Why is your hair salon not using Shopify?
There are at least 4 reasons, indeed one more, why your salon should sell on Shopify, from financial, marketing and even health point of view. And the last is because you will be ready for future growth. I will share them with you in this post.
A Shopify Store is part of the best Salon Marketing Strategies
Marketing your salon is more than sharing a business card with your clients after their treatment. Of course, the business card should be part of your Salon Marketing Strategy, but there is more to do. The time and money you invest in marketing your salon, should be rewarded with more clients, higher profit, and enough time to spend with your family (and for your co-workers too of course!).
When you search on the internet, you will find many strategies for your salon, and I am sure you have visited some of these sites already. But let me share the site from John Hallberg. John is a beauty marketing expert and founder of TheSalonBusiness.com. John has helped many salon owners to grow their business. He wrote a blogpost with over 40 (41 to be precise) marketing strategies.
41 Best Salon Marketing Ideas, Promotions & Strategies 2021
A strategy I really like is to be disruptive. Because people have so many things on their mind, you need to catch their attention, but for your brick-and-mortar salon and online. You are different from the rest and your offer is with getting noticed. Online you could start a blog with titles that make people think.
For example in 2016 I had the title “Do Not Sell Your Hair to Afro American Women” That gave quite some remarks, but after reading people understood they have to pick a niche in the hair market instead of selling to everybody.
John also mentions how a website or store can bring you much more clients, because it is easier to be found when people search online, and with a stable platform like Shopify you can show how professional you are. This will help new clients to knock on your door, for a booking or to buy your hair.
Increase your salon revenue by selling hair on Shopify
Now comes the money part. When you open an online store you can increase the total revenue of your salon. Because you can offer hair extensions, hair care and beauty products. When you have automated the logistics, with a system to show you are running out of inventory. This revenue generator will bring you extra income without interfering with the salon activities. Clients can order your hair and beauty products, while they are in your chair!
Shopify does the shipping, while you treat your clients
Thanks to the fulfilment service your orders, regardless of the sales channel, will be picked, packed, and shipped. Shopify uses robots and ensures 99.5% order accuracy across the network. https://www.shopify.com/fulfillment/?ref=manacharay-bv. This service of order fulfillment is already possible when your salon ships as low as three orders per day. Shopify states their partners are socially responsible. Plus they designed the process for the lowest carbon footprint. A great thing to know and to share with your clients because we all care for our planet.
Shopify fulfilment will take the following activities out of your hand:
- Selling hair
- Sell your hair and beauty products on as many Shopify channels as you want. Like webstore, social media, Point of Sales and know your clients will receive their hair on time
- Manage the client orders
- Take full control with an integrated solution for managing your client orders
- Hair Inventory
- Always meet your clients demand for any product, and save time and manage your inventory with Shopify
- Understand client behavior
- Own your customer, sales, and inventory data to make informed decisions about business growth
- Smart technology
- Never guess anymore, work like a pro in less time!
You see, Shopify will do all the work, while you can focus on your clients, and checking your cash flow!
Would You Like to Make $ 30.000/month for Only $ 29/month?
Point of Sales, your client can buy how she prefers!
The Point of Sales app from Shopify allows your salon client to buy from your when she is ready. Now, when she wants to order your Bob Hair Cut Wig while she is sitting talking to her friend. You do not need to gather all the orders from different systems. To do some math and to discover you run low on inventory of your most popular item! All your sales made in your salon synchronized with your online sale.
But there is more. Now you have all information centralized you can give your clients purchase recommendations based upon their history and preference. This will increase customer loyalty because you and your staff know what she needs!
Whether it’s in your salon, a pop-up shop, the market, or a hair extensions party. When you are using Shopify Point of Sales, you will be able to take advantage of a unified system that synchronizes your Shopify store data and inventory. All in one hand to allow you to optimize your hair sales!
Selling hair in your salon to avoid rheumatoid arthritis
Working in a salon you have one of the most rewarding jobs of the world. Making other people look and feel good, that should be everybody’s goal in life. But sometimes this comes at a price. Sometimes the job is so intense you might get rheumatoid arthritis or wrist tendonitis. Hairdressers and beauticians (OR (odds ratio) 2.7, 95% CI (Confidence interval) 0.8-8.6) had an increased risk for rheumatoid arthritis, as well as those exposed to hairdressing chemicals (OR 3.0, 95% CI 1.0-9.4) a survey done in Scandinavia shows. An odds ratio above 1 shows a dependency between, in this case working in a salon and rheumatoid arthritis.
When you sell hair extensions and wigs you can continue to make people look and feel good, but with significant less risk for your own health. Even when you are not utilizing the Shopify fulfilment service and ship all the hair yourself.
Ready to take your salon to a higher level?
Are you interested to get more clients, earn more money, and enjoy more of life? Shopify offers a free trail you can use to see if you can get your salon on Shopify. Completely with booking app and a nice offer of hair extensions. Or leave a comment when you have questions or other plans and when I can help, contact me on WhatsApp!
