Selling hair extensions is not always easy. Because the nature of the business your clients will only buy on an average two or three times a year to your store. Read how to grow your hair business in New York, using the eldest sales technique, word of mouth.
All clients, (or 90%) follow the recommendations from someone they know, for example friends or family. The great thing is, thanks to modern technology, you can use word of mouth also to grow your hair business in a big area like New York.
Friend and relatives share their experiences with hair stores on social media with all their followers. Given the fact 3 out of 4 users on Facebook are female, imagine the impact for your business. On top of these recommendations you must add up the reviews from bloggers.
But still the biggest part of the word of mouth marketing is done offline.
How to use word of mouth to grow your hair business in New York
To start you must understand there are three types of word of mouth:
– Experiential, this happens when a client shares her views because she bought the hair extensions. If she shares her comment on twitter or Instagram, or tells her friends about her new extensions. This kind of communication is the most frequent one.
– Intentional, this is the case when a celebrity promotes hair extensions
– Consequential this is when people respond to a marketing campaign, and share or comment.
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How to make word of mouth work for you
1. Be original
The best way to make people talk about you is to give them something to talk about. Something exceptional. The best quality or a very creative package to wrap the hair extension. But if did an exceptional effort to find the hair your client was looking for, this is food for talk!
2. Ask
It’s amazing how willing people are to share their good experience with you, if you ask them too. Make it easy and give some extra business cards. And do not forget to place your logo on the mirrors in your salon or store.
Make it easy, if your clients only should type one or two lines and the review is shared this will increase the number of reviews.
3. Reward your clients
It’s said many times; your loyal clients are the best ambassadors you can wish. They know your brand, they like the hair and they buy from you. Give them an interesting discount to buy from you if they refer a friend.
This will help you to grow your hair business in New York, but if you are located elsewhere it will pay off to invest in word of mouth marketing too.
In business, there are so many ways to communicate with your clients. Phone, chat, email, face to face, Skype or Face-time. There are unwritten rules that will help you to close deals or if you ignore them to lose clients.
It’s good to have a friendly and even kind of personal relationship with your client. After all we are in the hair and beauty business and you are not selling car parts. But never make the mistake to mistake your clients for being your friends. That will always end up in misunderstanding of expectations.
Tips on how to communicate with your clients
No need to write a manual about how to communicate with your clients, but try to memorize the next tips:
Communication by Email
Use professional salutations. When building new relationships, it’s important to keep your initial greetings professional. As such, it’s recommended that you limit the slang and keep it as professional as possible. For example, instead of “Hey Cheryl,” try “Dear Cheryl” in your first email. Be willing to alter as the relationship continues to flourish.
Limit exclamation points, abbreviations and emoticons. Keep the email light but not too light that it’s full of extra marks.
Double-check the subject line and the email recipient. This one is simple. Double-check everything to reduce mistakes! Your friends accept the typo’s in your chat messages. Make sure to double check your professional email communication.
If you chat or communicate with your client by social media, try to avoid typo’s. Read before you press the publish button.
Always be polite, even if the client or other person is making false accusations. First stay polite so you can understand where the remarks of the other person are coming from. Learn from their response and never, ever follow the emotions they use. Remember, if they go low, you go high!
Interpersonal Communication with your clients
Come prepared with talking points. Be sure that you have an aim for every meeting. Do your homework to find out who will be in the room, what their goals are and what you hope to have accomplished. Also, it is smart to come prepared with questions to ask. Not with the goal of dominating the entire meeting, but to show your take this meeting serious. Leave room for others to contribute as well. You have a mutual goal.
Silence all electronic devices. Simple, but very important! It shows you know where your priorities are, now and with the people in the room. They deserve your highest level of attention and devotion.
Be the first
Make sure to be the first when there is a meeting, or appointment. Being early can help you get a variety of things in order such as parking/transportation, menu options and technical issues. This will help you again to focus on the client, instead of working on the technique of the screen or coffee machine.
By doing so you put the client first and you will be rewarded for this by the loyalty of the client.
Selling hair is your passion, but you lack the funds to start your own hair business? Or you do not like the trouble shipping he hair? Read on how to become a hair weave distributor in the United States. Enjoy the experience and network of a US-based hair extensions and beauty company.
This month a long-time relation, informed me about their latest plan. A plan to support people with passion for hair to start their own business. Today, I will tell you how to become a hair weave distributor in the United States. This plan is open for people with passion for hair from New York, Atlanta, Houston and Chicago. And all other cities in the United States not mentioned.
No inventory neededNo logistic nightmare
To help you to focus on the sales and to connect with your clients, this plan allows you to forget the shipping. No need to invest in packaging, worry about carriers and not arriving orders. Become a hair weave distributor in the United States. Without the stress if your client will receive the order. All the logistics handled for you.
It's free!
Become a hair weave distributor in the United States, without the need to have even one dollar available! No monthly payments. All you need is the passion and time to look for your ideal clients and to make them buy your hair. A special website will make it easy for your clients to find you. You do not even need to pay for the website. So, no inventory, no shipping worries and a free website plus..
20 percent commission for you to keep after every successful sale.
You want to make more money as a hair weave distributor in the United States?
For a small monthly fee (now only $ 9.99) you can make more money, because you can add beauty products to your offer. You know the secret of success in this business! Win the confidence of your clients and become their one stop shop for all their beauty needs! Make an extra 10% on top of the shelf beauty products. This is a win-win. Not only will your clients return to your store more often. They will also consider you as their beauty expert. This will boost your sales because people like to refer their friends to experts. Your clients will start to refer others to your site and this will mean more business! Isn’t that awesome?
Your personal information will be on your website. This scheme is for the beauty experts. It’s important people know more about you. This will allow them to share ideas, suggestions and questions with you on social media. And to share this with their friends. Imagine the number of referrals this will give you! Clients from clients buying not only hair but also beauty products!
Interested?
Interested to become a hair weave distributor in the United States? If your answer is yes, I am ready to support you and to share more information. Make money as a hair weave distributor in the United States! I recommend to first read the eBook “From Dream to Your Own Hair Extensions Business, in Only 10 Days”. For only USD 6 you will receive the eBook full of tips and insight on the hair business. This will allow you to know how to get clients and to promote your business.
From Dream to Your Own Hair Extensions Business, In Only 10 Days
Get your copy of the eBook for $ 6 and let me know if you want to become a hair weave distributor in the United States!
Did you know the most efficient and cheapest way is to divide your time and money on your existing clients? Not only because, they already know your name and passion for hair. They can also be true ambassadors of your shop and products. They will tell their friends about the great hair salon or shop they know, your shop and your brand!
So, if clients generate new clients, why won´t you reward them for this?
There are many ways to show your appreciation to your loyal client base, below you´ll find some samples.
1. Send a birthday card. Take every opportunity to get hold of the clients birthday or any other relevant event (wedding day). Store this data in an electronic agenda and plan a reminder one or two weeks in advance. Send them a greeting card as token of your engagement. If you like you can include a personal discount voucher.
2. VIP clubs. Give your loyal client a VIP status, with for example lower shipping charges, higher discounts or free samples.
3. Call them. If you are happy about the relation with your client, why don’t you tell them. Give them a call and thank them for their loyalty.
4. Amazon gift card. Reward them by emailing gift cards. This will allow them to buy exactly what they are looking for and they will always remember you when they enjoy the use of it. To make it even more special, you can also mail the gift through ordinary post. Who does not like to open an envelope with a personal gift.
5. Thank them in a tweet or post on social media, so their friends can see how much you appreciate them.
6.Credit. Allow your loyal clients to buy on credit, instead of a lay away, or to get a hair treatment for free.
There are more ways to reward you loyal clients, please if you have a suggestion we are interested to hear your suggestions. And we will share them with your name on our website and social media, to thank you!
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It´s always nice to attract a new customer, somebody who before bought her extensions from your competitor, but who has now decided to go for your offering. Congratulations, that´s one client more. But why did this client decide not to buy the extensions from her previous shop anymore and how do you treat your own existing client base?
When you combine marketing actions you get better results! 1+1=3
Make Clients Buy Your Hair Extensions
Imagine you offer the finest quality of hair, at the best price and in all available colors and textures. But the sales lack behind your projections! What can you do better?
You are not the only one with lacking sales, because you are not the only one selling hair or wigs. To help you increase your sales here you can find 10 simple ways to make people visit your store and buy your hair extensions..
In this post, you will find the 10 best ways to promote your hair and your hair salon, and thus to increase your sales. Okay, let’s start with the 10 ways boosting your hair extension business!
You know, seeing is believing. People who see how beautiful your hair is after installment, do want to buy your hair. So, if you have a salon, why don´t you wear your own brand of extensions. Make people ask for the hair you wear.
But what if you do not have a salon because you only sell hair online? No problem, wear the extensions and get some great pictures. Consider arranging a professional photo shoot to be sure everybody can see the beauty of the hair. Make sure you place some pictures on your website or social media. Make sure to rotate the pictures every now and then. This will make people visit your store and buy your hair extensions. To wear the hair is a great way to display your hair extensions. You can also add a special collection on your online store. Show your own style as hair extension products online. Let your visitors browse through the Brazilian hair, the Peruvian and your own private collection. Inspire them with your own style. A great way to promote your hair business.
2. Printed Media
If your budget allows get your salon or hair business in some magazines. Be sure you have a clear picture of what your clients like. Make a client profile to discover where your clients like to go to and what kind of magazines they are reading. We have an article about this with eight questions to prepare this profile. Make sure you have a business and marketing plan so you will only spend the money you can afford.
The great advantage of printed media, like a local newspaper or magazine is people can be viewed repeatedly. Your potential client has the opportunity to study the ad of your wigs and hair bundles at hers leisure.
How to advertise hair business?
You can write a story about the hair or styles as an advertorial. That is an advertisements interjected into editorial content. The content matches the rest of the media in form and style so that they don’t look like an ad in an obvious manner. This way you build authority and credibility with your reader, and this is what helps to get sales. Trust in your hair products. A leaflet, or flyer, is also a great example of printed media. The leaflet is usually much smaller than a magazine in size. A perfect way for your ideal client to keep your hair brand in mind. Keep it at two to three-fold glossy sheets with your best hair photos and necessary information about the hair or wigs. Do not forget the necessary contact information. This type of print medium is generally distributed at hair and beauty events such as expos, pop up stores, or permanent stores. You can also consider to create a digital edition, to share via your newsletter.
Too expensive to advertise your hair business?
If you have a limited budget and you like creative solutions, why not create an advertisement with another beauty business? What to create an awesome advertisement, together with a shoes and bags brand. This way you can show how gorgeous your wigs will make the model look, with these shoes and bags! Your client will see a combination of beauty she can hardly resist! You will have a double effect, at half of the price.
3. Online promotions
Regardless if you are on the internet or not, there are various ways to promote your business online. Make sure your website will sell your hair extensions. Display before and after pictures (in a rotating banner for example) and share client reviews. Promote your business on special websites for beauty salons or hair extensions.
4. Email marketing cheap but proven to be the most effective
If you do not want to spend too much money, but wants to get as close as possible to your clients and potential clients, why not using email marketing. Build up an audience by collecting names and email addresses and send emails on a regular basis to keep in touch with your clients. Or if you have a special event, like season sales, a new product introduction or an update of your website. Sometimes for less than a cent per subscriber you can bring your message right to their smartphone.
Newsletters belong to the core of your marketing strategies for a hair extension business. Your marketing strategy should include the sign up, the moment clients are interested in your products and want to share their name and email address in exchange for valuable information. Create a marketing campaign calendar to plan the newsletters in advance and to get your audience in the mood for your next big offer. You can not only promote wigs, hair and other products, you can also share a link to your latest blogpost with hair and fashion trends.
5. Party and do business at the same time.
Do you like to party? Your clients too, so why won´t you organize a hair party. You can organize the party also around a wedding or prom. This will allow not only the bride to look at her best on the day of the wedding but everybody around her. Off course maintain the social distancing and hygiene guidelines where possible.
See this video for more information on a hair party.
6. Colors sell
Make fun. If you can offer hair extensions in various colors, why not offering clip ins for specific holidays. Like green for St. Patrick’s, Red for Valentine and orange and Black for Halloween, or use the colors of the favorite teams in the super bowl. This will bring you not only some extra sales, but it will give you some extra name recognition also.
Invest in the future! If you target for teens you invest in an audience that has the potential to become a very loyal client base. Teens do have money to spend and if not, they will find a way to let their parents help them. They will love to learn everything about hair extensions and how to get a great make over thanks to your hair. Organize special events. Check at the local high school or college to know they events they have planned so you can use these to contact their students. Which girl doesn’t want to be the star of her first high school party! And you can help them to be this star! You can also offer some free extensions to the captains of the high school cheerleaders and dancers. Many girls will follow them …. to your shop!. A great way to make these clients buy your hair extensions or weaves.
8. It´s raining men
Do not forget the men. This is a growing market. Once a man has fell in love with his new full head of hair he will be a very loyal customer.I have a full article about this attractive niche market. Be the first to enter, make them buy your hair extensions and grow your sales!
Men can also help you to market hair extensions. When they have a partner, you could aim at men to help them to give a gift that shows he really understands her needs. Invest time to engage with men and have a special information section on your website. Or a special brochure, for men only! Imagine the loyal client base you will generate when he discovers the magic that happens when she receives the most beautiful hair she ever got.
9. Knowledge sells
If you won a price, got certificates or any other acknowledgement of your skills, make sure it is visible. If you have a website or social media, mention it on your home or profile page. If you have a salon, place it on a very visible place for your clients to notice and not on the wall of your back office. They are your achievements and the world is entitled to know. It will help your clients to follow your advice and to buy the products you recommend.
10. Charity
Be social, if you connect with a charity event, for example offer to donate a percentage or fixed amount per buy to a (local) charity. Invest some time to learn about the charity event and talk and communicate with your clients about it. They will appreciate your effort and commitment to the good cause and you help them to support this cause too if the buy your products. Give this charity also a good spot on your website.
Other ideas to make them buy your hair extensions?
Make sure you keep on investing in promoting your salon or hair business. Every contact with your client should lead to a conversion moment. If this conversion is not the purchase of one or more of your products, it could be their email address so you can keep on the conversation even if they have left your web shop or real shop!
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To catch the attention of more people looking for hair extensions do not offer everything but enter the hair extensions market with a very specific procuct, like Vietnamese Cold Fusion. You get more visitors, more happy clients and more sales, even more sales of other products you offer.
¨Hey, beautiful hair you have! ¨ That´s great to hear, right? Especially from a complete stranger. But this is a golden opportunity to start a great conversation to win a potential client for your shop.
But how do you invite her to your website, salon or shop? Hand over your business card and say goodbye?
Prepare a speech
Better to prepare a speech of 30 seconds to a minute long about your online hair business. Big chance you do not have more time to catch the attention of the other person. In this post you´ll find 6 steps you can practice to make the perfect sales pitch. A pitch to turn the enthusiastic stranger into a new client!
Preparation
1. First of all, prepare your speech on paper. Write down everything you want to share:
– your experience in this field,
– the feedback you get from your clients,
– your opinion on hair trends,
– the extensions your sell and
– everything that is interesting for a new client.
Then grab a red pencil and start to delete everything that is not essential for your sales pitch. Remember less is often more!
Focus
2. Reduce your message to what you have to offer. What makes your hair products unique and why she should try your shop or salon
What does she need?
3. Be sure to address your speech to the needs of the other person. Avoid telling what you want, but try to imagine what the other person is looking for. To understand her needs, you can consider to draw the profile of your perfect client first. No need to tell it took you rather long to find the right hair supplier. But yes share the positive feedback of your clients as published on your website.
Listen to yourself
4. If you are happy about the speech about your online hair business, read it out loud and listen to yourself. Be sure the story is appealing to hear. Try to steal a smile when the listener recognizes herself or her needs in your speech. Make sure your speech sounds like a natural conversation, not like a radio commercial.
5. The next step is to position you in front of the mirror and to practice the speech. Is the flow of the conversation relaxed and natural? You can also ask your friends or family to support you and to listen to your speech. The best speech does not sound like a speech but like a spontaneous talk, with a lot of passion in it!
Not one story!
6. Prepare two of three different versions of your speech. This will help you to prepare yourself for specific situations. For example if there is less time to finish your speech because a third person joins the conversation. Or in case after you finished your speech there is only silence.
Last but not least, do not forget the importance of body language. Look the other person in the eye, be confident and smile! After all you are selling a beauty product, no insurance policy!
It is possible as you can read from feedback I received
¨I took your advise, yesterday afternoon l spotted an beautiful looking black woman with a matted weave and I decided to approach her. l mention to her that l retail hair extensions and she immediately ask me for some pictures and a business card, l was really surprise how easy it was to get a reaction!!¨
About us page
You can also use this story for your about Us page, let your visitor know who you are. This will help them to engage with you and to keep on following your store. And even buy hair from you!
Tell me about your own hair business
You want this experience too, feel free to share with me the number of people you have turned into clients with your sales pitch! Leave a comment below, or if you need help to write your own elevator pitch let me know!
If you start selling hair, you will not please everybody. Especially the hair business is famous for its high level of jealousy and envy. How to avoid you will end up feeling miserable because of all the negative vibes from others? While your only goal is to make people feel and look good?
You never noticed the high level of jealousy in the business? Please find a small test and tell me the response you got.
Look for a friend who is selling hair and ask her where did she buy her foundation. Big chance she will tell you the shop name, some recommendations and her trick to het it cheaper. Now it’s time for the second step. Ask her this very simple question” Where do you get the hair from, because I want to start selling?”
See how she will change her mood. Ask her again for the address of the awesome foundation. Perhaps she suddenly does not recall any more if the shop is still open.
This is jealousy, and it is not the most inspiring part of this business. It does a lot of harm to the hair business. Think about how quick all suppliers would be unable to sell their bad hair, if everybody shared their experience with each other.
But there will always be jealousy. Because of the success of somebody:
– if it’s a bank account,
– car,
– husband,
– kids,
– house or
hair extensions store, jealousy will always be in our lives.
It’s one of the ancient survival techniques. From the days, when our ancestors did still respect mother nature instead of trying to kill her. Long time ago.
How to avoid jealousy of others will make your life miserable? Or even worse. How to avoid the envy from others will stop you from becoming a successful hair extensions owner. A store with no bad hair!
First, understand why your friends feel jealous. Try to find a mutual base to work together, to share experience and skills. She has clients in a part of town difficult for her to maintain? You can help her to take care of these clients. Or she can do nails too. Offer her to refer clients to her.
Try to keep on talking with your friend, the hair business should not come between the two of you. Unless the two of you are the only hair sellers in the State, there is room enough for the both of you and consider working together to beat other stores. Imagine what discounts you can get if you combine your purchasing power. Place combined wholesale orders, double the quantity as each of you. You can improve your margins thanks to your friendship.
Turn envy into something that will work for you and you make big gains plus strong relationships. Do not forget to tell others if you have a good source for your hair. This will reduce the stress and money you will lose if you buy hair from bad hair suppliers.
Today I want to help you to find out the kind of hair extensions your target clients are looking for. There is clear evidence that focus is key to be successful. So, do not try to offer everything to everybody. Better to select the extensions your potential clients are looking for. This will keep your stock limited and your expertise and thus earnings high!
The best way to do so is to combine two tools. The information available in your analytical tools and a professional client survey. Do not forget to make an ideal client profile later, this will help you to focus your messages to your always willing to buy customers.
Today I´ll focus, yeah me too, on the Customer Survey. Especially how to get accurate answers from the respondents.
Before I start with the tips. Realize that there will always be a small minority of people who will lie on the questions asked. Especially when the questions pertain to the three B’s that is showing what people are: Behavior, Beliefs or Belonging.
Of course, sometimes people will give inaccurate answers by accident. A lot of publications have noted that predicting future intentions can be quite difficult. Especially when done via survey. So, keep these in mind analyzing the outcome of your survey.
But there are ways to limit the negative impact of these two risks on the quality of the survey.
Here you will find 10 tips to improve the quality of your survey
1. KISS (Keep it short and simple)
First, we live in a time where most people share their messages in less than 140 characters. So, keep your questions short. Not in number of characters, but in wording to avoid losing the intent of your questions.
Example: Where do you buy your extensions?
2. Ask only questions that relating to what you want to learn from your clients
Every single question that you include should have a well-defined purpose. Otherwise, please skip it as it might put in risk the rest of the survey as people might lose their interest.
Example: Do you prefer synthetic or natural hair extensions
3. Construct smart open-ended questions
Multiple choice questions will only give you a selection of answers that you thought were possible. With open-ended questions you´ll get original answers back from your clients. This will give you insight in what your clients are thinking of. But do not overdo this; you will get more insight if you ask less!
Example: What do you like the most in buying through a web shop?
4. Ask only one question at a time
Of course, you want to know as much as possible. Now you have the rare opportunity to ask your clients questions about what they would like to buy. But limit your ambition and only ask one question per survey questions. The quality of the answers will be higher if people do not feel like they undergo an interrogation.
Example: Do you prefer synthetic or natural hair extensions
Would You Like to Make $ 30.000/month for Only $ 29/month?
Certain common scales used for surveys can become cumbersome and confusing when the context begins to change. Keep the logic the same for all questions with a ranking. For example, if the response on a question can be between 1 and 5 and 1 is I strongly Disagree and 5 I Strongly agree. Make sure a next question keeps the 5 the most positive response.
6. Avoid leading questions
Questions that lead respondents toward a certain answer due bias in their phrasing are not useful for your surveys. Be neutral in the way you formulate the questions.
Example of leading question: Do you agree natural hair is the best
7. Make use of Yes/No
When you are asking a question that has a simple outcome, try to frame the question as a Yes/No option.
Example: Do you always buy the same brand (y/n) , or do you want free promotion for your hair brand (y/n). The last example was not for your clients, but for you of course ;-).
8. Get specific and avoid assumptions
When you create questions that assume a potential customer is knowledgeable about certain pieces of information, you’re likely going to run into problems.
One of the worst assumptions you can make is to assume people will answer with specific examples or reasoning. It’s better to just ask them to be specific.
Example of: What do you think of my Facebook page?
9. Timing of your client survey is important
Based upon surveys the highest survey open and click-through rates occurred on:
Monday,
Friday and
Sunday respectively.
This can differ for you situation. When for example you distribute your survey using an email tool like Aweber you will be able to see exactly what time and date are the best to contact your target group.
10. Reward your respondents
their time and feedback is valuable
Everybody´s time is scares and you can only spend a minute one tie, so make sure your respondents will be rewarded for the time they invest in your company. Give them something special that will remind them of your shop or brand. Make sure it will not be too expensive because you should keep money to invest in the hair extensions your clients told they are looking for!
Good luck in finding out what kind of hair extensions you should buy, but make sure to repeat this survey every year. This will help you to stay ahead of the competition who is still guessing what their clients want and spending all their money on buying hair nobody wants to buy!
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To be successful in selling hair extensions and to get people into your hair store, all you need to know is what people want to buy. You create a profile of your ideal client and all the hair you have in your hair store will be sold. All you need is to know do people want to buy my hair.
You can perform a market survey. Unless you already have a lot of followers on Facebook or Instagram, where to find enough people to make it a reliable survey? You can stand at the shopping mall, but what if you do not feel comfortable to talk to strangers. Or if you do not have the time?
For hair stores in the United States there is good news! Now, you can use the data from many, many people who need stuff to buy. From Hair Extensions to fidget spinners and from prom dresses to wigs. Isn’t that great?
You can use the free tool Google has for shop owners, called “Shopping Insights”. This tool gives you per city not only demographic data, like to composition of the people who live in the town. But also, the need for certain products and services. Up to 7,000 different products.
You can even track trends to learn what products are popular in a certain period of the year. Or check if demand is increasing the last months or weeks.
What can you do?
Let’s try to see how popular the demand is for hair extensions and what you can do with this information.
First you go to the special google site
Enter for example Hair Extensions in the search bar, in the middle of the page.
This will give you an overview of all the states with the interest in hair extensions, the darker blue the more interest.
Let’s zoom in on New York,
This view will tell you not only the share of women versus men and the average household income. It will also show you the evolution of interest for hair extensions in New York.
Okay, it will not tell you if these people will buy your hair extensions. BUT it will tell you the demand for hair and some products or services you can organize around it and get into your hair store. I recommend to try a professional Shopify store for your hair business.
Your clients are like ordinary people, they buy hair going through different stages. How great would it be if they allow you to join them when they go through these stages? This will allow you to know what they like, they need and do not think is important. That would be awesome! Because you will only have to share the information they need to seduce them to end buying your hair! If you agree, why don’t you invest more time to understand them?
Impossible to understand your visitors? Wrong. Thanks to Google Analytics you can see the stages your website visitors take before they buy hair. Read further if you want to use this to improve your sales.
The acquisition stage
The first stage, the acquisition stage, is all about building awareness. People in this stage are not searching for a specific product, but have a need they want to resolve. In this stage, you should focus on brand awareness. Share generic information about hair and beauty solutions.
The Behavior stage
In this stage people will engage with your business. They will use the information on your website to compare with offers from other hair or beauty-stores.
The Conversion stage
This is Bingo, now the visitor will perform an action on your website, this can be a sign up for your newsletter or a purchase of your hair!
Sometimes in Marketing stages in between are identified, but in general you can use these three stages. In a brick and mortar store it’s sometimes very difficult to measure in what stage your visitors are. You need to talk to them all and find out where they are. But thanks to Google Analytics in the online world, you can learn more about the visitors than they themselves know.
You can learn know how to adapt your offer to get more sales. For example, if people from out of town show a growing interested in your hair offer. You can use this information to make a special offer for them. A tailor-made advertisement campaign anything that uses the interest from this group. For HowToSellHairExtensions I noticed a growth of interest for selling hair extensions by women from Kenya. So, I started to write some specific postings for them, and these items do very well, Even for readers in the USA.
Tell me in the comments, do you already use Google Analytics to grow your business?
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