Nov 4, 2016 | Sell Online
Turn a celebrity of Atlanta into your client
Celebrity hairstyle is the talk of the day, and so do the names of the stylists of these celebrities. A celebrity is the best marketing ‘device’, you can have as a hair extensions store owner.
Every time the celebrity has a public appearance, your hair will be advertised. Close your eyes for a moment and imagine Kim Kardashian, Lady Gaga or Gigi Hadid with your installs. Wouldn’t that be great.
How to get your own celebrity
But how can you, as a start up in Atlanta, get in touch with those stars, those celebrities?
The answer is simple, go downtown. Visit clubs, enjoy live music venues or shows. This month go see Maxwell and Mary J Blige in their King and Queen of Hearts tour in the Philips Arena. Or dance yourself clean at the Loft on the 18th of November.
Of course, every month has its highlights, as you can see.
Grow your network of celebrities
Now great to spend a night outdoors, but what has this to-do with growing your hair business?
Easy but not that easy! Instead you keep an eye on the performing celebrity, you monitor the audience. People go to places to get inspired, so many future celebrities to be will be in Atlanta and watch the shows.
Rehearse your elevator speech
Now it’s time to make contact, of course you have your own hair extensions installed. Like a true celebrity yourself, you have prepared your elevator pitch, right? Tell the celebrity to be, everything about your business, tell her about the origin of the hair and make her, or him, fall in love with the hair. Ask her for contact details and make sure you use your smartphone to follow her on social media. Make sure she follows you back.
This is the cheapest and most entertaining way to invest in your brand, build a network of celebrities to be and one day, this can go very fast, you will have one or more big names wearing your hair! How awesome would that be!
Nov 2, 2016 | Get Help
How to start a beauty salon
Selling hair extensions is awesome, but more and more shop owners want to offer their clients more products and more service.
If you have loyal visitors and clients, why not broaden your service offer and make them look and feel good with beauty products, or add a nail studio to your store.
To help entrepreneurs with interest to start a beauty salon I opened a new website, howtosellnails.com. This website sees to all of you who want to start a salon.
Tips to start a beauty salon
On the site you will find information on how to finance your salon, but also a post about the best nail salon near me! How can you use this to attract and keep more visitors.
Keep an eye on this new website so you can make more money and have happier clients because you will give them a complete make over. No better way to feel more confident.
Future posts will handle the best location, the skills you need to run a beauty salon, how to make a profit by using less is more, how to promote your nails and beauty salon, and of course any topic you want me to deal with!
It’s key you run your salon, but you are not alone, not even if you are the boss!
Oct 31, 2016 | Get Help
J’adore Human Hair French wave from Everbloom
A sample of 100% Human Hair French wave in my mailbox, that’s always nice! This time form Everbloom hair, Qingdao China.
FedEx, DHL or any other courier always turn a smile on my face, because it helps me to test and see the hair suppliers I recommend.
I do not only ask samples before any recommendation, I also get samples later, to be sure constant quality is delivered.
French Wave Sample
This Friday I received a package from Everbloom hair. Daisy is my contact sales person with in Everbloom and she offered me to test the French wave, 100% human hair.
I must admit; I did not get very excited after checking the picture on the website of Everbloom. So, I hesitated a little bit after Daisy made me the offer. However, Daisy has proven to have a good taste, not only because she has a Dutch Boyfriend. She also shares pictures of her weekend trips so I gave her the benefit from the doubt. And ladies I was glad I did.
Because when I opened the parcel and could smell, feel en comb the French wave, it was love at first sight! I do not know if it was the French touch, but j’adore les cheveux ! Or in plain English “I love the hair”.
The hair did not shed, not with the comb or my fingers stroking through the hair, and it passed the fibre test.
Now some more serious testing will take place of the French wave, but before I do I wanted to share my first findings. Simply because I could not wait to share this with you.
Daisy offers samples of hair; it is even possible to send any sample of hair you already have to Daisy and to get an exact sample in return at a competitive price!
So please ask me for an introduction or contact Daisy direct and do not forget to mention I recommended her to you. This will give you a special treatment and the best quality of hair!
In the mean time, I continue to test the French wave, I will keep you posted!
Oct 30, 2016 | Sell Online
Turn your online hair store into a revenue booster
You started an online hair store and want all those people who search online to find your store and to buy hair extensions. Because that’s the only way to get sales.
You want to grow your online audience; I recommend to follow the series I started on how to turn your online hair store into a revenue booster. Today the first three tips!
Tip 1. Invest 50% of your time in awesome content on the online hair store
You can invest all the money you have and all the time of the day to improve your SEO, or Search Engine Optimization. But if you fail to give your audience the information they are looking for you can better stop right away.
You need to schedule time in your agenda for online marketing. Invest at least 50% of the time you have available for online marketing, Create and write content for your ideal client. And do not forget beautiful pictures.
Take for example IndiqueHair, the page about their hair has a nice text but also great pictures. Talk the language of your ideal client and help them to find the right information.
Tip 2 Talk hair right from the start
Your website full of hair extensions, bundle deals and information on maintenance is the collection of many pages, webpages. Search engines are not searching for websites, but for a page that has the information that matches with the need of the person who typed a key word or phrase in the search bar.
See the search result for how to sell hair extensions, you do not see only one website, but various results of individual webpages.
Make it clear from the start what you are sharing on your webpage, you start with your page title. The page title (include in the <title> tag) should be unique for each page and tell the viewer where the page is about.
This is also important because the page title is displayed in the search results of Google or Bing. This will be the first thing people will see and read about your store.
Check for all your pages, does this text explain in a split second what’s about and is it attractive enough? The lengths should be around 50 to 60 characters to be sure no cut of will take place.
If you service clients in a specific area, it’s smart to include in every page your location.
Tip 3 Make a summary
Every search result shows in short the what the page is about, this helps the viewer to decide if she should click on the link of the search result or not. Google for example might use your summary (in the meta tag) to display with the search result. But if google has the opinion a better piece of text is available they can override your meta tag description.
Look at virginhairvendor.
They have included in their meta tags a summary of the page content.
The great thing is any word the visitor used to search for and that’s included in the metatag is bolded in the user’s query. If somebody is looking for body wave, if you have a post or article with body wave, this will be highlighted. A great way to attract the attention and thus a better change you get a customer!
Tip 4 The roadmap
In any store, and this means also in your online store, you need to help your visitors to find what they are looking for. Create a structure that helps your customer to find, without thinking what they need. So, before you create your website, design a clear path to all your products, articles and for example before and after pictures. Make sure it’s logical, and take your website visitors by the hand.
You can also create a roadmap or website structure for the robots search engines use. For this you can submit your sitemap top the search engines, this will help the search engines to find the right webpages. Go to Google Search Console, previsously namesd webmasterstool for Google to submit your sitemap.
Follow this link: https://www.google.com/webmasters/tools and get access to this useful tool.
For your clients, you can not only make a special page with your sitemap, your navigation panel can help you clients in finding what they are looking for without them thinking too much.
Oct 26, 2016 | Sell Online
How long is 28 inches of hair?
Conversion between inches and centimeters can be difficult to understand. For example, a common question is: How many centimeters are in 28 inches? Understanding the conversion can be helpful when trying to communicate hair length accurately to clients.
Do you know how long is 28 inches of hair? Have you ever asked your client? Clients love to ask tall lengths. But it is not always clear if the clients do realize how tall 28 inches, or 70 centimeters is. The prices of tall hair are rather high. When you are selling long hair and before you order the hair, double check the need for this tall hair. You will regret investing much money in weaves with great length, while clients only as for shorter length.
What does 28 inches look like?
An image of 28 inches of hair does not tell you anything. Only an image of long hair will not show the potential client, how tall the hair is.
Through Facebook I received a message from Mariana Moreno who has been growing her own hair to an amazing 28 inches! Mariana wanted to sell her hair.
Mariana told me:” I’m selling virgin brown (chestnut) straight hair. My hair is 28 inches long. I never use a curling iron, straightener. I do not drink or smoke and am never around smokers either and eat a very healthy diet. My hair gets washed 1-2 times per week, has never been permed, dyed, bleached or colored”. Very healthy and more important very tall hair.
Be aware, for a length of 28 inches or more you need 5 bundles. The reason is because the hair weight is going all the way down your back and not sewn around your head.
It depends of the texture of the hair, but 28 inches will reach half way the back, for straight and body wave hair.
How much is 28 inches of hair?
Mariana was selling her virgin brown hair for $ 900.
Mariana continued” I use the “No poo method”, I wash my hair with apple cider vinegar, or I wash it with a shampoo I make by myself (natural and no chemical).
Of course, the $ 900 is for a full head. If you check the prices in some store you see 28 inches of hair will range between $ 150 and $ 250.
Should you offer 28 inches or more of hair?
Clients love tall lengths of hair, but the question is if they are willing to pay the price. Especially when they prefer a full head in the same length.
I recommend including in your product and marketing offer tall lengths, 28 and 30 inches. This will help to attract clients to your store. But make sure you show cheaper alternatives of hair lengths also. If the clients doubt because of the high price, she might be interested in your hair at a lesser length.
Oct 19, 2016 | Sell Online
reasons people buy your hair in the cart but don’t want to pay!
You are in this business to make people look and feel good, right! But that’s only possible if people buy your hair, if you can stay in business.
Nearly 2 out of three visitors of your website who placed the hair extensions they want in their shopping carts, abandon your website without closing the purchase. And that’s not a nice story to read, so why don’t they want to buy your hair?
You did everything right, you not only have an awesome website, but you also combined your social media to connect with your visitors. Your analytics shows returning visitors are increasing, people not only found your site, they also like to return to your website.
It is getting even more better, they also like your hair and they decide to buy your hair. This is what’s all about, real hair buying customers on your site!
But why isn’t it showing in your wallet? Why does all this good news not increase the balance of your bank account?
Please see the four most common reasons why people do not buy your hair, plus read the solutions.
1. Do not ask too much questions on checkout
1 out of five visitors leave your site without buying your hair extensions because you ask too many questions on check out. Your client wants only one thing, to buy your hair. But you are already interested in the second time they purchase your hair. So you want to know more about your client. But now you run the risk they will not buy at all.
So avoid a lot of questions on check out, and use email and other media to get a better picture of your client. Allow your client, after the purchase to sign up for your newsletter and ask some additional questions. The deal has been done plus you understand your client more better and you can focus your targeting messages.
2. Coupon
People like coupons, and this is a great way to increase sales because you give some special attention for people who are loyal to you. For example because they signed up for your newsletter.
And people will remember they have a coupon code. But what if the coupon code is not valid at check out. If your client with three bundles hair in their cart are at the check out and they can’t use their coupon, or can’t find it. Their leave the cart, and you lose a client!
If you use a coupon, check if it works well and share the coupon code if your customer checks out. Do not make it a secret!
3. Add more payment options
People do not want to look for the right wallet before they can purchase what they want. Make sure you offer different payment options on your website. If you have to pay a high commission for one or more, offer your clients a discount if they select a cheaper payment method to buy their hair.
4. Avoid surprises
Avoid any surprise and do not charge a shipping or handling fee after your potential client decided to buy from you. This will disrupt the process they have been going through to buy your hair. Nearly 1 out of 3 (!) people abandon their shopping cart if they have to pay shipping expenses, and were not informed earlier in the process.
You can however always treat them on a pleasant surprise.
Check the offer below this post of my eBook and tell me in the comments if you noticed the surprise I left for you.
Oct 10, 2016 | Get Help
Last week I started to share the Hair Extensions Distributors plan, or to start selling hair without inventory. If you are short on cash, or do not want to invest all your money in hair, this the alternative.
The Hair Extensions Distributors plan will combine your own entrepreneurial skills and capability to build your own network, the marketing and sales knowledge of the network of HowToSellHairExtensions and a hair supplier.
Unique of this Hair Extensions Distributors plan is you decide on the process and marketing strategy, you are your own boss with your own clients and it stays that way. You will always keep your clients, also if you leave the Hair Extensions Distributors plan. So only a win-win!
So, the update, where are we today?
Through email, the website and WhatsApp I received already many enthusiastic women and men with passion for hair. It’s amazing how many wanted to join the team. I really liked this, because that what it is supposed to be, a team!
Everybody has received a response and if they have the right motivation also an invitation to schedule a call. This call will help to form the team and to explain the plan. But, not of the least importance, it is the moment to share your ideas, needs and suggestions.
The first adjustment I had to make was the geographical distribution. If you are a team, you are not competing with each other. Thus it is important not too many distributors will aim at the same market or area. At this moment it is the first who applies, who will get the preference.
The first calls have taken place or are scheduled, and after the transfer of USD 8.50 they all received a copy of the Ebook “From Dream to your Own Hair Extensions Business, in Only 10 days”.
Some people scheduled a call but did not show up at the agreed time. This reduces the possibilities for others to join the team. If you want to join the team, please not only transfer the 8.50 contribution but also join the call.
We still have room for applications, 2 third is living in the United States, but also the UK and Africa will start with The Hair Extensions Distributors plan.
If you did not sign up yet, why don’t you leave your motivation as comment and plan your call to start selling without no stock!
Oct 8, 2016 | Get visitors to Your Store
OMG I am pregnant, or why to develop a hair marketing strategy
What has pregnancy to do with a hair marketing strategy? Let me tell you.
Last week Tuesday, two of my clients at the same day told me they were pregnant. I really felt privileged they shared this news with me. Also because this news is perceived in a different way for each individual. It taught me again that behind every hair business, there is a person with her or his own story. But also there are some similarities, things we all share.
First of all, there are three phases you have to take into consideration.
Awareness phase
The same goes for your clients, each individual client has her story, but she is also on her own place in time. Perhaps she is unhappy about the synthetic hair she wears and she looking for an alternative, should I go to human hair, or become a naturalista? This does not mean she is ready to purchase hair, but she is realizing she has a problem.
Clients in this phase will not look for your brand name, they are in need for some education. Some ideas and background information about the various hair extensions, the difference between synthetic and human hair. But also about the natural hair movement. What is it about?
Consideration phase
If she understands she has to look for new hair style, she would like to know more about what’s the natural hair movement, the kind of protective hair styles, hair growth vitamins etc. In other words, what kind of solutions does the market offer. This is the phase where she will notice the products and services you offer for this specific solution. She will make her long list of possible solutions’ and of course add the providers of that solution. Now it’s important you can describe the solutions your services offer for her hair problems.
Decision phase
Finally, you can start to post your brand with your offer, because in the final phase your ideal client will look for specific providers, the ones on her long list and she will cross the ones out who do not comply with her needs. Now she will notice your brand name, because this name showed up when she was getting aware she has a hair problem, she read your post about protective hairstyles when she was looking for solutions, and you were on her long list. So make sure she can find you to buy from you.
Why did I start telling you about my pregnant clients? Because I want you to realize, there are always more people with the same need, everybody is unique and deserves to be treated as a unique person, but there are always some similarities.
Hair marketing Strategy
Now it comes to finalize your strategy. If you have defined the different phases and needs of your ideal clients, you can plan a hair marketing strategy. This is a plan to aim your attention to a specific group of clients with the same cultural background, needs, education, demographics or health situation. But always use the information and needs of the three phases, awareness, consideration and decision.
by Stefan Franken | July 17, 2015 | Get Help | 1 Comment
Looking for Virgin Hair Extensions Distributors in the United States or United Kingdom? Through our VIP membership we offer the services of Virgin Hair Extensions Distributors in your inbox. No need to check on google, but get hair from suppliers we have tested their...
by Stefan Franken | December 16, 2019 | Get Help, Prepare for the Launch | 0 Comments
Do you want to make money with your love for beauty and fashion? Combine your love for beauty and fashion into a risk-free money generating business. Start telling, selling hair and beauty and become independent. Did you run out of ideas to find your dream job? What...
by Stefan Franken | April 3, 2016 | Get Help | 0 Comments
If you are self-employed for tax purposes, you follow another tax regime than people who are working for a chief. But you have to be careful, sometimes in the hair industry salon owners offer self-employed workers to work for them, but except for the monetary reimbursement, the labour circumstances are the same. The reason to call the contract self-employed is because it is more cheaper and less paper work for the salon owner.
Oct 7, 2016 | Get Help
I am allergic to human hair!
It’s hard to imagine if you see me today, fully enclosed by human hair, wigs and lace closures. But if it was not thanks to medical science I would have limited myself to synthetic hair only!
I like to push away all less convenient things in life, as far as possible, to the dark grey areas of my brains. So I nearly have forgotten this. But yesterday my eldest sister played her role and when I told her about the latest news about How To Sell Hair Extensions, she reminded me about my past with a big smile. Big sisters, what would brothers do without them?
So, indeed when I was around 8 or 9 years old, I always got some guilders from my mother to have my hair cut by the barber. Yes I was born before the introduction of the euro. Every time the week after my hair cut I had a cold. My sweet mother always told me to wear a cap, even in the middle of summer. But, except the fact I forgot the cap very often, it did not help when I had the cap on my head either. Every time after my visit to the barber I had a cold for at least a week.
My mother took me to the doctor, in an attempt to stop this little drama. The reward of this visit was a week in the hospital. They would test if I was allergic or anything else. Too bad it overlapped with the week of the school camp. So my school friends were on camp and having a lot of fun, and I got punctured in both my arms. Injected with everything from garbage dust, pork and indeed human hair.
At the end of the week, the result of all the testing was that I was allergic for human hair! In my school days it was common for boys to wear the hair as long as possible, and my hair had a lot of volume. So a bad combination, to be allergic for human hair and a lot of hair of your own.
Of course I had to use medication to stop the sneezing and after some years the allergy vanished. I still have my hair, plenty of it with some thinner areas, but I do not sneeze for a week any more after I pay a visit to my barber.
Now why do I share this story with you?
I had the problem to deal with human hair, but today I spent many hours of my day, talking hair. And not only talking but I have surrounded myself with hair. So what seems to be impossible, turned into an awesome business. A business where I can talk hair all day without sneezing and where I can inspire many others to launch their own hair business or to grow faster.
Start your own hair business today!
So what seems impossible one day, can be your biggest asset the other day. Keep this in mind if you face a challenge in life and you fear you will never be able to grow or start a business. Time, resources or some help from others can make you jump over all hurdles in life and to succeed.
Oct 5, 2016 | Get Help
How do I become a distributor?
You have a lot of friends and they love the hair you wear! You want a bigger house but you did not wed a rich spouse.
So what can you do? Why wouldn’t you combine the two, your network of friends and your passion for hair to make money?
So you start to analyse the needs of your friends, what do they like and what not? You also check the competition so you know how to be different and then… you check your wallet. How much hair can you buy?
In case this is a painful meeting with the bottom of your wallet, and you cannot buy the stock you need to satisfy the hair needs of your friends, does this mean your dream is over?
Nope, because you can always consider to become a distributor of hair. No more headache about money invested in your hair inventory, but always money in your pocket and the freedom to go with the flow. The market wants Kinky Curly, you sell Kinky Curly, the market wants straight, you go straight. Everything possible, optimal flexibility!
You want to become a distributor?
In general, there are two options, you take a website that has been designed by a wholesale company and market your hair exactly like they want, or … you design your own brand, your own website and you become a distributor using your own private label.
You decide how much freedom you like
If you want to be your own boss, if you know what your ideal clients need and like, it should be 100% your business and you only need help on the logistics and inventory. Design your own website, use your own brand name , but sell the hair from the wholesaler as if it comes out of your own warehouse.
Start now!
Contact me if you want to give this a try, leave your motivation in the comments below. This unique offer is open for everybody who is serious in doing business. All you need to do is to schedule a call using the blue Can I help? Button and for only USD 5.00 we discuss your options to join the team plus you get the eBook “From Dream to Your Own Hair Extensions Business, in only 10 days” and know how you become a distributor! Start selling without inventory!
