Oct 3, 2016 | Get Help
How to find a wholesale vendor?
A very important question because the wholesale supplier will make or break the success of your hair extensions store.
If you know to find a good wholesale vendor of hair extensions or wigs, you can easily start to grow your network of loyal clients. If you have bad luck and the vendor you selected underperforms your dream get’s affected in a negative way.
So how to find a wholesale vendor?
Before you start to google wholesale vendor hair extensions you have to do some homework. Consider the selection of a hair vendor like a separate project in your business planning.
7 steps to find your vendor
Step 1. Define your business requirements. Know what kind of extensions your clients, or ideal clients are looking for. Know your unique selling proposition, or how to be different. Take into account the time to delivery, the possibilities for samples and drop shipping.
Step 2. Search the internet, visit hair and beauty trade shows to find a list of wholesale vendors.
Step 3. Develop evaluation criteria. Make a list of criteria you want to use to compare the various wholesale vendors. If you prepare a list before you analyse the vendors you can compare all vendors in an objective way. In this phase some vendors will be removed from your list, because they do not fit in your criteria.
Step 4: Conduct Vendor Briefings.
Contact the vendors you selected, and see how they communicate, answer questions or share information. Also very important, see if you speak the same language, I mean do you understand each other. Especially important if the suppliers are located in a country with a different culture and language. The use of the same word, does not mean you talk about the same issue!
Step 5: Evaluate Vendors and check samples
Now it’s time to place some sample orders or to get samples and test the hair. If possible install the hair, so you can experience what your customers will experience. But also analyse the various evaluation criteria.
Now you are able to select the hair vendor you want to order your hair from, if possible consider to select a second supplier, This will mitigate the risk of disruption of your business if the first suppliers fails to deliver.
Oct 3, 2016 | Get Help
I would love to start selling hair
Last week I received an email from Marry, who wrote “I would love to start selling hair”. For me this is an awesome opening of an email, because it shows Marry has passion for making people look and feel good.
So good to love to start selling hair, but you need to know where to start. Too many times the love or passion to start selling hair fades away if the love is not answered. In other words, if no sales of hair extensions are made.
What is your mission?
To begin your own hair business, it’s good to start with the question why you want to start a hair business. Is it only to make some extra money, or is it to have an alternative for a day time job? It also really matters to set a deadline, a period you allow your business to grow before you decide if it’s successful or not?
So imagine you give yourself three years, to start selling hair before you lose the love to be in this business. Within three years your business should be a success, have a loyal client base and generate enough money to meet your goal, some additional money or more.
To whom you want to sell to?
Now you know how much time you have, you can decide the people you want to service. Who is your ideal client you want to make feel confident wearing your hair? Make sure you focus on real persons. Do not make assumptions, but interview people at the mall or in the gym. The more realistic the answers, the closer you are with the persons who will eventually buy your hair.
How can you be different?
Ask them the right questions, ask them not only about the hair, the texture or the price level. Ask them about their experience purchasing extensions or wigs from other hair stores, what did they like, what did they find disturbing?
Create your own website!
This will give you enough input to create an offer that will attract many visitors to your website, visitors that will love your hair and thus will make sure you won’t regret to start selling hair!
Sep 15, 2016 | Sell Online
How much is this hair?
That’s sounds like the beginning of a great deal. But many times there is only follows … silence.
Last month I spoke a very nice woman who had quite a number of followers on Instagram, Facebook and Snapchat. She was able to start the conversation, she received a lot of inquiries and requests for the price of the hair. But hardly any sales. It was clear something was missing.
It was a bit frustrating, to put it mildly, to post a great picture of the hair or a happy client, to get shares, a lot of xx and comments like: Love this and How much is this hair? She replied to everybody, but after that there was silence, no response, no purchase, no thank you.
Why there is silence after How much is this hair?
This is for a great part because how the human brains work, our brain is trained to keep an eye and ear open for things that might be interesting for us. In the beginning of mankind it was the best way to find the fruit that was ripe. Your ancestors walked through the forest and while they talked about family affairs they picked the fruit. But only the ripe ones.
Today our brains still work the same way. Your ideal client watches Real Housewives of Atlanta checks her iPhone and talks with her best friends. Then she sees what she likes, your hair. She responds right away; she likes your hair or she post the question: How much is this hair. Because this is what she is thinking of.
You answer her the moment you read her comment. The more hours between her placing the comment and your response the more unlikely she will answer.
Tip number one:
Keep your eyes on your social media and try to answer swiftly. If possible right away or within 5 minutes.
We all know there are more pictures on Instagram, Facebook, Pinterest of hair then fish in the sea. So big change after your gorgeous hair pictures your client has seen other pictures. She might forget you! So now you have to make her see your pictures, more often. Your pictures, your brand name, and your offer. You have to make her return to your account. You already have an advantage, she knows who you are, so let’s keep the conversation going.
Tip number two:
Do her a favor. Like a recent picture or post and leave a kind and honest comment. You are in the business of making people look and feel good, and this is your first chance to make a person you never met before to feel good.
Now you have a relation
Now the two of you are connected, the chance she will respond has increased significantly. This is great and you should keep the relation warm, but because you are in business you have to be efficient too. You can’t spend hours on social media to like, and comment. You have a business to run.
This is the time to automate your relation to work towards a happy client! From How much is this hair to thanks for receiving the hair I love it!
Leave a comment if you want to know how, I will email you with the answer!
Sep 12, 2016 | Get Help
How not to lose your clients if you leave Mayvenn
Mayvenn is a distribution organisation, like Pure Remy and some others. You can sell hair extensions using the website, marketing support and hair of the distributor. But who benefits from your effort and what if your hair business is ready to grow to the next level? If you want a hair business with 100% of the profit for you!
Distributors to start your business
For some hair resellers, organisations like Mayvenn and Pure Remy are a great start for your business. These organisations do take away a lot of work for start-ups and companies.
- They provide the hair,
- organize the marketing campaigns,
- set the price,
- decide what you can earn and
- have rules about even the design of your website.
Nothing wrong to give away your freedom to start selling hair, but one of the beautiful things to start a business is that you can decide what your market, your potential customers need. Because if not, it’s better to work for a boss and get paid per hour. Less uncertainty for a higher amount. I see many women using the distributorship to start to build experience in selling hair extensions and to start with a small investment.
Grow your hair business in Mayvenn
But some of them 
grow their franchise very well, more and more clients who love and like the store owner and her products. We all know the relation between buyer and seller, especially in the hair and beauty industry is very important, if not crucial. Your name is important; people will remember your name if they want to buy hair again.
But if you are a distributor you are limited to the freedom you have to use your own name, or name of the brand you want to grow. No problem if you want to stay with Mayvenn or Pure Remy for ever, but a big hurdle if you want grow bigger. If you leave the organisation, you will also leave your name, your url, that is the path on internet to your store, behind.
Mayvenn for ever?
This means you can never leave Mayvenn without starting from scratch again? If you start your own business you will have to contact all your clients and inform them about the new store. Bear in mind the risk some will not understand the message and stay behind?
Grow bigger thanks to Mayvenn or Pure Remy
There is a solution to make sure you will always benefit from the time, money and effort you put in creating a well-recognized name in the market.
All the time you sold hair and build up a name in this business you can take with you if you decide to start.
All you need is from the first day you start as distributor, or as fast as possible if you already started, to register own domain name.
Set up your own website to start and make a link to you Mayvenn store. In the beginning focus on your distributorship, but over time grow your own full website, with happy clients, testimonials and a blog perhaps. Get more traffic and sell using Mayvenn, or Pure Remy, or any other distributor.
Keep all your clients for yourself and not to Mayvenn
By doing so you build up a brand name using a website and domain that is fully owned by you. The day you want to stop as distributor and to earn all the money for yourself, the Mayvenn site will stop and you plug in your own store module.
This is a win win, because in the beginning it will be an extra site to drive traffic to your Mayvenn store and later you can be 100% your own boss without losing clients. You do not even have to inform your clients about the change.
So start selling thanks to a distributor like Mayvenn and keep your client base with a store of your own.
Feel free to contact me how this can work for you, or claim your domain right now!
Sep 10, 2016 | Sell Online
Don’t lose your hair business due to an email hack
You run a great hair business on social media, with a growing flow of visitors who rather often leave a comment. This is fun hair business; you only wish you had more sales. But you know this will come over time. Do not hurry the hair business.
Suddenly from one day to the other you get less comments, the number of visitors decline and your sales fall! What has happened to your hair business?
Most probably your hair business has been hacked.
What might cause this?
Do you use a @yahoo.com, @hotmail or @gmail.com account for example, but no business account?
Do you place the name of your hair store on the left side of the address name? For example, besthairshopatlanta@yahoo.com?
If you said yes to these two questions, I recommend you to read further to keep your hair business.
You can’t hide your success
If your hair business is doing well, and that is easy to see for everybody because you will have nice comments and a lot of inquiries on the social media. You can’t hide your success. As a matter of fact you want others to see you’re are doing well. This is the best way to grow your business.
If you have a growing number of followers, but you still use a non-corporate email address, big chance somebody will benefit from your success and steal your traffic and thus your clients.
How can somebody steal my clients?
It’s very easy for the competition to steal your clients, or at least to take away the traffic you generate with all your effort. All the competition has to do is:
- to register a new domain
- with your besthairshopatlanta name, or any other name
- publish a website that has the same
- design
- logo and
- colors of your brand and
people searching on the internet for your brand will end up…. in the webstore of the competition.
That’s an easy way of doing business for very little money, and you did all the work.
For very little money you can protect your own business
Unless it is your intention to help others grow their hair store, protect your own store and claim a domain. Be smarter than others and register your domain, for 50 dollar or less you can already protect the business you have built up so carefully the last years.
You can wait until it somebody steals your clients, or protect your name, brand, and clients now!
Sep 10, 2016 | Sell Online
My Mission, to make dreams come true!
Nearly five years ago I started How to Sell Hair Extensions, with the mission to support women all over the world to become financially independent. To make their dream come true, to be able to invest in their own future and the well-being of their loved ones.
My Inspiration, you!
Daily I speak with many women and every time I get emotionally touched and inspired by their story.
From single mothers who try to set up a business, while they have one or two day-time jobs. University students who want to pay for their school fees by selling hair. Mothers who love their daughters so much they pay the start-up cost. Girls from Africa with beautiful dreams to sell hair extensions to make it a better world for all of us.
And there are many, many others examples of people who all deserve to get their change to start a hair business. People who do not have too much money. The money they have is needed to buy hair extensions. They always ask for the smallest possible inventory, but fear the pain to say no to a client because they ran out of stock.
My free support
My mission with How to Sell Hair Extensions has always been to keep the money they need to invest to start and grow their business as small as possible. The website is full of stories and educational material for free. The same goes for the newsletter. Many other supporting material is available for not only little money, also with extra tools and support to help to earn money as fast as possible.
Mission Sell Hair Extensions
My dream, more people start own hair business
I am very excited to see the astonishing growth of interest to start a hair business from countries in Africa and South America for example. Countries that originally headed the list of countries with the highest numbers of start-ups in hair business, now risk to be overtaken by other countries. Kenya in the east of Africa for example already shows more activity then Nigeria. The online hair business is booming and more women start their own website.
My problem, how to keep on supporting for free
This growth also means more women who can become financially independent, but also a growing number of women with a smaller budget to start their own business. The demand for free advice is growing and this sometimes conflicts with the available resources of How to Sell Hair Extensions.
Thus, this success asks for a change to avoid I have to stop with this field of How to Sell Hair Extensions. I want to help as many people as possible, and I want to continue with How to Sell Hair Extensions with the goal to help many others for free or only a little investment.
My question to you, help me!
I will start to work on this change of the business model to continue my mission of How to Sell Hair Extensions. For example, to offer more interesting deals from other companies, to start with premium advertisements for hair stores, all with you, the client focus on top. This all be part of my “Change How to Sell Hair Extensions Project”. And I need your help to make this happen in a way you will be benefit most of it.
Do you have any suggestions or ideas, I could implement to continue my mission of How to Sell Hair Extensions, please let me know. I will show you my appreciation by telling the whole world about you! Or perhaps we can do business together. Please share your suggestions by email, social media or in the comment below this post, thank you!
Sep 8, 2016 | Get Help
Become a beauty expert
It’s said many times, expertise sells. If you are a beauty expert you will not only understand the needs of your customers better, you can advise them better and they will trust you more. More trust means more happy people and thus higher sales. Higher sales without competing on price means more profit for you!
How to become the beauty expert
Beauty is about the complete picture. You cannot look gorgeous if the nails are perfectly done, but the hair is hopeless. So if you advise your potential clients on how to look and feel beautiful, you differentiate yourself from the others selling hair only.
Train yourself in the fields of beauty, this can be hair, nails or makeup. Know how to deal with different skin tones, be different because you add hair care products to your service offering. Great ways to not only service your clients better, great ways to compete on expertise instead of price.
Keep your margins high
If you only offer hair extensions, your potential client will only see the price of the hair. They will compare the price with other stores. People like to negotiate, and because you only sell a product they want to talk the price down.
How different if you are a beauty expert. Now you are no longer only selling a product, hair extensions. You sell an experience, you sell knowledge and confidence. Your client will get a true bundle deal, not three bundles of 14, 16 and 18 inch. No, you offer a top bundle of hair extensions, professional advice and thus you make the client feel comfortable. Now your client will no longer discuss the price, but the treatment you are going to offer. This means higher profit margins.
Easy to sell expertise
Follow a course on nails, make up or cosmetic or hair care products, there are online training’s so you can educate yourself at the time and speed you can afford. Watch your expertise grow and use this to service your visitors and clients.
A few example trainings:
Scenting in Soap making
Everything you need to know to scent your soaps effectively.
Learn all about how to use various essential oils and fragrances in your soap, including how to combine scents for your own custom blends. Add personalized beauty products to your service offering.
Master the Art of Makeup on Global Skin Tones
Learn how to master the art of professional makeup application on global skin tones by Celebrity Makeup Artist Shalini
In this course you will learn all the secrets to applying your makeup or your client’s makeup like a professional celebrity makeup artist on multiple skin tones and ethnicities. Understand the needs all colors of skin and broaden your market.
Eye & Lash Art
Advance your makeup artistry using bold color, layering textures, using homemade artistic lashes and artistic effects.
There is so much in the world to inspire the work of an artist. As a makeup artist, sometimes we want to get beyond the basics of pretty beauty makeup and expand our viewpoint with a more creative and artistic perspective. Thankfully, there are so many tools, both cosmetic and non-cosmetic that allow us to take a walk on the wild side at times and unleash the giant within us. In this course we invite you to free your mind and take an artful approach to your makeup application. Use your own vision and unique makeup personality to create looks that are unique to you and the energy you bring to the world of makeup.
Homemade Skincare: Ultimate Care for Anti-Aging & Dry Skin
How to make DIY, easy, effective, natural home remedies for anti-aging & dry skin care including sun damaged skin
Start you own anti aging brand
Add a new group of clients to your ideal clients, combine expertise on hair loss and other aging related consequences. Become different with a focus on the fastest growing client group.
PROMO CODE 15B2SCHOOL and get $ 15 off Udemy trainings (valid till sept 13th)
There are so many benefits to creating your own facial skincare you’ll wonder why you didn’t start sooner! It’s easier than you think and anyone can do it. This course gives you all the skills you need to create a complete homemade facial skincare regimen.
You will learn detailed information about making, using and storing your skincare creations including cleansers, steam, mask, toner and moisturizer. You will also learn what else you can do for ultimate beauty and radiant health.
Do not forget to adapt the style of your website too, your marketing message should change from product pushing to messages about beauty expert or consultancy. Make sure to increase your price, you are worth it now!
Sep 8, 2016 | Get Help
Lack of money can’t stop the start of your store
You have everything in place, you know who wants your hair, you have a marketing plan, even two hair suppliers, but how are you going to finance all this?
Ask your parents for support, bake cupcakes to sell in the neighborhood, get a bank loan or organize a crowdfunding campaign.
Crowdfunding is a popular method to raise money for start-ups or for people with crazy ideas. So if you have an idea to change the hair industry for ever. Why not trying to fund your business by crowdfunding.
For a loan you only need to speak to your parents, or the bank manager, but for crowdfunding you have to talk to a crowd!
It’s key to write your business plan and to describe your idea and how it will become a success. There are people out there interested to invest in your hair Bizz. You only have to find them. So first check existing crowdfunding projects, and learn from the successful ones. How is their offer or presentation different from the rest and use this insight to drive traffic to your project.
In life you need ambassadors, people with influence who will tell others about you and your great idea. So if you have a great idea, look for influencers, not only in your neighborhood but also on the internet. Build a relation first and get them interested in your idea.
We all know, people are very busy and they get millions of messages a day, from conversations, newspapers, billboards, TV, Radio anything. So you have to make a lot of buzz to get your messages heard. Not only once you launch your crowdfunding campaign, also before the launch. You need to set up a well-planned campaign to fund your hair business.
If you want expert advice and learn to get money for your awesome hair business, learn from Eli Regalado who funded over $ 1,000,000 in projects.
Brazilian Body Wave (Bundle Deals)
Tips for Crowdfunding Success
Best practices
Nothing wrong to google first on successful or best crowdfunding campaigns. No need to re-invent the wheel, but use the effort and lessons learned from others. But for your own campaign be original, never simply copy paste campaigns from others.
Campaign
I mentioned it before, do not press the publish button but set up a campaign. Heat up the audience, make the buzz and use influencers to carry your crowdfunding messages to new territories.
Rewards do not have to be financially only
Think very well about the rewards you want to give to those who believe in you. Some people might love your ambition, or the idea but are not interested to buy your hair. If you only offer free hair for those who support the start with their funding, you will miss this group. Allow them to just donate a small amount of money, and do not forget to send them a thank you note. Not only after they joined the crowdfunding, but also every year later. Perhaps you need them in the future again when you want to open your second store.
Do you need funding for your business?
Sep 7, 2016 | How do you sell?
Hair Extensions Sales Strategy
You need a sales strategy, to sell you hair. You can only sell extensions if you have a sales strategy that gains the trust of your client. Use the right words, or better avoid the wrong ones. Invest in the relation with your customer. Please find in his post two very important rules on working on your sales strategy.
Rule #1 What not to say
You are selling hair primary because you want people to gain confidence, to feel great. Right? To make your clients feel good, you should avoid to use words that triggers resistance. Instead of using words like price or payment, talk about the benefits for your customers. Tell them about the value of their purchase for example. Or something like “invest in your Hair Style, you are worth it!”
Avoid also the word cheap, cheap hair might sounds great in dollars, but if it is also linked to a poor quality. Your client deserves the best hair for a reasonable price. The best guarantee for a loyal client base.
Make it part of the elevator pitch to tell a potential customer why she has to buy from you.Use only words that show the value your hair will add to your client. Again because she is worth it!
Rule# 2 Like each other
Your sales strategy should include time and effort to invest in the relation with your potential customer. Did you know, most purchases are made by people who like you. Surveys shows, people can even buy stuff they do not need, only because they like the person who offers it. You! The great thing is people who like you, will most probably also want to listen to you. If you tell a genuine story they will trust you. We all know in the hair business trust is very, very important. So if your potential client has gone through these three steps, they will buy from you.
Now you also understand a shout out about the best bundle deals might give response, but hardly any sales.
How to build up trust if you want to sell?
It seems Selling and Trust does not go together well, partially because your client understands you not only want to help her with her styling or beauty problem. She also knows you want to make a profit out of this. And that feels conflicting.
You have to put the buyers interest first, in your sales strategy. So it helps to make the sale not your objective. Care about the customer. The hair business is a great business to show this. Do not talk bad about the competition, but discuss if the offer of the competition is the best solution for your client. If your client hesitates to “invest in her confidence “or to purchase the hair. Give her time, you can’t hurry a sale, not if you still want your client to return to buy again.
or tell me what your sales strategy is in the comments
by Stefan Franken | October 31, 2016 | Get Help | 0 Comments
100% fine selected human hair, soft and silky texture, tangle free and shedding free are guaranteed, over 30 colors from natural black to the lightest blonde are available, wide length range from 12″ to 28″.
by Stefan Franken | April 3, 2016 | Get Help | 0 Comments
If you are self-employed for tax purposes, you follow another tax regime than people who are working for a chief. But you have to be careful, sometimes in the hair industry salon owners offer self-employed workers to work for them, but except for the monetary reimbursement, the labour circumstances are the same. The reason to call the contract self-employed is because it is more cheaper and less paper work for the salon owner.
by Stefan Franken | March 22, 2016 | Get Help | 0 Comments
Use tools to automate the work to reach out to your clients and focus on the content. We made a special page to share with you the best tools for a growing hair business
Sep 5, 2016 | Sell Online
5 tips to pave the road to success for a website with many visitors who will do what you want
You know what your client is looking for, you have the hair suppliers who can deliver the hair and you know how to be different. Victory is around the corner! All you need is a web store designed for success.
Before we talk about success there is something you need to know. To measure the success of your website you need to know some benchmarks. The average website or store has a 40% bounce rate, this means 4 out of ten visitors who landed on a page of your website, left your site without visiting any other page. Google will have a very low bounce rate, but if you have a webpage with only one call to action, like “add to cart”. You might have 7 out of 10 people who leave your page. A high bounce rate means you have to attract more visitors.
Another interesting indicator is the number of new visitors; most sites have 60% new visitors. These are people who do not know your business that well. So make sure to teach them about your brand.
How to get a website made for success.
1. Take your new visitors by the hand
If you visit a store for the first time, or any other place, you want to know what this all about right? So make sure you have a clear about us page. Tell about who you are, why you are in this business and what your mission is.
Write one strong headline at the top of the page and use the space below this headline to tell more.
2. You are at the right place
Tell your visitor they are at the right place. I am sorry to say, but most visitors, except for your own mother, are not visiting your website because they want to see your success. No most visitors land on your page because they need something. They need something and that’s about the hair, the conditions and the service.
So make it clear to them, show pictures that tell more than 1,000 words. Do not forget to communicate to your visitors like you meet them face to face. After all there is only one person important on any website or business in the world. And that’s the person who visit’s your website!
Reassure this visitor that every next step is easy, avoid any surprise. Make clear what the next step is in the purchasing process.
3. The internet makes it more difficult to know what to believe. What’s behind that beautiful website?
Share 
reviews and testimonials, show other companies you work with. Can your visitors select the point of contact they prefer, or can they only use BB messaging? Allow them to plan a call with you, so they can check you out, like my blue “Can I Help Button”. Do not hesitate to publish your picture on the site, so visitors can connect with you.
4. Freedom of choice
Your visitor is in different phases of the purchasing process, the buyers journey. So if you have a button to buy your product, make sure you also have a button to get more info or to speak to a sales person .
5. Help your success
Finally, if a sale of hair extensions is a measure of success for you. You need to make it possible. Does your visitor know where to buy your hair, how to buy the hair and where to press? Pick clear buttons, and show with arrows or text where to click
So, make an about us page, be very clear about your offer, put a selfie on your website, let your visitor decide what to click when and give all the guidance to click on the right button.,
Now, visit your own website or store through the eyes of a new visitor, is everything clear for you? You can also ask your mother or me to check your site. Let’s turn your business into a success!
You do not have a website yet, claim your name now! Check if your brandname is still available
But tell me, do you think my website is ready for success?
grow their franchise very well, more and more clients who love and like the store owner and her products. We all know the relation between buyer and seller, especially in the hair and beauty industry is very important, if not crucial. Your name is important; people will remember your name if they want to buy hair again.
