair or of textile materials; articles of human hair, n.e.s.
This includes, complete wigs of synthetic textile materials; False beards, eyebrows and eyelashes, switches and the like, of synthetic textile materials (excl. complete wigs).
Wigs, false beards, eyebrows and eyelashes, switches and the like, of human hair, and articles of human hair, n.e.s. and Wigs, false beards, eyebrows and eyelashes, switches and the like, of animal hair or textile materials (excl. synthetic textile materials.

Coverage

The United Nations Commodity Trade Statistics Database (UN Comtrade) contains detailed imports and exports statistics reported by statistical authorities of close to 200 countries or areas. It concerns annual trade data from 1962 to the most recent year. UN Comtrade is considered the most comprehensive trade database available with more than 1 billion records. The database is continuously updated. Whenever trade data are received from the national authorities, they are standardized by the UN Statistics Division and then added to UN Comtrade.

Some limitations are applicable for the data available in UN Comtrade:
The values of the reported detailed commodity data do not necessarily sum up to the total trade value for a given country dataset.
Countries do not necessarily report their trade statistics for each and every year. UN Comtrade does not contain estimates for missing data.
Data are made available in several commodity classifications, but not all countries necessarily report in the most recent commodity classification.
No adjustments are made when data are converted from a more recent to an older classification.
Imports reported by one country do not coincide with exports reported by its trading partner. Differences are due to various factors including valuation (imports CIF, exports FOB), differences in inclusions/ exclusions of particular commodities, timing etc.
Almost all countries report as partner country for imports the country of origin, be aware the term ‘partner country’ in the case of imports does not necessarily imply any direct trading relationship.

Google Trends

Google has the insight of demand for any topic, including hair and hair products. In Google trends one can see the Interest over time. The numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. The US hair extensions market depends on the interest of clients in hair. In 2020 there have been clear moments people did not prioritize hair as very important. This had a negative impact on overall demand for hair and hair products in the US.

Beauty and hair companies

Mayvenn, Inc. is located in Oakland, CA, United States and is part of the Wholesale Sector Industry. Mayvenn, Inc. generates an estimated $4.78 million in sales (USD). Founded in 2013 the company raised $ 2 million in 2013, $10 million in 2015 and $ 23 million in 2018. Mayvenn employs 63 people (81% of whom are people of color) and it directs business to 3,000 black stylists across the country.

Private Label extensions , 1272 Dahlgren Ln, Atlanta, Georgia, 30316, United States. Founded in 2014 and employs 27 people and generates $ 7 million in revenue. It offers branding, packaging, websites, and wholesale.

Prepare yourself with our all in one hair business package to grab your share of this business opportunity

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How to improve the SEO for your WooCommerce hair store

How to improve the SEO for your WooCommerce hair store

Apr 5, 2021 | WooCommerce

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Get your WooCommerce hair store better noticed in the search results. This will make your hair business growing and growing. There is a free tool that will help you increasing the ranking of your WooCommerce hair store. A tool that will guide you to find the weak spots of your hair product pages. Or other webpages, like blog or the page about hair care.

When somebody is searching for hair solutions, the search engines will show the best matching webpages. When your hair store is optimized for SEO, or Search Engine Optimization, Google and Bing will find your product pages much easier. You can help these search engines by telling them exactly what is on your product page, for example.

When you have a WooCommerce webstore for your hair and beauty products, you can have 300 or more web pages. All together these pages form your WooCommerce hair store. They need to have a certain structure and information (meta descriptions), so the search engines can scan the webstore.

It is possible the information about the product descriptions, or other webstore pages is not clear anymore. This can hurt you, as your hair offer will be less visible in the search results. There is a way to check what you can do to improve the quality of your web pages. This improvement increases the change your client will find your hair.

What is missing in your WooCommerce hair store?

There are several tools and methods to check. For example Neil Patel has a very nice website, but if you prefer a free tool, I recommend Bing. Bing is the search engine from Microsoft. Google is the most used search engine. But Microsoft Bing Webmasters tools has many features that will help you. Sign up for Bing and benefit from the free tools to check and improve your technical SEO. This has the focus on the structure of your webpages. How easy they are for the search engines to find and read, does the design make sense?

Use Bing to check your technical SEO

The free tool, Bing, webmasters tool has several menus, like:

  • Search Performance
  • URL Inspection
  • Site explorer
  • …
  • SEO Reports
  • Site Scan

See the image for all possible items. For now, we are going to focus on the last two items:

  • SEO reports and
  • Site scan
menu Bing
On these two menu items you can find magic! The good news it is 100% for free! Here you can scan your WooCommerce hair store and discover what is missing.

  • did you forget to describe the hair product images,
  • is the structure of the page not right, for example you used the same level of headers twice, or
  • do you have serious issues like pages that load too slow?

You can learn everything you need to know, to help the search engines to understand what you are offering. This will tell you how to get a better ranking.
Let zoom in on two issues that pop up frequently, but you can solve, without being an expert. With a better search result as reward

Inform search engines about WooCommerce Hair Store images

Search engines like Google, cannot see what is on an image. They can not see your Vietnamese Body Wave Closure. Search engines use the context of the text around the image. Plus the name of the image and the so-called alt text to interpret what is on the image. The search engines are good in this, but you can help them of course. Make sure Google or Bing can find all the information, they need to understand the content of the image. This way you increase the changes people searching for Vietnamese Body Wave Closure will find this in your WooCommerce hair store! But if your store has over 50 or 200 or more images, it is not that easy to see what images are missing this information.

Sell Hair on Your WooCommerce store

Benefit from the strongest combination of WordPress, WooCommerce and Bluehost
Create Your Own Store
In the SEO reports Bing will tell you when you forgot to mention what is on the image, the so-called alt-text. Next to the filename, that has to contain the product plus your brand name, you can enter the alt-text. When you upload a product in WooCommerce you can enter the product gallery images and the featuring image. Make sure you add a description about the hair images. This will be information, visible for the search engines to determine, together with the context, like product description and structure what you are offering.
[Use the <img alt> attribute to write descriptive content for the image: <img source=’pic.gif’ alt=’Accurate and descriptive keyword text that represents the image.’ />.

As a general rule, search engines do not interpret the content of image files. The text provided in the <img alt> attribute enables the site owner to provide relevant information to the search engine and to the end user. Alt text is helpful to end users if they have images disabled or if the image does not properly load. In addition, the Alt text is utilized by screen readers. Make sure that your Alt text is descriptive and accurately reflects what the image represents and supports the content on the page.]

When you use the SEO report you can trace back the images of the hair that are missing the alt-text. Open the product in WooCommerce and you can enrich the information about the hair. Not difficult, but very helpful to increase the change people will find your hair.

Check if your hair is unique

When you sell hair on WooCommerce you sell various variances. For example, a bundle of Brazilian hair, in straight, Body Wave, Curly, Water Wave and Kinky Curly. You can copy the product page of the straight hair and rename the text for the other textures. When you have 100 or more products to offer, you need to be efficient to make it work. This works fast, but you could forget to change the title of the page with the hair. The most important header of any web page is the so called <h1> header. This is the header the search engines are looking for. It is on their checklist so to say, like the alt text for the images.

When you duplicated one or more pages of your WooCommerce pages, you can work faster. But you also might forget to change the main header. It is possible on one page there are more <h1> headers, and that is confusing for the search engines. Like reading a book and find two titles of the chapter.

WooCommerce Hair Store upload
WooCommerce product image upload
[Remove redundant <h1> tags from the page source, so that only one <h1> tag exists.

These pages have more than one <h1> tag. Multiple <h1> header tags might confuse search engine bots and website’s users. It is recommended to use only one <h1> tag per page.]

The SEO report will show you exactly what product pages, or other pages, that have a double <h1> header. Now you can help the search engines to determine the right product you are offering on this page, by reducing the <h1> to one. You used headers in the product description, or blogpost to help the visitor to scan the most relevant information about the hair first. It is possible you use the same header twice. Thanks to this report you can cut the double header.

There is more

It is possible you will see on the SEO report more issues that make it difficult for the search engines to understand what you are trying to offer on that page. The tool has a clear explanation and provides guidance to tackle all the issues. If you make a habit to check the report on a regular basis, you can improve the quality of your WooCommerce webstore every time you work on one of the issues. This will help you rank better on Google and Bing, and thus gives more clients and hair sales!

If you need more explanation or help, let me know.

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How recognize the worst hair vendors online?

How recognize the worst hair vendors online?

Apr 1, 2021 | Find Hair

Home ( Page 6 )

How recognize the worst hair vendors online?

This business is all about finding the best quality of hair at the best price. Start finding hair vendors online that will meet the demand of your ideal client. Even the search for hair wholesale vendors starts with your client’s demand. And when you know what she is looking for, you turn around and start searching online for hair vendors.

How do you avoid ending up with the worst hair vendors online? And how can you find the best online hair vendor? There are so many search results for :

  • “Hair vendors”
  • “Wholesale hair suppliers”
  • “Hair wholesalers or

and many similar searches. An so many hair vendors.

The best way is to plan your search. Do not start searching on the internet and fall in love with the first hair vendor you will find. Hair can look very tempting online, but you need to plan your search to ensure you find the hair your clients need.

Make list of the hair need of your clients

Get yourself an overview of what you learned from talking hair with your clients. like what.

  • are they looking for
  • is their struggle for hair extensions, weaves, frontals, or braids?
  • experience they had with previous vendors
  • is it they love in hair

Make an overview with all their remarks and create groups. Put similar remarks, but expressed with different words in one group. This overview will help you to narrow down the online search for hair vendors.

Use your clients keywords to search online for hair vendors

Over 80 percent of the hair sold comes from hair vendors from China. Yeah, not from Brazil or Peru as you might have been thinking for some time. But having said this, China is a large country, and some vendors are excellent, and some hair vendors are very bad.
You can search on platforms like Alibaba or AliExpress. Although you might see a good rating it good to start to engage with the supplier before even buying a hair sample hair. Engage by start talking hair and to ask questions, as many as you need to feel good.

How to recognize bad suppliers?
You will see the ‘not so good ones’, will ask you after every question:

  • “do you have order list?”
  • “may i know what kind of the hair u need”, or
  • “can I take your order now”

These vendors are only interested in selling or do not understand English very well. They will not invest in the relationship, or the trust that is required for online hair sales. Do not engage with them. They will keep on sending you messages and fill your inbox with images of their hair.

hair vendors online

How to engage with online hair vendors

You found a supplier that is serious enough and prefers a long term relationship above that one transaction? Start asking questions. No need to do a complete interview. Make sure you understand:

    • how they process the hair,
    • where they get the hair from and
    • how they handle complaints.

Need help finding the most relevant questions? Check our list of 40 questions for online hair vendors.

Top 40 Questions to Ask a Hair Vendor before Buying Hair Extensions

Hair samples!

When the hair wholesale company has answered all questions you asked with patience, it is time for the next step. Ask for samples or buy a sample bundle. Do not expect every hair vendor is willing to give hair for free. If you are serious in starting your business, you will also have to save some money in your budget to buy samples. You can even ruin a good potential relationship to ask for free samples. If you feel this vendor meets your clients demand, reward them with paying for the samples.

Not sure? Contact me

If you are not sure about the online hair vendor. Contact us, we know many suppliers and the experience of many hair re-sellers all over the world. Contact us and we will help you out finding the best hair supplier.

How to arrange hair products in Shopify in a profitable way

How to arrange hair products in Shopify in a profitable way

Mar 30, 2021 | A Shopify Store

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How to arrange hair products in Shopify?

Learn how to easily arrange hair products in your online hair store. Save not only time, but use your creativity and knowledge about your client to improve your outlet.

Putting your hair on the shelf!

The first step when you start your Shopify free trial, is of course to upload the hair and beauty products. You can upload the products one by one, but you can also upload several products the same time. For the easiest way to upload the hair in Shopify I recommend planning this task. Shopify is a complete eCommerce platform, therefore uploading your hair extensions, weaves or closures is a very simple process. Take the time to give every hair piece the attention it deserves:

Prepare for the best result and save time

It all depends on how many extensions, eye lashes, or weaves you want to sell in your Shopify hair store, but it pays off to prepare the upload of your gorgeous hair.

Collect all images of the hair

Now you have done your research and you know the hair your clients are looking for. And you have also found good hair vendors and tested the hair they sell.

Product overview

Start to prepare a list of the extensions, weaves, bundles, closures, frontals or other hair and beauty products you are going to sell. To help your client to find more what she is looking for, group the hair into categories. Later, these categories can form the collections you use to combine related hair products. And to show related other products for cross selling. For example, collection with bundle deals and the collection of closures.

Shopify collections, the best way for more hair sales

The list can be something like:

Title Vendor Type Length Collection
The title of your product The name of the vendor for your product The product type The length of the product variant Enter the name of the collection that you want to add this product to
Brazilian Body Wave MyChineseHairExtensions Weaves 18 Bundle Deals
… … … … …
Once the list is complete, you can rename the image file with the hair products. To be sure also Google will find the images, and thus your hair products.
This format: Title_Collection_StoreName.jpg or .png
Use the same name (use variations of the table above).
For example: Brazilian_Body_Wave_ Bundle_deals_your_brand_name.jpg
Now you will have no misunderstanding about the products you offer. You can even share the list with others. For example, to add your branding to the hair images.

Calculate the prices

You sell to make a profit, right. A profit is everything you get paid by the vendor that is above the total of:

  • the purchase price, including shipment and payment charges from the vendor
  • import duties you cannot recuperate
  • the average other expenses per product, like travel expenses, communication expenses, marketing expenses, eCommerce charges etc.
  • any shipment or payment charge the client is not paying for

To stay in business, make sure your retail price is above the previous items. And compare the prices and conditions of the competition.

For more about finding the best selling price get our all-in-one hair business package with templates to calculate your retail price.

Once you have calculated the selling price you can add this in the table you already use for the hair images.

Fast, Responsive & Reliable Online Hair Store

Start a Free trial now
Title Vendor Type Length Collection Variant Price
The title of your product The name of the vendor for your product The product type The length of the product variant Enter the name of the collection that you want to add this product to The price of the product or variant. Do not include any currency symbols, include only the price.
Brazilian Body Wave MyChineseHairExtensions Weaves 18 Bundle Deals 14
… … … …
Off course you can add other variations, like color or density. It all depends on the products you are offering.

Write the hair product description

With all these features of the hair written down, it is time to engage with your client. What is she looking for? We all know nobody is looking for 100 grams of dark colored hair strands. You must engage with your client to tell her about the benefits of the hair.
“This silky Brazilian hair is going to make her the star of that party”. Or “these bouncing waves of this Peruvian hair, will get her the job she is applying for. Especially because we talk about 28 inches of beauty!”.
Online people scan the text, make sure you use headers and titles and bold for example to draw the attention of the benefits your hair products offer. To know the secret behind good product descriptions, check these posts:

Hair product page design that informs and sells

How a poor product description kills your hair sales!

Make sure Google will see your hair too

You are selling online, so people will use search engines like Google. Bing or Safari to search for hair solutions. Now you have done your homework, you are able to not only use the correct key words in the product description, but you will also use these key words in the meta tags. The title and the meta description. Help google to find your beautiful hair for your ideal client.
Link

Load manually your hair in Shopify Store

For your hair products you have done all preparations. Before you can rest or look for the next task to design or decorate your hair store, you need to upload the hair in the store. You can decide to upload every hair product one by one. You have the list with all your products, so you can cope paste most of the content.

Upload all your products in one time

Shopify makes it easy for you to upload all your hair products in one move. You already have all the information about the product needed, thanks to the list you created. Import the file to Shopify and all your products will be uploaded to your store.

More about uploading your hair

The next post will guide you on how to put all your hair in your store, we will use the manually and automatically (with a file) method. You can select the method you feel most comfortable with. Once the hair is uploaded you can start to work on the design of your store.

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