Why is the Bob Hair Cut hot?
When I talk about the hair business with my clients, we talk about how to get more traffic to the hair store, how to improve the menu of the shop so visitors can find more easily the hair they are looking for and they also love to share what their clients need. A successful store owner has:
- the capacity to listen to their buyers
- the skill to know exactly what their visitors are looking for
- the creativity to bring the right hair to the store at the right spot.
When your clients tell you they like a certain hair style, you can start to do your research. Check on google or Bing for the hair style and what recent postings tell you. Do not forget to check the hashtags on the social media you clients use.
For the Bob hair Cut, for example you can read a post where Celebrity Hair Stylist Alex Brown, chin-length bobs are especially having a moment right now. But more styles are en vogue. In the post on Glamour, you can find 51 bob haircuts and hairstyles, but to help you writing a product description a shorter list will do:
- A Sharp Bob
- A Sharp Curly Bob
- French Bob
- The rounded Bob
For inspiration to create a Sharp Bob check Rosamund Pike’s razor sharp bob cut in the American black comedy thriller written and directed by J Blakeson, “I care a lot”. Your clients will love this style.
Combine the bounce of curly hair and the sharp bob style, with a Sharp Curly Bob Cut wig. This wig gives your client the volume she is looking for. Of course, keep an eye on the layering when you work with curls.
The forever Classic French Bob is typically shorter than a typical chin-length Bob, and it is chic and stylish at the same time. This is a style for you more demanding clients.
To end this list, but again please check the post for more hair style ideas, think about a rounded bob wig. This style will match perfectly with every face shape. A great wig to add to your Shopify hair Collection.
The benefits of the Bob Hair Cut wigs
The benefits of wigs for your clients are clear, and in your marketing message about the Bob Haircut you should emphasize these benefits. When people search for new hair styles and new hair products, they mainly search for the benefits of the hair style or product. Make sure you can share these benefits of the hair in your messages, your ideal client will read and see.
Use all the inspiration you can find online to identify the benefits, like now, with this Sharp Bob you can feel as charming as a movie star or get voluminous and bouncing hair in a trendy style thanks to the Sharp Curly Bob. When you client is in the awareness stage, she will search and scan the internet for the benefits a new style can bring her. You can help her by describing and showing these Bob Cut styles.
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The Bob Cut Product Description for Shopify
The Bob Cut Product Description on the Shopify or WooCommerce product page is a perfect location on your online hair store to help the visitors of your website to find the benefits. But you can also write a blogpost about this style or do both! When you do both, make sure you have internal links from your blogpost about the rounded Bob, or other style to the products you offer. Internal linking is a good, and easy method to support good SEO. The search engines will see the relevance of the products pages for the keyword you use in the blogpost.
A good example of an internal link is this link to a post I wrote sometime ago about product descriptions that will help you to sell more hair.
What do you need to describe about Bob Hair Cut Wig
To know what to describe about the Bob Haircut wig, you need to realize your product page visitors will be in a different stage of the buyer’s journey. Some will look for inspiration and benefits from a certain hair style, while others are searching for more specific information to help them to compare Bob Cuts between different hair vendors.
To help these visitors it is not enough to list the benefits, now you need to be more specific about the hair quality, the weight and density. Of course, the sizes and texture. Give the all the product information needed to assess the offer. Do not forget the price will be the most important and simple element for comparison. Do not hide details, the more information the better.
Learn from the number one selling site, Amazon
Learn from Amazon how to promote your hair. Amazon wants to increase the number and amounts of sales, because this will give them a nice margin. They give advice to sellers on their marketplace how to optimize the sales.
Tips about the title of your product
- add all information your client needs to make a buying decision in the title
- do not add temporary statements such as “new,” or “on sale now.”
- avoid subjective claims, such as “best,” “cheapest,” “amazing,”
The sequence of the words used in the title is very important too, so test different titles using A/B testing.
The best selling price for your Bob Hair Cut Wigs
The best selling price for your Bob Hair Cut depends on many factors. Because your visitors can easily compare price online, you yourself should also compare the prices of the competition. You know the quality of your hair and wigs and use this information to identify similar hair pieces.
You should also calculate all the expenses related to your Bob Cut Wigs, not only the shipping and payment charges, but also all other expenses of your online hair store and the import duties for example.
Check the free hair price calculator to calculate your profit margin on your Bob Hair Cut wigs.
Sell Your Wig on Shopify
Now you have all you need to start selling your wigs on Shopify, you know the benefits and you will be able to share this with your ideal clients. You also can share the features of the wigs for those ready to buy the hair and finally you can set the best selling price to make sure you can generate enough money to keep on investing in your online hair store.