How to launch your new hair web shop and get visitors right away

How to launch your new hair web shop and get visitors right away

Jan 15, 2018 | Get visitors to Your Store, Launch Your Web Store, Sell Online, USA, WooCommerce

Waiting for the first client, expecting your first hair sale? You launched your website yesterday, full of awesome hair extensions, great prices and free shipping! But no visitors at all. You decide to wait one more day. But again, no visitor and thus no sale. What went wrong and what can you do about it?

Do not be surprised if you will get hardly any visitor to your website after spending the money to create and the time to think about the site. Today there are more than 1 billion, or 1,000,000,000 websites and this number keeps on growing. These websites all compete for the attention of your hair client! It is not difficult to understand your website, with number 1 billion plus 1, will not get the attention it deserves.
Is it hopeless, will you never make any sale? No, you only forgot to create the launch event. Celebrate the day you will go live with your website and back this event with a launch plan.

Shopify offers a free trial, take this opportunity for a great hair webstore

Launch plan

A launch plan for your hair web shop will give you the opportunity to make some noise on day one. This is the first day your website went live. This can put you 3 to 6 months ahead of where you would be if you started publishing your hair website, blog or store without a launch plan.

With a launch plan you will make sure your Ideal Client will know about your Hair Brand as of day one, and you will not miss selling opportunities.

Content Launch Plan

A good launch plan covers:

  • A pitch that will tell your visitors in a few seconds why they landed on the right page, and should not bounce away
  • A killer post or webpage that has everything to go viral, and makes people talk about you
  • Content for every stage of your ideal client’s journey, awareness, consideration and decision (BUY!)
  • A list of must do actions like receiving mails when others mention your hair brand, so you can engage with them
  • A share page to make it easy for visitors to share your content amongst their friends
  • The lead generating coming soon page, now you can start your business even before you launch your website!
  • How to mobilize not only your friends but also complete strangers to tell the world about your new website!

These are not all features, but in the eBook “How to launch your website” you will find not only how to make the previous 7 items work for you. You will also find at least 10 other steps to take to have a successful launch of your website on day one and a growing number of visitors on day two, three ….

The eBook is part of the all-in-one hair package, a package full of support and samples with all you need to start your hair business today.

Sell Hair on Your WooCommerce store

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Create Your Own Store
Ready to get tired selling hair extensions?

Ready to get tired selling hair extensions?

Jan 8, 2018 | Sell Online

Do you want to get tired selling hair extensions? Tell me how much hair do you want to sell?

I bet you will never sell too much hair and you are always interested to sell more. If you think you can handle more hair sales in one week or month than a complete year, I have good news for you.

Do not accept mediocre sales figures. Stop investing in AdWords or Facebook campaigns without getting sales. Stop posting bundles deals with only inquiries about the price but no deal. Those days are over.

Now you too will start selling more than you ever did before. Generate more cash and talk hair all day. You can make so many people happy with your hair, people you never heard about.

Let’s start selling hair

You and I are going to dive deep into your business objectives. Who is waiting for your hair extensions and beauty products? Connect with them without spending one cent on advertising and let them engage with your hair store.

We set up the goals and like the gym, we are going to work with a training schedule. You will work on your goals every day, no exemption. Selling hair is top sport and only winners are ready to invest in getting more sales.

You will learn from the training experience and your visitors and client’s behaviour. Together with your mentor you will fine tune your operations, purchases and marketing and sales. Lack of sales never has only one cause, you need to have your total operations on optima forma.

$ 70,000 sales for only one deal a day

Let’s use realistic figures, no need to exaggerate because that only brings disappointment and frustration. I spoke too many girls who turned their back to this industry because their expectations were too high. Better to lower expectations and to achieve more.

Okay, if you assume an average retail order is 2 /3 bundles of hair. If you would charge $ 199 (the magic number), and you would sell every day to one client, you will have a turnover of more than 70.000 dollar. 70k in a year! Compare that with your last year sales. But it will even get better, you can make twice or even three times this number in sales. Because your operations and marketing is working smoothly you can count on 140,000 or even 200,000 dollars in sales if you keep on improving your business.

Are you fit enough?

Are you fit enough to start selling more hair than you ever did? Are you ready to work with me on the plan and invest everyday at least one to two hours in building your business?

If you are ready I have good news because you only need to invest in one of the all-in-one hair business packages with hair samples to start selling more. The All-In-One Package will give you access to all the tools and support you need, including beautiful samples. I know this seems to cheap to be successful but do not worry.

Exclusive business insight to finding hair loving clients. From unique sales tips to hair from the best hair wholesalers. Tips on how to sell on Facebook and Instagram. Your own personal mentor and your own tailor made training schedule.

Now you can also benefit from a free trial of a Shopify website nearly ready to sell your hair!

Join

You and I are going to bring you a very successful business year! What’s keeping you from joining? I am ready for you!

Ready for $ 70,000 sales?

Check the support you will get to make 2018 your best year ever!

Yes
How storytelling will sell your hair better than bundle deals

How storytelling will sell your hair better than bundle deals

Jan 6, 2018 | How do you sell?

Home ( Page 18 )
Once upon a time, there was a girl, named Tina, selling hair extensions. She has the passion to make other women look and feel gorgeous. Tina borrowed from her mother to buy her first inventory of bundles of hair. Her mother gave her all her savings, because she believed in her daughter. Tina published every day at least 10 images of the bundles on all her social media with in Capital letters in Bold “Bundle Deal, now extra cheap!”. She offered the cheapest hair in town, but at the end of first 6 months in business she only sold three bundles.

Tina did not know, it was her mother who bought these 3 bundles, only because she loved her daughter. Tina had to quit her dream to become an independent hair re-seller and found a job in a salon in a neighboring city. There she told every client about her adventure as a hair re-seller.

The clients got emotional connected with Tina. A young woman, full of passion to work in the hair business. A young woman working to pay back her mother. Some clients started to ask Tina to show the hair she offered.

This time it was not her mother, but complete strangers who wanted to buy her hair. She impressed her boss how she engaged with the clients, and her boss allowed her to sell the hair in the salon. The inventory was quickly sold out. Tina could not only buy new hair, she could also return her mothers savings.

Tina’s storytelling was much more successful in marketing her hair extensions than 10 bundle deals a day!

Get the all-in-one hair business package, complete with hair samples and launch your own hair store now

Business Storytelling

Telling a story as a business, is not the same as telling a story to your kids or cousins before they go to sleep. With Business Storytelling you create a connection between your beauty business and your clients. Your story will share your business vision and your mission. Tina was telling, with passion, why she wanted to make women feel and look good.

Let’s take your about us page as an example. Many first-time visitors of your website prefer to visit your about us page.

You can use the lessons in this article for every business story you want to tell, like solutions for the needs of your Ideal Client.

The storytelling elements

A good story always has three elements to keep the attention of the readers.

  • The Characters, will it be about you, or do you talk to the reader (you).
  • A conflict, describe the problem your reader will feel connected with. What is going wrong?
  • And finally the part where you will be the hero, because you will present the resolution for the hair or beauty problem you mentioned as conflict.

How do you determine characters within a story?

The character is the connection between you, as business owner and storyteller, and your audience. For first-person point of view, this is when the character is yourself. When you use “I saw this” or “I learned that”. Using this type of language in storytelling is more confessional. It can help you establish a personal connection with the reader. You can use this to build authority. Try using first-person when there is a known person, you, behind the content.

As for second-person, the character in this point of view is your audience. The visitors of your website or store. “You will see” or “you will learn”. When using “you” language, you need to understand your Ideal Client. Make it personal for them by knowing their pain points. Their goals. Tell the story in a way that shows empathy.

The third-person is the “she said” and “he said” type of language. Testimonials from customers are a good example of using third-person.

Save money with the free trial for a hair webstore with all features to sell your hair!

Would You Like to Make $ 30.000/month for Only $ 29/month?

Yes

Why are you telling the story, the conflict

Conflict helps build emotional dynamics. It helps to make a connection between you and your reader. Human-to-human connections are the foundation for a successful business.

You are dealing with people. Your goal is:

  • providing answers,
  • relieving stress,
  • creating happiness, and
  • making life easier for the ideal Client.

The profits your company makes comes from a well-thought business plan and customers who believe in you and what you do.

The conflict is the lesson in how the character transforms through challenge.

How should you end a story, the resolution?

The resolution should wrap up the story but should also call your audience to action.

Do not copy – paste a solution for a problem you found on another website, be original and trustworthy. You are specialized in solving the needs of your ideal client, so you are the only one who can provide this solution.

WHY are you in the hair business?

Tell the world on your about us page, where your Hair Business stands for. Write down in two or three sentences what your core values are. Here you can talk about quality, customer oriented, attention for your community, product innovation, the environment and charity. This helps your target audience to connect with your hair brand and to build a loyal relation.

Decide on the position of your hair brand in a couple of years. Define your niche, what special place of the market will be yours? Afro American Women who Code? Girls on the campus. Your home state. Finally, how long will it take. Decide about the period it will take you to achieve your goals.

Do not share figures like an accountant or rocket engineer, tell a story about WHY you are in the hair business. It is important to start with WHY you are in the beauty and hair business, because now you communicate with feelings. Your readers will easier connect with your hair brand.

HOW, do you solve the needs of your Ideal Clients

You have analyzed your ideal client, her demographics, her needs and struggles and where she finds the possible answers to her questions and doubts. For your about us page this is the best way to connect with your ideal client. If you tell about how you solve her, or his, needs on the field of hair extensions in the preferred style of your ideal client for sure she will become a returning visitor.

WHAT, do you offer

Now it’s time to bring your visitor into action, offer a call to action. For you about us page this could be a newsletter or Facebook follow. But if you write about a hair problem, you can offer the solution as a call to action, or a bundle deal 😉

How to make money without selling the hair
How To Find Your Hair Brand Name everybody will remember?

How To Find Your Hair Brand Name everybody will remember?

Dec 27, 2017 | Prepare for the Launch, Sell Online, WholeSale Companies

Some time ago, I was asked to guide as a parent kids from the school of Chantal with some outdoor activities. Chantal is my 11-year-old daughter, very sweet for her father and more interested in music.ly than in homework. The kids could choose from various cultural activities. Main purpose to bring them into contact with music, art and dance.

We took the bike to visit a community house in the city center. Here a dance class was given. The teacher, a young boy, who knew to catch everybody’s attention right away. He started the workshop in a big circle learning everybody’s name. And within the course of next 10 minutes or so, he knew all the names of the 15 kids! I was amazed.

The trick was he linked some personal, emotional characteristics, every time he asked a kid to introduce him or herself in the circle. The children were asked to tell a short story about themselves and the dance teacher used that story to connect.

How to find your hair brand name?

Now back to your hair business, wouldn’t it be great to come up with a brand name that every visitor of your store, online or brick-and-mortar remembers. Even days after they have visited your online store? You can achieve this too.

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If you want to know how to find your hair brand name everybody will remember, take the following steps.

One is the brainstorm stage

Use your mission statement, the reason why you are in the hair business and what you want to achieve. Think of the women and men perhaps, you want to help in solving their needs. Do not forget to remember the names and shops of the competition. All this information, ideas and thoughts will help you to form the base for your hair brand name.

Two, Do nothing about how to find your hair brand name

No, the most difficult part in finding a hair brand name pops up. I know it is very difficult not to think of something if you want it very much. You want to find that hair brand name that will make your sales go sky high! But believe me, sometimes doing nothing is better.
In this time, the greatest part of your brains will digest the impressions. When you least expect it, you will get awesome ideas for your hair extensions brand.

Benefit for free from company name experts

Now you must check if the experts on business and brand names would encourage you to continue with the name, or have suggestions to adapt your name. Use the smile and scratch test to check if your name will stand the test of the outside world.

Use your client’s brains

Now comes the scary part, you will have to dive into the brains of your visitors and clients. Connect with the creative part of your brains (on your right). Studies have taught us the best result to remember things, and thus hair brand names too. Is through emotions. I you manage to make an emotional connection between your brand name and your ideal clients, you found gold!

It is not only for selling hair essential to know who your ideal clients are, the people you want to solve their needs, also for the first step. To connect them with your brand, to make them remember and return to your hair store.

Check with your chamber of commerce

Once this all is done, you get into the legal stuff. Depending on the country you live in, there are specific regulations to register your hair brand name. Please do visit your local chamber of commerce to learn how to register your name and how to protect it.

Found a hair brand name, claim the domain!

Now, you finally have your hair brand name, or hair company name, make sure to protect it from others to use.

Do not let other steal your name after all the time and energy you did from brainstorming to the legal check.

Get free eBook about the best way to find a name for your business

12 + 7 =

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How to make money without selling the hair

How to make money without selling the hair

Dec 22, 2017 | Make Your Dream Happen, Prepare for the Launch, Sell Online

I write this post while I am waiting for Ashley McW. to call me. Ashley contacted me on the website. She is looking for advice about how to find hair suppliers and what to say to them. How to ask the right questions. I like these chat’s because it is inspiring to hear the ideas people have to start selling hair. And Yesterday for example, I spoke with, Ikiera, a very nice woman from Texas with a brilliant idea. She will turn the hair business upside down, I look forward to seeing hear plan to evolve.

But, I have to be honest, too many times there is no follow up. After a great talk, with a lot of passion for hair, the ideas to make clients look gorgeous and discussions about how the store will look like, there is silence. Again, another dream that will never turn into reality. Again, another beautiful and ambitious person that will keep on going to her boss tomorrow instead of changing the hair business.
While I am still waiting for Ashley, I want to share with you an idea on how to make sure your dream about making money with hair is possible, even without money or hair!

Imagine, you make money without even selling one strand of hair! Would you believe that is possible? No stress to find hair suppliers, no money lost because your inventory is growing faster than your clients.
I have a business idea for you to become financially independent, to earn nice money, with your love for hair. You follow hair and beauty trends, you always advice your friends what to wear and you have always ideas how to style their hair, right? If you don’t mind swiping on social media, looking for trends nobody else has discovered yet and you would like to travel for hair and fashion inspiration, please continue reading.

What is the idea?

The idea is you are going to trust your dream will work for you. If you and I would have a chat, yes, I am still waiting for Ashley, I am convinced you will inspire me with your ideas. Why don’t you use this power to inspire others to make some money? Start a blog combined with social media to tell the world your ideas. Tell stories about hair, hair styles, beauty and all the other things that makes you you!

How does this work?

The secret of this success is the simple fact, people are looking for stories. Stories in writing and with images. Before we take any decision in life, regardless if it is about complex issues or some simple tasks. We absorb information. We talk with friends, we Google and YouTube for information. The best way to take the information in and to recall it later, is when somebody tells us a story.

And here you come in. You share your passion for hair with your friends and friend of friends on the internet. They do not even have to live nearby. If they are interested in hair and fashion, it’s okay. You share your view in writing and with a lot of images.

You can start earning today

The good news is, you do not need to invest in the search for suppliers, marketing, inventory and worry about hair that tangles. And, you can start today!

If you want to start earning without the organization a hair store requires, or because you lack the money to start selling hair for the moment, start a hair blog on WordPress, then use the tutorial below I wrote to make the whole process easy for you. Now you can make money with Google Adsense and affiliate marketing.

If you’re looking to start a WordPress blog for cheap, then choosing Bluehost for your hosting needs may be your answer. Bluehost is a great web host and I personally have had a great experience with them.

I forgot to tell you can earn money with your blog from home, you can travel whenever you want, and you will have no 9 till 5 job.

You have a unique combination

Okay, a lot of people start a blog or vlog today, but you will have a unique combination. You will share your love and knowledge about hair with your passion to really help people and that is key. A hair blog is there to make the human connection between the products and the people reading about the product.

Bluehost is one of the top web hosting companies and you can start your own blog with them for as low as $2.65 a month (this is a special sign up offer through my link only)! Also, if you sign up using my link, then you will get your domain for free if you purchase a 12 month or longer hosting plan (a $15 value). I highly recommend signing up for the 12-month hosting plan through Bluehost. It’s affordable and you can save a lot of money by signing up for at least 12 months. If you want a better deal, the best value would be purchasing a 36-month plan, as your monthly rate is much lower over the long run.

There are many reasons for why you may want to choose Bluehost for your WordPress blog and I honestly believe they are one of the best web hosting providers. These reasons include:

It’s easy to use. Yes, ANYONE can create a WordPress blog easily with my tutorial below.

Bluehost:

makes it very easy to create a WordPress blog.
web hosting offers technical support, 24 hours a day 7 day a week. This means You are never alone.
is extremely affordable and they offer cheap and reliable web hosting. You can have a blog of your own and the only real expense you need to pay is the cheap blog hosting which starts at just $2.65 per month.
get’s you a FREE blog domain.
offers FREE WordPress.
offers a guarantee in case you determine that it is not for you. If you sign up for Bluehost, but you are confused for any reason (such as how to set it up, picking a plan, pricing, etc.), you can always send me an email and I can help you out with the right people, in Bluehost

You will be self-hosted. If you want to monetize your blog, then you will want to be self-hosted.
You will appear much more professional to readers, companies, and so on if you are self-hosted on Bluehost than being on BlogSpot.

If you plan on starting a blog on Bluehost and you are interested in learning how to start a blog on WordPress, continue below. Remember, if you sign up for Bluehost, but you are confused for any reason (such as how to set it up, picking a plan, pricing, etc.), you can always send me an email and I can help you out. That’s what I’m here for so don’t be afraid to send me an email.

Click here to start the process

1. Register your domain name

You can click here to purchase a domain name and create a blog, then continue to follow the easy steps below.

100+ domain name suggestions and ideas

You can get your domain directly through Bluehost and make the whole process very easy. If you do this, you can get a FREE domain for the first year if you buy 12 months’ worth of Bluehost web hosting. This makes it well worth it to sign up for at least 12 months of hosting as you will be saving a good amount of money this way. You also get a cheaper monthly price when you buy at least 12 months of hosting, so the free domain just makes it even better. If you want an even better deal, the best value would be purchasing a 36-month plan, as your monthly rate is much lower over the long run. If you decide to get the free domain, just continue to the next step as you can buy your hosting and get the free domain all in one step.

How to make money without selling the hair

2. Buy hosting for your blog.

Setting up a WordPress blog on Bluehost is very easy. First, we will talk about the costs of blogging:

To receive the cheapest price to start a blog, then choosing the “Basic” plan is really all you need. It’s only $2.65 per month through my link (due upfront in full) if you sign up for 36 months, which is a great price. If you sign up for a 24-month plan, then the price is more per month. You can also sign up for a 12-month plan. It’s a great plan to choose (especially since you get a free domain at this price still!). If you are unsure about blogging, I would sign up for the 12-month plan as this is still a great price and very affordable for one year of blogging.

The Basic plan is all you really need for now, so skip the Plus and Business Pro plans as they are more expensive. You can always change it later to a different plan if you want to (and just pay the difference), so there is no need to sign up for extra that you do not need.

The other item you may want to pay for when it comes to blogging is Domain Privacy Protection, which is only $0.99 per month. This is so that your contact information stays safe.

Other than the above, you do not need the other items that Bluehost sells, so I would uncheck any of the extras that are listed.

Remember, if you sign up using my link, then you will get your domain for free if you purchase a 12 month or longer blog hosting plan.

I want to reiterate why you should purchase at least a 12-month hosting plan. Month-to-month is less effective, and I highly recommend signing up for a minimum of 12 months for many reasons. By signing up for a minimum of 12 months, you will receive a free domain name, lower pricing, and you won’t have to deal with an expired website after each month. For example, if hosting is not renewed or if the card expires, then your website is down, and you risk losing business (visitors/traffic) when you pay on a month-to-month basis. It’s also exceptionally more expensive to pay month-by-month rather than in one lump sum. The more years you sign up for, the less you pay.

When you are ready to create your blog, follow the steps below to buy hosting for your blog.

Go to Bluehost and click the “Get Started Now” button.

Click on the package you are interested in.

Enter your domain name you registered with earlier, or sign up for a new domain name here.

Enter your personal and payment information.

Next you will be asked to enter a password. Make sure it’s secure as this information is very important.

3. Install WordPress on Bluehost

Okay, this is probably the step that all of you have been waiting for. If you want to start a WordPress blog on Bluehost then continue reading.

This part isn’t hard at all. Bluehost makes it very easy to create a WordPress blog and it is FREE.

After you create your password, Bluehost guides you through exactly what you need to do in order to start a blog.

First, Bluehost will ask you to pick a theme. You can just pick a random one here or find one that you like. You can change it later so it’s not a big deal or just scroll to the bottom and skip this step. Remember, there are many free ones too!

Click on “Start Building”

On the next screen, you can choose “Business” or “Personal” – it’s up to you. Or, you can click the “I don’t need help.”

You now have a WordPress blog. You will have to work on the design and producing high-quality content, of course. Good luck!

If you sign up for Bluehost, but you are confused for any reason (such as how to set it up, picking a plan, pricing, etc.), you can always send me an email and I can help you out. That’s what I’m here for so don’t be afraid to send me an email.

Some general tips for how to navigate WordPress:

To sign into your WordPress account, you will want to save the WordPress login information that you receive in a separate email. You will receive this email after you complete the steps in #3 above. This email will include your WordPress login URL (your URL is separate from everyone else’s and it’s the only way you can access your WordPress account), your username, and your password. You want to keep this email safe.
You can add and create new posts by clicking on “Posts” on the left-hand side when you are logged in. If you want to add a page, simply click on “Page.”

If you want to add an image, click on “Media” on the left-hand side.
You can go to “Appearance,” then “Widgets” in order to add items to your sidebar, footer, and so on.
If you are looking for a way to send newsletters or emails to your readers.
If you are considering the actual design of your blog, there are free themes through WordPress you can use too. Just go to “Appearance” on the left-hand side when you are logged into your WordPress website and click on “Themes,” then activate whichever one you are interested in testing out.

To add social media to your blog, check my eBooks about Facebook and Instagram marketing, this will make your story telling stage complete.

Start your own hair store now, it is all about execution!

Start your own hair store now, it is all about execution!

Dec 18, 2017 | Get Help, Make Your Dream Happen, Prepare for the Launch

Start your own hair store, online or offline, now, stop dreaming and start selling!

I will help you!

Every year around this time, I make up the balance of girls and women who contacted me with questions like ” How to start selling hair, I love to sell hair, but I do not know how, can I sell hair with no money” or similar kind of questions.

Most of the time I managed to answer in person by mail or WhatsApp, or you inspired me to write a blogpost to answer your questions. I shared the experience off many beauty startups, in nearly every country of the planet, to make sure you will be able to start selling. I like to read your mails and comments full of great ideas and ready to beat the competition. So many suggestions and plans to make the hair and beauty world a better place.

You can get all the help needed on this website, from wholesale suppliers, to marketing guidance and ideas, from websites to promotion, but still too many times the dream to start selling hair does not lead to a real business.

At the end of 2016 I took the initiative to help 1,000 women to start their own business. I am grateful I was able to help many startups to launch their business or at least to proceed with their business plan in 2017.

If you have the plan to start your own business and you have a great idea and the passion to make others look and feel good, I want you to stop dreaming and to start with executing your plans. Start selling.
Let nobody and nothing stop you from start selling hair, the new year will be your year!

I do not want you to think of your own good justification not to start your own hair extensions store. For that reason, for all of you who are ready to start selling hair I added more supporting tools to the all-in-one hair business package. All the help you can dream of in one package plus hair samples, including your own mentor and your own design web store.

Get the all-in-one hair business package, complete with hair samples and launch your own hair store now

I will start the new year with webinars to answer your questions in real time and to educate you all you need to know about selling hair, hair and marketing.

For the new year I want to help another 1,000 women. If you are number 1,001 sorry but indeed you’ll keep on dreaming.

If you want me to help you to start, if you want to stop dreaming and start selling hair, tell me in the comments. I will contact you, we schedule a chat and you will make the hair market rock!

You want to go for it? Leave a comment to tell me you are ready to start a hair business and I come to help you!

You Want a Step by Step Guide to Start Selling Hair?

Yes!
How to Grow Your Hair Business Offline with Little Money

How to Grow Your Hair Business Offline with Little Money

Dec 15, 2017 | Get Help, Launch Your Web Store, Make Your Business Grow

Selling hair often goes online, but do not forget a lot of money is still made by good old hair business offline. In a brick and mortar store or salon. Marketing is the art of getting your hair in front of the eyes of your ideal client, at the time and place they are ready for it. This can be online, like social media or your website. But also, offline, when they walk in the shopping mall and are in need for some good advice on the latest hair trend.

Marketing without borders for a hair business offline

There is no law or rule that will prohibit you to communicate with your ideal client at any place. If you analyzed your ideal client well, you know where she (or he) is searching for information. What social media channels for example. But also, if she is talking with her friends when she is going out or shopping.

Let the creative part of your brain work, again, and look for ways to capture the attention of your ideal clients in specific location offline.

Guerrilla Marketing

There are 2 ways this so-called Guerrilla marketing effort, can get you traffic. Direct traffic if people come to visit your store or salon because you made them curious about your story. Or you can cause some buzz on social media, blogs and other online platforms. “Hey, did you know…”.

For those who are not afraid to wake up the citizens of a sleeping neighborhood, they can even get press coverage.

Okay, how to proceed this Guerilla kind of marketing.

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Location

, be sure to select a spot where people can stop, wonder what’s happening and if possible interact with you. Avoid the high way for this reason. Make sure the right traffic, your ideal client will be present in enough numbers.

Make them think

. Guerrilla marketing can be easy for by passers to ignore unless your creativity gives people a reason to pause. The better your idea, the more thought-out your strategy for getting a reaction, the more likely your marketing is to work.

Get the all-in-one hair business package, complete with hair samples and launch your own hair store now

Goal

. Set a clear goal, or aim, of your Guerilla Marketing effort. It’s not the purpose to get a lot of attention but people do not have a glue about your brand or product message.

Always expect, the unexpected

. Do not forget to have a plan B (or C). Weather conditions, local regulation, noise, can spoil a well-prepared event.

Stay polite and within the borders of the law.

Make people happy, and not upset with your actions.

Help them to remember your name

. Make sure to have a good connection between your brand and the event you organized. Here again it shows the importance to select a good hair extensions store or salon name.

Some ideas for a hair business offline

Try a pop up shop in the mall, or near a location that your ideal client has special interest for. They will not expect you to “pop up”. If possible offer small items too, so surprised clients can still buy something that will keep their mind busy with your brand for some time. Even after they left our pop up shop.

Go for Free

Okay, you need to pay your bills too, but one of people’s absolute favorite price is “free”. It will help you to start the conversation, and many people feel obliged to give a favorite in return. This could be their contact details, so you can start to add them to your mailing list and keep them in the loop of your special offers and brand name.

Stickers

If you share stickers with your brand name, or special offer you can reach a lot of people even after the event. These stickers can end up anywhere and might be visible for a long time. This will help to make your brand name stick into their mind!

Do Things That Don’t Scale

While guerrilla marketing has a limited, local reach, it has the potential to pick up speed with the right idea and strategy in place, and expand its reach as the experience is brought online.

If you’ve got plenty of ideas to make up for a lack of money to invest in marketing, guerrilla tactics are a cost-effective way to get exposure. It might be hard to track the return on investment and these tactics don’t scale, but that’s kind of the point.

If you made a great Guerrilla Marketing Campaign, please feel free to share so we can help to make it go viral!

I want to start selling hair

I want to start selling hair

Dec 14, 2017 | Make Your Business Grow, Prepare for the Launch, Sell Online

Today on Facebook I received the message from LaTavia. LaTavia told me, I want to start selling hair and what she had to do to start.

It’s always nice to receive this kind of questions. To dream about your own hair store is easy. It allows you to create the perfect store. All kind of hair extensions and wigs, and shelfs full of the best hair and beauty products. A store at a top location, near some fashion stores and with a lot of parking spots.

You offer your clients and visitors a comfortable seat and you show them all the hair you’ve got. And they love them all. They don’t mind the price as long as you will install the hair today! They are so please about the hair, they will recommend all their friends to come to buy your hair extensions.

I want to start selling hair

Wake up! That’s what LaTavia did. Because she understands a dream is great, but to make all this happen you must work, plan and work again. The dream is for the inspiration, it can help to form your goal. If you want to keep the dream alive, you can make a collage. Or your own Pinterest page. Full of beautiful images of great stores, awesome hair and happy clients. While you work to make the dream about “I want to start selling hair” take a look at the images and stay inspired.

1st, August, 2020 “I would like to start my own hair shop to start selling braids,hair extensions,wigs,weaves. In need of your advice please.”

I recommended Agatha to first focus on the needs of the possible clients. What are they looking for and can you help them?

Agatha

Now you must start to work to create a world that looks like the collage or the Pinterest board. Sometimes you have to give in a bit, because the money, time or other reality check will force you to. But try to stay as close as possible to your collage or board.

Happy Clients

I recommend working on the happy clients first. Who are the people that will come to your store and find the hair and beauty products they are looking for. Prepare a special board and collect images of ideal clients. The hair styles they like, the places or events they like to visit or attend. Their social live. Everything to get the right profile of the person that will buy your hair. Use your client as your starting point, collect as much as real data about her (or him).

Social media

This insight you can use to interact with her, to post images or events on Facebook or Instagram they like. This will grow your followers and the number of people aware of your hair brand. Even before you told the world “I want to start selling hair”. If you have such a fine insight of what are the pain points of your clients, or better potential clients, you are one step closer to selling them your hair.

The Hair

The next step will be to share images of hair. Make sure the images are high resolution images and not only show the bundle, but also the hair style after the install. Share a description of the hair and track the response. This information, all you learned about the response on the images of hair will help you to find the best hair supplier for your ideal client.

You see, with some imagination, social media and some fun work you can start the negotiations with hair suppliers about hair, quality, prices and conditions.

Launch Your Business

Now all you need is to show your ideal client you are open for business. Select a name that shows your mission and passion for hair, let there be no doubt you are in this hair business with the interest and needs of your clients first.

Now you can launch your Facebook Business Page and your Instagram account. Tell the world about your hair and do not forget to share postings about the other items your clients are interested in.
Now the interaction will start, you will see when your ideal client becomes a lead of flesh and blood, she might be interested in some other products or hair types too. Now you need to be professional enough to adapt your product offering.

Tell me are you ready to put your dream “I want to start selling hair” into action?

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Yes, tell me more
5 ways to make website visitors buy your hair

5 ways to make website visitors buy your hair

Dec 13, 2017 | Launch Your Web Store, Sell Online, WholeSale Companies

It’s amazing to see how little attention is paid to your most important webpages, your product pages. You are in this business to make people buy your hair. But it seems most time is spent to analyze the left carts or checkout page, to forget your product page.

Basics on to make people buy your hair

Your product page of course has amazing images of the hair, with enough and relevant information to let the visitor decide to buy your hair. But you need more to turn your product page into a sales engine.
You will find 5 ways to increase the conversions, or sales, on your product page.

1.Take way any doubt, add a FAQ section

Many websites do have a FAQ (Frequently Asked Questions) page, but if your visitor wants to make a sale, you do not want them to leave the product page and check your FAQ page. Better to add a FAQ section on your product page. For inspiration keep record of all the questions you receive by email or over the phone form your clients.

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2. Live chat

Help your visitors to make informed buying decisions and add a live chat to your website. You can reduce the doubt of all potential clients, ready to buy your hair, be answering all their questions now they are ready to make a purchase.

A live chat will also show your clients you have a professional business and are ready to support them when they need support.

3. Make the client “touch” the hair

Hair is one of the products people like to touch and to feel before they buy. But online this is not possible, unless you want to share free samples with all your potential clients. Images can help, but a video can help your visitors to decide to buy your hair. People are more likely to buy your hair after they have watched a video. The simplest way to add video’s

4.Allow Customer Reviews

When a visitor has never heard of your hair business and lands on your product page for the first time, two things might come to her mind: 1. “Can I trust this website?” and 2. “Does this product deliver on what it promises?

If you allow Customer reviews, including those who are more critical, you take away most of the doubt new visitors might have. It can be a good custom to contact your clients a few weeks after they bought your hair and ask them for a review.

5. Show You believe in your hair

What’s your return policy? What’s your customer satisfaction policy? Is it hidden away on a separate page for no one to see?

Display your money back guarantee and policy on your product page. If you’re willing to promise your customers that your product is the best, show it. If you put the risk on yourself, and give visitors more confidence, they’ll be more likely to trust you and in turn, purchase your products.

Now make them Buy Your hair

Because every business and their ideal clients is different, there is no one recipe what works best. Better to put in place these changes step by step and test the outcome. Sometimes small adjustments have a significant impact.

Keep record of your adjustments and the sales, and work your way to more sales.

You sell Brazilian Curly Hair Extensions? Read how to rank high on Google!

You sell Brazilian Curly Hair Extensions? Read how to rank high on Google!

Dec 12, 2017 | Understand your data

Home ( Page 18 )
If you are selling Brazilian curly hair extensions, you might wonder how to get as many people as possible to visit your site. After all, your Brazilian curly hair extensions are the best in town!

Brazilian curly hair extensions

You did your research, and you know what your ideal client is looking for. After you found a wholesale supplier, the next step is to make your ideal clients find your Brazilian curly hair extensions.
It helps to rank high on Google for this search term, or key words: “Brazilian curly hair extensions” but also for your other products.

Google can help for suggestions

Big chance the products relate. Like Brazilian straight hair extensions, Peruvian curly hair extensions and similar hair.
Google will show you the number of search results and this will tell you how many other websites and stores are using the same keywords. The best way to rank higher is to use so called long tailed key words.

You know what your ideal client is looking for and you know how she is using the internet to search for the hair she is looking for. Answer the questions your ideal client has about this hair. In terms of origin, maintenance, styling by models or celebs, etc. Use the key word, but add some more information. This will make the keyword longer. Unless you want to invest a lot of money in paid advertisements, you will never rank high on Brazilian Hair Extensions only. But if you add specific information, you will have a great chance you will end up high for that long tailed word, including Brazilian hair extensions.

Get the all-in-one hair business package, complete with hair samples and launch your own hair store now

Your Ideal Client Profile

Next to the insight you have thanks to your analyses of your ideal client and the mails or apps you receive with questions, you can also check what Google shows as related search results (scroll down on the first page). You can use these suggestions to write about.

Turn Your Website into a high valued resource

People, thus also your ideal client visit Google to find answers. If you write a blog post or article, or special page about for example Brazilian curly hair extensions, think to add the who, the what, the where, the why, the how, the when. Like, “what are Brazilian curly hair extensions”, “how are Brazilian curly hair extensions washed”, etc. By doing this your website or blog becomes a source full of useful insight for your ideal clients. And when they like your expertise and blog, they will buy from you too when they are ready.

Did you know a shopify website for hair stores has all the features to rank high on Google? Check the 14 days free trial

Location, location, location

What also helps is to add location to your key words. Even if you sell nationwide, you can still target clients based upon their own hometown. For example, I wrote some specific postings about towns in Kenya and this helped me to get visitors from those places.

So, what about Brazilian curly hair extensions in New York? Or Brazilian curly hair extensions in Silver Spring.

I can help

Share with me the key word (read hair product) you want to rank for in the comments and I would love to share you my suggestions for long tailed key words.

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You know what your client is looking for, you have the suppliers and you know how to be different. Victory is around the corner! All you need is a web store designed for success!

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