Selling hair in Botswana, great opportunity with family support
Botswana business opportunity for women
In Botswana data from the United Nations shows the demand for hair has been growing. The kilo’s of hair used for own consumption nearly doubled from 285,000 in 2018 to over 517,000 in 2019. This hair has been used to make the women and girls of Botswana look and feel good. But not less important this growth of demand empowers women in Botswana when selling hair.
The increased demand for hair in Africa started in Nigeria, Kenya and South Africa, but we see more countries following: Malawi, Zambia, DR of the Congo and Botswana. Africa’s number one hair company, Darling hair has focused their footprint in Africa on the large countries first, but for sure they will add countries like Botswana in their business plans. When they arrive in Botswana you could contact them to become a hair distributor, but why not prepare today and start selling hair to support your family and to have fun?
Combine in store and online hair business in Botswana
When you start a hair business, a smart way is to combine your own brick-and-mortar store with an online presence. The store or salon you can use to build trust with your local clients. They can come and visit the store, feel, and compare the hair extensions, braids, and wigs. When they like the hair they will be an ambassador for your hair brand. Inspire them to take photos with your hair or wigs installed. Ask them to publish before and after images on your company social media. Invite them to follow your company Instagram, TikTok or Facebook account.
When your hair is on social media, promoted by your happy clients, who bought the hair in your brick-and-mortar store, you can grow faster and outside your town, thanks to an online store. Reach all women in Gaborone, Francistown, Molepolole, but also in Tonota and other towns in all districts. Nearly 95% of Botswana has a mobile coverage for 2G,3G and 4G, thanks to providers like Orange, Mascom and beMobile. This means you can connect with clients all over the country. The number of mobile phone subscriptions was end 2019 3.75 million. This makes selling your hair through an online store a great business opportunity.
Botswana economic data about hair
Strong growth of demand for hair, expressed by the import of hair from 2018 to 2019 was impacted in 2020 by the COVID-19 pandemic. This trend in Botswana is like other countries, all over the world. But these countries also showed how resilient a product like hair is, because in the second half of 2020 and in 2021 demand increased above average. This means today is the best time to start your own hair business so you can benefit from this recovery. And selling hair will always be an attractive business.
The economic data about hair in Botswana is provided by the United Nations trade database. All countries in the world share the export and import data and report this. This data shows not only the kilos of hair, but also the import value of the hair.
What kind of hair is imported in Botswana?
The trade database of the UN reports the import of hair in Botswana in various groups, human hair, unprocessed, synthetic hair, and wigs. Every group has it own Harmonizes System (HS) code. The Harmonized System is an international nomenclature for the classification of products. It allows participating countries to classify traded goods on a common basis for customs purposes.
- HS code 05010010 and 05010020
- Human hair, unworked, whether or not washed or scoured, waste of human hair.
- HS code 06703
- Human hair, dressed, thinned, bleached or otherwise worked; wool or other animal hair or other textile materials, prepared for use in making wigs or the like.
- HS code 06704
- Wigs, false beards, eyebrows and eyelashes, switches and the like, of human or animal hair or of textile materials; articles of human hair not elsewhere specified or included
Start your own hair business in Botswana
When you want to start your own business, make sure you have a good talk with your family first. You will need to allocate time to make your business plan, to identify your clients and their needs, to search for the hair and to prepare your brick-and-mortar store. Of course you will design and launch your online store to support your growth, but again you need the support and inspiration from your family.
You are not alone, not only your family, but I can help you also. With coaching to set the path towards your own store, design to work on your online store and as a friend to talk about how to fit this venture with all your other responsibilities. Because after you a great day in your own hair store, you do not want to come home and see nobody cooked and they all look at you!
Contact me now by leaving a comment or WhatsApp + 31 6 234 44 902 if you want to start selling hair in Botswana, I will help you!
