Feb 9, 2017 | Sell Online
No PayPal, but you still can get my support
Frustration, disappointment and sadness, just a few emotions I had to deal with the last months. Every time when I talked to an enthusiastic and ambitious girl or women interested to start her own hair business, but needed some support to make it successful. Without PayPal, no possibility to purchase the eBook, the Hair Business Package or one of the other ways to receive support.
Western union was an expensive alternative and not always available, especially not in African countries.
Thanks to Farida from Ghana I have found a solution, you now can get the eBook “From Dream to Your Own Hair Extensions Business, in Only 10 Days”, or the Hair Business Package with your credit or debit card without the need to use PayPal.
How can you order without PayPal?
First you select the support you need, for example the eBook. Click on the button to get the eBook and you will see the following PayPal page
Instead to bounce away, click on the “Don’t have a PayPal button”, this is on the right side, below the first block for people who use PayPal.
This will open a next screen where you can use the details on your credit or debit card to fill in the form and to purchase the support you need to start selling hair or to grow faster.
There is no need to sign up, so simply get what you need and no commitments. If it does not work, clear the cookies and try again. In some countries there might still be some restrictions for foreign payments.
Now, start selling hair!
Feb 7, 2017 | Get Help
What’s your favourite key combination on your key board? Alt-ESc-Delete or Ctrl-Z.?
For me the last combination is the absolute number one. Bill Gates’s gift from heaven, after I make a mistake. A typo? I erased an excellent sentence? Or I deleted an email from a customer, I always use Ctrl Z, and undo my last action! How about you?
Can you undo actions in real life?
How awesome would it be to have this same option in Real Life?
This option would make our world a so much better place, if available in real life too.
Think of:
- Wrong remark to your mum or your best friend, undo
- Quarrel with your partner and you do not know how to end it any more, undo
- Woke up too late and now you will miss your first meeting of the day, undo
- Made a mistake ordering wholesale hair, undo.
How about that!
Imagine how your days will look like, with this undo option in your pocket or purse? Wouldn’t the world be a much better place? I bet there are voters in some countries who now wish they could undo their vote or latest tweet.
However, this seems a feature that is not available for all of us. But that doesn’t mean it is not possible to mitigate the consequence of your latest action. It does require some more work than only to press ctrl-z, but it’s worth it. I can tell you.
Think relational and not transactional
The best way to be able to start all over, or to undo the consequences of your last, not intended, action is to invest in the relationship. Do not think transactional, do not see your clients or suppliers as the opponent. Do not only think on how you can maximize your own profit. Better to invest in the long term. Put the mutual benefit of the relation first and confirm this every time again.
Do not only contact your client when you have an offer to sell, but also to check on how they are doing. Invest in the personal relation with the sales woman or man from your hair supplier. We are human beings, we are social animals, so use this in the relation with your environment.
Ordering Wholesale
I see a growing number of wholesale suppliers, who do not want to close anonymous deals using Alibaba but prefer to build a long-term investment with their clients.
If the client has been ordering wholesale hair and it does not meet the expectations, or the shipment is seized by customs. These sales people who invest in long term relations because they understand they should look for a mutual solution.
It works both ways, if you ask for the pricelist of a wholesale suppliers only this will not help you to create a good relationship with them. A relationship you need so bad to get the best hair, every time you order at the best price. It will also help you to have a wholesale supplier who will think of the mutual benefit in case something went wrong. Follow each other on social media, for example. This will make the process ordering wholesale much smoother and at a much lower risk of disappointing.
Because good hair can make or break your relation, my advice to think relational with your clients and suppliers.
Tell me
Tell me, would you like to have wholesale hair suppliers that go for the long term to supply you with the best hair, or you prefer to buy transactional on platforms like Alibaba?
Jan 15, 2017 | Sell Online
A Facebook Business Page is like your Livingroom
It will not take long, and every baby born on this world will have her or his own Facebook account. That means, as a business owner you can’ t afford not to be present on Facebook. But you will not be alone, you will be surrounded by millions of Facebook Business Pages. And many of them will be selling hair. So, how will your client find you?
No problem
Do not worry, your Facebook Business Page can score high in the rankings. This mean more people will see, share and like your age. All you need is to follow a few rules.
Drunk under the Christmas tree
Please, do not us your personal page to promote your business on Facebook. It’s okay not to only post pictures of hair. But do not overdo it by sharing all your beautiful private moments with your ideal client. Not that many people search the internet looking for a snap chat of your aunt with the face of a lovely bunny.
Show your followers, you are a real person and keep them interested in your postings. New Year party with you and your latest shipment installed, fine. You drunk under the Christmas tree, wrong!
A Facebook Business Page tells the truth
You want people to notice your outstanding postings and to interact, right!
You can read as many articles about successful Facebook postings as you want. No one will tell you what works best for you. Only the Facebook insight page will tell the truth. On this page, you can see exactly what posting your followers liked and shared. This page only comes with a Facebook business Page. A reason more to use this option.
I have seen that brand before
If you are in the hair business you must have a logo. This is a beautiful design that tells the viewer in one blink of the eye who you are and what you sell. Make sure the style, colour and wordings of your logo come back in your website, business card and all your social media profiles. You want to give people that aha feeling. They should think, I have seen that brand before. The more a stranger sees your logo, or brand, especially on different platforms, the more they will feel connected. They will feel your brand can be trusted. And that’s good because they will buy from you faster.
Keep your Facebook Business Page look good
The header of your Facebook Business Page is the anchor for your Followers. I just mentioned the importance of one style. This helps people to stay connected. But think of the impact if you replace your furniture in the living room. What is the reaction of your friends if they visit you? “Hey, did you buy a new sofa? How nice!” Your living room feels brand new again, but with the same furniture. You can do the same with a new profile picture, but with the same style, colour setting or theme.
People love to see themselves in a mirror
What happens if people enter your store or salon, or house and they see a mirror? The can’t resist to watch themselves in this mirror. You can get the same response if you add in your profile picture your ideal client. Or an item your ideal client has a connection with. You sell Brazilian hair, add a flavour of Brazil to your profile picture. You sell to Afro- Americans use a role model.
Use a red flag
Bulls in the arena, or in the field, the immediately respond if they see a red flag, fluttering in the wind. The same goes for your followers. Publish a post and make sure the title acts like a red flag. Try to challenge the reader. Instead of “See my new bundle deal”, try “Do you like to pay too much for your hair?” It’s important to experiment with the titles. Facebook Insight helps a lot because it will tell you the kind of titles that earned the most interaction, like shares, comments or likes.
What do you want me to do?
Nice your followers read you post, but you had a purpose when you wrote the post. You want your followers to do something. The great thing is, this is exactly what your followers want to know. What do you want me to do now? So, end your post with a clear call to action. Subscribe to my newsletter, leave a comment, tell me more….
Are you ready to grow your Facebook followers?
You want to know how to create a Facebook business page? Leave a comment and I help you!
Jan 14, 2017 | Sell Online
Frustrated about your Hair Extensions Webstore, start selling!
I told you before, 2017 is going to be the year of Hair Extensions Stores! Join now, or keep dreaming for ever. And buy hair from others, instead of making money with hair.
Lately I can hardly keep up answering all the mails from highly motivated people. I receive direct messages on Twitter and Facebook from people who want to start selling hair.
Now I also get more and more requests to design a hair extensions webstore. 2017 is two weeks old and already booming for the hair business. Tighten your seatbelts!
You dream about website design, join GirlsWhoCode
I already shared multiple times, how to find a hair supplier. This time, this post is all about a Hair Extensions Webstore. If you want to start selling hair, online. You need an awesome looking and user friendly hair website.
If you are in the hair business, you have the passion for hair and to make clients feel confident. Most likely you are not in this business to waste a lot of time and money on your hair extensions webstore. I can tell you, if you wake up in the middle of the night, mumbling about your website you are in the wrong business. Better to join GirlsWhoCode.
If you want to sell hair successfully, better to focus on the fun part. Engage with your clients and talk hair. Sell them the best hair available. Have conversations with hair suppliers to find the best hair. Talk to your clients, find the hair they need and sell. That’s what you should be doing. All day long! Count your sales and profit at the end of the day. Not your unsold inventory because you were busy fixing problems with your hair extensions webstore.
If you want to go online with your hair store, let me know. I will help you. It all starts with finding the best name for your brand. Register the domain. Followed by an inspiring session to discuss how you want your online hair extensions website must look like. I build your website and we use social media and life events to start selling as of day one.
Let me know if you are in the hair business to be selling! If you want your own website, leave a comment and I contact you to make it all work.
Jan 12, 2017 | Sell Online
Do you want to sell or buy the best wholesale hair extensions?
What’s going on in the hair extensions business? Lately the number of inquiries for a wholesale hair extensions supplier has been exploding!
Never so many start- ups and re-sellers contacted me for a hair supplier. They all want to find the best hair extensions.
The explanation is, this year again there will be an increase of stores opening their doors. They all need the best wholesale hair extensions to meet the demand of their clients and to make a nice profit.
Do you want to sell or buy hair extensions?
It’s hard to believe. Last week I had a conversation with a nice girl who shared with me she was planning to start selling hair for 3 years already ! She had the passion and now together we are going to make this year the year of the launch of her hair store. For sure there are many more women with passion who wait year after year.
After they received the email from the wholesale suppliers, they start to doubt. Doubts:
- about if they will find the right clients,
- about if they can make a nice website,
- if they are ready to sell hair and,
- about the money.
So many doubts and so many lost opportunities. But contrary to most problems they face, they keep all these doubts for themselves. They do not talk. They keep on dreaming and will never feel the energy and happiness of success.
This is exactly your business opportunity. All those women who have doubts will never enter the hair market as your competition. Better you can turn them into your clients! Include them in your marketing message. You can engage with them;easy, because you know exactly what the face and what they need.
Talk hair with your wholesale supplier
The only thing you must do different is, if you have doubts, if you are not sure, to start the conversation. Talk with the hair supplier. Ask for their advice, look for ways to work together to get happy clients and a nice margin. Benefit from the experience of your hair supplier, who talks daily to so many hair re-sellers.
I don’t want you to keep on dreaming and to keep on buying your hair from other successful store owners the rest of your life.
If you prefer to share your doubts to start selling with me, please feel free to leave a comment or to app me (see green button). Do not wait any longer and start selling now!
Jan 7, 2017 | Sell Online
You get new clients if you keep Instagram private?
Do you use the Instagram Private option? Every day, I am in contact with women who are selling hair. I love it to hear their stories.To see their Facebook and Instagram. And to listen to their struggles and to work towards solutions. Some of them are in business for some time, but many just started.
One of the most heard struggles is the lack of sales. They have beautiful hair but nobody is buying the hair. How come?
To whom you want to sell?
My first question is to whom you want to sell your hair? Who are the ladies you want to look good and what do they have in common? Some people have the ambition to sell to the whole world. Others know the focus on a certain group helps to engage more. Get a real connection with your Ideal Client and they will buy from you.
I also like to ask for the social media you use, what kind of content do you share? Do you have pictures of yourself with creative hair styles. Do you publish pictures made on a photoshoot? Or do you just share pictures you found on the internet?
I recommend home-made pictures. Pictures of happy clients, your own hair or from a photoshoot.
To share pictures borrowed from the Internet do not help to tell the visitor who you are and why they should buy from you. And you want visitors to like you and your brand right, instead of a model you are not able to deliver the hairstyle.
Why you put Instagram private ?
Everything is fine up till now, but then too often I get an experience I do not understand. After the call with you, I like to visit your Instagram account. I want to see those pictures and to like them and share them. But then, you block me, you only give access to a limited number of visitors. Your account is private.
If you do all the effort, to publish nice pictures, please allow at least your Ideal client to follow you. Publish pictures with bundle deals, and some funny images that help your Ideal Client to connect.
You can make a private Instagram account, but please also open an account for your brand. You have something beautiful to share with the world, do not forget to put your account on public!
Start or grow faster
Check my eBook for more ideas to start your own Hair Business or to grow your sales faster.
Jan 2, 2017 | Get Help
Let’s make Gorgeous Women buy your hair
This is a new year, and you have 365 days to make 2017 the year of your new hair store.
2017 the year to make other beautiful, good looking women buy your hair. Make them forget the competition and make them fall in love with your hair.
Tough, not for you, you tried before?
Let me help you to make other women to buy your hair!
What do you need?
All you need is passion, empathy and the desire to become your own boss.
If you have these three skills, I promise to give you all support make other women to buy your hair.
Let’s go if you want to start quick and make money fast. The good thing is you can call me any time you need help. You are your own boss, but never alone!
To make it easy for you I made one Package with all information you need, from access to hair suppliers, free hair samples, ideas to be different, free coaching and support to launch your own website or blog.
Your own business for only $ 39. You have everything you need in only one package, everything to make others buy your hair and to be your own boss in 2017.
Are you ready to become your own boss, start today! Or share in the comments why you are not ready yet to start your own business! I will tell why you are ready to start!
Dec 29, 2016 | Sell Online
Buy today, or you’ll never buy in my hair business anymore!
When was the last time you told a visitor “do not come to my hair business anymore”?
You might think, never, but you might tell this more often than you know. Not direct in the face of your client of course, or at least I hope not. But by not following up. If somebody only came to ask for information, or asked for your price-list. What happened after this?
These visitors are very valuable for your business, they know about your hair business, they have found you on the internet or in town! Now it’s up to you to make them never leave your hair store anymore!
You want to know how to welcome people to my hair business?
Offer your first-time visitors the content they are looking for. Beautiful pictures, interesting stories about hair trends, or frequently asked questions. Make sure you have content for newbies and for experienced buyers.
How can you share this content?
Open a blog on the website of your hair business, or launch your own hair store newsletter. Make a campaign calendar and publish your content once a week.
Do you like to read the latest news? The visitors of your website too. Nearly everybody loves to receive the latest news. This is the reason so many people sign up for a newsletter. And that’s great because you can deliver the content they need in their own inbox.
A newsletter “My hair business” can be a first step of a beautiful relation between the visitor and your company. A stranger who visited your website, now becomes a lead, a potential buyer of your hair.
No nameless visitor in your Google Analytics Statistics, but a person with a name and location.
Make sure you welcome this new lead, and reach out to offer more support. The best time is the moment they signed up for your newsletter. Write them a small welcome note and offer to help them with their most urgent challenge when buying hair.
What about a client who asked for a price-list?
Many times, you might get a mail or app for the price of your hair. You respond and then silence. No reaction anymore.
Do not get disappointed and turn your back to this person. There might be plenty reasons somebody doesn’t respond. From family crisis to too many emails in their inbox. Nothing to do with you, and nothing wrong with your hair. No reason to get frustrated. But all the reason to keep on investing in this lead.
Try to get more insight of the client at the first contact, add a contact form on your website and add a question on their social media. Start to follow them and interact. Social media is a great excuse to knock on somebody’s door without them getting annoyed. Do not shout,” Hey buy my hair” but engage with them.
A great way to make a next step in the relation between you and this lead.
When do you start your own newsletter to turn strangers into warm leads?
Dec 28, 2016 | Sell Online
Working Mothers from all over the world!
I need your help. With this post, I ask all working mothers selling hair, how they combine young kids in the house with work at home.
I have a dear friend who sells hair from the house, and she has a gorgeous 5 years old princes. Thanks to the holidays, her daughter is not going to school and is home all day long. That’s not a problem of course. In fact, it opens the possibility to spend more time together, quality time.
But the other side of being a working mother is the commitment to your clients and your company. Sometimes this is not that easy to combine, to put it mildly.
Last summer I shared a post about how to manage work and kids during holidays, but that was summer! Sun, nice weather and everybody happy. I can tell you the options to distract and entertain your 5 your old, are much less in winter. Especially when the winter comes with a lot of fog. Kids and bad weather is a totally different story! Right?
Dora the Explorer
My friend has used all the options, even Dora the explorer came to help. But after 3 hours or more watching cartoons, as a parent, you want your child to change focus. Go play with a doll, or any toy. Or be creative and paint a nice drawing for grandmother.
All these options sound like great solutions. But now suddenly your little princess really starts to act like a royalty. Was she able to watch cartoons all by herself, now she wants you to join in the play. Or she wants to make the painting only if you make a drawing for her too.
You are the parent, but ..she makes more noise
And that was exactly not what you had in mind! Now you play your role as a parent and you say no. You play the nanny’s playbook and tell her “No, you must play alone, because mummy is working”. Great, you feel relieved and even proud of yourself.
Too bad this feeling only lasts for 3 minutes, because now you must deal with a crying descendant. Later she will impress the audience of the opera, but today she is ruining your day. You have mixed feeling, regret, but also impotence, how to solve this?
And now, after all these words, I turn to you, working mothers, Because the friend does not exist and I am the one having trouble to keep the kids quiet during these holidays. What can I do? How do you tackle this, what did your mother do. I am open for any solution. Please leave a comment under this post, I really appreciate your support. Help!
Dec 21, 2016 | Understand your data
Grow your hair business faster sell more than $ 4,000 a month
“i recently just started with this hair business and i think I am struggling mostly with marketing my business and growing it into something bigger. I feel that it is not growing fast enough. I am in a process of setting up a website in hopes that that will help that business get bigger so some tips would be great.”
This question I received by email from a hair store owner in South Africa, and I must tell you, this is not the first time I receive this question.
Get the all-in-one hair business package, complete with hair samples and launch your own hair store now
Set Goals
As business owner, it is very important to set goals. Goals that define when and how much you want to achieve your targets. When is about the time, this year or 4 hours a day. How much can be about the money you want to earn, or the number of visitors to your website.
My first response, after I get the question, is how fast you planned to grow your hair business?
What was your goal and how did you think you would achieve this goal?
Suppose as an example, you want to sell $ 200 a day, or $ 4,000 a month. This can be a great goal.
But there is a calculation behind this sales projection. This $ 4,000 can be 10 clients buying for $400 hair, or 20 clients with an average order size of $ 200. You can even get one level deeper and predict the kind of items. Brazilian, front closures, etc.
How many clients did you plan?
Let’s start with the first level of the calculation, the number of clients and average order size.
I assume you have set your Ideal Client. The person you want to engage with so they will buy your hair. Let’s say, this Ideal Client is used to buy hair at an average expense of $ 200.
Now check the following:
– Do you have all the hair in stock? If your client orders but you do not have the hair in stock, you will not make your $ 4,000. Work on a plan to have enough hair in stock, or schedule a call or WhatsApp with any client who orders hair you not have in stock. Explain what happens and tell them you will re-stock soon. Tell them they will not only get a notification, you also offer a discount on their next order. And sign them up for your newsletter.
–
How many visitors do you need for one client? If you are selling hair, you will see in your analytical tools many people might visit your site, but only few buy the hair. Calculate monthly how many visitors you get on your site and how many clients order hair. This will tell you the average number of visitors you need for one sale. For example, if you have 2,000 visitors a month and 10 clients in a month, you know you need 200 visitors more to get one extra client and to grow your hair business faster.
– Do you clients purchase for less than $ 200 as foreseen? Try to optimize the buying experience with some cross or up selling. Free shipping for all orders above the $ 200. Or offer a 10% discount for the next order for every order above $ 200. I am sure you can find more attractive options. Make sure to use a clear call to action, a big yellow button that offers free shipping for orders above $ 200 up if they have $180 in their shopping cart.
Now you can see exactly where you must focus on.
Do you get too little clients in? Work on your content to get more relevant visitors.
Or if your average sales is too low, go for interesting cross selling offers with the interest of the client in mind.
You want to know what products to sell to grow faster!
You can dive more into the business by going one level deeper, the kind of items you sell. If you want me to write and publish a new post about how you can grow your hair business faster with the right products, just leave a comment under this post.
by Stefan Franken | April 13, 2017 | Sell Online | 0 Comments
Grow Your Hair Business the smart way. Focus on high value activities and delegate low value tasks or delete them
by Stefan Franken | July 10, 2017 | All about money | 0 Comments
If you plan to start a hair business, it is good to estimate how much money you need. This will help you to decide to keep (or take) a part time job, or to find a sugar daddy or bank to borrow some funds.
by Stefan Franken | October 3, 2016 | Get Help | 11 Comments
How to find a wholesale vendor? A very important question because the wholesale supplier will make or break the success of your hair extensions store.
I already shared multiple times, 
