Tips to reduce hair store cart abandonment

There are several reasons users of your hair store might leave your web store without finishing the purchase. The previous post mentioned several important issues.
In this post we are going to work on solutions, Tips to reduce hair store cart abandonment.

Inform your users about the expenses

Nobody likes to pay for shipping anymore since the large marketplaces offer free shipping, even for very small orders. But we are not all in the position to negotiate zero shipping fees. If you have any charge, make sure the users of your hair and beauty store are informed in time. It is better they take the charges in the calculation of the final payment for the Malaysian Wig, instead of getting a surprise at the check-out.

Think if you have room in the retail prices to add charges to the retail prices. Perhaps you can offer free shipping for all orders from $150? Calculate your average shipping cost and the average order amount and add your retail prices with the shipping expenses. It looks great to offer “Free shipping, for all your orders as from $150”.

Make shopping easy

How easy is it for the users of your hair and beauty store to add items to the cart and to go back to continue shopping? It is mentioned before but keep on trying to purchase your own products and see how smooth this process is. Try to avoid too many clicks.

Speed is king!

On mobile devices people should not wait too long to load a product page. The page should refresh as fast as your fingers can swipe! There are tools like on the website web.dev to check how fast your pages are loading and what causes the delay. Very often the images are too large for the device. Google is even using page load as one of the factors to rank your webstore.

Newsletters sign up

It is great to have a large email list. This will allow you to market your new arrivals to a large audience. But when everybody must sign up for the newsletter when they want to purchase your hair, they might bounce away form your site. Think about having the sign up after the sale is closed and offer a discount for the next order.

Are you being served?

Instore a store manager can help you when they see you got lost a little bit. That is their job, to make the purchase process hurdle free. Online you can offer a chat app. An application the visitors can use when they have a question or face a problem in the checkout process. Check the times your site is getting most visitors, google analytics can tell you. Make sure your chat tool is operational during those times. This is also a great way to learn where in the checkout process you can do some improvements.

What hair am I buying?

Make sure the visitors of the hair store, can see the hair and beauty products they bought. Add an image, a thumbnail, plus short product description to the cart. When they check the cart, they will feel confirmed with the image of what they bought and soon are going to receive! This keeps the desire for the product burning!

How long does it take to order the hair?

Nobody likes to wait, especially not when they want to enjoy that gorgeous hair. After the first click to add the hair in the cart, every single click is one too much. Help your users to know where in buying process they are. Inform them about the next steps to go before the check out is finished. When they know they are near to the end, they are more motivated to finish the process. Ask your webstore agent to work on this or contact me.
It has nothing to do with abandoned carts, but keep your clients informed about the shipment also after the check-out. Use track and trace so they can check at any time how long it will take before the hair arrives.

Some extra tips to reduce hair store cart abandonment

Have you thought about this?

• Activate a pop up that appears when your visitors bounce away, without finishing the purchase. Offer them an extra discount to make sure they change their decision not to pay.
• Retarget your audience, tools like mail chimp can work great by contacting people who decided not to finish the purchase.
• What others bought! It always helps to add some social proof. Show the hair pieces others bought with their comment. Even if the person is not known, a review on social media will work out perfect.

Improve the processes 24h a day

The beauty of selling online is you can see the data behind the user behavior. You will be able to see the steps or better clicks, users took before they made a purchase or left the store. Tools like Google analytics will help you to understand user behavior. Check on a regular basis the flow and fix the events where a user leaves your site or takes a route that will not lead to a conversion. You can use A / B testing to use an assumption and to test if that assumption is true or false. Test singular changes so you can analyse where you can or should not improve things. Sometimes the change of color of a button can already have a significant impact.

Ask your clients, both the one who finished the purchase process and the ones that did not, reward them for thinking on how to improve the shopping experience. Their feedback is with gold! Gove them feedback on how you solved the issue, and they will be please to inform you about other unexpected process steps.

Tell me how your strategy is working

Let me know how these tips to reduce the hair store cart abandonment are working for you, I would love to discuss with you how to further improve your online hair sales!

How to decrease Hair Store Cart Abandonment and make more sales

When visitors have finally found and trusted your store, all they must do is to add the hair bundles or wig to the Hair Store Cart, make a payment and both parties are happy. Nice, but in a lot of cases people will abandon the hair store cart and leave your hair store with the hair in the cart. Why are people so mean to you and what can you do about it?

Let us work on a strategy to decrease hair store cart abandonment and make more sales! But first I thank Clarethakurse for the image of the beautiful hair.

What is Hair store cart abandonment

While your visitors browse through your hair and beauty store, they can add the products they like to the shopping cart. This is the first step for your clients to getting the hair they like. When they shop instore, they hold the hair pieces in their hands or shopping cart. In a way, it is theirs. But when shopping hair online, your client adds the hair to the cart, and they only see on the top of their screen the products in the cart. Sometimes the amount or the number of items. That is not the same as holding these gorgeous Raw Brazilian hair bundles. This physical difference makes it easier for your visitor to leave your store without completing the purchase. This is one of the reasons for a hair store cart abandonment.

There are more reasons.

Why do people abandon the shopping cart?

The shopping experience should be as simply as possible, with absolutely no surprises.

Test the shopping experience

On a regular basis test the shopping experience on your hair and beauty store. Purchase something yourself and be critical for every step of the buying process. But also ask somebody else to buy on your online store. Sit next to her and check if she is doing what you expect her to do. If she hesitates, you made an error! Do not try to influence her, because you will not be able to sit next to your clients. Write down what you see and hear (” what is this for?”), be open for all you hear and see. Check how the site works on mobile and desktop. Is the site accessible for people with a visual limitation?

Afterwards go through the notes and identify quick fixes and the ones you might need an expert help. Solve the quick fixes and make an appointment with the expert for the more complex issues.

The classic reason, shipping costs

When people buy stuff, they have a budget in their mind. They want to pay as much as their budget for the hair, but not for other things like shipping or payment charges. When by surprise they see they must pay $ 10 or any amount for shipping, this is new information. They will recalculate their decision. And that might lead to the decision not to buy your beautiful Peruvian hair, but to see if a hair store near by is cheaper. Goodbye deal!

Of course, you can charge shipping, especially when it concerns small items like $ 10 eye lashes. But make sure these expenses are well communicated. When your visitor sees the product, make sure she is also aware of any shipping expenses that apply. Avoid unpleasant surprises!

Red tape, the creation of the account

When your client will do the payment for the hair, her payment provider knows the address and other contact details. Now she must add all this information again. Although most browsers, like Chrome, Edge and Safari will remember most of the questions asked. Check if you can offer PayPal express checkout, to ease the payment process.

Payment security and options

Add as much as evidence about payment security to your hair store. Nobody likes to give money without being sure you get the hair your ordered. Your visitor might have the funds on a specific payment provider and prefers to use this one. Do you offer enough payment options? Think of the possibility to spread the payments.

Others are cheaper

Online shopping allows your clients to compare prices in the easiest way possible, add the hair you like to the shopping cart and start comparing with other stores. Especially if there is no doubt about the quality, this is a very comfortable way of shopping. It helps if you do not sell Brazilian hair, but your own brand name. Or to use unique bundles, different from what others offer. But always keep an eye on the competition, what are their prices and can you beat them on the conditions.

Return policy, customer oriented enough?

What is mentioned about shipping expenses (no surprise), goes the same for the return and refund policy. Make sure the policy is not making everything impossible. You sell quality hair, and your return policy should support this. Of course, no need to take back every single strand of hair, even when the client has altered it. Find the right balance between the trust your client deserves she can get a refund when something goes wrong, and your business.

How fast are you?

Customers are more and more used to next day, or even same day delivery. Sometimes they decide short for the weekend the hair they prefer and want the hair the next day. How are you organized? Do you have enough stock at hand to make that work? If ordered before 1 pm, the next day delivery possible? If the client feels she must wait too long, she will switch to other suppliers of her hair.

Improve the user experience

Check all these items and see how you can improve the online experience of your ideal client when she is ready to buy your hair or beauty products. The next post we will take a deeper dive into how you can reduce cart abandonment, with more technical support. Keep an eye on the website or sign up for the newsletter.