How to create your own hair product line
Reduce the number of customers complaints and sell your own hair care product for your own hair brand!
Learn how to create your own hair product line, from idea to your own store on Amazon! Think about how you will keep your clients happy after they bought your hair, because the hair will never tangle anymore.
But be careful because you do not want to put your brand’s reputation in jeopardy. So, find the right hair product for your clients.
Follow the steps mentioned below to launch your own hair product line.
Why would you start your own hair product line?
There are an equal number of reasons to start with your own hair product line as there are not to.
The main reason is, as mentioned above to protect your hair brand. The hair tangles is the most heard complaint from clients after they bought good hair! You know your hair and the quality. You have had the hair installed, so you know when it will tangle and when not. So, when a client is unhappy because the hair tangles, you know she did not use the right hair care products. Recommend a solution from your own hair product line and you avoid the hair will tangle.
Selling your own hair product line will generate additional revenue. Besides the revenue from the sales of the hair. It will generate a loyal flow of customers. Even at times they do not buy your hair, when they discovered the quality of your hair products.
Please invest time to test the hair care products before you start selling them as your product line.
It will take you some time to convince clients that the hair care products are the best for them and they should forget about the products they used until now.
Make sure your supplier can guarantee continuity. Be sure you will not have to sell no to your clients once they are returning customers.
The process of creating a Hair Product Line
Before you can create your own hair care product, identify what causes the bad hair problems. What more can you do, besides sharing with your clients’ instructions for hair care.
Find some producers of hair care products and test their products. Not only on your own hair, but also on others. The skin is very sensitive, and everybody has a unique reaction to the chemicals or ingredients of the hair products. Make sure the hair product is safe for public use, an extra motivation to go green!
Keep daily records to see how the hair product is performing. Note what happens in reality. Such as how long shampoo lathers? Does your scalp feel dry after washing? Is there any irritation afterward?
Make sure you find the right packaging and design for your hair product line. The color, layout and typography are essential. Make sure the marketing message of the hair product line matches with your brand.
What budget you need for your own hair product line?
When you want to develop a new product, or even a complete new hair product line, you need to set enough money aside. Money you need to pay for the product development, but also for the
- marketing
- packaging,
- requirements of the marketplace (like Amazon) for bar codes, images and
- insurance, etc.
Select a manufacturer of your hair product line
You can try to find the best mixture of ingredients by yourself, and there are some good examples that show it can work. But when you are not confident you can mix your own conditioner, take a look at private label manufacturers. These companies develop, manufacture, and package products for other companies. Private label shampoo manufacturers offer formulating, testing, filling, bottling, and packaging services to ensure that you get the exact shampoo desired. They also tend to produce lotions, creams, and other similar hair products.
Some private label manufacturers will also offer R&D and product development services as well. Regardless of the type of business, these private label companies will even help distribute your new shampoo to marketplaces.
How to market your own hair product line?
You can market your own hair product line with your own hair store, a platform like Shopify is a robust eCommerce platform, where you can after initial setup focus on the marketing and sales.
But you can also enjoy the marketing power of a house like Amazon. You can even outsource the logistics using Amazon by Fulfillment. For a fixed amount per month the inventory and shipment, including return shipments, is handled by Amazon.
Ready to start your own hair product line?
Combine happy clients and extra revenue thanks to your own hair product line. Make sure your clients will never complain about bad hair anymore. With hair care products you generate extra revenue that will continue even if your clients do not buy the hair from you. The hair care products will keep your brand in the mind of your client, even when she is not in need to buy some new bundles.
Tell me in the comments below if you are interested to launch your own hair product line, or if you need some more information or support.
