Blog? What kind of people still read a blog in 2021?
A blog for my hair store? My clients do not read blog postings, they prefer to watch hair ideas on Instagram reels or YouTube. That is the response I get more and more when I recommend adding a blog to the webstore.
I must be honest, when my kids do not understand their homework, they prefer to check YouTube or TikTok. A good movie about science, biology or math helps them more than a book explaining the subject.
So, no need to invest time and money in publishing blogpost anymore to grow your hair store?
Well, this year’s survey done by marketing agency Demand Metric, show 77% of the people do still read blog postings. But, sometimes people do not even realize they are reading a blogpost when searching for a solution. When they read a page with hair care suggestions, they might not consider this as a blog.
When you create your ideal client profile, you can also check their behaviour on the internet. What do they prefer, a video or some text to read?
Realize when you use a video to explain how to maintain hair, people need to be able to listen. More than 80 percent of the people who watch a video off the sound. For example, because they are in a quiet room, are multitasking, or did not have their airpods with them. In that case a written instruction, like blog posting. can be very handy.
A lesson from Esther, one of my clients
I have been helping people a lot starting their own hair business, or to build a hair webstore for them. The advantage is when we discuss the business plan, there are always ideas you can learn from. Sometimes ideas that come from another business than the hair and beauty business.
When Esther and I discussed the home page for her store she wanted to add a combination of sales, information, and entertainment. She has a marketing background in retail, and she understands people are not always searching for a bundle deal to buy. They might be browsing through the internet looking for some information about how to maintain your hair. Or they want to see some images of nice-looking hair. Here a blog comes in, and don’t you agree there is no better medium to share trends, tricks, and information?
Blog to rank higher
A blog helps to get your webstore ranking on Google. Google is still very text oriented. Your blog post will help Google to understand the topic you describe. Make sure you write about one specific topic, like the maintenance of wigs. People with interest in wigs and the maintenance will find your blogpost in their search results. Use the right keywords, make sure you add the keywords also in the title and headers of the post. This all helps to rank on Google. Add some images to make the blogpost look appealing and do not forget to describe the alt text of the image. Finally add some internal links to your products to help these products to rank higher in Google too.
This way, investing time in a blog pays off, because more people will find your website and the hair products.
Do you need a blog?
And now you know all this, will you take a blog on your site or not? Let me know if you want to discuss this, I am here to help you.
