The glue on wig method generates more money thanks to x-selling!
The glue on wig method can be the best method to make more profit and more happier clients. You already know you are not selling hair bundles, but a feel and look good experience. So, you have all the possibilities to sell other hair and beauty products too.
Cross-selling is a technique you can use to get a customer to spend more on your hair and beauty products. All you must do is to make them also purchasing a product that relates to what she bought already. It will increase the average order amount. A higher average order amount will help you to reduce the cost of shipping per order. This makes it easier to offer free or super low shipping, for example. And it means more profit of course.
So, use the “glue on wig” method to increase the sales. In this post I will explain how you can put in place the “glue on wig” method.
What can you use to glue down a wig?
It all starts with the need of your client. Make sure you understand her hair needs and use every opportunity to chat with her about hair. Once you have a good understanding of her hair needs you can give her the advice she needs and look for alternative products to sell.
Your client has an interest in wigs, and you notice she would like some education on this. You can help her not only with the wig, but also with her doubts about wearing a wig, like “what can I use to glue a wig?”.
It was this question that created the “glue on wig” method. Let me explain more about this.
What is the glue on wig method?
Your client enters your store or visit your web store with the idea for a specific product. This customer behaviour is also the way most web stores design their store. Check at any store the collection of products. This is most often the core of the web store.
Especially for start-ups, they will focus on hair, hair, and more hair. It shows the bundles:
– Brazilian,
– Peruvian or
– any fantasy name you have to offer and talk about technical issues (lengths, texture, and colour).
But your client is not looking for a bundle of Brazilian Body Wave. No, she is looking for a way to look good when she goes out again, or when she is having her wedding. Nobody is looking for “4 wheels, a steering wheel and two couches”. People want to be mobile! Car companies sell a driving or mobile experience, not 4 wheels!
The same for you, people enter the store looking for a hair product, but you can offer them the complete solution. A beautiful wig, that will not embarrass them when somebody strikes your head too fierce.
The glue on wig method, is a way to stick several products to the main reason people came to visit your store. If people buy a wig, sell glue and other protective products.
How to make this a success?
First, do not oversell. People do not get enthusiastic when you keep on offering them other products. Please do not.
People do appreciate a good advice, that seems neutral, but of course has a product attached to it. The best way is to inform your clients. Show them products other people frequently bought together with that specific product. This is also a great opportunity to have your clients help you to sell. If most clients prefer a certain glue, when they buy a wig, you provide neutral advice to your client. And it helps you to sell more.
How are you going to sell more?
Check the all-in-one- business package to see how you can get more tips on how to sell more hair and beauty products.
